scholarly journals Color and Marbling as Predictors of Meat Quality Perception of Argentinian Consumers

Foods ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 1465
Author(s):  
María Laura Testa ◽  
Gabriela Grigioni ◽  
Begoña Panea ◽  
Enrique Pavan
Keyword(s):  
Choice Behavior ◽  
Online Survey ◽  
Consumer Preferences ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Meat Color ◽  
Beef Quality ◽  
Chaid Analysis ◽  
Healthy Nutrition ◽  
Beef Color

In Argentina, color and intramuscular fat are the main attributes of raw beef quality; however, it is necessary to clarify how consumers use them, in order to establish different marketing strategies. Consumer preferences are affected by multiple factors. Thus, the objective of the present study was to identify the Argentinian consumer’s choice behavior regarding beef color and fat content. An online survey was carried out in Argentina. It inquired about socio-demographic characteristics, purchase and consumption habits and beliefs, showing pictures related to color, marbling and the amount of fat. Choice behavior was evaluated by asking why consumers chose a particular picture out of the ones shown. Several Kruskal–Wallis tests evaluated the different hypotheses. Three different decision trees using the CHAID analysis method were created. Multifactorial analysis was carried out for clustering consumers. Regarding consumer beliefs, 90% of the respondents agreed with the sentence, “The two main characteristics defining beef quality at purchase time are meat color and marbling”. Socio-demographic characteristics affected purchase habits and beliefs; they also affected perceptions about meat color and marbling. It was possible to build three consumer groups for future marketing strategies: “hedonic” focused on a pleasing sensory experience, “appearance” prioritized the visual aspects, and the “health-conscious” consumers were interested in their healthy nutrition.

scholarly journals Food choice in the e-commerce era

2020 ◽  
Vol 122 (4) ◽  
pp. 1215-1237 ◽  
Author(s):  
Ou Wang ◽  
Simon Somogyi ◽  
Sylvain Charlebois
Keyword(s):  
Food Choice ◽  
Online Survey ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Demographic Characteristics ◽  
Content Type ◽  
Food Shopping ◽  
Business To Consumer ◽  
Food Choice Motives ◽  
Specific Food

PurposeThis study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), online-to-offline delivery (O2O Delivery), online-to-offline in-store (O2O In-store) and New Retail. It also explored consumer preferences for specific food categories within the four e-commerce modes.Design/methodology/approachAn online survey was administered to 954 participants from three Chinese cities: Beijing, Shanghai and Shenzhen. Descriptive analysis and linear regression were used in the data analysis.FindingsThe following food choice motives (FCMs) and socio-demographic characteristics had a significant effect on food e-commerce attitudes and/or consumption, with some or all of the four e-commerce modes: Taste Appeal, Value for Money, Safety Concerns, Quality Concerns, Processed Convenience, Purchase Convenience, Others' Reviews, City, Gender, Household Size, Age, Income, Occupation and Marital Status. Consumers also have different consumption preferences for food categories in the four e-commerce modes.Originality/valueThis is the first study to associate consumer FCMs and socio-demographics with their e-commerce attitudes and consumption regarding food in four e-commerce modes: B2C, O2O Delivery, O2O In-store and New Retail.

scholarly journals Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price in Five U.S. Markets

HortScience ◽  
1997 ◽  
Vol 32 (3) ◽  
pp. 510C-510
Author(s):  
Bridget Behe ◽  
Robert Nelson ◽  
Susan Barton ◽  
Charles Hall ◽  
Steve Turner ◽  
...  
Keyword(s):  
Factorial Design ◽  
Orthogonal Array ◽  
Consumer Preferences ◽  
Flower Color ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Purchase Behavior ◽  
Photographic Images ◽  
Leaf Variegation ◽  
Purchase Likelihood

