scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MITANA CAFÉ DI KOTA LANGSA

2021 ◽  
Vol 5 (1) ◽  
pp. 11-20
Author(s):  
Tengku Putri Lindung Bulan ◽  
Tiara Sriwulan

This study aims to determine the effect of product quality and price on consumer loyalty at Mitana Cafe in Langsa City. The number of samples in this study were 96 respondents. The data analysis method used in this study is the classical assumption test, multiple linear regression analysis and proof of the hypothesis using the coefficient of determination analysis, t test and F test. price affects consumer loyalty of Mitana Cafe in Langsa City by 24.3% and the remaining 75.7% is influenced by other variables not examined in this study. From the results of the t test it is known that product quality and price have a significant effect on consumer loyalty at Mitana Cafe in Langsa City. From the results of the F test, it is known that the product quality and price simultaneously have a significant effect on the consumer loyalty of Mitana Cafe in Langsa City.

2021 ◽  
Vol 13 (1) ◽  
pp. 101
Author(s):  
Zulkarnain Mora ◽  
Syardiansah Syardiansah ◽  
Ikhsan Ari Mufti

This study was conducted to determine the effect of individual characteristics and job satisfaction onemployee performance at the Cut Meutia Hospital, Langsa City. The sample in this study amounted to 86respondents. The data analysis method used is multiple linear regression analysis, hypothesis testing usingt test, F test, and determination test (R2). The results showed that Y = 0.895 + 0.151X1 + 0.805X2. The resultsof the t test for individual characteristics sig <α 5% (0.019 <0.05), it can be stated that individualcharacteristics have a significant effect on the performance of the employees of Cut Meutia Hospital, LangsaCity. The results of the t test job satisfaction t sig <α 5% (0,000 <0.05) can be stated that job satisfaction hasa significant effect on the performance of the employees of Cut Meutia Hospital, Langsa City. The results ofthe F test are known from F sig <α 5% (0,000 <0.05), it can be stated that individual characteristics and jobsatisfaction simultaneously have a significant effect on the performance of the employees of Cut MeutiaHospital, Langsa City. The results of the coefficient of determination (R2) obtained results of 0.737 or 73.7%of individual characteristics and job satisfaction affect the performance of employees at Cut Meutia Hospital,Langsa City and the remaining 26.3% is influenced by other variables.


2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  


2018 ◽  
Vol 10 (2) ◽  
pp. 182
Author(s):  
Syardiansah Syardiansah ◽  
Afriadi Afriadi ◽  
Muhammad Nur Daud

This study aims to determine the effect of emotional Quotient and spiritual Quotient on employee performance at PDAM Tirta Peusada, East Aceh Regency. The number of samples in this study is 65 respondents using non-probability sampling technique that is saturated sampling. Data analysis method used is multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination. The regression equation obtained is K = 2.138 + 0.442X1 + 0.218X2. The results of this study explain that emotional Quotient and spiritual Quotient have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh District, where from the results of the t test, the value of t sig is obtained. emotional Quotient variable is 0.018 <0.05, and spiritual Quotient variable is 0.033 <0.05. Emotional Quotient and spiritual Quotient simultaneously have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh Regency, where the F test results obtained t sig values. 0.011 <0.05. From the analysis of the coefficient of determination, it is known that emotional Quotient and spiritual Quotient affect employee performance at PDAM Tirta Peusada Aceh Timur by 47.2%, while the remaining 52.8% is influenced by other variables outside this research model.


2020 ◽  
Vol 17 (2) ◽  
pp. 240
Author(s):  
Muchsin Zuhad Al'asqolaini ◽  
Ahmad Junaidi Musthofa

The purpose of this study is to determine the effect of Product Quality and Price on Consumer Purchase Interests in Tambourine NS, and to analyze the effect partially and simultaneously of each variable, so that the data analysis method used is to use multiple linear regression analysis and hypothesis testing with test t and F test. In this study, the population was 35 regular customers of tambourine NS products using saturated samples. Data collection was carried out by giving a list of questions to respondents, namely regular customers tambourine NS. Based on the results of the analysis of multiple linear regression tests produce that Product Quality and Price Simultaneously influence 7.625 with a significance of 0.000. While the partial test results of Product Quality partially influence 4,322 with a significance of 0,000 results. another case with Prices which partially does not affect the Consumer Purchase Interest. The most dominant variable in influencing consumer purchase interest is product quality.


2019 ◽  
Vol 3 (1) ◽  
pp. 53-63
Author(s):  
Risfa Fadila ◽  
Maryani Septiana

This study aims to examine and analyze the effect of the application of fingerprint attendance on employee discipline in Markas Komando Direktorat Pengamanan Badan Pengusahaan Batam. Data collected through distributing questionnaires to 55 respondents. A sampling technique uses a saturation sampling. The data analysis method used is quantitative analysis using validity and reliability testing, classic assumption test, F test, t test, coefficient of determination and multiple linear regression analysis. The results of data analysis show that 1) the practical dimensions of fingerprint attendance have a positive but not significant effect on employee discipline, 2) the accurate dimension of fingerprint attendance has a positive but not significant effect on employee discipline, 3) high securities fingerprint attendance has a positive and significant effect on employee discipline, 4) the dimensions of fingerprint attendance hardware have a positive but not significant effect on employee discipline, 5) practical, accurate, high security, and fingerprint attendance hardware simultaneously have a positive and significant effect on employee discipline.


