scholarly journals Analisis Kualitas Produk dan Layanan Purnajual Terhadap Proses Keputusan Pembelian Konsumen Honda All New Vario 125 Melalui Citra Merek Sebagai Mediator

MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 37-48
Author(s):  
Edi Fitriana Afriza
Keyword(s):  
Product Quality ◽  
Decision Process ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Addition Product ◽  
Simple Random Sampling ◽  
Purchase Decision ◽  
Quantitative Descriptive Analysis

Research shown to identify and analyses the associated simultaneous or partially influence of product quality and after-sales service towards the brand image, as well as its implications on product purchase decision process is All New Honda Vario 125. Survey with quantitative descriptive analysis accompanied approach is used as a method of research supported through fieldwork, research instruments questionnaires, depth-interviews, and study of the literature to obtain primary and secondary data. Simple random sampling is a sampling technique that used the techniques of the obtained sample size as much as 119 respondents continued through path analysis, t-test, F-test, and sobel test to determine the results of the research. The results of the analysis it is known that the quality of products and services Post-sale partially and simultaneous effect significant towards product brand image Honda All New Vario 125. In addition, product quality and after-sales service are partial and simultaneous have influence on product purchase decision process is All New Honda Vario 125. It is Continued by testing the sobel test of brand image which had a significant influence of decision product purchase All New Honda Vario 125. It is conducted by indirect testing from both the product quality and after-sales service to purchase decision process through the brand image.

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals Pre-Purchase Behavior of Consumer with Reference to Car in Nepal

2017 ◽  
Vol 3 (2) ◽  
pp. 138-146
Author(s):  
Surendra Neupane
Keyword(s):  
Reference Group ◽  
Descriptive Analysis ◽  
Academic Research ◽  
Primary Source ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchase Behavior ◽  
Time Gap ◽  
Information Consumers

The purpose of this study is to investigate the pre purchase behavior of car consumers in Nepal. In order to accomplish the objectives of the study, a sample of 400 consumers were taken by using simple random sampling technique. The data was collected by means of a questionnaire. Both primary and secondary data were explored and analyzed through descriptive analysis. From the analysis, it was concluded that the respondents owned a car as a necessity item, they had a cause need to manage money for time gap between car purchase and need assessment, friends and relatives were the primary source of information. Consumers paying more attention to relevant factors before deciding the brand such as pre purchase search, reference group and self opinion.Journal of Advanced Academic Research Vol. 3, No. 2, 2016, Page: 138-146

scholarly journals The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Maidar Simanihuruk
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
The Impact

<p><em>To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. </em><em>The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased</em><em>. </em><em>The purpose of this study is to determine the impact of product quality on purchas</em><em>e</em><em> decision</em><em> </em><em> at the </em><em>Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0.</em><em></em></p><p><em>                </em><em>The results of the study showed that product quality has a positive influence significantly contributed</em><em> </em><em> to the purchas</em><em>e</em><em> decision </em><em> </em><em>at the </em><em>Safary Milk D’Kandang Amazing Farm Depok (</em><em>t = 11.955 &gt; t <sub>table</sub> with a significance of 0.000 (ρ &lt; 0.05) and that is proved by the score of R = 0.770.</em><em> From the coefficient of determination, it can be concluded that the Purchas</em><em>e</em><em> Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.</em><em></em></p><p><em>Keywords: Product Quality, Purchase Decision</em><em></em></p>

scholarly journals Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram

2020 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Ine Aprianti ◽  
Jihan Putri Krismawati
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Simple Random Sampling ◽  
Purchasing Decisions ◽  
Average Value

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions on Mayoutfit Bandung products. The research method used for this research is descriptive verification. The population in this study was Mayoutfit Bandung followers of 1.2 billion, using simple random sampling with a sample size of 100 people.The results of this study indicate that: (1) Descriptive analysis of the Mayoutfit Bandung brand image shows results with good criteria with an average value of 3.53. (2) The results of descriptive analysis regarding the quality of Mayoutfit Bandung products show results with good criteria with an average value of 3.44. (3) The results of descriptive analysis of purchasing decisions show results with good criteria with an average value of 3.52. (4) There is a significant influence between brand image and product quality together on purchasing decisions. Based on the results of the F test, obtained an F count of 40.768. These results indicate that F arithmetic> F table (40.768> 2.36). This can be interpreted that the Effect of Brand Image and Product Quality together affect the Purchasing Decision.

scholarly journals PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN PENGGUNAAN JASA ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PERHIASAN PERAK DI SUNAKA JEWELRY CELUK, SUKAWATI, GIANYAR

