scholarly journals Pengaruh Kebijakan Potongan Harga Terhadap Penjualan Pada PT. Dunia Bangunan BSD

2020 ◽  
Vol 3 (1) ◽  
pp. 33-41
Author(s):  
Dede Abdurohman

The purpose of this paper is to determine the effect of discounting policies on sales and to determine the increase in sales of building materials at PT. BSD Building World. In this method the method used is a quantitative descriptive method that is data expressed in the form of numbers, starting from data collection, interpretation of the data, and interpretation of the results that are data. The data used are primary data and secondary data. Primary data is data obtained and collected directly by people doing research in the field or those who need it. Primary data in this study are data about PT. BSD Building World and the results of interviews with related parties, while secondary data is data that is further processed into forms such as tables, graphs, diagrams and so on so that it is more informative by other parties. Secondary data, in this case, are books and online media. The results of the study show that for five years the company experienced an increase in sales. Sales in 2010 were the basis for the year and 2011 to 2014 were made into the current period, in 2011 the percentage increase was 19,70%, in 2012 amounted to 16.59%, in 2013 amounted to 17.06% and in 2014 obtained a percentage increase of 36.35%. Based on the correlation analysis it can be concluded that r = 0.910. This shows that there is a positive or very strong relationship between price cuts (X) and sales volume (Y). of r = 0.910, the coefficient of determination of (0.910) 2 x 100% = 82.81%, this shows that there is a discounted contribution in increasing sales volume at PT. World's Buildings BSD of 82.81%, while the remaining 17.91% is influenced by other factors not observed. Abstrak Tujuan penulisan ini adalah untuk mengetahui pengaruh kebijakan potongan harga terhadap penjualan dan untuk mengetahui peningkatan penjualan bahan bangunan pada PT. Dunia Bangunan BSD.Pada metode ini metode yang digunakan adalah metode deskriptif kuantitatif yaitu data yang dinyatakan dalam bentuk angka, dimulai dari pengumpulan data, penafsiran data tersebut, serta penafsiran dari hasil yang bersifat data. Data yang digunakan adalah data primer dan data sekunder. Data primer adalah data yang diperoleh dan dikumpulkan langsung oleh orang yang melakukan penelitian di lapangan atau yang bersangkutan yang memerlukannya. Data primer dalam penelitian ini adalah data tentang PT. Dunia Bangunan BSD serta hasil wawancara dengan pihak terkait, sedangkan data sekunder adalah data yang diolah lebih lanjut menjadi bentuk – bentuk seperti table, grafik, diagram dan sebagainya sehingga lebih informative oleh pihak lain. Data sekunder dalam hal ini adalah buku – buku dan media online.Hasil penelitian menunjukkan selama lima tahun perusahaan mengalami peningkatan penjualan.Penjualan pada tahun 2010 adalah menjadi dasar tahun dan tahun 2011 sampai dengan tahun 2014 dijadikan current period, pada tahun 2011 diperoleh prosentase kenaikan sebesar19,70%, pada tahun 2012 sebesar 16,59%, pada tahun 2013 sebesar 17,06% dan pada tahun 2014 diperoleh prosentase kenaikan sebesar 36,35%.Berdasarkan analisis korelasi dapat disimpulkan bahwa r = 0,910. Hal ini menunjukan bahwa adanya hubungan positif atau sangat kuat antara potongan harga (X) dan volume penjualan (Y). dari r = 0,910 maka koefisien determinasi sebesar (0,910)2 x 100% = 82,81%, hal ini menunjukkan bahwa adanya kointribusi potongan harga dalam meningkatkan volume penjualan pada PT. Dunia Bangunan BSD sebesar 82,81%, sedangkan selebihnya 17,91% dipengaruhi oleh faktor lain yang tidak diamati. Kata Kunci : Potongan Harga, Penualan, dan Kebijakan

2017 ◽  
Vol 12 (2) ◽  
Author(s):  
Anggun Setiawan ◽  
Ivone Saerang ◽  
Christoffel Kojo

