scholarly journals THE INFLUENCE OF STORE ENVIRONMENT, SALES PROMOTION AND PERCEIVED VALUE ON PURCHASE DECISION

Media Bisnis ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 101-106
Author(s):  
CHAPHIRAY CHAPHIRAY ◽  
IRMA SATYA INDRIYANTI
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Research Design ◽  
Perceived Value ◽  
Research Data ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Independent Variables ◽  
Descriptive Research ◽  
Store Environment

The purpose of this research is to test and analyze influence of Store Environment, Sales Promotion, and Perceived Value to Purchase Decision to Customer Ramayana in East Jakarta. The research design used in descriptive research and causality research. The sampling in the study used 206 respondent with purposivesampling. The research data is processed with IBM Statistic 22.0 as a tool. This study uses multiple regression analysis. The result showed that Store Environment, Perceived Value influence Purchase Decision, but for Sales Promotion not influence to Purchase Decision. Overall, independent variables affect Loyalty simultaneously.

scholarly journals Pengaruh Social Media Marketing, Store Environment, Sales Promotion, dan Perceived Value Terhadap Purchase Decision Konsumen SOGO Department Store

2020 ◽  
Vol 4 (1) ◽  
pp. 36
Author(s):  
Priandy Yaputra
Keyword(s):  
Social Media ◽  
Research Method ◽  
Perceived Value ◽  
Department Store ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Independent Variables ◽  
The Social ◽  
Store Environment

This research was conducted to determine the effect of social media marketing, store environment, sales promotion, and perceived value to purchase decision SOGO Department Store. This research uses a quantitative method that is by distributing questionnaires to 100 respondents who have bought goods at SOGO in West Jakarta. The research method in this study used multiple regression analysis assisted by SPSS. The results of this study are known that simultaneously all independent variables have an influence on purchase decision. Partially, the variables of the store environment, sales promotion, and perceived value have a significant influence on consumer purchase decision, while the social media marketing variable do not significantly influence consumer purchase decision.

scholarly journals Pengaruh Jumlah Pengunjung, Ulasan Produk, Reputasi Toko Dan Status Gold Badge pada Penjualan Dalam Tokopedia

2019 ◽  
Vol 28 (3) ◽  
pp. 1855
Author(s):  
Mochammad Nurul ◽  
Noorlailie Soewarno ◽  
Isnalita Isnalita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Research Design ◽  
Important Variable ◽  
Analysis Method ◽  
Customer Reviews ◽  
Descriptive Research ◽  
Online Sales ◽  
Research Analysis

This study aims to find out the influence of some items in Tokopedia's product pages (product popularity, customer reviews, store reputation, and gold badges) toward sales. We were using quantitative as the research design, descriptive research analysis and correlation category. We collect data and tested it using the multiple regression analysis method with SPSS version 21. The results show that product review is the most important variable than other variables such as popularity, reputation, and gold merchants. Keywords : C2C, Marketplace, Online, Sales, Tokopedia

scholarly journals The Influence Of Farmers' Entrepreneurship And Organizational Competence On Cacao Productivity

2018 ◽  
Author(s):  
Muhammad Hidayat ◽  
Saban Echdar
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Random Sampling ◽  
Research Data ◽  
Government Support ◽  
Descriptive Research ◽  
Spss Software ◽  
Cocoa Farmers ◽  
Point Of Reference

This study aimed to determine and analyzing the effect of the enterpreneurial competencies, farmers institutional and government support on productivity of cocoa farmers in Polewali Mandar, West of Sulawesi. The benefits of this research are (1) as a information for the various parties, especially in Polewali Mandar district to take wisdom strategic to the empowerment of cocoa farmers to their territory with effort to improve the entrepreneurial competences , farmer institutional, and government to improve productivity of cocoa. (2) Contributed to the next study that interested in discussing problems about productivity of cocoa, (3) as point of reference to increased productivity cocoa farmers in West of Sulawesi, especially in the district of Polewali Mandar. This study is descriptive research, data collecting used interview and questionnaires. The population of this study is the cocoa farmers in Polewali Mandar as much as 35.000 and take the sample of in purposive and random sampling with the number of samples 100 respondent. Data was analiyzed using multiple regression analysis processed by SPSS software version 20 for windows. The results of research suggests that enterprenurial competence, farmers institutional and government support positive and significant affected to productivity of cocoa, either simultaneous and parsial. Enterpreneurial competence variable was the most dominant affected on farmers cocoa productivity in Polewali Mandar. This matter because the competency of farmers is the main ability owned by farmers in managing the land and doing the treatment of cocoa. The ability of farmer about how to manage the land, how to fertilizer, how to using insecticide in right and good well managed cocoa management coupled with innovation and creativity will increase the productivity of cocoa.

