COMPANY INNOVATION POLICY AND STRATEGY

2018 ◽  
Vol 28 (5) ◽  
pp. 1517-1520 ◽  
Author(s):  
Iva Bichurova ◽  
Petia Yordanova-Dinova

This report is aimed at clarifying the essence and specifics of company innovation policy and strategy. The two categories are shown as interpersonal and intertwined. Markets and products are the two cornerstones of company policy that binds it to the production and distribution of goods. Its success is conditioned by the introduction of novelties, the upgrading of the assortment and the analysis of the marketing environment. This combines innovation with company policy and strategy. Company innovation policy is a system of management actions for organization, management and insurance of conditions for creation, implementation and successful market realization of innovations. It is a sequence of activities in planning, organizing, developing and introducing novelties by using administrative and economic leverage to maintain a positive innovation potential. The paper also discusses the components and tools of company innovation policy.Each company develops its common strategy, which is a complex program with visions of action on the priority directions of its development. In the sphere of innovation it is connected with the ability to conduct a competitive struggle for the development and implementation of the novelties. The innovative strategy of the company is reflected in its innovation program, which is the basis for implementing the company's innovation policy. The definition of the prospects and the orientations of the strategy and policy for technological innovation and innovation activity is related to the market, production, investment, organizational, social and other spheres of development. They can be grouped into three main strategies: leadership in overall costs; product differentiation; concentration in the field of business. In connection with the elucidation of the essence the subject presents the types of innovation strategies and policy.

Author(s):  
Анна Сазонова ◽  
Anna Sazonova

The national innovation system is one of the main mechanisms for restructuring the Russian economy. The implementation of innovations, the active development of the science and technology industry creates the necessary conditions and prerequisites for the transition of the economy to its new technological structure, providing an innovative type of economic growth. In recent years, the literature has developed many approaches to the definition of the concept of “innovative potential”. Some authors consider this category as a set of resources and capabilities of the system to create and implement innovations. Others define innovative potential as a measure of the region’s readiness to create and promote innovations. The third group of authors treats innovation potential as a result of innovation activity, identifying in some way the concept of “innovation potential” and “innovation process”. This article discusses approaches to the definition of a comprehensive indicator of innovative potential. The assessment methods considered in this article allow to determine the level of innovative potential of an organizational system, to perform a comparative analysis of systems according to a generalized indicator of innovative potential and its components, and also to develop programs for the development of organizational systems taking into account the effective use of innovative system capabilities.


2019 ◽  
Vol 18 (3) ◽  
pp. 114-124
Author(s):  
Svitlana Labunska ◽  
Nataliia Gavkalova ◽  
Andriy Pylypenko ◽  
Olena Prokopishyna

The main aim of the research was to develop cognitive instruments that allow justification of decisions in national innovation policy. In the theoretical part of research fundamentals of national innovation policies of EU-members and Ukraine were compared to reveal factors that can accelerate innovation development. In the empirical part of research the analysis of innovation capability of Ukrainian enterprises was conducted based on financial, statistic and management reports and it confirmed that companies systematically conducted innovation activities, reached higher levels of innovation potential, innovative business opportunities and margin of economic security and, consequently, have more innovative capacities for innovation of all types. The formation of cognitive analytical base allowed the application of scenario modelling at the level of public management of innovation activity. Cognitive modelling approach was justified firstly by increased volatility in economic conditions of modern realities of crisis in the national economy, and secondly high-cost and risky innovations, fast diffusion of information resources during the introduction of innovation processes, and thirdly, the presence of the mutual influence of objects of national innovation system.


2020 ◽  
Vol 16 ◽  
pp. 1302-1317
Author(s):  
Alla F. Sukhovey ◽  
Irina M. Golova

