scholarly journals Using Social Media Listening in Crisis Communication and Management: New Methods and Practices for Looking into Crises

2021 ◽  
Vol 13 (23) ◽  
pp. 13015
Author(s):  
Corina Buzoianu ◽  
Monica Bîră

The paper aims to explore new methods and practices for looking into crises in online environments by using social media listening tools and methods. Based on the case of two privately owned hospitals in Romania facing boycotts due to their response to the COVID-19 outbreak, we study the social media conversations on the topic, the emerging themes, the visibility triggered and the impact on the brand and actors involved. Drawing on a social media listening and crisis communication framework, our research looks to unveil the relationship between stakeholders’ expectations and brand promise, aiming to foresee predictive crisis communication and management models.

2020 ◽  
Vol 11 (1) ◽  
pp. 203-224
Author(s):  
Marcin Prościak ◽  
Beata Prościak

Aim. The aim of this thesis is to present the impact of students exclusion (including SPEs) on their virtual behaviour in social media. Students with no special educational needs and those with SEN were taken into account. The relationship between exclusion of SPE and digitisation exclusion will be indicated . In addition, social exclusion in the family area was included. Methods: The analysis was based on statistical methods, such as: range, standard deviation, variance. Surveys were used. They were conducted on the Internet through the Facebook social portal on a national and global scale. Results: Respondents from around the world feel more excluded by the SPE than respondents in Poland. In contrast, respondents from the SPE use fewer social networking sites than in groups of computer players, both in Poland and worldwide. Conclusions: In Poland, SPE is not a barrier to communication with peers for most respondents, unlike global respondents. Respondents from the SPE spend less time on social portals because it absorbs their time devoted to learning, which can be an indicator of digital exclusion. Cognitive value: The originality of the research is to focus on introducing the global and Polish scale of the problem excluding students from SPE from the social media, which was calculated by the author’s method based on the indicator digital exclusion.


2021 ◽  
Vol 12 ◽  
Author(s):  
Kai Wang ◽  
Kejun Lin ◽  
Shixin Yang ◽  
Sang-Gyun Na

In the age of digitalization, social media has played a significant role in quickly spreading the news about current affairs. From December 2019 to now, coronavirus disease 2019 (COVID-19), with its several mutated shapes, has more transmissible potential catastrophe and has become a severe phenomenon issue worldwide. The international spread of the epidemic has created fear among people, especially employees working physically in different organizations. The present research aimed to measure the impact of social media on its users in the China. The social media users more often were influenced by shocking news instructively and destructively. The research analysis was based on service sector employees and data collected from 630 respondents via a structured questionnaire. This research was confirmed the negative impact of fear on social media on the performance of employees. This research was also confirmed the moderation impact of the COVID-19 vaccine on the relationship between social media fear and employee performance. This research recommends that the China Censor Board checked the news and its validity to reduce the fear of COVID-19 among employees. This research will become a roadmap for organizations and media controllers to understand the impact of social media during an intense situation. The telecommunication sector will reduce psychological disease and enhance the work capability of employees by controlling unnecessary and unapproved material about sensitive issues.


Author(s):  
Qingqing Chang ◽  
Yuqi Peng ◽  
Paul D. Berger

This paper considers the relationship between various social-media activities of a company/brand and its sales. We use quarterly revenue data of 13 retail-food brands, over 4 quarters, as our dependent variable. We use 6 independent variables involving the social-media activity of these companies on Twitter, YouTube, and Instagram. We use descriptive statistics to describe our data, and use simple, multiple, and stepwise regression to perform our analyses. We find that certain social-media activities do, indeed, positively relate to quarterly sales revenue.


2021 ◽  
Vol 12 ◽  
Author(s):  
Mihai Ion Marian ◽  
Karla Melinda Barth ◽  
Mihai Ionut Oprea

The study explores the mechanism by which unadapted causal attributions and the perception of social support stimulate revenge and reconciliation at the social and professional level in the context of the current pandemic. In particular, the purpose of the study is to investigate the relationship between the accused, the victim and offender status and the search for revenge or reconciliation following a personal offense. To test the suggested research model, we analyzed the data collected by 167 (m = 28.52; SD = 8.98) employees in different organizations using a multifactorial experimental design. The results support the influence of attributional predictions in forming revenge and reconciliation and show that they are involved in the decision to carry out revenge, but especially in the way the employee interprets the trigger situation. In conclusion, the revenge is based on a negative attributional mechanism that produces the greatest deficit of adaptation to the situation and a weakening of the perception of social support, while reconciliation seems to be based on a much more complex socio-occupational mechanism. Leaders should pay attention to organizational communication during a crisis as they could encourage hopelessness depression. Adjusting crisis communication is crucial to ensuring job satisfaction that could mitigate negative effects.


