Assessment of Residents’ Awareness and Participation in Sustainable Rural Tourism Development in Selected Tourist Destinations in Southwest Nigeria
The strength of rural based tourism revolves around its potential to change and upgrade the lives of those in the rural communities. Nevertheless, this form of tourism is challenged by such factors as poverty, low level of awareness and participation amongst rural residents, poor funding, as well as non-implementation of tourism policy frame work by government and other stakeholders. This study assesses residents’ awareness and participation in rural tourism development in selected tourist destinations in Southwest Nigeria. They are Okomu National Park, Edo State, Idanre Hill Resort, Ondo State and Ikogosi Warm Spring Resort, Ekiti State. Data were obtained through structured questionnaires administered on 500 local residents in the study areas. Data were analyzed using descriptive statistics, one-way ANOVA and logistic regression. The results showed that majority of the respondents in all the three study areas are well aware of tourism in their locality. The media of awareness were tourism facilities, radio and television, social media, marketing personnel and the newspapers. Also, majority (59.4%) of respondents participated in tourism activities in their communities while 40.6% did not participate. The study revealed that no significant difference existed among the local residents’ with respect to awareness of tourism. However, significant difference existed in the participation (p<0.05) of the host communities in tourism. It was also revealed that socio-economic status of the respondents was significantly related to their level of awareness of tourism activities and participation in the study areas.