scholarly journals The Influence Of Farmer Entrepreneurship And Organizational Competence On Cacao Productivity

2018 ◽  
Author(s):  
Muhammad Hidayat ◽  
Saban Echdar
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Random Sampling ◽  
Research Data ◽  
Government Support ◽  
Descriptive Research ◽  
Spss Software ◽  
Cocoa Farmers ◽  
Point Of Reference

This study aimed to determine and analyzing the effect of the enterpreneurial competencies, farmers institutional and government support on productivity of cocoa farmers in Polewali Mandar, West of Sulawesi. The benefits of this research are (1) as a information for the various parties, especially in Polewali Mandar district to take wisdom strategic to the empowerment of cocoa farmers to their territory with effort to improve the entrepreneurial competences , farmer institutional, and government to improve productivity of cocoa. (2) Contributed to the next study that interested in discussing problems about productivity of cocoa, (3) as point of reference to increased productivity cocoa farmers in West of Sulawesi, especially in the district of Polewali Mandar. This study is descriptive research, data collecting used interview and questionnaires. The population of this study is the cocoa farmers in Polewali Mandar as much as 35.000 and take the sample of in purposive and random sampling with the number of samples 100 respondent. Data was analiyzed using multiple regression analysis processed by SPSS software version 20 for windows. The results of research suggests that enterprenurial competence, farmers institutional and government support positive and significant affected to productivity of cocoa, either simultaneous and parsial. Enterpreneurial competence variable was the most dominant affected on farmers cocoa productivity in Polewali Mandar. This matter because the competency of farmers is the main ability owned by farmers in managing the land and doing the treatment of cocoa. The ability of farmer about how to manage the land, how to fertilizer, how to using insecticide in right and good well managed cocoa management coupled with innovation and creativity will increase the productivity of cocoa.

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Stefani Stefani ◽  
Adil Fadillah
Keyword(s):  
Product Quality ◽  
Research Data ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
The Creation

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

scholarly journals The Effect of Price Perception and Game Features in Online Virtual Game Item Purchase Decisions

2021 ◽  
Vol 04 (06) ◽  
Author(s):  
Eka Mayastika Sinaga ◽  
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Online Game ◽  
Price Perception ◽  
Independent Variables ◽  
Game Features ◽  
Two Independent Variables

This study tries to answer the research objectives, namely to find out how the influence of Price Perception and Game Features on Online Game Virtual Item Purchase Decisions. The results of hypothesis testing using multiple regression analysis with two independent variables and one dependent variable indicate that: The proposed H1 states that Price Perception has no effect on Online Game Virtual Item Purchase Decisions, it can be seen if the tcount value is 0.896 or less than ttable (α : 5%, df : 37 = 2.026192), in addition, the significance value is 0.376 or greater than the model significance value of 0.05. Then H1 is rejected, meaning that this cannot affect the Online Game Item Virtual Purchase Decision. The proposed H2 states that Game Features have an effect on Online Game Virtual Item Purchase Decisions, it can be seen if the tcount value of 1.908 is smaller than ttable (5%, df : 37 = 2.026192), but the significance value is 0.064 or greater than the value the significance of the model is 0.05. Then H2 is rejected, meaning that this cannot affect the Online Game Item Virtual Purchase Decision. The proposed H3 states that Price Perception and Game Features simultaneously affect the Decision to Purchase Virtual Items Online Game, from table 4.12 the Fcount value is 4.751 or greater than the Ftable value (α : 5%, dk numerator : 2, dk denominator : 39 -2-1, Ftable: 3.26), besides the significance value is 0.015 or less than the model significance (0.05), it can be concluded if H3 is accepted, meaning that Price Perception and Game Features simultaneously affect Virtual Purchase Decisions Online Game Items.

scholarly journals PENGARUH PERCEIVED EASE-OF-USE, PERCEIVED USEFULNESS, TRUST DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA WEBSITE ZALORA INDONESIA)

2018 ◽  
Vol 19 (2) ◽  
pp. 171-182
Author(s):  
INDAH PUSPITASARI ◽  
VITA BRILIANA
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Research Design ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Descriptive Research ◽  
Online Purchases ◽  
Perceived Enjoyment

The purpose of this research is to know the influence of perceived ease of use, perceived usefulness, trust, and enjoyment with repurchase intention at Zalora Indonesia. The research design used in descriptive research and causality research. The population of this research is customers of Zalora Indonesia. The sampling in the study was purposive sampling and uses 100 responded. The respondents of this study were women who make online purchases through the website www.zalora.co.id. Data were analyzed using multiple regression analysis. The result showed that there is an influence among perceived ease of use, perceived usefulness, trust, and perceived enjoyment with repurchase intention at Zalora Indonesia.

PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPILOKA 3.0 PALEMBANG TAHUN 2021

2021 ◽  
Vol 1 (2) ◽  
pp. 145-152
Author(s):  
Juni Eliana Prasetya N ◽  
Moh. Faizal ◽  
Choirunnisak Choirunnisak
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Independent Variables ◽  
Analysis Technique ◽  
Level Of Training ◽  
Positive Effect

In this study, there are results that contradict the theory which states that the higher the level of training and motivation, the employee's performance should increase.  In this study, training had no effect and motivation had no positive effect. This study aims to determine the effect of training and work motivation on employee performance in Kopiloka 3.0.  The population in this study were all employees at Kopiloka 3.0, which amounted to 15 people with a sample of 15 people using saturated sampling.  The data analysis technique in this study used SPSS 24 software, which consisted of data quality test, classical assumption test, multiple regression analysis, and hypothesis testing. By using multiple regression analysis, the results of the study show that training has no effect on employee performance.  Motivation has a significant effect on employee performance.  Simultaneously (together) the independent variables of training and motivation have an effect on employee performance.

scholarly journals ANALISIS PERANAN USAHA KECIL DAN MENENGAH TERHADAP PENYERAPAN TENAGA KERJA DI KABUPATEN KEBUMEN

2019 ◽  
Vol 18 (1) ◽  
pp. 26-35
Author(s):  
Anton Prasetyo ◽  
Miftahul Huda
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Empirical Data ◽  
Small And Medium Enterprises ◽  
Research Data ◽  
Sales Volume ◽  
Test Tool ◽  
Medium Enterprises

This research aims to analyze the factors that influence the role of Small and Medium Enterprises (SMEs) on employment, namely capital, sales volume, type of business, length of business, and wages. Empirical data is presented to prove that the role of small and medium enterprises on employment is influenced by capital, sales volume, type of business, length of business, and wages. Multiple regression analysis through the SPSS program was used as a research test tool. The research data was obtained from SMEs businesses, Central Bureau of Statistics and the SMEs Office to test scientifically whether capital, sales volume, type of business, duration of business, and wages affect employment. Research results show that the duration of the business influences the absorption of labor while capital, sales volume, type of business, and wages do not affect employment. Keywords: SMEs, capital, sales volume, type of business, length of business, wages

scholarly journals IMPLIKASI PERUBAHAN UNDANG–UNDANG PERPAJAKAN TERHADAP KEPUTUSAN STRATEGI LEVERAGE BAGI PERUSAHAAN YANG TERDAFTAR DI PT. BURSA EFEK JAKARTA

2017 ◽  
Vol 12 (2) ◽  
pp. 227
Author(s):  
Sapari Sapari
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Stock Exchange ◽  
Negative Influence ◽  
Positive Influence ◽  
Independent Variables ◽  
Tax Shield ◽  
Independent Variable ◽  
Debt Tax Shield ◽  
Tax Regulation

This  research  examines the  connection between non debt tax shield and the change of leverage, between level of effective company tax and the change of leverage, and between operation income before depreciation and the change of leverage.This research takes 17 samples of  food and beverages companies listed in Jakarta Stock Exchange from 1st  January 1994 till 31st  December 1999. And this research uses data from 1994 – 1999 for the regression analysis. Multiple regression analysis is used to test hyphothesis 1 (H1), hyphothesis 2 (H2) and hyphothesis 3 (H3). Independent variables in the regression are level of effective company tax, non debt tax shield and operation income before depreciation, whilst independent variable in the regression is leverage.The result of this research proves that (1) non debt tax shield after the amendment of 1994 tax regulation (1995 – 1999) brings positive influence to the leverage change, (2) level of effective company tax after the amendment of 1994 tax regulation (1995 – 1999) brings negative influence to the leverage change, and (3) operation income before  depreciation  after the amendment of 1994 tax regulation (1995 – 1999) brings positive influence to the leverage change.

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