RETENÇÃO DE TALENTOS E A IMPORTÂNCIA DA CULTURA ORGANIZACIONAL
This article aims to analyze the factors that promote talent retention in companies and demonstrate the importance of organizational culture. In the current information information age, people are considered important, because they are the ones who generate results for companies, especially talented professionals, high performance, who perform deliveries of excellence and contribute to excellence and contribute to their competitiveness. The retention occurs through a conjunction of factors, combining financial and non-financial rewards. However, talented talented professionals are only retained if there is an alignment of their values with those of the organization, when they feel that their work is valued, and also when there is a feeling of belonging of belonging to the organization. The organizational culture plays a fundamental role in these talent retention factors and cannot be neglected. For, the incompatibility of individual values with the values advocated by the organization generates friction provoking the talents to leave. This inevitably causes a loss of knowledge for the company and may interfere with its level of competitiveness.