scholarly journals OPTIMALISASI MICROBLOGGING TWITTER SEBAGAI ALAT KEHUMASAN DALAM PERUSAHAAN

2018 ◽  
Vol 22 (1) ◽  
Author(s):  
Kirana Dwitia Putri ◽  
Irwansyah
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Companies ◽  
Public Relations Practitioners ◽  
The Public ◽  
Communication Campaign ◽  
Use Of The Internet ◽  
The Right ◽  
The Relationship ◽  
The Ideal

Every companies that run the business, they always focus on distributing products and services to all of their consumers in public. Companies, must be able to create strategies to broaden distribution action and awareness about the company itself. Customers, residing in the public have the right to understand a product or service that is, and without any doubt they have to be always able to obtain information about the company. In today's era, ideally it is no longer difficult to get any information with the help of internet. Similarly, the ideal company has been optimizing the use of the Internet as a performance tool. The author of this research, put forward the concept that can bridge the company with consumers through the relationship with using microblogging available on social media that is Twitter. Public Relations practitioners, can communicate further to conduct a communication campaign on the increasingly segmented consumer, thanks to Twitter and the delivery of information is now not limited space and time.Keywords : Microblogging, Twitter, Social Media, Public Relations, Communication

The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE

2017 ◽  
Vol 7 (4) ◽  
pp. 21-38
Author(s):  
Hamza Saad Mohamed
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Empirical Studies ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Private Organizations ◽  
Gulf Countries ◽  
Perceptions And Attitudes ◽  
Social Media Tools

Despite growing interest in social media over the last few years all over the world, there is a lack of empirical studies on the extent to which PR practitioners in the UAE are using social media tools, and in particular, during crisis. Consequently, this study is designed to bridge this gap in research. The study aims to bring to attention the dynamics of using social media among public PR practitioners during crisis in one of the Gulf countries -countries that have different economic, social and political contexts. The current study is considered one of the pioneer studies in the public relations' field in the UAE which aims to investigate how public relations practitioners are using social media tools in crisis. It also explores public relations practitioners' perceptions and attitudes towards using social media during crisis. A random sample of 160 PR practitioners was selected from different public and private organizations in the UAE. The results indicated that PR practitioners are active and heavy social media users in their organizations during crisis. Furthermore, the study confirmed that the most commonly used communication strategies were compensation, corrective action and justification. Additionally, the study suggested that the organization's websites and Twitter were the most effective social media tools used during a crisis.

Boundary Spanning Activities in Public Relations

1994 ◽  
Vol 71 (3) ◽  
pp. 697-708 ◽  
Author(s):  
Jeffrey K. Springston ◽  
Greg Leichty
Keyword(s):  
Factor Analysis ◽  
Public Relations ◽  
Organizational Behavior ◽  
Boundary Spanning ◽  
Public Relations Practitioners ◽  
The Public ◽  
Actual Frequency ◽  
The Ideal

A survey was conducted to investigate the prevalence of boundary spanning activities among public relations practitioners. The survey drew from previous measures of boundary spanning activities in the organizational behavior literature and added new items to index public relations practice. Six factors were derived in a factor analysis. All six boundary spanning factors were positively and significantly correlated with the public relations roles of Expert Prescriber, Communication Facilitator, and Process Facilitator. Comparisons were also made between the actual frequency of various roles and boundary spanning activities and practitioners' estimates of the ideal level of these activities.

scholarly journals PUBLIC RELATIONS DAN NEW MEDIA (Proses Humas dalam Mengelola Instagram @universitaspertamina)

2017 ◽  
Vol 7 (2) ◽  
pp. 154-168
Author(s):  
Sulvinajayanti Sulvinajayanti
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Academic Community ◽  
Public Relations Practitioners ◽  
The Public ◽  
Positive Image

PR Process in Managing Instagram @universitaspertamina. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public. In Indonesia there are 45 million active citizens using instagram. In practical terms, the instagram function is relevant to the public relations-related external public function. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public.

