scholarly journals Perception of Consumers’ Awareness about Sustainability of Fashion Brands

2021 ◽  
Vol 14 (12) ◽  
pp. 594
Author(s):  
Doroteja Mandarić ◽  
Anica Hunjet ◽  
Goran Kozina
Keyword(s):  
Positive Attitude ◽  
Consumer Attitudes ◽  
Descriptive Statistics ◽  
Business Practices ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Sustainable Business ◽  
Fashion Products ◽  
Sustainable Fashion ◽  
And Behavior

Consumers’ perception, awareness, and behavior toward sustainable fashion were surveyed with a questionnaire in which 263 respondents participated, and obtained data were primarily analyzed using descriptive statistics and t-test. The focus of this research was consumer attitudes toward sustainable business practices of fashion brands. Based on the conducted research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women younger than 35 and those over 36 was also examined. The research showed a gap between consumers’ awareness, their positive attitude toward sustainable fashion, and a lack of action in that direction when making purchasing decisions. The results of these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and various connected factors, as well as difference in both sexes’ awareness of these factors, which may influence consumer behavior related to sustainable fashion products. Thus they can facilitate the implementation of relevant strategies in the fashion industry.

scholarly journals Fashion shows and fashion week during Covid-19 pandemic in 2020

2021 ◽  
Vol 69 (3) ◽  
pp. 29-36
Author(s):  
Milena Savić ◽  
Radmila Savić ◽  
Dragana Frfulanović
Keyword(s):  
Business Practices ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Global Business ◽  
Environmental Challenges ◽  
Price Fluctuations ◽  
Doing Business ◽  
The World

The pandemic that hit the world in 2020 significantly affected global business and the fashion industry. Companies have been forced to rethink their current way of doing business, while consumers have reviewed their priorities, emerging needs and constraints, care for health, the environment, and the community. All these aspects together have shaped a slightly different global fashion market and companies' business practices, which have made great efforts to maintain their status, audience, and sales. The focus of this paper is Milan's "Fashion Week" held during 2020 and innovative technological solutions that serve to compensate for the limitations imposed by circumstances. Also, there's a few words about other (un)predictable situations such as price fluctuations, closure of production plants, overcoming safety and environmental challenges, and sustainable business.

scholarly journals The Ethical Consumer and Codes of Ethics in the Fashion Industry

Laws ◽  
2019 ◽  
Vol 8 (4) ◽  
pp. 23 ◽  
Author(s):  
Rossella Esther Cerchia ◽  
Katherine Piccolo
Keyword(s):  
Code Of Ethics ◽  
Codes Of Ethics ◽  
Business Practices ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Safety Standards ◽  
Hard Time ◽  
Ethical Consumer ◽  
Labor Safety ◽  
Corporate Social

Sustainability is a central challenge of the fashion industry. In an era where Internet and social networks allow information to spread quickly, more consumers are familiar with the call for “ethical fashion” as disasters such as Rana Plaza resound worldwide. However, consumers interested in buying “ethical” clothing could have a hard time orienting themselves amongst the abundance of brands claiming to be ethical on the market. Consumers might make purchasing decisions based on their knowledge of a brand. In this context, it is imaginable that corporate social responsibility (CSR) communications, including codes of ethics, could constitute one way a consumer can learn more about a company’s values. These codes may serve a variety of purposes—they are undoubtedly one of the ways a brand communicates its commitment to ethical principles. Indeed, by analyzing the codes of ethics of some of the industry’s well-known brands, it is evident that they primarily focus on employment and workers’ rights (including equality and discrimination issues), labor safety standards, bribery and anti-corruption, counterfeiting and unfair business practices, as well as respect for (and sometimes improvement of) the environment. A company’s code of ethics is also a powerful tool for improving brand image by adopting a code that responds to the issues that consumers care about. It is therefore necessary to distinguish between companies that are truly ethical and those that merely appear so. In order to protect consumer confidence in such documents, a fil rouge across legal systems may be found (although the specific characteristics may vary greatly) in the laws that protect consumers from misleading advertising.

scholarly journals Knowledge, Attitude, and Behaviours Towards Covid-19 Transmission Among Jakarta-Bogor-Depok-Tangerang-Bekasi Residents