Consumers in five U.S. markets evaluated photographs of geranium plants with regard to purchase likelihood. Photographic images were colored electronically to produce uniform geranium plants with five flower colors (pink, white, red, lavender, and blue) and three leaf variegation patterns (dark zone, white zone, and no zonal pattern). Photographs were mounted on cards with five selected price points ranging from ($1.39 to $2.79). We randomly generated an orthogonal array, partial-factorial design for consumers to rate a reduced number of choices. Consumers shopping in cooperating garden centers located in Dallas, Texas; Montgomery, Ala.; Athens, Ga.; Charlotte, N.C.; and Wilmington, Dela., rated 25 photographs on the basis of their likelihood to purchase the plants shown. Conjoint analysis revealed that customers in the Georgia garden center placed the highest proportion of their decision to buy on leaf variegation (29%), while customers in the Alabama outlet placed the most emphasis on price (46% of the decision). Shoppers in Texas valued flower color most highly (58% of their decision to buy). Demographic characteristics and past purchase behavior also varied widely, suggesting diverse marketing strategies for geraniums.

scholarly journals Consumer Perceptions of Eco-friendly and Sustainable Terms

2015 ◽  
Vol 44 (1) ◽  
pp. 21-34 ◽  
Author(s):  
Benjamin Campbell ◽  
Hayk Khachatryan ◽  
Bridget Behe ◽  
Jennifer Dennis ◽  
Charles Hall
Keyword(s):  
Online Survey ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Marketing Strategies ◽  
Consumer Perceptions ◽  
Environmentally Conscious ◽  
Decision Mechanism ◽  
Sustainable Marketing ◽  
Using Data

Common marketing strategies include emphasizing products’ “green” or environmentally friendly attributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,” “environmentally friendly,” and “sustainable” to investigate consumer preferences, relatively little is known about how consumer perceptions as a pre-decision mechanism impact their preferences and choice behaviors. Using data collected through an online survey of U.S. and Canadian consumers, we investigate systematic differences in individuals’ perceptions of the terms “eco-friendly” and “sustainable.” Marketing implications for the food and green (i.e., greenhouse/nursery producers, suppliers, and retailers) industries are discussed.

scholarly journals Consumer Preferences and Willingness to Pay for Potting Mix with Biochar

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3432
Author(s):  
McKenzie Thomas ◽  
Kimberly L. Jensen ◽  
Dayton M. Lambert ◽  
Burton C. English ◽  
Christopher D. Clark ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Online Survey ◽  
Product Information ◽  
Consumer Preferences ◽  
Market Potential ◽  
Marginal Costs ◽  
Consumer Demographics ◽  
Market Shares ◽  
Potential Market ◽  
Dedicated Energy Crops

Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and willingness to pay (WTP) for these products or the depth of the products’ market potential for this product. This research provides WTP estimates for potting mix amended with 25% biochar, conditioned on consumer demographics and attitudes about product information labeling. Data were collected with an online survey of 577 Tennessee home gardeners. WTP was elicited through a referendum contingent valuation. Consumer WTP for an 8.81 L bag of 25% biochar potting mix is $8.52; a premium of $3.53 over conventional potting mix. Demographics and attitudes toward biofuels and the environment influence WTP. Biochar amounts demanded are projected for the study area’s potential market. Optimal prices, profits, and market shares are estimated across different marginal costs of producing biochar potting mix.

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

scholarly journals 709 Healthy Sleep as an important resource and buffer for intersectional discrimination: Results from Covid 19 study

SLEEP ◽  
2021 ◽  
Vol 44 (Supplement_2) ◽  
pp. A276-A277
Author(s):  
Abhishek Pandey ◽  
Kerry Littlewood ◽  
Christine Spadola ◽  
Michelle Rosenthal ◽  
Larry Cooper ◽  
...  
Keyword(s):  
Race And Ethnicity ◽  
Online Survey ◽  
Economic Status ◽  
Grandparents Raising Grandchildren ◽  
Chi Square ◽  
Resource Potential ◽  
Important Resource ◽  
Chaid Analysis ◽  
Resource Needs ◽  
Automatic Interaction Detector

