Analysis of consumer loyalty based on the aspect of brand image and after sales service

Rapid economy development in Indonesia has created tight competitive business. Business people have to try very hard to make their business exist, they are obliged to be able to deal with competitive business keeping the consumers to be loyal. Because consumers are the most important asset for a company. And a company will jeopardize its business if it does not have any consumers. The way how to keep the consumers loyal to the company is thru Brand Image and After Sales Service. This research aims to figure out the extent to which Brand Image and After Sales Service have affected Consumer Loyalty. And Objects of this research are furniture consumers at PT Informa Bogor. Data analysis has applied multiple linear regression analysis, determinant coefficient, F test and T test to test the hypotheses. The result of F test has identified Brand Image and After Sales Service affecting significantly Consumer Loyalty. Partial test has identified independent variables partially affecting significantly Consumer Loyalty. Nevertheless, the contribution of independent variable to the increasing Consumer Loyalty is quite small which is 36.5 %, and the rest has been affected by other factors which are not studied in this research. Keywords: Consumer Loyalty, Brand Image, and After Sales Service

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PENGARUH INFLASI DAN KURS TERHADAP UJRAH DALAM PEMBIAYAAN MUSYARAKAH MUTANAQISAH PADA PT. BANK MUAMALAT INDONESIA, TBK CABANG PEMATANGSIANTAR

Studia Economica : Jurnal Ekonomi Islam ◽

10.30821/se.v1i1.234 ◽

2015 ◽

Vol 1 (1) ◽

pp. 86

Author(s):

Nuri Aslami

Keyword(s):

Regression Analysis ◽

Exchange Rate ◽

Linear Regression Analysis ◽

Field Research ◽

Secondary Data ◽

Financial Statements ◽

Multiple Linear Regression Analysis ◽

Independent Variables ◽

Qualitative Approaches ◽

Independent Variable

This study aims to determine how the effects of inflation and exchange rate against ujrah, musyarakah, mutanaqisah PT Bank Muamalat Indonesia, Tbk Branch Pematang Siantar. This research is a field research using quantitative and qualitative approaches. The data used are secondary data, ie., data obtained from the Central Statistics Agency report, Report of Bank Indonesia, and the financial statements of PT Bank Muamalat Indonesia, Tbk Branch Pematang Siantar. The data were processed using SPSS 16. The analysis used is multiple linear regression analysis. The results showed that the inflation and the exchange rate (the independent variable) affects ujrah in Musharakah financing mutanaqisah (dependent variable). The independent variables in this study could explain the change by 3.4% and the rest (96.6%) is explained by other variables beyond the variables used. Partially, the level of significant 5% and t table of 2034, inflation and exchange rate does not significantly affect the Musharakah financing ujrah mutanaqisah. This is demonstrated by the t value inflation of 0. 489 and texchange rate of 0899.

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Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

Journal of Business Management Review ◽

10.47153/jbmr15.582020 ◽

2020 ◽

Vol 1 (5) ◽

pp. 329-340

Author(s):

Ida Ayu Komang Juniansih ◽

Komang Feby Kristiawan ◽

Tettie Setiyarti ◽

Ida Bagus Radendra Suastama

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Test Results ◽

F Test ◽

Independent Variables ◽

Analysis Technique ◽

Positive Effect ◽

Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

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PENGARUH HARAPAN, KEPUASAN DAN SARANA FISIK TERHADAP LOYALITAS PELANGGAN (Studi kasus pada Usaha Jasa Warnet di Kudus)

BISNIS : Jurnal Bisnis dan Manajemen Islam ◽

10.21043/bisnis.v4i2.2689 ◽

2016 ◽

Vol 4 (2) ◽

pp. 35

Author(s):

Ratna Yulia Wijayanti ◽

Irsad Andriyanto

Keyword(s):

