scholarly journals Mechanism Linking AR-Based Presentation Mode and Consumers’ Responses: A Moderated Serial Mediation Model

2021 ◽  
Vol 16 (7) ◽  
pp. 2694-2707
Author(s):  
Xi Han ◽  
Feng Wang ◽  
Shengxiang Lv ◽  
Wenting Han

The technological development of online product presentation modes (e.g., augmented reality, virtual reality) will greatly impact the future of e-retailing. The potential benefits of applying these new technologies for e-retailers need further investigation. Based upon the stimulus-organism-response (S–O-R) model, this study examines the effect of AR-based presentation modes on consumer patronage intention, with the mediating role of immersion, enjoyment, perceived product risk and attractiveness of the online store. Furthermore, it explores the moderating effect of technophilia that reflects consumers’ positive attitude towards technology. A single factor between-subject experiment study was conducted with a sample of 420 university students. Results suggest that the serial indirect effects of AR presentation on patronage intention through immersion/enjoyment/perceived product risk and attractiveness of online store are conditional upon the level of technophilia. Technophilia is a critical factor that explains consumers’ psychological and behavioral responses when they are using new technologies. The study provides new knowledge for e-marketing practitioners, as well as AR literature by indicating how and when new technology-based presentation works in evoking consumers’ patronage intention.

2011 ◽  
Vol 3 (3) ◽  
pp. 164-183
Author(s):  
Aleksandar Čučaković ◽  
Biljana Jović

Contemporary technological development (CAD/CAM/CAE, VR, AR, MR) made conventional methods of Descriptive and Constructive Geometry uncompleted. Application and use of new technologies in Constructive geometry requires educational process with the aim to have complete knowledge of all fields that belong to this area. The aspect and results research shows that knowledge acquired in this way by using new technology, develops students' skills that are very important in senior years of studies, particularly in the field of engineering design. Interactive dynamic 3D geometry could not be achieved by conventional ways of studying. The use of modern technology should enable expanding the fields of research as well as preservation of the theoretical knowledge of descriptive geometry.


2019 ◽  
Author(s):  
Omar H. Al-Saleh ◽  
Martin B. Allen

It is known about the role of technological factors in HR. Technology changes the world of business and transforms the labor market. This work focuses in particular on the impact of new technologies to provide employment to workers, as well as self-employment. There are clear possibilities and wider use of digital tools. The government, companies and individuals today can benefit greatly from new "digital jobs" and from the use of digital tools. However, technology also brings risks. Some jobs can be digitized to varying degrees, and some workers or part of their functions are replaced with new technology. The ability to take advantage of these opportunities will vary from individual to individual; workers with higher skill levels are more likely to benefit, while those with lower levels of skills may be less willing to private new technologies, and therefore may be more at risk of poorer quality of work and even loss of work. Moreover, it seems that the larger the technology gap between domestic and foreign establishments. Available online at https://int-scientific-journals.com


2020 ◽  
Vol 9 (1) ◽  
pp. 683-699
Author(s):  
Huali Hao ◽  
David Hui ◽  
Denvid Lau

AbstractThe rapidly increasing number of mobile devices, voluminous data, and higher data rate is pushing the development of the fifth-generation (5G) wireless communications. The 5G networks are broadly characterized by three unique features: ubiquitous connectivity, extremely low latency, and very high-speed data transfer via adoption of new technology to equip future millimeter band wireless communication systems at nanoscale and massive multi-input multi-output (MIMO) with extreme base station and device densities, as well as unprecedented numbers of nanoantennas. In this article, these new technologies of 5G are presented so as to figure out the advanced requirements proposed for the nanomaterials applied to antennas in particular. Because of massive MIMO and ultra-densification technology, conventional antennas are unable to serve the new frequency for smaller sizes, and the nanoantennas are used in 5G. The nanomaterials for nanoantennas applied in wideband millimeter waves are introduced. Four types of nanomaterials including graphene, carbon nanotubes, metallic nanomaterials, and metamaterials are illustrated with a focus on their morphology and electromagnetic properties. The challenges for the commercialization of 5G and nanomaterials are also discussed. An atomistic modeling approach is proposed for the development of novel nanomaterials applied in 5G and beyond.


