scholarly journals MEDIA SOSIAL BROADCAST SEBAGAI MULTIMEDIA TERINTEGRASI INDUSTRI KREATIF BAGI DIGITAL NATIVE GENERASI Z

2021 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Eko Hadi Prayitno ◽  
Nurul Giswi Karomah ◽  
Badriyah Badriyah
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Creative Industry ◽  
Digital Native ◽  
Integrated Development ◽  
Digital Indicator ◽  
Research Journal ◽  
Generation Z ◽  
Use Of Social Media ◽  
The Relationship

<p><em>This study aims to determine the Z generation digital native of Instagram social media account owners with public features that have a tendency to develop integrated account owners, through the use of multimedia broadcasts and the potential to promote visual works in the creative industry. The data collection period was observed by observing the posting of the respondent's portfolio on the feed from May - September 2020. The research design was correlational quantitative research between the Characteristics of Generation Z (X1), Social Media Broadcast (X2) and Creative Industry Integrated Development Multimedia (Y) variables. The purpose of this study was to determine the relationship between the ability of Generation Z Characteristics in processing learning outcomes with the use of social media. Broadcast is integrated into a part of promoting portfolios in Creative Industry Integrated Development. Research data from a population of 180, of which there are 91 generation Z, and 20 accounts with Digital Native characteristics with public settings, taken as the research sample. The results obtained 1) Generation Z tends to have Digital Native Characteristics obtained as much as 84%, 2) Generation Z tends to have digital native characteristics that carry out the activity of Social Media Broadcast as much as 84%, 3) There is a native digital indicator of Generation Z doing Integrated Creative Industry Development for 88%. 4) Producing an accredited national publication research journal indexed.</em><em></em></p><p><strong><em>Keywords</em></strong><em>:             Sosial Media broadcast, Multimedia, Creative Industry, Digital Native, Z Generation</em></p>

scholarly journals Hubungan Penggunaan Media Sosial dan Berpikir Kritis terhadap Keterampilan Membaca Intensif Siswa Kelas X SMA Budi Mulia

2020 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tiomas Redia Gultom ◽  
Yumna Rasyid ◽  
Zainal Rafli
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Quantitative Research ◽  
Reading Skills ◽  
Critical Reading ◽  
Way Of Life ◽  
Five Dimensions ◽  
Generation Z ◽  
Use Of Social Media ◽  
Intensive Reading

ABSTRAKPenelitian ini bertujuan untuk mengetahui hubungan penggunanaan media sosial dan berpikir kritis terhadap keterampilan membaca intensif. Jenis penelitian ini adalah penelitian kuantitatif dan desain penelitian adalah korelasi. Populasi penelitian ini adalah anak milenial atau yang lebih dikenal dengan istilah Generasi Z, dalam lingkup khusus yaitu  Siswa  Kelas X SMA Budi Mulia di Jakarta dan Bogor. Instrumen penelitian ini dengan menyebarkan kuesioner kepada 139 orang siswa. Penulis telah membangun hipotesis melalui data yang terkumpul, lalu dianaliss dengan menggunakan fakto analisis korelasi, regresi dan load of factor. Hasil penelitian menunjukkan setidaknya terdapat lima dimensi keterampilan membaca para siswa: media sosial sebagai fokus bacaan dan sumber  informasi, media sosial sebagai way of life, critical reading skill, self-dialogue saat membuka-membaca media sosial, dan fokus berpikir kritis dalam menyampaikan gagasan dan juga selektif dan bijak dalam penggunaan media sosial. Penelitian ini memberikan penegasan akan adanya kebutuhan penggunaan media sosial untuk meningkatkan semangat membaca intensif di kalangan para siswa.Kata kunci: Media sosial, berpikir kritis, keterampilan membaca intensifABSTRACTThis study aims to determine the relationship between the use of social media and critical thinking on intensive reading skills. This type of research is quantitative research and research design is correlation. The population of this research is millennial children or better known as Generation Z, in a special scope, namely Class X Students of Budi Mulia High School in Jakarta and Bogor. The instrument of this study was by distributing questionnaires to 139 students. The author has built hypotheses through collected data, then analyzed using facto correlation analysis, regression and load of factors. The results showed at least five dimensions of students' reading skills: social media as the focus of reading and information sources, social media as a way of life, critical reading skills, self-dialogue when opening and reading social media, and focus on critical thinking in conveying ideas and also selective and wise in the use of social media. This study provides an affirmation of the need for the use of social media to increase the enthusiasm of intensive reading among students.Keyword: Social media, critical thinking, intensive reading skills

Association between Social Media Use for Health Purpose and Depressive Symptoms: A Cross-Sectional Survey (Preprint)

2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik
Keyword(s):  
Social Media ◽  
Depressive Symptoms ◽  
Social Networking Sites ◽  
Inverse Relationship ◽  
Age Groups ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Use Of Social Media ◽  
The Relationship ◽  
Health Purpose

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.