Regression Analysis ◽

Customer Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Future Research ◽

Consumer Loyalty ◽

Business Services ◽

Independent Variables ◽

Research Findings

This study aimed to examine the effect of variable expectations, satisfaction, and physical facilities on consumer loyalty in the cafe business services both partial and multiple. The independent variables in this study is the expectation, satisfaction, and physical facilities as well as the dependent variable is customer loyalty. Samples taken as many as 83 people with the sampling technique used was accidental sampling, data collection through interviews and questionnaire as well as documentation. As for processing the data using coding, editing and tabulatig and analysis using regression with t test and F-test using SPSS in data processing. By using the above analysis obtained by the research findings that the results of multiple linear regression analysis showed that expectations, satisfaction, and physical facilities partially have a significant influence on customer loyalty. While jointly variable expectations, satisfaction, and physical facilities have a significant effect on customer loyalty by 87.2% ,. The implications, limitations and suggestions for future research are also discussed in this article.

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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL AVANZA DI KABUPATEN PASAMAN BARAT

Jurnal Apresiasi Ekonomi ◽

10.31846/jae.v5i3.132 ◽

2018 ◽

Vol 5 (3) ◽

pp. 148-154

Author(s):

Mai Yuliza

Keyword(s):

Regression Analysis ◽

Product Quality ◽

Product Innovation ◽

Sampling Method ◽

Brand Image ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Consumer Loyalty ◽

Analysis Technique ◽

Quality Product

The purpose of this research is to know the influence of brand image, product qualityand product innovation toavanza car consumer loyalty in west pasaman regency. Population is the users of avanza cars in west pasaman regency with a sample of 100 peoples. Withconvinience sampling method. The research instrument is questionnaire, the data obtained then processed using multiple linear regression analysis technique using SPSS, from the results of this reserach found the brand image variable (X1), product quality (X2) and product innovation (X3) have a significant effect on loyalty (Y) with a significant level of 0.000. The magnitude of the influence of brand image (X1), product quality (X2) and product innovation (X3) have significant effect on loyalty (Y) is 0,729 (R2 = 72,9%). Keywords: Consumer Loyalty, Brand Image, Product Quality, Product Innovation

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MITANA CAFÉ DI KOTA LANGSA

Jurnal Samudra Ekonomika ◽

10.33059/jse.v5i1.3440 ◽

2021 ◽

Vol 5 (1) ◽

pp. 11-20

Author(s):

Tengku Putri Lindung Bulan ◽

Tiara Sriwulan

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Product Quality ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Coefficient Of Determination ◽

Consumer Loyalty ◽

Analysis Method ◽

F Test

This study aims to determine the effect of product quality and price on consumer loyalty at Mitana Cafe in Langsa City. The number of samples in this study were 96 respondents. The data analysis method used in this study is the classical assumption test, multiple linear regression analysis and proof of the hypothesis using the coefficient of determination analysis, t test and F test. price affects consumer loyalty of Mitana Cafe in Langsa City by 24.3% and the remaining 75.7% is influenced by other variables not examined in this study. From the results of the t test it is known that product quality and price have a significant effect on consumer loyalty at Mitana Cafe in Langsa City. From the results of the F test, it is known that the product quality and price simultaneously have a significant effect on the consumer loyalty of Mitana Cafe in Langsa City.

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PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO RMBL

BISMA ◽

10.19184/bisma.v11i1.6209 ◽

2017 ◽

Vol 11 (1) ◽

pp. 62

Author(s):

Okta Dwi Kristanto ◽

Ketut Indraningrat ◽

Susanti Prasetiyaningtiyas

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Brand Image ◽

Linear Regression Analysis ◽

Total Sample ◽

Multiple Linear Regression Analysis ◽

Viral Marketing ◽

Independent Variables ◽

Celebrity Endorser ◽

Buying Decisions

Abstract: Generally the purpose of this study was to determine the influence of viral marketing, celebrity endorser and brand image against consumer buying decisions in Distro RMBL. The population in this research was the whole followers of Distro RMBL’s instagram account and the total sample of this research was 110 respondents. The independent variables were viral marketing, celebrity endorser and brand image whereas the dependent variable in this research was consumer buying decisions and this research measured by using multiple linear regression analysis. This research’s result indicated that viral marketing, celebrity endorser and brand image influent positively and significantly to consumer buying decisions simultantly. Partially, viral marketing influent consumer buying decisions positively and significantly, celebrity endorser influent consumer buying decisions positively and significantly and also brand image influent consumer buying decisions positively and significantly.Keywords: Viral Marketing, Celebrity Endorser and Brand Image