 Top of FormThe main question in this study is whether the provision of compensation affect the discipline of work, especially on the study staff at the Faculty of Economics and Business UNSRAT. Based on the background and the formulation of the above problems, this study aims to determine and analyze the effect of compensation on the discipline of employee work studies at the Faculty of Economics and Business UNSRAT. Researchers took data using questionnaires on the civil servants of the study of Faculty of Economics and Business UNSRAT which amounted to 41 people. The research variable that the adoptive researcher is compensation and work discipline with primary data collected through questionnaire and using quantitative descriptive analysis technique. For simple linear regression test found value of constant equal to 7,686 which mean when giving of compensation (X) equal to zero hence work discipline (Y) equal to 7,686. Regression coefficient value found at 0.619 positive value so it can be concluded that the compensation has a positive effect on work discipline. The value of regression coefficient also shows if the variable implication of compensation increases 1 unit then the work discipline will rise by 0.619. The value of correlation coefficient of 0.624 menunujukkan there is a strong relationship between the two variables with the value of coefficient of determination of 0.389 which means the variable implications of compensation affect 38.9% of the discipline of work. The researcher then tested the hypothesis by looking at the value of T arithmetic and found 4.983 which is much higher than the value of T table for n 41 of 1.638 so it can be concluded that Ha accepted and H0 rejected or in other words the Implication of Compensation (X) Work Discipline (Y). Through the process of collecting data and testing with quantitative methods the researcher then concluded that the implication of compensation has a positive and significant effect to the work discipline on civil servant studies in the Faculty of Economics and Business UNSRAT.Bottom of FormKeyword : Implication, Compensation, Work Discipline, Civil Servant


Epigram ◽  
2018 ◽  
Vol 14 (2) ◽  
Author(s):  
Anggi Fathya Anindita ◽  
Tuty Herawati ◽  
Wahyudi Utomo

Abstract Influence of training and motivation on performance of employees at PT PAM Lyonnase Jaya (PALYJA). 2017. This research aims to find out how the influences between the training and motivation on performance of employees. Data collection using the questionnaire given to the respondents to obtain primary data and secondary data to obtain an libraries. While the method of data analysis using the test validity dan reliability, test the assumptionsof classical, test hypotheses, multiple linier regression analysis, analysis of the coefficient of determination of the significance of the T-test, and a test of the significance of f. Result of the research indicate that training has a strong influence on performance of employees and motivation have influence of 66,8% on performance of employees and the remaining 33,2% are influenced by other factors.Keywords: Training, Motivation, Employee Performance.AbstrakPengaruh Pelatihan dan Motivasi terhadap Kinerja Karyawan Pada head office PT PAM Lyonnase Jaya (PALYJA). 2017. Penelitian ini bertujuan untuk mengetahui seberapa pengaruh antara pelatihan dan motivasi terhadap kinerja karyawan. Pengumpulan data menggunakan kuesioner yang diberikan kepada responden untuk memperoleh data primer dan studi kepustakaan untuk memperolah data sekunder. Sedangkan metode analisis data menggunakan uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis, analisis regresi linier berganda, analisis koefisien determinasi, uji signifikansi T dan uji signifikansi F. Hasil penelitian menunjukan bahwa pelatihan memiliki pengaruh yang kuat terhadap kinerja karyawan dan motivasi memiliki pengaruh sebesar 66,8% terhadap kinerja karyawan dan sisanya 33,2% dipengaruhi oleh faktor lain.Kata Kunci: Pelatihan, Motivasi, Kinerja Karyawan


2018 ◽  
Vol 7 (4) ◽  
pp. 432-446
Author(s):  
Assafrul Ali Adhim ◽  
Etty Soesilowati

Tujuan penelitian ini untuk mengetahui pola rantai distribusi perikanan, margin keuntungan setiap pelaku tata niaga perikanan, dan mencarikan model distribusi alternatif untuk perikanan tangkap laut di Kabupaten Kendal. Metode yang digunakan yaitu pendekatan deskriptif kuantitatif guna untuk mengetahui pola rantai distribusi perikanan, margin pemasaran, dan penentuan model distribusi alternatif. Jenis data yaitu data sekunder, dan data primer yang di ambil langsung dari 93 nelayan, 50 pedagang pengecer, 35 pedagang sedang, dan 10 pedagang besar. Teknik pengumpulan data yang digunakan yaitu interview, kuesioner, observasi, dan studi pustaka. Hasil dalam penelitian ini yaitu sekurang-kurangnya terdapat tiga pola distribusi namun hanya ada dua pola yang paling dominan yaitu pola pertama: nelayan ke pedagang sedang ke pedagang besar ke pabrik atau pasar tradisional. Pola yang kedua yaitu nelayan ke pedagang sedang ke pedagang pengecer ke konsumen akhir. Margin pemasaran untuk Cumi-cumi tertinggi terjadi pada pedagang besar (21%), Pedagang sedang (8,6%), dan pedagang pengecer (5,7%). Udang tertinggi pada pedagang besar (13,7%), pedagang sedang (5%), pedagang pengecer (3,9%). Ikan Kembung tertinggi pada pedagang besar (31%), pedagang pengecer (11%), pedagang sedang (9%).     The purpose of this research is to know the pattern of fishery distribution chain, profit margin of every fishery trading actors, and to find alternative distribution model for marine catch fishery in Kendal Regency. The method used is quantitative descriptive approach in order to know the pattern of fishery distribution chain, marketing margin, and the determination of alternative distribution model. The types of data are secondary data, and primary data taken directly from 93 fishermen, 50 retailers, 35 medium traders, and 10 wholesalers. Data collection techniques used were interview, questionnaire, observation, and literature study. The result of this research is that there are at least three distribution patterns but there are only two most dominant patterns, namely the first pattern: fishermen to medium traders to wholesalers to factories or traditional markets. The second pattern is the fisherman to the merchant is to the retailer to the end consumer. The highest marketing margin for Squid occurred in wholesalers (21%), Traders (8.6%), and retailers (5.7%). The highest shrimp on wholesalers (13.7%), medium traders (5%), retailers (3.9%). The highest stocks were in big traders (31%), retailers (11%), traders (9%).


