scholarly journals The The Effect Of Values And Life Styles On Eating Out Expectation

2020 ◽  
Vol 10 (1, 2 e 3) ◽  
Author(s):  
Gökhan Genç ◽  
Semih Sarıipek ◽  
Mehmet Sarıışık
Keyword(s):  
Common Ground ◽  
Market Competition ◽  
Marketing Strategies ◽  
Point Of View ◽  
Life Styles ◽  
Food And Beverage ◽  
Consumer Values ◽  
Eating Out ◽  
Major Argument ◽  
Service Standards

Within the recent marketing concept, providing customer satisfaction has become the major argument to sustain under fierce market competition from the perspective of restaurant entrepreneurs. To provide satisfaction, the ideal way is to meet the expectations of the customers. People with differentiated expectations and distinction of the characteristics are the factors, which make expectations difficult to find common ground. This also reveals the purpose of the study. The main objective of the study is to characterize the consumers with different expectations and experiences and to reveal how effective they are in the expectations of eating out. In that respect, a questionnaire survey was applied to 441 consumers, which were involved in food and beverage activities at 6 touristic restaurant entrepreneurs. As a consequence of the applied survey research, it is determined that the values and lifestyles of people have an effect on eating out expectations. The influences of consumer values and lifestyles on expectations have been demonstrated through certain variables. Therefore, it is thought that it will help food and beverage enterprises to analyse their target markets from this point of view and to maintain a more efficient business life by carrying out their activities such as establishment phases, service standards and marketing strategies.

Kate O'Brien and Virginia Woolf: Common Ground

2018 ◽  
Vol 48 (1) ◽  
pp. 127-142
Author(s):  
Aintzane Legarreta Mentxaka
Keyword(s):  
Civil War ◽  
Virginia Woolf ◽  
Spanish Civil War ◽  
Common Ground ◽  
Point Of View ◽  
Political Alignments ◽  
Literary Influences ◽  
Kate O'brien

Convergences in the work of Kate O'Brien and Virginia Woolf range from literary influences and political alignments, to a shared approach to narrative point of view, structure, or conceptual use of words. Common ground includes existentialist preoccupations and tropes, a pacifism which did not hinder support for the left in the Spanish Civil War, the linking of feminism and decolonization, an affinity with anarchism, the identification of the normativity of fascism, and a determination to represent deviant sexualities and affects. Making evident the importance of the connection, O'Brien conceived and designed The Flower of May (1953), one of her most experimental and misunderstood novels, to paid homage to Woolf's oeuvre.

An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism

2018 ◽  
Vol 3 (7) ◽  
Author(s):  
Natapon Anusorntharangkul ◽  
Yanin Rugwongwan
Keyword(s):  
Environmental Design ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Point Of View ◽  
Local Identity ◽  
Design Elements ◽  
Resources Management ◽  
The North ◽  
North Eastern

The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. 

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

scholarly journals Data on gender representation in food and beverage print advertisements found in corner stores from Guatemala and Peru

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Lucila Rozas ◽  
Peter Busse ◽  
Joaquin Barnoya ◽  
Alejandra Garrón
Keyword(s):  
Food Industry ◽  
General Information ◽  
Marketing Strategies ◽  
Gender Representation ◽  
Print Advertising ◽  
Public Officials ◽  
Print Advertisements ◽  
Corner Stores ◽  
Food And Beverage ◽  
And Gender

Abstract Objectives Data on gender representation in food and beverage advertisements may allow for a better understanding of how the food industry is targeting different audiences based on gender. Nonetheless, scant research on food and beverage print advertising with a gender approach has been conducted. Therefore, we sought to assess the prevalence of gender focus in print advertisements found inside corner stores in two cities: Guatemala City, Guatemala, and Lima, Peru. Data description We developed two complementary datasets as part of the study: (1) a dataset of digital photographs of 200 food and beverage print advertisements found in corner stores located near schools (100 ads per country selected according to criteria such as product type, image quality, and uniqueness); (2) a quantitative dataset with data of the content analysis of these photographs. We employed 19 variables to record the general information and gender assessment of the ads. These datasets should allow scholars and public officials to identify gender-specific marketing strategies of the food industry that might impact children’s and adolescents’ nutrition differently.