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Pengaruh Disiplin Kerja dan Promosi Jabatan terhadap Kinerja Karyawan PT. Kepuh Kencana Arum Mojokerto

JEBDEER Journal of Entrepreneurship Business Development and Economic Educations Research ◽

10.32616/jbr.v1i1.55 ◽

2017 ◽

Vol 1 (1) ◽

pp. 57-66

Author(s):

Oktaviani Permatasari

Keyword(s):

Regression Analysis ◽

Significant Influence ◽

Employee Performance ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Independent Variables ◽

Job Promotion ◽

Performance Results ◽

A Company ◽

Dominant Influence

Job discipline and job promotion are elements that can affect employee performance results in a company. For the organization of the discipline of work will ensure the maintenance of order and the smooth execution of duties in order to obtain optimal results. So also promotion of position, can affect employee performance at company. The purpose of this study are: (1) To know the discipline of work and promotion positions simultaneously significant effect on employee performance PT. KEPUH KENCANA ARUM MOJOKERTO. (2) To know work discipline and promotion positions partially significant effect on employee performance of PT. REVENUE ARUM MOJOKERTO, (3) To know the dominant influence between job discipline and promotion of position to employee performance at PT. KEPUH KENCANA ARUM MOJOKERTO. Based on consideration of time, energy and funds as well as the scope of the problem and the number of subjects in a population of 300 people then this study used sampling research. The method of sampling in this study is by using the opinion of Arikunto (2006), which says that if the population is large, it can be taken between 10-15% or 20-25%, then the researcher takes as many as 20% of 300 employees ie 60 employees as sample in this research. From result of research can be concluded that (1), Based on result of F test indicated that f count equal to 49,373, while result of f table equal to 3,16. This means that f count> f table (49,373> 3,16). This means that work discipline and promotion positions simultaneously have a significant influence on employee performance. (2) Result of t test of work discipline (X1) obtained t value = 6,041 and got t table equal to 1,672. Thus, it means that the work discipline partially has a significant influence on Employee Performance, and in promotion position (X2) obtained t value = 2.046 and obtained t table of 1.672. This means t arithmetic> t table, Thus means that the promotion of positions in partial have a significant influence on employee performance. (3). From the results of multiple linear regression analysis showed that the work discipline variable that has BETA value is greater than other independent variables. Namely at 0.638 for work discipline and 0.216 for promotion positions. This shows that the variables of work discipline have a big influence (dominant) on the performance of employees of PT. Kepuh Kencana Arum Mojokerto.

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ANALISIS PENGARUH BUDAYA ORGANISASI DAN KEPUASAN TERHADAP KINERJA KARYAWAN (Studi Kasus KSPPS Dana Ukhuwah)

MALIA (TERAKREDITASI) ◽

10.35891/ml.v10i2.1438 ◽

2019 ◽

Vol 10 (2) ◽

pp. 255-268

Author(s):

Anton Hiondardjo ◽

Waffa Mutia Mutafannin

Keyword(s):

Qualitative Research ◽

Organizational Culture ◽

Regression Analysis ◽

Employee Performance ◽

Linear Regression Analysis ◽

Secondary Data ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Independent Variables ◽

Independent Variable

This study aims to find out how the influence of organizational culture and satisfaction on the performance of employees at KSPPS Dana Ukhuwah. This study uses correlative or correlational models with the quantitative type of qualitative research. Based on the primary data in the form of questionnaires distributed to employees and secondary data in the form of journals, books and etc. By using Multiple Linear Regression analysis, it can be seen the effect of each independent variable on the dependent variable partially and the effect of independent variables on the dependent variable simultaneously. Based on the results of the analysis of this study, organizational culture variables have a positive and significant influence on employee performance partially and conversely the satisfaction variable does not have a positive and significant effect on employee performance. However, simultaneously organizational culture and satisfaction have sufficient influence on employee performance.