Therapeutic Affordances of Social Media and Associated Quality of Life Outcomes in Young Adults

2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Young Adults ◽  
Well Being ◽  
Evidence Base ◽  
Social And Emotional ◽  
Perceived Quality Of Life ◽  
Use Of Social Media ◽  
The Relationship

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.

How Political Candidates' Use of Facebook Relates to the Election Outcomes

2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Vote Share ◽  
Political Marketing ◽  
Political Candidates ◽  
The Past ◽  
Use Of Social Media ◽  
Municipal Election ◽  
Online Fans ◽  
The Relationship

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

Relationships between research supervisors and students from coursework-based master’s degrees: information usage under social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gunnan Dong ◽  
Dickson K.W. Chiu ◽  
Po-Sen Huang ◽  
Kevin K.W. Ho ◽  
Mavis Man-wai Lung ◽  
...  
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Media Environment ◽  
Content Type ◽  
Master's Degrees ◽  
Information Usage ◽  
Use Of Social Media ◽  
Research Students ◽  
Teaching Learning ◽  
The Relationship

Purpose Existing studies reflect that traditional teaching–learning relationships between supervisors and graduate students have become disjointed with actuality seriously. In particular, there are practical difficulties in handling many students from coursework-based postgraduate degrees under current university curricula. Therefore, this study aims to explore the relationship between research supervisors and graduate students on social media, which is popular among students. Design/methodology/approach This study surveyed 109 graduate students from two majors (population around 100 each) of a university in Hong Kong to explore their information usage for research on social media, related attitudes and their perceived supervisor relationships. The differences between the two majors were also compared. Findings The authors’ findings indicated that graduate students were active on social media, and social media has successfully provided effective alternate ways for students to communicate with their research supervisors. Social media could improve relationships between supervisors and research students and among fellow students. Besides education purposes, students also discussed their personal affairs on social media with supervisors, demonstrating enhanced trusted relationships. Graduate students also showed confidence in the further application of social media in higher education. Some differences between respondents from the two programs were also found in terms of communication contents, strengths, personal preferences and purposes for using social media. Originality/value Scant studies focus on the relationship between supervisors and graduate students under the current social media environment, especially for students from coursework-based postgraduate degrees. At a deeper level, for the widespread use of social media in the information age, this study explores the specific changes brought about by social media. Therefore, this study is of great theoretical and practical value to graduate education under the current social media environment.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals The Effect of Using Social Media on Job Satisfaction: Is There A Role for Job Engagement and Organization Engagement As a Mediator?

2021 ◽  
Vol 04 (07) ◽  
Author(s):  
Faradita Mahdani Ibrahim ◽  
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Work Engagement ◽  
Media Use ◽  
Social Media Use ◽  
Work Related ◽  
Organizational Engagement ◽  
Media Work ◽  
Use Of Social Media ◽  
The Relationship

This study aims to determine how the influence of the use of social media (Work-related social media use) and social media (Social-related social media use) on job satisfaction. In addition, to find out how the role of work engagement and organizational engagement, as a mediating variable in the relationship.The research was conducted in Indonesia with the analysis unit of the State Civil Servant (SCS) domiciled in Banda Aceh and Aceh Besar. A sample of 212 respondents obtained by using a questionnaire distribution technique using google form, data analysis using SEM-AMOS.The results of the analysis show that the use of social media (Work-related social media use) has no effect on job satisfaction, but the use of social media (Social-related social media use) is found to increase the job satisfaction of SCS.The results of the analysis also show that the use of social media (Work-related social media use) can increase work engagement, but has no effect on increasing organizational engagement. The use of social media (Social-related social media use) contributes to an increase in work engagement and organizational engagement. Furthermore, it was found that there was a significant effect of work engagement and organizational engagement on SCS job satisfaction. Work engagement and organizational engagement play a role as a mediating variable (partially) in the relationship between social media use (Social-related social media use) and job satisfaction. But there is no role as a mediating variable in the relationship between (Work-related social media use) and job satisfaction.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

scholarly journals The Social Media and Digitalization of Political Participation in Youths: An Indonesian Perspective

Society ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 83-93
Author(s):  
Muhammad Saud ◽  
Rachmah Ida ◽  
Ansar Abbas ◽  
Asia Ashfaq ◽  
Araz Ramazan Ahmad
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Online Survey ◽  
Equal Opportunity ◽  
Sampling Technique ◽  
Political Awareness ◽  
Use Of Social Media ◽  
The Right

Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and ‘take apart’ in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths.

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