PROPOSED COPING SUGGESTIONS AND STRATEGIES TO SOLVE THE TRUST DEFICIT FOR THE INDIANS AND CHINESE MEDIA IN THE POSTCOVID-19 ERA

2021 ◽  
pp. 61-64
Author(s):  
Niranjana Niranjana ◽  
Ren Feng
Keyword(s):  
New Media ◽  
Common Ground ◽  
Point Of View ◽  
Developmental Trend ◽  
Chinese Media ◽  
Peaceful Rise ◽  
Mainstream Media ◽  
Sister Cities ◽  
India And China

The rise of India and China is a major historical developmental trend that has led to peaceful India-China media cooperation. From a long-term strategic point of view, the Indian and Chinese media platforms should seek common ground while overcoming differences and increasing mutual trust. The governments of India and China should grasp the dominant power of public opinion in traditional media, new media and self-media platforms. We must increase the number of each other's reporting stations and media branches to promote the "opposite column" in the content of the mainstream media. Meanwhile both sides should strengthen the training of reporters and journalist, thus improve the existing India-China media cooperation systems and gradually cut mutual misunderstandings by building friendly provinces, sister cities, and cultural and tourism exchange projects to jointly serve the two countries' national strategy for the smooth realization of a peaceful rise.

scholarly journals Functioning of the Clothing Networks on the Global Markets - Comparative Analysis

2012 ◽  
Vol 14 (3) ◽  
pp. 87-100
Author(s):  
Monika Malinowska-Olszowy
Keyword(s):  
Comparative Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Point Of View ◽  
Global Markets ◽  
Distribution Costs ◽  
Production And Distribution ◽  
Global Companies ◽  
Marketing Mix Strategy ◽  
Made In

The globalisation process contributes to shaping of many diverse consequences, among others it causes the internationalization of production, new, global division of work, increase of competitiveness, it builds the branches of a globalising business. From the point of view of economy, the phenomenon of globalisation influences the deepening of a free float of commodities, services, resources, capital, work, and also information between the countries. These factors significantly contribute to many changes that are visible in the operations of the latter-day enterprises (Penc 2003, p. 152). One of the consequences of the globalisation process, which is directly connected with the functioning of companies, is the necessity of building and managing the brand. As a result it creates many possibilities to global companies from the textile-clothing sector that want to achieve a market success. However, in order to achieve it one has to fulfill many, constantly increasing, expectations of the buyers. The realisation of these challenges is possible only with the share of two crucial factors: proper competitiveness and progressive marketing strategies. In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs. The most often encountered networks in the textile-clothing branch are the franchising networks. The present article concentrates on the competitiveness aspect of the global clothing networks. A comparative analysis of the action of the commercial clothing networks was made, in order to show some features of its operation and proceeding, while focusing on the specified elements of the marketing-mix strategy. The obtained results allowed to show the differences and similarities in the used marketing strategies.

scholarly journals Understanding Total Quality Management in Context: Qualitative Research on Managers’ Awareness of TQM Aspects in the Greek Service Industry

2015 ◽  
Author(s):  
Alexandros Psychogios ◽  
Constantinos Priporas
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Service Industry ◽  
Point Of View ◽  
Service Organizations ◽  
Total Quality ◽  
Public And Private ◽  
Major Argument ◽  
Public And Private Sector ◽  
Depth Interviews

This study addresses managers’ awareness and familiarity with Total Quality Management (TQM). Eighteen (18) semi-structured, in-depth interviews were conducted with managers working in a variety of service organizations in Greece. The major argument of the study is that although the acronym TQM and some of its concepts and practices are known by a range of public and private sector managers, actual awareness of its “soft” side is often superficial, and managers have a relatively poor understanding of it. TQM is neither resisted nor directly absorbed by them, but they tend to see it from the technical point of view, being aware only of the importance of its “hard” aspects.

scholarly journals Evolving Scenario In Indian Blood Transfusion Industry: Need for a Study on Re Look at Customer Perceptions and Marketing Strategies

2020 ◽  
Vol 11 (3) ◽  
pp. 3752-3760
Author(s):  
Rejeesh G R ◽  
Ramanakumar K P V ◽  
Manojkrishnan C G
Keyword(s):  
Blood Transfusion ◽  
New Technologies ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Point Of View ◽  
Blood Collection ◽  
Customer Perceptions ◽  
Customer Perspective ◽  
Promotional Strategies ◽  
Buying Behaviour

