scholarly journals THE MODERN FORMS OF CULTURAL DIFFERENTIATION AND THEIR ROLE IN THE DEVELOPMENT OF INTERNATIONAL BUSINESS

Author(s):  
Shedyakova T. ◽  
Shapoval V.

The article is devoted to deepening the scientific and theoretical foundations of the study of the impact of cultural differences on the development of business relations in global conditions and substantiating the strategic priorities for the development of modern forms of international business. The article analyzes various approaches to defining the main features of economic behavior in the context of the implementation of varied forms of international business as a feature of an individual's activity, formed depending on his sociocultural norms, rules, traditions and determines the totality of various business models. The article describes the cultural features of the creation of integrated international business structures based on determining the degree of difference between the countries of the world in terms of socioeconomic and cultural indicators in the process of organizing international business. The presence of cultural differences, investigated in the article, on the main processes of international interaction made it possible to determine how intercultural factors affect various aspects of the activities of companies during their international cooperation, namely, on the formation of corporate culture, as well as on decision-making in international integrated business structures. The existence of cultural differences in the main processes of international interaction determined in the work allowed introducing of models of the functional dependence of economic behavior in the organization of various forms of international business from the influence of multicultural components. The study are based on the main approaches to measuring cultural variability in cross-cultural relations and differences in different countries of the world was also conducted, it shows which differences in national cultures are more significant than the impact of corporate culture. The theoretical principle of economic behavior’s analysis, which are formed under the influence of cultural factors, enables to describe the distance and differences in the economic activity of the state, taking into account the cultural factors that determine the values, principles and nature of the economical behavior in global markets, and to provide its effective adaptation to their exit.Keywords: international business, intercultural relations, cultural differentiation, cultural differences, business processes. Стаття присвячена поглибленню науково-теоретичних засад дослідження впливу культурних відмінностей на розвиток бізнес-відносин в глобальних умовах та обґрунтуванню стратегічних пріоритетів розвитку сучасних форм міжнародного бізнесу. В статті аналізуються різні підходи щодо визначення основних рис економічної поведінки в умовах реалізації різноманітних форм міжнародного бізнесу як особливості діяльності індивіда, яка формується залежно від соціально-культурних норм, правил, тра-дицій та обумовлює сукупність різноманітних бізнес-моделей. У роботі охарактеризовано культурологічні особливості створення інтегрованих міжнародних бізнес-структур на основі визначення ступеню розбіжності між країнами світу за соціально-економіч-ними та культурологічними показниками в процесі організації міжнародного бізнесу. Наявність культурних відмінностей, що до-сліджуються в статті, за основними процесами міжнародної взаємодії дозволила визначити, як міжкультурні фактори впливають на різні аспекти діяльності компаній під час їх міжнародної співпраці, а саме на формування корпоративної культури, а також на прийняття рішень у міжнародних інтегрованих бізнес-структурах.Ключові слова: міжнародний бізнес, міжкультурні відносини, культурна диференціація, культурні відмінності, бізнес-процеси.

2009 ◽  
Vol 6 (4) ◽  
pp. 524-531
Author(s):  
Amir Shoham ◽  
Varda Yaari

A key question in international corporate governance is why certain in ownership types are prevalent in different countries around the world (La Prota et al., 1999). In this study, we provide an answer for the prevalence of the family-owned firms in 42 countries by examining key characteristics of culture. We show that family-ownership is positively correlated with power distance (PD), in-group collectivism (CI) and, insignificantly, with uncertainty avoidance (UA). Our study makes a contribution to the field since previous research used religion and language as umbrella constructs for culture, while we pinpoint specific cultural dimensions


2019 ◽  
Vol 27 (1) ◽  
pp. 90-101
Author(s):  
Sergey N. Lavrov ◽  
Boris G. Dyakin

The paper deals with the problems, the resolution of which determines the specificity, direction and validity of the optimal positioning of Russian industry companies in the international business in the oil and gas sector. The driving force of this process is the use of the advantages of international business for scientific and technical re-equipment of the oil and gas sector of the Russian fuel and energy sector. The productive use of profiling capabilities implies a mutually beneficial transfer of technologies, localization of production of modern equipment in Russia in cooperation with global manufacturers and expansion of access to the world markets of natural and produced assets of hydrocarbon origin. The conclusion reached by the authors is that the identified areas and the nature of the impact of the increased involvement of Russian participants in the international oil and gas business contribute to their competitive advantages.


Author(s):  
Yuliya Tarasenko

The purpose of the article is devoted to the characterization of the interaction and intersection of art practices and business, the analysis of artistic activities in existing business structures, and the expansion of tools for building a new paradigm in the system of "art-business". The methodology is based on structural-functional and system analysis, statistical method, which consists in finding and studying new knowledge, interdisciplinary approach, which involves the study of issues in the interaction of art practices and existing business systems. The scientific novelty of the work is that for the first time a practical study was conducted on the impact of art practices on the business structure and analyzed the artistic properties that can form new economic and artistic values and interests.  Conclusions. The issue of interaction between art and business is quite new and is just beginning to develop. However, the existing stereotypes that art and business are mutually exclusive positions have already begun to shift and outline new spaces for their interaction. Art in modern society is trying to return to a secularized space because it has properties that are able to strengthen and transform the modern business system, which in global consequences may be reflected in improving the economic condition of Ukraine. Also, a deep and meaningful look at art practices once again convinces the effectiveness not only in the aesthetic and artistic context but also reveals its pragmatic and applied potential in business. Key words: art history practices, interaction, business systems, symbiosis, corporate culture.