2021 ◽  
Vol 15 (2) ◽  
Author(s):  
Nani Marwida ◽  
Mahrizal Mahrizal

Destitution is a fundamental problem faced by all countries, particularly developing countries like Indonesia. Destitution is a complex problem, so special attention is needed to overcome  it.  One  of  the  poverty  reduction  efforts  undertaken  by  the  Government  of Indonesia is through the Family Hope Program (PKH), which began to emerge in 2007.This research aim to find out and analyze the effect of the Family Hope Program on poverty alleviation in Woyla District, which is one of the areas that received assistance from the Family Hope Program. In this study using quantitative descriptive research methods. The object of this research is the Family Hope Program KPM in Woyla District. The data used are sourced from primary data in the form of answers to questionnaires, observations and secondary data from the government’s official website and the secretariat archives of Woyla District. Methods of data analysis carried out in the form of normality test and simple linear regression. The results of the analysis with the help of the SPSS 20 program indicate that there is a strong relationship between the variables of the Family Hope Program (PKH) and the poverty  alleviation  variable  with  a  correlation  coefficient  of  0.601  and  a  determinant coefficient of 0.361. This means that the Family Hope Program (PKH) has a positive and significant effect on destitution reduction in Woyla District, this means that if the Family Hope Program increases, poverty reduction will also increase.


2020 ◽  
Vol 1 (3) ◽  
pp. 434-443
Author(s):  
Nining Harnani ◽  
Rudi Suprianto Ahmadi ◽  
Nana Suhana ◽  
Luthfi Setiadiwibawa

The purpose of this research is to investigate how e-commerce can increase sales volume in the creative food and beverage industries. The data used in this research is quantitative data from the sources; whereas the primary data is gathered through questionnaires, interviews and observations. Furthermore, to complete the data, the author also reviews documents from relevant government agencies, journals, books and other references from the Internet as secondary data. The method used in this research is descriptive verification. The type of research is descriptive verification.  The study is conducted to test the effect of e-commerce on sales volume by using simple linear regression. Then to determine the effect, the writers use the formulas of Correlation and Coefficient of Determination. The results show that e-commerce has a significant effect on sales volume by 56%. While the remaining 44% is influenced by other factors outside the focus of this study.


2020 ◽  
Vol 9 (1) ◽  
pp. 1-5
Author(s):  
Lia Perwita Sari ◽  
Rih Laksmi Utpalasari

The purpose of this study was to determine the characteristics and comparison of the level of household food consumption of catfish (Pangasius sp.) farmer’s in Talang Kelapa District. Determination of the location was done intentionally (purposive). The research sample was taken using the accidental sampling method. There are 17 groups of consumption catfish farmers at Talang Kelapa District while only 7 groups focus on catfish culture with a total of 82 people so the sample is 20 people. The data used include primary data and secondary data. Data were analyzed descriptively qualitative and quantitative descriptive. Researchers used qualitative methods by analyzing the characteristics of each respondent. The proportion of household consumption of catfish farmers was analyzed using tabulation. The results showed that respondents aged between 29-52 years, had an average number of family members of 3 people and the highest level of education at the elementary school level. The household consumption pattern of Catfish Farmers (Pangasius sp.) at Talang Kelapa District are dominated by non-food consumption which is Rp.2,851,000/month while food consumption is only Rp.987,361.11. This is indicated by the percentage of food consumption by 25.73% and non-food consumption by 74.27%.