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ANALISIS PENGARUH JUMLAH PENDUDUK DAN PRODUK DOMESTIK REGIONAL BRUTO (PDRB) TERHADAP KEMISKINAN DI KABUPATEN NAGAN RAYA

AT-TASYRI': JURNAL ILMIAH PRODI MUAMALAH ◽

10.47498/tasyri.v12i01.361 ◽

2020 ◽

pp. 63

Author(s):

Muliza Muliza

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Variable Number ◽

Research Model ◽

Independent Variables ◽

Independent Variable ◽

Variable Influence

Product Domestic Regional Bruto (PDRB) on poverty in Nagan Raya Regency both partially and simultaneously during the period 2010 to 2019. The dependent variable in this study is the independent variable is the population and PDRB. The method used to study the effect of the independent variables on the dependent variable uses multiple linear regression analysis. Based on the results of the study and from the results of data analysis, it can be concluded that the simultaneous variable of population and PDRB is significant to the poverty variable, it can be seen from the F-count value greater than F-table. From the results of the determination coefficient value is calculated under the variable influence of population and PDRB of 87.9% and the remaining 12.1% is influenced by other variables outside this research model, but simultaneously the variable number of population and PDRB does not provide significant results on welfare in Nagan Raya Regency can be seen from the value of Thitung the second variable is smaller than the value of T table.

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LOYALITAS KONSUMEN KFC HASANUDDIN DI KOTA PALU (STUDI PADA KONSUMEN KFC HASANUDDIN)

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v3i1.76 ◽

2017 ◽

Vol 3 (1) ◽

pp. 93-104

Author(s):

Aryanto Alfredo ◽

Chalil Chalil ◽

Nirwan Nirwan

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Consumer Loyalty ◽

Purposive Sampling ◽

Independent Variables ◽

Research Type

This study aims to know the factors of Consumer Loyalty KFC Hasanuddin in Palu City. Independent variables used in this study are Value (price and quality) (X1), Image (reputation of the brand) (X2), Convenience and ease to get goods or services (X3), Satisfaction perceived by consumer (X4) (X5), Warranty and Guarantee (X6) While the dependent variable is Consumer Loyalty (Y) .This research type is quantitative.The method of this research is descriptive causal.The samples used in this research are as many as 105 respondents with the form of sampling using technique purposive sampling The method of data analysis used in this study is multiple linear regression analysis method.The results of this study indicate that Factors Value, Image, Comfort And Convenience, Satisfaction, Service, Warranty And Guarantee Affecting Consumer Loyalty (Study At KFC Hasanuddin In Palu City) simultaneously have a significant effect on consumer loyalty to KFC Hasanuddin in Pa City lu. Partially Factor-Factor Value, Image, Convenience And Convenience, Satisfaction, Service, Warranty And Guarantee Affect Consumer loyalty significantly influence consumer loyalty to KFC Hasanuddin in Palu City. Penelitian ini bertujuan untuk mengetahui faktor-faktor loyalitas Konsumen KFC Hasanuddin di Kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah Nilai (harga dan kualitas) (X1), Citra (reputasi dari merek tersebut) (X2), Kenyamanan dan kemudahan untuk mendapatkan barang atau jasa (X3), Kepuasan yang dirasakan oleh konsumen (X4), Pelayanan (X5), Garansi dan jaminan (X6. Sedangkan variabel dependen adalah Loyalitas konsumen (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian ini adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini yaitu sebanyak 105 responden dengan bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa Faktor–Faktor Nilai, Citra, Kenyamanan dan Kemudahan, Kepuasan, Pelayanan, Garansi dan Jaminan yang memengaruhi Loyalitas Konsumen (Studi Pada KFC Hasanuddin Di Kota Palu) secara serempak berpengaruh signifikan terhadap loyalitas konsumen pada KFC Hasanuddin di Kota Palu. Secara parsial Faktor– Faktor Nilai, Citra, Kenyamanan dan Kemudahan, Kepuasan, Pelayanan, Garansi dan Jaminan yang Memengaruhi loyalitas Konsumen berpengaruh signifikan terhadap loyalitas konsumen pada KFC Hasanuddin di Kota Palu.

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