Abstract Introduction Our previous studies have highlighted sleep disparities for this underserved population, including how Grandparents Raising Grandchildren (GRG) experience troubled and disruptive sleep. Intersectional types of discrimination facing these families during COVID 19, include: race/ethnicity of self and children, income, age, essential workforce status, and impairments (mobility, vision, and hearing). This current study intends to explore how healthy sleep is an important resource (potential buffer) for GRG experiencing intersectional discrimination during COVID 19. Methods We used community partnerships to recruit 600 GRG from all fifty states in USA and several tribes to complete an online survey on their experiences with caregiving and intersectional discrimination during COVID 19. We developed an index on intersectional discrimination based on GRG lived experiences to inform the survey and used descriptive and bivariate statistics to profile this group. Chi-square Automatic Interaction Detector (CHAID) analysis was used to build a predictive model to help determine how variables in our study best merge to explain intersectional discrimination. Results Of the GRGs’, 37% were between 54–65 years and 33% cared for children 6 to 10 years for at least 5 years. The types of discrimination that were more likely to be included in intersectional discrimination include: Black or African American [83.8% (31)], my child’s race [59.5% (22)], my lower economic status [56.8% (21)], and my status as a caregiver [56.8% (21)]. The resource needs that showed the most disparity (higher rate showed higher priority/extreme concern) between those with ID and those without included: Information on how COVID impacts race and ethnicity differently (6.0 vs. 3.61), ability to pay utilities (3.7 vs. 1.99), and information on how to achieve healthy sleep (4.19 vs. 2.64). Conclusion This study suggests that GRG facing intersectional discrimination identify the importance of attaining information on how to achieve healthy sleep as an important resource to them during COVID 19. These results can be used to help mobilize resources and disseminate information for this underserved group to improve healthy sleep and also model for their extended families and communities. Support (if any) This study was conducted by the Grandfamilies Outcome Workgroup, (GrOW), with support from Generations United and Collaborative Solutions.

scholarly journals Doing Good Better: Impure Altruism in Green Apparel Advertising

2019 ◽  
Vol 11 (20) ◽  
pp. 5762 ◽  
Author(s):  
So Young Song ◽  
Youn-Kyung Kim
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Discrete Model ◽  
Online Survey ◽  
Marketing Strategies ◽  
Theoretical Development ◽  
Sustainable Lifestyle ◽  
Impure Altruism ◽  
Sustainable Behavior ◽  
Communal Harmony

In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers purchase green apparel. The study uses a quasi-experiment to estimate a comparison effect among advertising stimuli. We conduct an online survey among US consumers that garnered 586 responses for the main data analysis. The results indicate that egocentric appeals increase perceived uniqueness and that human beneficiary appeals lead to higher communal harmony. The findings show that communal harmony and global wellbeing prompt altruistic warmth and that uniqueness and product quality encourage egoistic warmth. Notably, altruistic warmth contributes to egoistic warmth, which indicates the existence of impurely altruistic consumers. Both altruistic and egoistic warmth lead to the intention of purchasing green apparel. We recommend “feel-good” marketing strategies to publicize the benefits of a sustainable lifestyle. The study contributes to the theoretical development of sustainability and can serve as an extension of a discrete model of altruism and egoism on consumers’ sustainable behavior.

scholarly journals Workplace nutrition habits in Slovenian small and middle sized enterprises

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
S Percic ◽  
M Stubelj
Keyword(s):  
Chronic Diseases ◽  
Online Survey ◽  
Healthy Lifestyle ◽  
Productivity Loss ◽  
Premature Death ◽  
Average Score ◽  
Workplace Health ◽  
Nutritional Habits ◽  
Healthy Nutrition ◽  
Nutrition Habits

Abstract Background Premature death, chronic diseases, productivity loss and other social and economic concerns can be influenced by healthy lifestyle workplace promotion programs, including healthy nutrition habits. In Slovenia a project called &gt;&gt;STAR-VITAL-healthy ageing at workplace &lt;&lt; has been going on since September 2017. Methods The survey results are based on an analysis of 805 respondents from 20 different small and middle sized enterprises in Slovenia. The survey was carried out via both a paper questionnaire and an online survey during the period from June 2019 to February 2020. The screening questionnaire was completed before interventions. We estimated the average score for the eight questions concerning nutritional habits. Results Nutritional habits are the following: 62% respondents eat three or more meals a day, 64% respondents eat vegetables each day, 59,8% respondents eat fruits each day, 31,9% respondents eat fish or see fruits at least once a week, 45,7% respondents eat whole wheats at least once a week, 54,1% respondents eat red meat not more than twice a week, 62,1% respondents eat fried food not more than three times a month and 79,1% respondents drink sweet drinks less than three times a week. The results on question &gt;&gt;What is the most common form of meal you eat while at work? &lt;&lt; are the following: purchase meal at restaurant 45,3%, bring from home 32,7%, delivery/carry out 6,2%, do not eat 5,2%, other 4,7%, employer cafeteria 3,9% and vending machine 1,2%. Conclusions The results of our survey show that a significant percentage of the workers in Slovenia still has unhealthy nutritional habits. Assessment of nutritional habits before workplace promotion program interventions allow us to compare which combinations of interventions are the most effective. The results will indicate the strength and weakness of each intervention and how it could be improved. Key messages The population is growing old and chronic diseases increases, which is part of the bad nutritional habits. Healthy lifestile promotion is needed to improve quality of life. The workplace health promoting programs have been shown to be an efficient way of improving workerś health. Implementing promotional program of nutritional habits are proper for Slvenian enterprises.