Author(s):  
Gilbert Bundi Mwirigi ◽  
Hangjung Zo ◽  
Jae Jeung Rho ◽  
Min Jae Park

Technological development in the past decade has motivated governments in developing countries to focus on leveraging new technologies for efficient and effective public service delivery. M-government has been singled out as one of the fundamental aspect for socio-economic growth in developing countries. Therefore, this study aims at investigating the factors that influence individuals in adoption of new technology, specifically m-government in the context of developing countries. Precisely, this study was to present and empirically validate a research model based on user behavior that examine m-government acceptance in developing countries and inspect the moderating role of facilitating conditions on m-government adoption. The research model was tested using data from 248 respondents from Kenya, surveyed between August and September 2011. The results indicated that the proposed model explained a variance of 60.5 percent of behavior intention to use m-government. In addition, facilitating conditions were found to be a crucial spur to m-government acceptance in developing countries.


1987 ◽  
Vol 3 (1) ◽  
Author(s):  
J. F. Murray

<span>This paper discusses several factors related to the development and use of educational television. Areas covered are: the impact of technological development on Educational Television, and the opportunities created for more widespread production and use; the frequent failure of the educational system to exploit fully new technologies; and the need to reconcile the tensions between the traditional educational technology approach and the drives behind much new technology.</span>


2020 ◽  
Vol 63 (4) ◽  
pp. 931-947
Author(s):  
Teresa L. D. Hardy ◽  
Carol A. Boliek ◽  
Daniel Aalto ◽  
Justin Lewicke ◽  
Kristopher Wells ◽  
...  

Purpose The purpose of this study was twofold: (a) to identify a set of communication-based predictors (including both acoustic and gestural variables) of masculinity–femininity ratings and (b) to explore differences in ratings between audio and audiovisual presentation modes for transgender and cisgender communicators. Method The voices and gestures of a group of cisgender men and women ( n = 10 of each) and transgender women ( n = 20) communicators were recorded while they recounted the story of a cartoon using acoustic and motion capture recording systems. A total of 17 acoustic and gestural variables were measured from these recordings. A group of observers ( n = 20) rated each communicator's masculinity–femininity based on 30- to 45-s samples of the cartoon description presented in three modes: audio, visual, and audio visual. Visual and audiovisual stimuli contained point light displays standardized for size. Ratings were made using a direct magnitude estimation scale without modulus. Communication-based predictors of masculinity–femininity ratings were identified using multiple regression, and analysis of variance was used to determine the effect of presentation mode on perceptual ratings. Results Fundamental frequency, average vowel formant, and sound pressure level were identified as significant predictors of masculinity–femininity ratings for these communicators. Communicators were rated significantly more feminine in the audio than the audiovisual mode and unreliably in the visual-only mode. Conclusions Both study purposes were met. Results support continued emphasis on fundamental frequency and vocal tract resonance in voice and communication modification training with transgender individuals and provide evidence for the potential benefit of modifying sound pressure level, especially when a masculine presentation is desired.