2020 ◽  
Vol 4 (2) ◽  
pp. 312
Author(s):  
Mustika Mustika ◽  
Muhammad Amali

This research aims to find out how much motivation and work experience influence on employee productivity, the population in this study is all employees on cv. Citra Proteksindo Jambi City. Data analysis using multiple linear regression analysis, T test, F test, R². The results of the study show that Motivation and Work experience simultaneously affect employee productivity, and partially motivation has no effect on employee productivity while work experience affects employee productivity. 


2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Candra Nugroho ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati

This study aims to determine the effect of partial and simultaneous coffee purchases at the Dialogue in Sukoharjo. This type of research is quantitative research. The population in this study were 100 people in Dialogkopi Sukoharjo, while the sample used was 25. Then the data were analyzed using SPSS version 22, with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The F test results indicate that product quality, price and location simultaneously and significantly influence purchasing decisions at Dialogkopi Sukoharjo. The results of the t test show that product quality has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo , the value of having a positive and significant influence on purchasing decisions at Dialogkopi Sukoharjo and location has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo. The coefficient of determination shows that the variables of product quality, price and location have an influence of 72.6% on the purchasing decision variable at Dialogkopi Sukoharjo Keywords: Product quality, price, location, purchase decision


2021 ◽  
Vol 9 (1) ◽  
pp. 153-162
Author(s):  
Putri Krisdayanti ◽  
Harry Roestiono ◽  
Suharmiati Suharmiati

The purpose of this research is to know the influence of Third-Party Funds and Loan to Deposit Ratio to The Amount of Loans that happened to PT Bank Negara Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, PT Bank Mandiri (Persero) Tbk on 2010-2019.           Data that used for this research are quantitative data which sourch from secondary data on every banks financial report. The method used in this research are multiple linear regression analysis method, T test, F test, coefficient test and coefficient of determination test. Regression analysis used to know the influence of independence variable to dependence variable with a significance value of 5 percent while the analysis of coefficient determination and determination used to know the correlation of independent variabel and dependent variabel.           Based on partial hypothesis test (T test) that has been done by the author, the result show that Third-Party Fund has a significant influence to The Amount of Loans, and the Loan to Deposit Ratio (LDR) has a significant influence to The Amount of Loans. On hypotheses simultaneously test (F test), the result shows that Third-Party Funds and Interest Rate of Corporate Loans have a simultaneous effect.   Key words :  Third-Party Fund, Loan to Deposit Ratio (LDR) of the Amount of Loans


2021 ◽  
Vol 5 (2) ◽  
pp. 128-135
Author(s):  
Syamruddin Syamruddin ◽  
Rama Fitradana Kusuma

The purpose of this study was to determine the correlation between price and product completeness with purchasing decisions either partially or simultaneously at Zami Mart, Tangerang. The method used in this research is descriptive quantitative. While the data analysis techniques used in this study are Simple Linear Regression Analysis, Multiple Linear Regression Analysis, Coefficient of Determination Analysis, and Hypothesis Testing (t test and F test). The results showed a correlation between price and product completeness with purchasing decisions. Based on the analysis of the coefficient of determination obtained R Square (R2) = 0.426, where KD = R2 x 100% = 0.426 x 100% = 42.6%. Price and product completeness have a correlation of 42.6% on purchasing decisions, while the remaining 57.4% are influenced by other variables. Furthermore, according to the hypothesis test there is a correlation between price and purchasing decisions where according to the results of the t test, the value of t count > t table (3.999 > 1.98472). Then the completeness of the product has a correlation with purchasing decisions, where according to the results of the t test, the value of t count > t table (3.671 > 1.98472). Furthermore, the price and completeness of the product have a correlation with purchasing decisions. Based on the results of the F test, the calculated F value is greater than F table or 36,011 > 3,090.


2020 ◽  
Vol 11 (1) ◽  
pp. 1
Author(s):  
Tiara Sulaikha Rohimi Harahap

This research was conducted to determine the impact of customer's perception and religiosity on the decision making to choose a gold pawning product at PT Bank Syariah Mandiri Medan KCP Iskandar Muda and to find out the most dominant variable which effect the decision of choosing a gold pawning product at PT Bank Syariah Medan KCP Medan Iskandar Muda. The dependent variable in this study was the decision to choose while the independent variable consisted of perception and speech.  The sample used in this study was 50 people. Data analysis method that used in this research is the multiple linear regression analysis, classic asumption test, T test, F test, coefficient of determination test. The results showed that perception and religiosity partially significantly influence customer decisions, also, perception and religiosity simultaneously have a significant effect on customer decisions. The most dominant variable which influence the decision to choose a product is perception with an R Square value of 29.8%, so that if customer perception continues to be improved it will affect the increase in the number of gold mortgage financing customers at Bank Syariah Mandiri Medan KCP Iskandar Muda.


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