2020 ◽  
Vol 21 (2) ◽  
pp. 168-179
Author(s):  
Veby Kadji ◽  
Damianus Adar ◽  
Maximiliam M. J. Kapa

This research has been carried out in the Oeba Traditional Market and Naikoten Traditional Inpres market in October to November 2017. The aim is to find out: (1) Purchase Volume of Mustard Consumer; (2) the preferred type of mustard; (3) identify the factors that influence the demand of mustard consumers; (4) Mustard Sales Volume. The method used in this research is survey. Determination of the location of research carried out by purposive sampling. Respondents were determined as many as 120 people. The type of data collected is primary data and secondary data. To answer the first and fourth objectives, the data were analyzed descriptively qualitatively, answering the second goal using a Likert scale and the third objective of the data analyzed using multiple linear regression. The results showed that; (1) Of the 5 types of mustard the lowest purchase volume is dominated by curly mustard, namely the frequency of purchases per week 1-2 times with a volume of 1 kg - 2 kg. (2) The results of the study of 60 respondents, namely: 30 respondents in traditional traditional markets in Naikoten and 30 respondents in traditional Oeba markets, there are 3 types of mustard which are included in the Average category, namely curly mustard greens, and white mustard, and 2 types of mustard which are included in Like categories namely: mustard huma, and mustard caisim. (3) together - all factors significantly influence the demand for mustard greens shown by the F-count (14.895)> F-table (2.54) is significant at α = 5%. While the results shown by t-count which significantly influence α = 5% are Consumer Taste, and Holidays / Holidays. While the price of mustard greens, other vegetable prices, consumer income, the number of family members, the volume of mustard greens prepared by traders does not significantly affect the demand for mustard. (4) The lowest sales volume of mustard is dominated by Curly mustard, that is 9 respondents or 5% who sell with a volume of 22 - 42Kg / week


2021 ◽  
Author(s):  
Naya Astina Nur ◽  
◽  
Ae Suaesih ◽  

Today's increasingly fierce business competition requires companies to be more active in attracting and retaining customers. This requires companies to be more creative in carrying out their business activities. This study aims to identify the effect of service quality and promotion on consumer purchasing decisions for Bakso Aci Mas Jay. This research uses descriptive and confirmatory research methods and quantitative methods. This study used primary data from questionnaires and secondary data obtained from Bakso Aci Mas Jay. The population in this research is the consumers of Bakso Aci Mas Jay. The research sample used accidental sampling, so that a total of 100 illustrations were obtained. The results of the analysis based on the coefficient of determination of service quality and the influence of promotion on purchasing decisions are 52.1%, and the remaining 47.9% which is influenced by other aspects not listed in this study. Based on the results of the analysis, service quality (X1) does not significantly affect purchasing decisions (Y). The promotion (X2) shows if it has a significant influence on purchasing decisions (Y).


2019 ◽  
Vol 24 (1) ◽  
pp. 80
Author(s):  
Emillia Sastra

The purpose of this empirical research is to obtain empirical evidence about the influence of working capital, liquidity and capital structure on the profitability on manufacturing companies listed on the stock exchange from 2012-2014. This research used manufacturing companies for total of 198 data in three years and that were selected using purposive sampling method. The data used in this research are secondary data in the form of financial statements. The results showed that the working capital and liquidity has a positive significant effect on profitability, capital structure does not have a significant effect on profitability. The testing showed independent variable have a significant impact on the profitability and show that the correlation of the independent variables have strong relationship to the dependent variable. Testing results show that the coefficient of determination of 55.1%, dependent variable is affected by the independent variable, while the remaining 44,9 % is explained by other variables.


2018 ◽  
Author(s):  
Suwandi S. Sangadji

The purpose of this researchment is to ascertain how wide the farming of species Saccharun Edule Hasskarl (terubuk) in sub district Tosa, district of East Tidore of Tidore Island through the indicator of the value revenue, production and selling prices so that the farmers will achieve The Break Event Point (BEP). The research method was used a quantitative method with the number of samples of 30 people. The determination of the sample method is using the census method or involving all members of the population into a sample of researchment. The secondary data collection was done by using library literature in the form of document review and relevant references to research object while primary data collection was done by using questionnaire. The data is using equation R /C Ratio, BEP Revenue, BEP Price, and BEP Production. Therefore from the results of the researchment it can be explained that the two of the thirty farmers come through the break event point, while the other twenty-eight farmers declared having a business that worth to be develop or experiencing profit, because the R/C ratio is above 1.0 with average profit reach Rp. 989.000, - per production / farmer.


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