MRS Bulletin ◽  
1997 ◽  
Vol 22 (10) ◽  
pp. 5-6
Author(s):  
Horst D. Simon

Recent events in the high-performance computing industry have concerned scientists and the general public regarding a crisis or a lack of leadership in the field. That concern is understandable considering the industry's history from 1993 to 1996. Cray Research, the historic leader in supercomputing technology, was unable to survive financially as an independent company and was acquired by Silicon Graphics. Two ambitious new companies that introduced new technologies in the late 1980s and early 1990s—Thinking Machines and Kendall Square Research—were commercial failures and went out of business. And Intel, which introduced its Paragon supercomputer in 1994, discontinued production only two years later.During the same time frame, scientists who had finished the laborious task of writing scientific codes to run on vector parallel supercomputers learned that those codes would have to be rewritten if they were to run on the next-generation, highly parallel architecture. Scientists who are not yet involved in high-performance computing are understandably hesitant about committing their time and energy to such an apparently unstable enterprise.However, beneath the commercial chaos of the last several years, a technological revolution has been occurring. The good news is that the revolution is over, leading to five to ten years of predictable stability, steady improvements in system performance, and increased productivity for scientific applications. It is time for scientists who were sitting on the fence to jump in and reap the benefits of the new technology.


2020 ◽  
Vol 37 (3) ◽  
pp. 36-45
Author(s):  
F.F. Khabirov ◽  
V.S. Vokhmin ◽  

The article considers the possibility of introducing digital and intelligent systems in the electric power industry, including the analysis of the consequences after the introduction of new technologies on the economic, social and technological side. Currently, the concept of distributed generation is being used more and more often in the global energy arena. This is certainly a trend in the energy sector. The current level of technological development in the energy sector is quite high, but in order to continue to increase competitiveness, we need a further transition to digital and intelligent energy systems that will increase the reliability, quality, environmental friendliness and automation of energy supply.


2021 ◽  
Vol 139 (1) ◽  
pp. 32-58
Author(s):  
Orietta Da Rold

Abstract In this essay, I offer a brief history of manuscript cataloguing and some observations on the innovations this practice introduced especially in the digital form. This history reveals that as the cataloguing of medieval manuscripts developed over time, so did the research needs it served. What was often considered traditional cataloguing practices had to be mediated to accommodate new scholarly advance, posing interesting questions, for example, on what new technologies can bring to this discussion. In the digital age, in particular, how do digital catalogues interact with their analogue counterparts? What skills and training are required of scholars interacting with this new technology? To this end, I will consider the importance of the digital environment to enable a more flexible approach to cataloguing. I will also discuss new insights into digital projects, especially the experience accrued by the The Production and Use of English Manuscripts 1060 to 1220 Project, and then propose that in the future cataloguing should be adaptable and shareable, and make full use of the different approaches to manuscripts generated by collaboration between scholars and librarians or the work of postgraduate students and early career researchers.


Energies ◽  
2021 ◽  
Vol 14 (11) ◽  
pp. 3147
Author(s):  
Kiyoung Kim ◽  
Namdoo Kim ◽  
Jongryeol Jeong ◽  
Sunghwan Min ◽  
Horim Yang ◽  
...  

Many leading companies in the automotive industry have been putting tremendous effort into developing new powertrains and technologies to make their products more energy efficient. Evaluating the fuel economy benefit of a new technology in specific powertrain systems is straightforward; and, in an early concept phase, obtaining a projection of energy efficiency benefits from new technologies is extremely useful. However, when carmakers consider new technology or powertrain configurations, they must deal with a trade-off problem involving factors such as energy efficiency and performance, because of the complexities of sizing a vehicle’s powertrain components, which directly affect its energy efficiency and dynamic performance. As powertrains of modern vehicles become more complicated, even more effort is required to design the size of each component. This study presents a component-sizing process based on the forward-looking vehicle simulator “Autonomie” and the optimization algorithm “POUNDERS”; the supervisory control strategy based on Pontryagin’s Minimum Principle (PMP) assures sufficient computational system efficiency. We tested the process by applying it to a single power-split hybrid electric vehicle to determine optimal values of gear ratios and each component size, where we defined the optimization problem as minimizing energy consumption when the vehicle’s dynamic performance is given as a performance constraint. The suggested sizing process will be helpful in determining optimal component sizes for vehicle powertrain to maximize fuel efficiency while dynamic performance is satisfied. Indeed, this process does not require the engineer’s intuition or rules based on heuristics required in the rule-based process.


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