2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Desmawati Desmawati ◽  
Farah Dina Bachtiar ◽  
Kanis Fatema ◽  
Shahanaz Parveen
Keyword(s):  
Positive Attitude ◽  
Survey Design ◽  
Good Practice ◽  
Descriptive Statistics ◽  
Online Questionnaire ◽  
Protective Measures ◽  
Online Study ◽  
And Behavior ◽  
The City ◽  
Roll Out

<p><em>Jakarta-Bogor-Depok-Tangerang-Bekasi (Jabodetabek) is the city with the most populous population in Indonesia. This study aims to explore the knowledge, attitude, and behaviour of Jabodetabek people as an epicentre covid-19 in Indonesia. </em><em>This study was a descriptive quantitative online study with a survey design used a self-developed online questionnaire </em><em>on 297 </em><em>Jabodetabek residents in Indonesia</em><em>. The chairman of the neighbourhood was encouraged to roll out the google form (link) to as many participants as possible, and then the link was forwarded to the next participants and so on. </em><em>Data were analyzed using descriptive statistics.</em><em> </em><em>Among the participants, 72.1 %</em><em> </em><em>were female, overall range of correct answers for knowledge</em><em> </em><em>questionnaire was 53.2-97.3%, that for attitude was 21.55-93.3% and for behaviors was</em><em> </em><em>66.3-98.7 %. In general,</em><em> </em><em>participants had a good knowledge about the disease, a positive attitude, and behavior towards protective measures. However, the results showed that only 22.55% participants state Indonesian government can win the battle against covid-19, the rest (78.45%) less optimistic attitudes, and this will impact less good practice toward covid-19 in the future, although currently still 66.3% of participants following Government Indonesian policy.</em><em> </em><em>Findings of this study</em><em> </em><em>revealed that knowledge among people of Jabodetabek about covid-19 is satisfactory. Yet almost half of participants are lacking belief in the plague. Better trust and behavior is required to tackle Covid-19 in Jabodetabek-Indonesia.</em></p>

CIRCULAR ECONOMY: INNOVATIVE AND SUSTAINABLE BUSINESS MODELS IN THE FASHION INDUSTRY

2021 ◽  
Vol 296 (4) ◽  
pp. 25-28
Author(s):  
Olga Garafonova ◽  
◽  
Daria Vietrova ◽  
Olha Marhasova ◽  
◽  
...  
Keyword(s):  
Circular Economy ◽  
Business Models ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Radical Innovations ◽  
Sustainability Strategies ◽  
New Business ◽  
Sustainable Fashion ◽  
The Many ◽  
Key Aspects

Promoting sustainable fashion within the circular economy is an important contemporary topic. Experts in design, consumption, business and industry explain how to approach circularity in fashion production and consumption in different ways. Increasingly, new and existing companies are looking for ways to thrive in a competitive environment through innovative business models, taking into account public opinion and avoiding actions that harm the planet. Trends such as the circular economy, fair trade, and sharing policies are among the many new approaches to business that address these issues, but there is still a gap between the theory that argues for levels of environmental and social sustainability and the implementation of these strategies in practice. That is why the study of the current state of the circular economy is relevant. This article presents the principles of the circular economy in terms of fashion. The key aspects of the integration of sustainable development in the fashion industry are considered. Different approaches of new business models for the circularity of the economy are highlighted. The main directions of implementation of sustainability strategies due to business transformation are identified, which requires the construction of a new level of the system and radical innovations.

scholarly journals Fashion Business Sustainability for Fashion Designers in the Indonesian Fashion Industry

2021 ◽  
Vol 1 (2) ◽  
pp. 144-152
Author(s):  
Nadia Putri Agusalim
Keyword(s):  
Business Success ◽  
Fashion Industry ◽  
Key Factors ◽  
Business Growth ◽  
Sustainable Business ◽  
Business Sustainability ◽  
Sustainable Fashion ◽  
Fashion Designers ◽  
Depth Interviews