scholarly journals Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber

2017 ◽  
Vol 14 (2) ◽  
pp. 239-258
Author(s):  
Andika Sanjaya ◽  
Irwansyah ◽  
Hardi Alunaza
Keyword(s):  
Content Analysis ◽  
Public Relations ◽  
Direct Communication ◽  
The Public ◽  
Analysis Methods ◽  
The Right ◽  
Comparative Content ◽  
The Relationship

In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism. 

scholarly journals Stewardship Concept Utilization on the Websites of Polish Public Benefit Organizations

2020 ◽  
Vol 22 (2) ◽  
pp. 91
Author(s):  
Marian Olinski ◽  
Piotr Szamrowski
Keyword(s):  
Public Relations ◽  
Income Tax ◽  
Personal Income ◽  
Personal Income Tax ◽  
The Public ◽  
Public Benefit ◽  
Size Type ◽  
The Right ◽  
To Receive ◽  
The Relationship

This paper aims to identify the significance of using the stewardship concept in a specific type of Polish nonprofit organization, i.e. the Public Benefit Organization (PBO). The subject of the research were the websites of the Polish Public Benefit Organizations, and the purpose was to determine the level of implementation of stewardship strategies. Having PBO status involves the possibility of using certain privileges such as the right to receive 1% of personal income tax. However, this requires from the organization the ability to acquire and maintain relations with stakeholders (including donors). The current study applies content analysis to scrutinize the relationship between implementation of the stewardship concept on their websites and certain features that characterize organizations (e.g., their size, type of business, total revenue, etc.). The stewardship concept seems to be a particularly valuable construct in the public relations process, by explicitly emphasizing the need for the cultivation of an everlasting relationship with stakeholders. Therefore, this article explores the degree of application of the stewardship concept in Polish public benefit organizations, as well as the dependence between specific features of these organizations and the intensity of the stewardship concept application. The results have revealed a statistical relationship between the size of a PBO and the implementation of the stewardship concept (the size was identified by the level of total annual revenue, receiving 1% of personal income tax and the number of employees). However, the research suggests that the type of PBO activity does not affect the implementation of the stewardship concept.

scholarly journals Funkcjonowanie aktu życzeń w obszarze public relations – na przykładach z fanpage’ów serwisu społecznościowego Facebook

1970 ◽  
Vol 27 (1) ◽  
pp. 197-211
Author(s):  
Joanna Smól Joanna Smól
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Act ◽  
The Public ◽  
The Relationship ◽  
A Company

The analysis included in the article concerns the wishes posted on company profiles on Facebook. The considerations begin with the description of wishes as a speech act that has ritual, etiquette-related and phatic functions. Next, the article discusses the role of social media in communication in the public relations area, particularly as a tool to contact customers. One of the ways of establishing this contact is extendingwishes on a company fan page. This is another stage of the evolution of the speech act in question. The analysis of companies’ wishes includes the description of the occasion for extending them, the content of the wishes, the relationship between the sender and the receiver and, in particular, the interaction that results from the very character of wishes as a speech act as well as from the opportunities provided by communication in social media.

The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future

2017 ◽  
pp. 261-277
Author(s):  
Vannie Naidoo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Unethical Behaviour ◽  
The Public ◽  
Good People ◽  
The World ◽  
The Face ◽  
Use Of Social Media ◽  
The Right ◽  
A Company

Scandals of corruption in government and mismanagement in business and government departments has made us rethink of what the world is becoming and what should be done to steer it on the right track. Brilliant policy and law makers have tried to put in place laws and governing statutes that can assist in ethically governing businesses and governments so that they can sustain themselves and maintain a healthy respectful and transparent relationship with all their stakeholders and communities. The failure by certain governments and businesses to adhere to policy, statutes and laws has frustrated good people and their only podium left standing is social media and online petitions. On websites worldwide communities are getting together to discuss and defame businesses and governments that are perpetuating unethical behaviour. This has changed the face of marketing as marketers and the public relations departments are in change of maintain and promoting a company or governments image. The face of marketing has changed as social media has introduced itself into the mix.