2019 ◽  
Vol 4 (1) ◽  
pp. 103
Author(s):  
Ni Kadek Bintang Indah Rumaladewi ◽  
I Nyoman Taun
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Validity And Reliability ◽  
Research Population ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to determine: (1) the effect of product quality on purchase decision of silver jewelry in Sunaka Jewelry, (2) the effect of brand image on purchase decision of silver jewelry in Sunaka Jewelry, (3) the effect of endorsement usage on purchase decision of silver jewelry in Sunaka Jewelry, and (4) the effect of product quality, brand image, and endorsement usage on purchase decision of silver jewelry in Sunaka Jewelry. This research is a survey research. Population in this research is all customer of Sunaka Jewelry Celuk, Sukawati, Gianyar which purchased silver jewelry from Sunaka Jewelry. The sampling technique used accidental sampling with the number of samples counted 75 peoples. Data collection technique using questionnaires that have been tested for validity and reliability. Data nalysis technique used is multiple regression.The results of the research shows that: (1) product quality had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,006 < 0,050 and regression coefficient = 0,206), (2) brand image had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,028 < 0,050 and regression coefficient = 0,250), (3) endorsement usage had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,015 < 0,050 and regression coefficient = 0,231), and (4) the product quality, brand image, and endorsement usage influence simultaneaously to purchase decision on Sunaka Jewelry (showed by F count = 23,753 and significance value of 0,000 < 0,050).Keywords: product quality, brand image, endorsement usage, purchase decision

scholarly journals ANALISIS PENDAPATAN USAHATANI BAWANG DAUN DI DESA MANEMBO KECAMATAN PASSI TIMUR KABUPATEN BOLAANG MONGONDOW

2020 ◽  
Vol 16 (2) ◽  
pp. 219
Author(s):  
Christofel Denis Ratu ◽  
Rine Kaunang ◽  
Tommy Fredy Lolowang
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Production Costs ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive

This study aims to analyze the income of leek farming in Manembo Village, Passi Timur Sub-district, Bolaang Mongondow Regency. This research lasted for 2 months, from November to December 2019. Sampling in this study was carried out by simple random sampling method with a number of respondents were 25 leek farmers. Primary data were collected through direct interviews using a list of questions (questionnaires) that have been prepared. Secondary data were obtained from the literature related to this research and related institutions. Data analysis used in this research is to use quantitative descriptive analysis and expenditure (production costs) to analyze the income of leek farming. The results showed that the income of onion farming in Manembo Village, East Passi District, Bolaang Mongondow District per farmer on average was IDR. 2,688,800.- *eprm*

scholarly journals KEPUASAN WISATAWAN DALAM PENGGUNAAN E-COMMERCE AGODA DALAM PEMESANAN HOTEL

2020 ◽  
Vol 8 (1) ◽  
pp. 61-70
Author(s):  
Suci Sandi Wachyuni ◽  
Kadek Wiweka
Keyword(s):  
Customer Satisfaction ◽  
Industrial Revolution ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Tourism Industry ◽  
Primary Data ◽  
Emotional Factor ◽  
June July

The industrial revolution that entered the 4.0 phase encouraged the industry to innovate, where one of the developing industries was e-commerce. As part of the OTA (tourism industry), e-commerce, or especially Agoda offers not only products but also services. However, at the moment, Agoda can be said to be left behind if we look at the ranking of the top brand awards, 2019. Therefore this research intends to examine the satisfaction of tourists (consumers) in using Agoda for booking a hotel. The approach used in this research is descriptive quantitative, where primary data is collected through a questionnaire with indicators of customer satisfaction (Repurchase, Word of Mouth, Brand Image, Product Quality, Price, Service Quality, and Emotional Factor). The scale used is Likert (1-5), and the sampling technique used is probability sampling, which is simple random sampling with a total of 100 respondents. The secondary data is taken from Agoda's website, books, literature, and previous research. The study was conducted during June-July 2019. This study found that the average tourist was quite satisfied - satisfied with Agoda's services in booking hotels. However, to maintain its existence, Agoda needs to make efforts to attract tourists, especially in improving the Agoda brand image. Also, the cooperation partners, which are hotels, will have high confidence in marketing their hotels through Agoda. Furthermore, in terms of the marketing segment, Agoda is very firmly attached to the millennial generation in meeting accommodation needs. However, it is interesting to investigate further the purpose of booking this accommodation, whether for travel needs or other vacation concepts, like one of the popular concepts nowadays, "staycation".  This research is expected to provide information about service conditions and customer satisfaction using Agoda. So the results of this study can be useful not only for Agoda companies but also for other OTAs who offer similar products or services.   Keywords: kepuasan wisatawan, e-commerce, pemesanan hotel, online travel agent (OTA)

scholarly journals Analysis of Households Prosperity of Mango Farmers in Situbondo Regency

2020 ◽  
Vol 1 (4) ◽  
pp. 316-323
Author(s):  
Puryantoro ◽  
Andina Mayangsari
Keyword(s):  
Household Income ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Poverty Line ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Household Level ◽  
Household Poverty ◽  
Quantitative Descriptive

Farmers' household income is an indicator of the level of prosperity by looking at the amount of expenses and family expenses. Mango production, which has increased every year, needs to be assessed according to the level of household poverty. The purpose of this study was to determine the household level of mango farmers in Situbondo Regency. The research location was determined purposively in the Makmur Jaya I Farmers Group, Jangkar District, Situbondo Regency. Population and sample with saturated sampling technique with a population as well as a sample of 25 respondents. Data were collected through primary data (direct interviews using a questionnaire) and secondary data from related agencies and literature related to this study. The data were analyzed by using quantitative descriptive analysis which was measured using Sajogyo's poverty theory. The prosperity level of the members of the Makmur Jaya I Farmer Group is in the decent living category of 64% and the moderate category of 36%. None of the mango farmers in this group are below the poverty line.

KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Sontyan Iqbal Wibisono ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

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