The study aims to develop a differentiate d approac h t o th e elaboratio n o f innovativ e developmen t strategie s o f Russian regions, which allows an effective implementation of innovative paradigms, considering the specificity of scientific and technical, innovative, and production and technological potential of regions. The analysis of international experience of innovative development illustrates the need to consider regional features when creating innovative strategies. We examined the dynamics of the innovative potential of Russian regions over the past decade. We hypothesise that an effective targeted innovative strategy of a region should be closely related to its socio-economic strategy, relying on the most relevant scientific, technological, and educational potential. We identified 4 main criteria for differentiating innovative strategies. These criteria application increases the effectiveness of innovation policies. These factors include the relationship of regional innovative strategies with relevant socio- economic strategies, the innovation and technological specialisation of the regions, regional needs for innovative transformations for the future, and forms of innovation activity. A comparative analysis of innovation and production capabilities and needs of Russian regions showed significant differences in the number of people employed in research and development, technological innovation costs, manufacturing output and other indicators. Based on the analysis, we identified top 15 regions, which are the most innovation-ready. The study used comparative analysis methods, economic and statistical methods, and forecasting methods. We proposed an algorithm for using a differentiated approach for strategizing regional innovative development. Finally, we concluded that a differentiated approach to the development and implementation of innovative development strategies allows improving the efficiency and targeting of state innovation policy through more efficient use of available resources and opportunities to strengthen the sustainability of regional communities. The article is intended for experts in the field of theory and practise of managing the innovative development of regions.


2021 ◽  
Author(s):  
Lina Shenderivska ◽  
◽  
Alla Kvasko ◽  

The article aims to identify priority areas for the enterprises’ innovative potential development. The results of the study are the determination of factors of enterprises’ innovative potential development. The main factors are related to the globalization of economic processes, including the digitalization of the economy, the high rate of dissemination of progressive knowledge, the business ecosystems’ development. The main directions of improving the efficiency of innovation potential management are investing in a fuller use of digitalization by enterprises, intensification of consolidation processes, paying more attention to benchmarking. The urgency of leadership initiative in intensifying innovation, the spread of program-targeted organizational management structures for the enterprises’ intellectual potential synergy, the development of export potential for effective scaling of innovations are stated. The general relevance of the development of intrapreneurship by stimulating the development and use of innovation potential is grounded. The definition of innovation potential has been clarified. The multilevel orientation of enterprises’ innovative potential: external – on increase of customers’ satisfaction level, formation of external image, internal – on improvement of all components of enterprise’s potential, formation of internal image are substantiated. The role of the components of the enterprise potential in relation to the innovation potential, namely, its resource provision, production and supply of the innovative product on the market, the cyclical nature of innovation, work motivation is defined. The relationship between innovation potential and innovation activity is substantiated. A system of criteria and indicators for evaluating innovative ideas is proposed. The basic criteria are: consumers, market, intellectual property, the status of the idea, the effectiveness of innovation. Customer-centric approach as the basis of innovation activity coupled with earning capacity for the enterprise provides its strategic competitive advantages and investment attractiveness.


2017 ◽  
Vol 26 (3) ◽  
pp. 33-44
Author(s):  
Vladimir Viktorovich KURCHENKOV ◽  
Olga Vladimirovna FETISOVA ◽  
Anastasiya Andreyevna ORLOVA ◽  
Elena Andreevna GLADKAYA

The article presents the systems of evaluating the regions’ economic activity, whichcomprise various components. The regions’ economic activity evaluation is done mostlythrough different rankings, which can generally be classified into: global and national. Theanalysis of the rankings’ dynamics in 2012-2016 has shown that the Russian innovationactivity is rising on the international level. Such a tendency is considered to be positive inthe modern economic conditions, however the innovation activity needs to be accelerated.According to the national level rankings, there are 3 regions in the Russian Federation,which managed to apply their innovation potential better than other Russian Federationregions. Thus, various level rankings help defining the strengths and weaknesses of aregion’s innovation development, that in future can become the basis for leadingcoordinated innovation policy.