Author(s):  
Zafer Adiguzel

The world is experiencing rapid growth and change, and for a business to compete qualified, manpower must receive full training. The world economy will determine the balance of power competitive advantages. A strong management approach will increase quality and productivity. It is an important factor for the companies to gain superiority in the field of efficiency, to adapt to the technological changes, and to compete. Therefore, businesses also need to realize these advantages to provide technological changes, as well as to create competitive advantages. Management approach is necessary to create the organizational structure. Business management delivering the identified strategic objectives requires continuous effort by employees from every level. This chapter investigates international business management in terms of competitiveness combined with the effects of the cultural and social environment in understanding the management and the impact of the economy.


Author(s):  
Yaroslava Vermenych ◽  

The intensification of interest in the local history and regionalism is happening all over the world as globalization processes undermine the specific development of individual countries and their parts. The weakening of the internal social structures of modern states is manifested in the destruction of old and the search for new sources of identification. In the context of methodological approaches to the "spatial paradigm" the article examines the impact of globalization processes on the dynamics and structure of regionalization and localization of modern societies. By expanding the scope of human contacts, globalization creates additional reserves for the socio-economic development of most countries. But at the same time it creates new risks and dangers, because it involves narrowing the possibility of choosing a special, specific path of development. The duality of the process of globalization is manifested in the fact that it unprecedentedly expands and at the same time narrows the space of human life. While the economy is destroying national borders, people, not wanting to lose the feeling of "home", are looking for local spaces with strong ties. Globalization and localization are becoming parallel processes, which is reflected in the new concept of "glocalization". It is proved that the general tendency of globalization to influence the world-system structure is to increase the potential for interconnectedness and interdependence. The boundaries between the internal and external spaces of states, and hence between domestic and foreign policy, are partially blurred. The counter-flows of innovation and inertia, standardization and cultural differentiation create a unique palette of intercivilizational exchanges and interactions – with a corresponding expansion of the "space of opportunities". In response to cultural unification and the pressure of the standard, more and more people are trying to defend their identity, demonstrating a commitment to traditional norms and values. Therefore, the universal tendency to globalization is opposed by the tendency to diversify, which is manifested in the cultivation of their own space of existence, advocating the priorities of cultural, ethnic, religious and other group identities


2017 ◽  
Vol 1 (2) ◽  
pp. 151 ◽  
Author(s):  
Marzena Adamczyk

Aim: The aim of this study is to systematize the knowledge on the characteristics and classification of cultures, which will allow national representatives to be assigned to their respective types of cultures, and to present the characteristics of selected countries in some business areas.Design / Research Method: The applied research method is the analysis of the literature in the field of cross-cultural determinants of business and the description of the findings observed and analyzed in theprocess of deductive conclusions.Conclusions / findings: The main conclusion of the research is confirming the view that cultural differences in today's global economy can significantly affect the business in an international context. In order to eliminate or actually to minimize the cultural factor of entrepreneurs, those operating on the international market should diagnose the culture of the country with which they will enter into business relationships and they should develop strategies in different markets taking into account the diagnosis made.Originality / value of the paper: The paper is a voice in the scientific discussion on the impact of cultural differences on international business; it can provide guidance and inspiration for entrepreneurs, helping them to understand the complexity of the issue, and for students interested in cultural diversity and its impact on business. The paper comprehensively connects the characteristics of national cultures with different areas of international business and shows the relationship and complexity of the issue. Such a presentation of the problem shows how important it is to know these differences for proper management of the company.Implications of the research: This paper focuses on the overall functioning of the company on the international market and discusses the cultural differences associated with the negotiation process. It may be the beginning of further research related to cross-cultural communication and management of transnational corporations and international marketing.


Author(s):  
Xuan Tran

As the challenge of big data impacts how we understand cultural differences, a motive-integrated model of culture is becoming an effective strategy to study current culture divergence by the fourth industrial revolution called “Industry 4.0.” This study examines the impact of Industry 4.0 with COVID-19 vaccines on motives and cultures of the world and Asia in the post-COVID-19 era. Structure equation modelling has been conducted on the data in 38 countries during the period of 2006-2021. Findings indicate that Industry 4.0 has enhanced the achievement motive in the reactive culture and the power motive in the multi-linear culture, but it has decreased the affiliation motive in the linear active culture. In addition, Industry 4.0 has enhanced the gross domestic product per capita (GDP) in the linear active and reactive cultures, but it has decreased the GDP in the multi-linear cultures. Finally, Industry 4.0 has made the power and affiliation motives in Asia decrease, but it has increased the achievement motive in Asia.


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