The Poetics of the Ukrainian Font and Graphic Image of Hudprom: A 100-year Search
The article deals with the search for a graphic style for the Kharkiv Art School for the 100th anniversary of Hudprom (the previous informal name of KSADA). Based on a study of Ukrainian font tradition, a visual image was found that links different generations of Kharkiv artists. The author of the article shows how the bridge between the Kubo-Futuristic finds of Kharkiv art-craftsmen Vasyl Yermilov, Borys Kosarev and modern design thinking was stretched in the development of inscriptions and signs. The features of working with typographic and aesthetic clusters to reveal the identity of time and place in graphic design are described. A variable font has been developed, combining both grotesque and avant-garde forms and more plastic historical graphemes based on cursive heritage. The flower of Kosarev, which has become a graphic image of the academy, simultaneously in different contexts and compositional solutions embodies the flourishing Ukrainian modernism (historical background), as well as represents the modern multimedia postmodernist pattern.