Pengaruh Kualitas Pelayanan, Harga, dan Promosi Terhadap Kepuasan Pelanggan pada PT. Benua Trans Maju Bersama Cabang Medan

2021 ◽  
pp. 88-93
Author(s):  
Nurmaidah Ginting ◽  
Mila sari Br Ginting ◽  
, Ine Selvia Br Tarigan

in this study is to find out how the influence of service quality, price and promotion on customer satisfaction with the aim of testing and analyzing the effect of service quality, price and promotion on customer satisfaction at PT. Benua Trans Maju Bersama Cabang Medan. The research was started in October 2020 – May 2021. In this study, the researcher used quantitative research techniques with the type of research being descriptive quantitative and the nature of the research was descriptive explanatory research. The population in this study were all customers has 223 customers. where validity and reliability were first tested in order to determine whether a questionnaire was valid or not, and researchers did it to 30 customers and the rest were 143 customers as a sample test. Then it is processed using the classical assumption test which includes: normality test, multicollinearity test, and heteroscedasticity test. The data analysis model in this study uses multiple regression analysis. The conclusion from the results of this study is that there is a service quality partially positive and significant effect on customer satisfaction. The price partially positive and significant effect on customer satisfaction. Promotion positive and significant effect on customer satisfaction Simultaneously the variables of service quality (X1), price (X2) and promotion (X3), there is a positive and significant influence on customer satisfaction (Y).

2021 ◽  
Vol 1 (1) ◽  
pp. 17-25
Author(s):  
Adelia Arkani ◽  
Muhibbuddin Muhibbuddin

This research aims to determine and test the effect of service quality and profit sharing on customesrs’satisfaction of Mudharabah savings in Gorontalo branch office. This is a quantitative research. The research populations were customers at PT. Bank Syariah Mandiri Gorontalo Branch Office. The sample used in this research amounted to 90 customers. Primary datawerecollected through questionnaire whichwasthen processed using IBM SPSS 25 application. The data analysis method used simple regression analysis.The results indicate that there is positive and significant influence of service quality and profit sharing on Customers’ Satisfaction of Mudharabah savings at PT. Bank Syariah Mandiri Gorontalo Branch Office with value of 1,178 in its significance of 0.242, and the rest is affected by other factors out of this research discussion.


2020 ◽  
Vol 1 (01) ◽  
pp. 33
Author(s):  
Moh. Farid Atho'illah Fahrur Rozi ◽  
Sukaris Sukaris

This study aims to analyze the effect of product quality, price and service quality on consumer satisfaction at Katon Ayu Wedding Organizer Gresik. This study uses a quantitative approach. The population in this study all consumers in Gresik Katon Ayu Wedding Organizer amounted to 150 people while the sample was 110 people and there were 10 people who did not meet the researcher's criteria, the method used by purposive sampling researchers with the provisions of respondents who had chosen an exelent building package and luxury home package at Katon Ayu Wedding Organizer. The data analysis technique used is multiple regression analysis. Regression results obtained t count 9.495 while t table 1.985 therefore product quality affects consumer satisfaction at Katon Ayu Wedding Organizer Gresik. The variable price has -4,180 while t table 1,985 influences consumer satisfaction at Katon Ayu Wedding Organizer Gresik. The service quality has a t count of 7.225 while the t table of 1,985 affects consumer satisfaction at Katon Ayu Wedding Organizer Gresik. Product quality, price and service quality variables have a simultaneous and significant influence on customer satisfaction


2018 ◽  
Vol 1 (1) ◽  
pp. 1-24
Author(s):  
Hafsari Hafsari Hafsari

This study aims to determine the method of adult Al-Qur'an education (Dirosa) on the ability to read the Koran. This research is descriptive quantitative research with the ex-post facto design. Determination of the sample is 50% of the population entitled 90, namely 45 research samples. The research data use questionnaire and test instruments that have been tested for validity and reliability. Before carrying out data analysis, the data were tested first, namely normality test and homogeneity test. Data analysis The results of the study used descriptive statistical analysis and hypothesis analysis. The results showed that: (1) the method of adult Al-Quran education (Dirosa) as a whole respondents who answered always (SL) by 65%, who answered frequently (SR) by 30%, who answered sometimes (KD) for 5%, who answer rarely (JR) and never (TP) by 0%; (2) Ability to read al-Qur'an respondents with excellent predicate of 43 or 96%, good predicate of 2 or 4%, predicate sufficient, predicate less and predicate failed at 0 or 0%; (3) Based on the results of a simple linear regression analysis to determine the effect of adult Al-Qur'an education methods (variable X) on the ability to read the Qur'an (Variable Y) with the independent variable (method Dirosa) to the honest variable ( Qur'anic reading ability is 67.2%, while other variable costs. Significance value is 0,000 <0,05 so H0 is rejected and H1 is accepted, which means there is a significant (significant) influence of the Dirosa (X) method variable on the ability to read the Qur'an (Y). The interpretation of the r-value of 0.820 shows very strong


Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.


Author(s):  
Muammar Rinaldi

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.


