scholarly journals PERANCANGAN KONTEN DIGITAL PROMOSI MUSEUM SULTAN MAHMUD BADARUDDIN II PALEMBANG DALAM ERA NEW NORMAL

2020 ◽  
Vol 7 (1) ◽  
pp. 39-47
Author(s):  
Erica Albertina S ◽  
Sri Maharani Budi ◽  
Albe Gusti ◽  
Dirsha Lazuardini
Keyword(s):  
Social Media ◽  
Information Delivery ◽  
New Normal ◽  
Historical Objects ◽  
The Media ◽  
Social Media Advertising ◽  
Storage Place ◽  
Musi River ◽  
At Home

Palembang is one of the cities in the province of South Sumatera, where there are numerous aspect of tourism in this city. Palembang has a fairly long river namely Musi River. Ampera Bridge as one icon of Palembang city crosses the river. There is also a tourism spot namely Sultan Mahmud Baharuddin II Museum nearby. A museum is a storage place for historical objects. Not solely for storing such objects, you can study their history and the events underlying which able to increase your knowledge. The media used in promotion during this new normal era such as today is social media, where the medium is affordable yet highly impacful. As new normal as it is today, prospective tourists would like to spend more time at home. In case if the museum carries out a promotion, the message to be conveyed is in their hands immediately; and they will find it easier to access the information if it is carried out through that way. The promotions in new normal era are carried out through hard sell messages, where the information delivery is continuing even in such period. Education and important information has become the main content in promoting the Sultan Mahmud Badaruddin II Museum in this new normal era. This study uses the theory of social media advertising, where the promotion done in the new normal time is through instagram social media.

scholarly journals Children Virtual Concert in the Covid-19 Pandemic

2020 ◽  
Vol 3 (2) ◽  
pp. 247-260
Author(s):  
Putu Sandra Devindriati Kusuma
Keyword(s):  
Social Media ◽  
Research Methods ◽  
Positive Impact ◽  
Cost Effective ◽  
Long Distance ◽  
New Normal ◽  
Children And Parents ◽  
The World ◽  
At Home ◽  
Descriptive Qualitative

Purpose: This article aims to see a children virtual concert held by La Prima Course and Bandung Philharmonic. Both of them held an online concert in June 2020, when the world was entering new normal era due to Covid-19 pandemic. Research methods: The method used in writing this article is descriptive-qualitative by observing watching two virtual concert and long-distance interviews through social media. Results and discussion: Children virtual concert have a positive impact for children as activities at home during the Covid-19 pandemic. Other impacts were also felt by the organizers so that the organizers were enthusiastic to routinely hold virtual performances. Implication: Covid-19 pandemic makes virtual performance a cost-effective and attractive choice for organizers, children, and parents who concern about art.

scholarly journals Covid-19 crisis in Romania - between perception and attitude

2020 ◽  
Vol 6 ◽  
pp. 69-87
Author(s):  
Mihaela Rus ◽  
Mihaela Luminita Sandu ◽  
Tănase Tasențe
Keyword(s):  
Social Media ◽  
Infection Rate ◽  
Transmission Rate ◽  
Educational Institutions ◽  
Awareness Campaigns ◽  
Fish Market ◽  
The Media ◽  
The Government ◽  
And Control ◽  
At Home

The 2019–2020 coronavirus pandemic, also known as Covid-19, debuted on December 12, 2019 in downtown Wuhan, China, when a group of people with pneumonia of unknown cause appeared, was mainly linked by the owners of stalls working on the Huanan fish market, who also sold live animals. The virus presents evidence of person-to-person transmission, and the transmission rate (infection rate) appears to have escalated by mid-January. As measures to prevent the spread of the virus, Romania has adapted a strategy to prevent and control this situation, such as: cancellation or closure of air flights, cancellation of residential meetings, closure of large stores, mandatory self – quarantine of infected persons. Thus, institutions and factories were closed, with the exception of the vital institutions, the closure of churches, educational institutions, universities, sports halls. Awareness campaigns have been launched through the media and social media, the use of disinfectant materials to clean the hands, the use of protective masks and medical gloves, the sanitizing of neighborhoods and roads with cleaning materials. The objective of the study was to determine the effects of the new Coronavirus (COVID19) on the population, both in perception and in attitude. The sample consists of 244 persons and the data obtained after the application of the questionnaire were statistically processed, obtaining the following conclusions: most of the respondents consider that the information received about Covid-19 is correct, a smaller percentage believe that the news about the new Coronavirus are exaggerated; At the same time, the respondents affirm that they will respect all the measures that the Government imposes on them: they will stay at home, they will go out only to buy the necessary products, they will wear masks, gloves, they will wash their hands often. Moreover, most respondents believe that both the country's economy and their personal economy will have to suffer greatly during this period of crisis.

Impact of Social Media on English Language: A Review

2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
English Language ◽  
Major Influence ◽  
International Level ◽  
Class Society ◽  
The World ◽  
The Status ◽  
The Media ◽  
Subsequent Rise

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

Fake It “Till You Make It”: Debunking Fake News in a Post-Truth America

2019 ◽  
Vol 8 (1) ◽  
pp. 114-133
Keyword(s):  
Social Media ◽  
First Amendment ◽  
Presidential Election ◽  
Political Discourse ◽  
Cutting Edge ◽  
American People ◽  
Fake News ◽  
News Sources ◽  
The Media ◽  
The U.S

Since the 2016 U.S. presidential election, attacks on the media have been relentless. “Fake news” has become a household term, and repeated attempts to break the trust between reporters and the American people have threatened the validity of the First Amendment to the U.S. Constitution. In this article, the authors trace the development of fake news and its impact on contemporary political discourse. They also outline cutting-edge pedagogies designed to assist students in critically evaluating the veracity of various news sources and social media sites.

scholarly journals The Nested Precarities of Creative Labor on Social Media

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Ecological Model ◽  
Creative Economy ◽  
Cultural Industries ◽  
Professional Success ◽  
Social Media Platforms ◽  
The Media ◽  
Depth Interviews

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.

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