scholarly journals Tendency Of Usage Of Social Media Tools By The Public Relations Practitioners: An Evaluation On Turkeys 500 Biggest Industrial Corporations

2013 ◽  
Vol 4 (13) ◽  
pp. 87-108
Author(s):  
Feride AKIM ◽  
Aybike PELENK ÖZEL
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Online News ◽  
Social Bookmarking ◽  
Public Relations Practitioners ◽  
The Public ◽  
Industrial Enterprises ◽  
The Social ◽  
Social Media Tools ◽  
E Mail

The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as social network sharing sites, blogs, e-mail usage, intranet, video conferencing, forums, video sharing sites such as Youtube, music sharing sites, business network sites, cooperative web sites, instant message, vikis, podcasts, training materials sharing, social bookmarking, bookmarking sites ensuring its users to make online news, stories, music, personal publication which take place in the social media tools by the public relations practitioners gradually gains importance in terms of the public relations practitioners.In this study, the place and importance of social media tools with regards to public relations and their role in creating a new public relations process are discussed. Accordingly, an online questionnaire form was prepared and sent via e-mail to the public relations practitioners. These public relations practitioners were determined through the survey results of Turkeys Top 500 Industrial Enterprises 2011 which was conducted regularly by Istanbul Chamber of Industry ISO . An assessment intended to identify the trends and reasons of use of social media tools by the public relations practitioners who work in the biggest companies of Turkey and their perceptions of social media and traditional media was made.

The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future

2018 ◽  
pp. 1543-1559
Author(s):  
Vannie Naidoo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Unethical Behaviour ◽  
The Public ◽  
Good People ◽  
The World ◽  
The Face ◽  
Use Of Social Media ◽  
The Right ◽  
A Company

Scandals of corruption in government and mismanagement in business and government departments has made us rethink of what the world is becoming and what should be done to steer it on the right track. Brilliant policy and law makers have tried to put in place laws and governing statutes that can assist in ethically governing businesses and governments so that they can sustain themselves and maintain a healthy respectful and transparent relationship with all their stakeholders and communities. The failure by certain governments and businesses to adhere to policy, statutes and laws has frustrated good people and their only podium left standing is social media and online petitions. On websites worldwide communities are getting together to discuss and defame businesses and governments that are perpetuating unethical behaviour. This has changed the face of marketing as marketers and the public relations departments are in change of maintain and promoting a company or governments image. The face of marketing has changed as social media has introduced itself into the mix.

Tanggung Jawab Hukum Penilai Publik terhadap Laporan Penilaian Kegiatan Pengadaan Tanah bagi Pembangunan untuk Kepentingan Umum (Studi Atas Kantor Jasa Penilai Publik Toto Suharto)

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Gagah Yaumiyya Riyoprakoso ◽  
AM Hasan Ali ◽  
Fitriyani Zein
Keyword(s):  
Future Development ◽  
Public Interest ◽  
Legal Responsibility ◽  
Legal Research ◽  
The Public ◽  
The Government ◽  
Conducting Research ◽  
The Right ◽  
The Relationship ◽  
Systematic Explanation

This study is based on the legal responsibility of the assessment of public appraisal reports they make in land procurement activities for development in the public interest. Public assessment is obliged to always be accountable for their assessment. The type of research found in this thesis is a type of normative legal research with the right-hand of the statue approach and case approach. Normative legal research is a study that provides systematic explanation of rules governing a certain legal category, analyzing the relationship between regulations explaining areas of difficulty and possibly predicting future development. . After conducting research, researchers found that one of the causes that made the dispute was a lack of communication conducted between the Government and the landlord. In deliberation which should be the place where the parties find the meeting point between the parties on the magnitude of the damages that will be given, in the field is often used only for the delivery of the assessment of the compensation that has been done.

Sign in / Sign up

Export Citation Format

Share Document