The purpose of the study is to assess the rapid strides that Blood Transfusion in India is going through currently. The resultant impact on the Industry catering to this sector, and the need for a re-look at the Marketing Strategies under the resulting customer perceptions. The study proposes to reassess these new market influencing factors from a customer perspective, their reach on the buying behaviour from the present, the potential impact on the industry stakeholders to their current marketing & promotional strategies and propose an alternate marketing strategy (if required ) for the new market order. The object of this study was the data on blood collection and related industry post-2012 to date. The blood collection figures and the relevant industry, secondary data were assessed as were the various mergers and acquisitions that happened during the period and the new entrants into the market. The recent amendments in the Drugs & Cosmetics Act of 1940 which govern the Blood Transfusion in India were looked at as well. The resulting assessment is that there is a paradigm shift in the blood transfusion industry in India. There needs to be a reassessment as to the requirements of the benefits from a patient point of view, from a blood centre (customer point of view) and a realtime re-look at the current ways and methods to take the new technologies to the customer most efficiently and affordably.

Peranan Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Jasa Asuransi pada PT Asuransi Umum Bumiputera Muda 1967 Medan

2021 ◽  
Vol 1 (1) ◽  
pp. 29-45
Author(s):  
Sakinah Sakinah ◽  
Nur Aslami
Keyword(s):  
Side Effect ◽  
Market Competition ◽  
Point Of View ◽  
Essential Information ◽  
General Insurance ◽  
Individual Point ◽  
Job Vacancy ◽  
Tangible Evidence ◽  
The Individual

This review is expected to be ableto dissect the procedure of promotion work through the combination of 7Ps implemented by PT. General Insurance Bumiputera Muda 1967 Medan is now ready to compete in the field, this exam uses a fascinating exploration technique. This inspection was led by an organization engaged in the protection sector, namely PT. Bumiputera Muda General Insurance 1967 Medan. The methods of collecting information from this examination are (perception), documentation and meetings. Information obtained from the consequences of essential information and optional information. The information checking strategy used is an enlightening investigation that clarifies the actual conditions that occur substantially and significantly and explains exploratory information. The side effect of this expressive review is that the agreement is shaky and will often diminish with each passing year at PT. Bumiputera Muda 1967 General Insurance Medan was caused by the absence of the largest 7P advertising mix job vacancy applied by PT. Bumiputera Muda General Insurance 1967 Medan. The job of assisting the promotion procedure through the 7P advertising blend carried out by PT. Bumiputera Muda 1967 General Insurance Medan from the part (goods) offered to be competitive in search and very good, in terms of value it can compete in search, part of the circulation channel (place) is still not ideal and there are still weaknesses, part of progress (forward) ) is still not ideal and still uses the old strategy, the individual point of view is very large, the cycle perspective is sufficient, the point of view of tangible evidence is still poor in times of serious market competition.

Applications of Internet-Based Marketing Instruments by Multichannel Retailers

2011 ◽  
pp. 284-303 ◽  
Author(s):  
Maria Madlberger
Keyword(s):  
Distribution Channels ◽  
The United States ◽  
Marketing Strategies ◽  
Point Of View ◽  
The United Kingdom ◽  
Online Retailers ◽  
Wide Range ◽  
Range Of Functions ◽  
Online Shops ◽  
Related Observation

Online and off-line retailers fulfill a wide range of functions that are beneficial to manufacturers as well as to individual consumers. In doing so, they apply a mix of marketing instruments for their store-based and Internet-based distribution channels. As the Internet offers many different innovative alternatives of marketing instruments, the question arises as to what extent online retailers apply Internet-based marketing strategies in order to attract online customers. The empirical study presented in this chapter aims at finding out to what extent powerful multichannel retailers utilize these different Internet-based marketing instruments. The study is conducted by Web site observation in order to represent the customer’s point of view. A total of 60 online shops in the United States and in the United Kingdom are analyzed using 17 marketing-related observation criteria. The study reveals that the observed multichannel retailers still prefer “traditional” retail marketing instruments on their online shops and often do without innovative Internet-based marketing instruments such as personalization or content and information offering. Additionally, we identified fewer differences between the observed U.S. and UK retailers than expected. These findings should spur further research on the use of e-marketing by online retailers especially in an explanative manner.

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