Intramural Sport Marketing: An Examination of Effectiveness, Participant Motives, and Demographic Differences

2014 ◽  
Vol 38 (2) ◽  
pp. 175-187 ◽  
Author(s):  
Joseph Ciuffo ◽  
James E. Johnson ◽  
Daniel R. Tracy
Keyword(s):  
Professional Sports ◽  
Sport Marketing ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Demographic Differences ◽  
Intramural Sports ◽  
Marketing Resources ◽  
Intramural Sport ◽  
Targeted Marketing ◽  
Participation Motives

Intramural sports exist as a relevant entity in the recruitment and retention of college students (Byl, 2002). The popularity of intramural sport has caused university recreational departments to increase intramural opportunities, thus increasing the need for more targeted marketing efforts. However, marketing strategies for intramural sport are not as refined, funded, or as thoroughly researched as strategies found within intercollegiate and professional sports (Schneider, Stier, Kampf, Wilding, & Haines, 2007). Therefore, in the current study, we examined the effectiveness of 10 intramural marketing techniques in relation to four participation motives and demographic characteristics for 208 intramural participants. Results revealed promotional items as the most effective marketing technique, whereas social media was the least effective. Regarding gender, men were more motivated by discounts, and women participated more for fitness. Our results could aid intramural sports coordinators to better use their marketing resources in relation to participant motives and avoid erroneous spending on ineffective methods.

scholarly journals USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine

Beverages ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 22
Author(s):  
Marielle J. Todd ◽  
Kathleen M. Kelley ◽  
Helene Hopfer
Keyword(s):  
Consumer Preferences ◽  
White Wine ◽  
Marketing Strategies ◽  
Variety Seeking ◽  
Atlantic Region ◽  
Consumer Awareness ◽  
Specific Location ◽  
Seeking Behavior ◽  
The Usa ◽  
Conjoint Experiment

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase in the number of wineries, there is a lack of region-specific consumer research that could be the basis for marketing strategies that may differ from those in more established wine regions, such as CA. We recruited 1011 mid-Atlantic consumers who drank wine (at least 1×/month) to view variations of a wine label, differing in wine tag, location description, font types, and images in a choice-based conjoint experiment. A greater percentage of consumers selected the “White Wine” tag and scripted fonts than the other options, with a generalized county text (“Proudly produced in Lehigh County, PA”) being selected by more participants than the American Viticultural Area (AVA) (“Lehigh Valley AVA”) or state (“Pennsylvania”) texts; however, the location text had a lower importance than the wine tag variable. This study implies that a generalized county text that describes a more specific location where the grapes were grown may be more favorable to mid-Atlantic consumers in comparison to AVA or state texts, and that traditional images and generic wine labels are more preferable than wine labels they have not seen before and more contemporary label styles. Wineries in the mid-Atlantic region may want to add generalized county texts to their labels to appeal to the regional audience. As AVAs are used to promote specific wine regions in the USA, and only some consumers choose wines based on these designations, governments and marketing organizations may want to increase education on local AVAs to increase consumer awareness and interest. In addition, consumer differences in variety-seeking behavior and subjective as well as objective wine knowledge, but not attitudes toward locally produced foods, affected wine label choice: Consumers scoring higher in variety-seeking and wine knowledge preferred the specific wine varietal over the generic wine tag; similarly, consumers that indicated familiarity with the wine varietal also preferred the specific wine tag over the generic label. Differences in consumer psychographics appear to modulate front wine label preferences.

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