2021 ◽  
Vol 11 (2) ◽  
pp. 169-182
Author(s):  
I Gusti Bagus Rai Utama ◽  

This research was conducted accidentally which included 109 respondents. Data collection was carried out by survey using an online question instrument (google form) distributed on various social media. The level of effectiveness in the form of social distancing to address the development of information related to COVID-19 is effective in reducing the rampant transmission of COVID-19 through human relations by humans by 82%. The relationship between the respondent's work and the impact of the pandemic COVID-19 on the work of the respondent statistically using the Chi-Square Test were not significant. The relationship between the respondent's work and the impact of the pandemic COVID-19 on work from home has been shown to have a significant effect. The relationship between respondents’ work and the impact of the pandemic COVID-19 on out-of-town travel had no significant effect. Relationship between respondents' work and the impact of the pandemic COVID-19 on meetings and meetings did not have a significant effect the relationship between Respondent's Work and the Impact of the pandemic COVID-19 on work activities proved to have a significant effect. The relationship between respondents’ work and the impact of the pandemic COVID-19 on meetings with consumers had no significant effect.


2019 ◽  
Vol 14 (2) ◽  
pp. 183-191
Author(s):  
Qing Deng ◽  
Yi Liu ◽  
Xiaodong Liu ◽  
Hui Zhang ◽  
Xiaolong Deng

ABSTRACTSocial media play an important role in emergency management. The location of citizens and distance from a disaster influence the social media usage patterns. Using the Tianjin Port Explosion, we apply the correlation analysis and regression analysis to explore the relationship between online engagement and location. Citizens’ online engagement is estimated by social media. Three dimensions of the psychological distance – spatial, temporal, and social distances – are applied to measure the effects of location and distance. Online engagement is negatively correlated to such 3 kinds of the distance, which indicates that citizens may pay less attention to a disaster that happens at a far away location and at an area of less interaction or at a relatively long period of time. Furthermore, a linear model is proposed to measure the psychological distance. The quantification relationship between online engagement and psychological distance is discussed. The result enhances our understanding of social media usage patterns related to location and distance. The study gives a new insight on situation awareness, decision-making during disasters.


2012 ◽  
Vol 18 ◽  
pp. 49-59
Author(s):  
Emad Khazraee ◽  
Kristene Unsworth

This study argues that the relationship between new information and communication technologies (ICT) and social movements should be done from a socio-technical perspective. In the present study, we broaden this perspective and use Actor-Network Theory (ANT) to better understand the relationship between social media (as a new ICT) and social movements. From the perspective of ANT, one cannot define unidirectional causal relationships between the social and the technical. New technical developments create opportunities to change the social order and in the meantime technologies are transformed and are adapted differently by humans. Preliminary findings examining the use of Facebook among Iranians, applying the aforementioned relational sociology perspective based on ANT, suggest that the role new ICTs play in social movements and social change is not linear and constant through time. The impact of new ICTs might be different considering different stages in a social movement timeline. In fact, there may be a stage where ICTs actually function as a sort of pressurerelease value, allowing individuals to remain content within the status quo rather than choosing to pursue more radical goals. We propose the utilization of the two concepts of “durability” and “mobility”, from ANT literature, to better understand the potential of online social networking technologies for social change. We suggest three different time stages as short (emergence of movements), mid (development or decline of movements), and late stage (the movement’s continuation, survival or disappearance through time) to be considered in the study of relationship between social media and social change.


2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.


Author(s):  
Guoliang Yang ◽  
Zhihua Wang ◽  
Weijiong Wu

Little is known about the relationship between social comparison orientation and mental health, especially in the psychological capital context. We proposed a theoretical model to examine the impact of ability- and opinion-based social comparison orientation on mental health using data from 304 undergraduates. We also examined the mediating effect of the four psychological capital components of hope, self-efficacy, resilience, and optimism in the relationship between social comparison orientation and mental health. Results show that an ability (vs. opinion) social comparison orientation was negatively (vs. positively) related to the psychological capital components. Further, the resilience and optimism components of psychological capital fully mediated the social comparison orientation–mental health relationship. Our findings indicate that psychological capital should be considered in the promotion of mental health, and that the two social comparison orientation types have opposite effects on psychological capital.


2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.


Sign in / Sign up

Export Citation Format

Share Document