2019 ◽  
Vol 8 (2) ◽  
pp. 26
Author(s):  
Gahensya Keloay ◽  
Wehelmina Rumawas ◽  
Sandra Asaloei

This research was conducted in Dabu-Dabu Iris Fresh Restaurant, Wenang Manado, which aims to find out the 1) effect of product quality ; 2) price and ; 3) service quality on customer satisfaction in Dabu-Dabu Iris Fresh Restaurant, Manado, both individually and in groups. With the focus of the problem is whether product quality, price and service quality affect consumer satisfaction in Rumah Makan Dabu-Dabu Iris Fresh, Wenang Manado. the method used in this study uses quantitative descriptive methods and The population that came in the Dabu-Dabu Iris Fresh Restaurant, Manado Heritage is unknown, therefore the researcher took a sample of 50 respondents using a purposive sampling technique that is consideration of populations that are easily found and this research will only be given to visitors who have visited the House. Eating Dabu-Dabu Iris Fresh, Managing Manado at least 5 times, and the research method used is quantitative descriptive method. The analytical tool used in the data instrument test (validity and reliability test), classic assumption test (normality test, multicollinearity test and heteroscedasticity test), data analysis (multiple regression analysis, test t, F test and test coefficient of determination R2). Based on the t test obtained states that product quality has an influence on customer satisfaction individually. While price is the determination of the value of a product in the minds of consumers that must be paid by consumers to obtain a product of Dabu-Dabu Iris Fresh Restaurant, Wenang Manado. The service quality provided by Dabu-Dabu Iris Fresh Restaurant, Wenang Manado affects consumer satisfaction.


2019 ◽  
Vol 14 (2) ◽  
pp. 324-336
Author(s):  
Yuliati Yuliati ◽  
Susanti Wahyuningsih

The purpose of this study was to analyze the influence of service quality, trust and commitment to community satisfaction. The population in this study were all people who used services in Pandean Lamper Village, Gayamsari District, Semarang City, amounting to 741 people (Data for April-May 2016). While the samples taken were 88 people. Sampling uses stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a significant positive effect between the quality of service on community satisfaction. There is a significant influence between trust in community satisfaction. There is a significant influence between commitment to community satisfaction. There is a significant influence between service quality, trust and commitment to community satisfaction


2021 ◽  
Vol 5 (1) ◽  
pp. 56-67
Author(s):  
Paulus Libu Lamawitak ◽  
Emilianus Eo Kutu Goo

This study aims to determine the effect of partial financial target, ineffective monitoring, and capability for fraud. The data of this study were obtained from questionnaires. This research includes quantitatives research. The population of this study is 100 employees who work at the Sluice Credit Cooperative and the sample determination technique uses the slovin formula. The number of respondents in this study were 50 employees. The instrument reliability test includes the validity and reliability test, the classic assumption test includes the normality test, the heterokedasticity test and the multicollinearity test. Data analysis techniques using multiple linear regression analysis with hypothesis testing (t test). The results showed that the (1) financial target had a significant effect on fraud with a significant value of 0,003 < 0,05 (2) ineffective monitoring has a significant effect on fraud with a significant value of 0,002 < 0,05; (3) capability has a significant effect on fraud with a significance value of 0,000 < 0,005.


2019 ◽  
Vol 3 (5) ◽  
pp. 49
Author(s):  
Alex Witama

It has often been argued that customer satisfaction can contribute significantly to a company’s success in a variety of ways. This study aims to analyze the effect of brand image, perceived price and service quality on customer satisfaction. The method of data collection is convenience sampling. The samples of this research are collected from 109 respondents, who are the customers in one of the biggest smartphone service center in Jakarta. The technique of data analysis used in this study was regression analysis. The result is: the relationship between brand image, perceived price and service quality have a significant and positive impact toward customer satisfaction.


2020 ◽  
Vol 6 (1) ◽  
pp. 67
Author(s):  
Winda Pangesti ◽  
Hendro Setyono

This research has a purpose to know the influence of five dimension of service quality that is, Reliability, responsivness, assurance, emphaty, and tangible may  affect statification bus route Efisiensi Yogyakarta, Purwokerto, Purbalingga dan Cilacap. Quantitative type research. Sampling with purposive sampling that has the minimum criteria  ever  ride  bus  2  times.  Data  collection  used  questionnaries  with  validity  and reliability testing, in the data analysis using multiple regression analysis, t test, f test, and R square. the subjects of this research are the pasanggers of the bus Efisiensi of Yogyakarta route, Purwokerto, Purbalingga, and Cilacap. The result of the study 1) reliability affect consumer statifications  2) responsivnes does not affect costumer statifications 3) assurance affect costumer statifications 4) emphaty affect costumer statifications and 5) tangible affect to costumer  statifications. Together, reliability, assurance, responsivness, emphaty and tangible have a  significant effect on statifications. By regression equations Y = 0,387 + 0,260X1 – 0,003 X2 + 0,251 X3 + 0,198 X4 + 0,226X5. R square of 0,639 or 63,9% is influential and the remaining 36,1% is influenced by other variabels that are not in the research.


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