The fashion industry remains as one of the most highly competitive industries where many fashion designers may find it difficult to establish sustainable fashion businesses. Navigating through the fashion business and ensuring business success, growth and long-term sustainability were generally considered to be the ultimate goal and biggest challenge many fashion designers continue to struggle with. This study was aimed to determine all key factors that are integral and contribute to fashion business sustainability by presenting findings provided by three Indonesian fashion designer’s responses to the issue of fashion business sustainability, the various challenges, and what factors are needed to ensure a long lasting through semi-structured in-depth interviews. Overall findings revealed the need for fashion designers to have an entrepreneurial mindset and for fashion businesses to possess all sustainable business key factors in various aspects ranging from design, business and the various qualities from the fashion designer themselves, while also taking account of the external state which was set in the Indonesian fashion industry for business sustainability and organic business growth. Fashion designers who controls all these factors will have a significantly higher chance of sustainability while competing with other fashion businesses.

scholarly journals Sustainopreneurship and Its’ Role in Sustainable Fashion Brands of India

2019 ◽  
Vol 8 (11S) ◽  
pp. 503-506
Keyword(s):  
Raw Materials ◽  
Work Place ◽  
Ethical Behaviour ◽  
Business Practices ◽  
Sustainable Business ◽  
Sustainable Solutions ◽  
First Case ◽  
Sustainable Fashion ◽  
Ethnographic Methodology ◽  
Depth Interviews

This study focuses on sustainopreneurship (Abrahamsson, 2007; Schlange 2009) and its’ role in developing, innovative yet sustainable business practices for the sustainable fashion brands of India. The findings of this study are centring on selected brands which are coming up with sustainable solutions within the context of the processes, product, people and work-place. This study uses in-depth interviews and guided conversations with the entrepreneurs of the selected sustainable fashion brands of India to build case studies on two such brands following the ethnographic methodology (O'Reilly, 2012). The first case focuses on a brand which is moving towards a zerowaste production unit by creating their sustainable solutions of procuring raw materials, designing the products and innovating with the waste generated at their workplace. The second case is about a brand which focuses on up-cycling the already produced material which has been discarded by the manufacturers or producers due to defects, misprints, stitching wastes among others. These two brands use different ways to design their products and have come with sustainable solutions for a greener planet and have been ardently working towards that goal. The study concludes that the zeal behind these brands’ practices, visions and goals is because of the moral compass of their respective entrepreneurs pointing towards ethical behaviour which forms the roots of ‘sustainopreneurship’.

scholarly journals ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)

2015 ◽  
Vol 3 (2) ◽  
pp. 215-226
Author(s):  
Desyanti Marbun ◽  
Basuki Sigit Priyono ◽  
Melli Suryanty
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Positive Attitude ◽  
Consumer Behaviour ◽  
Consumer Attitudes ◽  
Likert Scale ◽  
Consumer Perceptions ◽  
Scale Analysis ◽  
And Behavior ◽  
The City

The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents  were taken by  used accidental  sampling.  Intended  for  consumers  who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product. Keywords: Perception, Attitude, behaviours, Consumer

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

scholarly journals Knowledge, attitudes and behavior of consumers towards sustainability and ecological fashion

2019 ◽  
Vol 2 (3) ◽  
pp. 154-161
Author(s):  
Ozgur Ceylan
Keyword(s):  
Environmental Sustainability ◽  
Positive Attitude ◽  
Descriptive Statistics ◽  
Positive Behavior ◽  
Knowledge Level ◽  
Positive Attitudes ◽  
Sustainability Practices ◽  
Eco Fashion ◽  
And Behavior ◽  
Attitudes And Behavior

The knowledge, attitudes and behavior of consumers towards sustainability and ecological fashion were explored through a survey of 476 participants and data were analyzed using descriptive statistics and correlation analysis. The attitude of participants towards sustainability was found to be positive. However, participants did not show positive behavior towards sustainability practices, meaning the positive attitude does not necessarily reflect on their behavior. Yet, participants who have positive attitudes towards environmental sustainability practices seem to reflect these attitudes relatively more toward their behavior. In addition, the knowledge level of participants was determined to be above the average in terms of ecological fashion. Their attitudes towards ecological fashion were also positive. Yet, this positive attitude, does not always reflect positively on behaviors. The results of this study provide a better understanding of the different factors that can influence consumer behavior towards sustainability, eco fashion and corresponding products, and thus will facilitate the implementation of relevant company strategies.

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

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