2021 ◽  
pp. 119-125
Author(s):  
Olga Hrechko

Problem setting. The state of regulatory and legal support in the field of innovation has long been of concern to many scientists, who emphasize the need to systematize innovation legislation, bringing it into a single system. Modern legislation governing innovation has more than 300 regulations. Such a large array of norms, their excessive number and "scattering" in various branches of law cause problems in the legal regulation of innovation relations. But not only quantitative but also qualitative indicators of the state of the legal framework, substantive and terminological content of norms, harmonization of the provisions of various acts leave much to be desired. Analysis of resent researches and publications. Certain aspects of improvement and codification of innovation legislation of Ukraine have been the subject of research by such scientists as: Atamanovа Yu. Ye., Bryntsev V. D., Heits V. M., Hlibko S. V., Davydiuk O. M., Yefremova K. V., Zadykhailo D. V., Znamenskyi H. L., Liubchych A. M., Simson O. E., Fronchko V. V., Shapovalova O. V. and others. Separately it should be noted the leading scientist Atamanova Yu. Ye., who made a significant contribution to the development of basic and applied research on the formation of innovation law and improvement of innovation legislation. Target of research. Research of the process of unification of innovation legislation of Ukraine in the theoretical plane, namely: search for forms of unification of legislation and determination of the structure of innovation legislation as the basic properties of legislation. Article’s main body. The research examines the problematic issues of unification of innovation legislation of Ukraine in the theoretical plane, in particular, the search for forms of unification of legislation and the definition of the structure of innovation legislation as the basic properties of legislation. It is concluded that the implementation of the tasks of unification of the legal framework governing innovation is most appropriate through codification. As a result, the effectiveness of legislation should be significantly increased. Regarding the structure of innovation legislation, according to the author, the structure of the draft Code Atamanova Yu. Ye. іs more appropriate, as it is carried out on the basis of existing laws of Ukraine and bylaws. It can be taken as a basis and supplemented taking into account the emergence of new forms and participants in innovation relations. The results of the study of these issues can be the basis for practical application. Conclusions and prospects for the development. The issue of unification of legislation in the field of innovation is relevant and needs to be addressed as a matter of priority. The study gives grounds to claim that the optimal and most effective form of unification of innovation legislation is the adoption of a single legal act - the code. Regarding the structure of innovation legislation, the following groups of norms should be: general provisions, state regulation of innovation relations and state innovation policy, subjects of innovation activity, objects of innovation relations, legal bases of organization and implementation of scientific and scientific-technical innovation activity, economic obligations. binding of innovative character, contractual innovation law, special modes of innovative activity.


2021 ◽  
Vol 4 (1) ◽  
pp. 108
Author(s):  
Dora Szendi

In the last two decades, a new direction has appeared in the study of innovation processes in the literature. Researchers are paying more and more attention to social innovation beside the classical Schumpeterian approach. Social innovation is new solutions (product, technology, organizational solution) that can effectively meet market needs that are not or hardly met on a market basis, innovation can lead to new or more advanced skills / relationships, and contribute to a more efficient use of resources. However, there is no uniform definition of the concept. The issue of social innovation is particularly important in the case of the Northern Hungary region, because it can bring hope for some peripheral areas and a new approach to solving problems. High technological innovation potential and performance do not necessarily go hand in hand with high social innovation activity, so in the case of peripheral regions there is a hope for social innovations even in the absence of technological innovations.


2020 ◽  
Vol 384 (2) ◽  
pp. 137-145
Author(s):  
Zh. Abylkassimova ◽  
G. Orynbekova ◽  
М. Alibayeva ◽  
O. Osadchaya

The article noted that the development of the innovation potential of enterprises in the regions of Kazakhstan contributes to the transition of the innovation economy, where goods with high added value will be produced. The article examines the factors affecting the innovation activity of the regions, considers the dynamics of innovation activity and identifies problems and tools for the development of innovative entrepreneurship. Key words: innovation, innovation activity, region, industrialization, human potential, infrastructure


2013 ◽  
Vol 216 ◽  
pp. 896-919 ◽  
Author(s):  
Sebastian Heilmann ◽  
Lea Shih ◽  
Andreas Hofem

AbstractMany studies raise doubts about the effectiveness of the institutions, programmes and instruments that shape the Chinese national innovation system. This article scrutinizes central–local interactions in the national Torch Programme that has governed a large group of high-technology zones since 1988. The Torch Programme's procedural practices challenge widely shared assumptions about the dirigiste character of Chinese innovation policy. It combines centralized definition of programme objectives with extensive local implementation experiments. As three case studies demonstrate, bottom-up policy innovations are effectively fed back into national programme adjustments and into horizontal policy diffusion. The array of organizational patterns and promotional instruments that emerges from competitive “experimentation under the shadow of hierarchy” (ESH) goes way beyond what could have been initiated from top down. We hypothesize that the procedural strengths displayed in the Torch Programme may provide better indicators of future innovative potential in China's high-technology zones than retrospective statistical indices and benchmarks that are derived from OECD experience.


Author(s):  
Anatoly I. Kotov ◽  

Recognizing the special role of innovations in ensuring the economic development of Russia, the state authorities have been intensively looking for ways and means to strengthen innovation activity in Russia over the past decade. The main document proclaiming the goals and main directions of innovation policy is the Strategy of innovative development of the Russian Federation for the period up to 2020. Due to the fact that the implementation period has expired, the author analyzes the achievement of the goals and indicators defined in the strategy, and also draws some conclusions about the outcomes obtained by the analysis of the development of innovation activity in Russia.


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