scholarly journals MODEL PENGEMBANGAN RADIO DBS FM DALAM UPAYA MENCAPAI KEUNGGULAN KOMPETITIF DI FAKULTAS DAKWAH UNIVERSITAS IBRAHIMY

2020 ◽  
Vol 2 (1) ◽  
pp. 127-158
Author(s):  
Imam Syafii

The output of the DBS FM Radio program should be based on a vision and mission that is generally required to fulfill the trilogy rules of the broadcast radio function, which is to inform, educate and entertain. The three do not stand alone because they are a unitary target. The vision and mission of DBS FM Radio broadcast cannot be separated from the vision and mission of the Da'wah Faculty of Ibrahimy University as a logical consequence in its position as campus radio, student practicum radio. The flow that must be understood by DBS FM Radio broadcasting organizers should be different from commercial radio broadcasting. The communication pattern and broadcast material must be able to meet the target audience of the audience, namely students, students and the community around the Salafiyah Syafiiyah Islamic Boarding School Sukorejo Situbondo. Efforts must be made to obtain a goal setting with the SMART formula that is expected to be able to create changes from existing conditions to better conditions with HR qualifications that have the ability to announce skills, operating skills and attitude skills, namely by assisting the development model as a replicable alternative effort to achieve competitive advantage.

2017 ◽  
Vol 1 (2) ◽  
pp. 33
Author(s):  
Defhany Defhany Defhany

This study discusses the management of Mora FM Radio broadcasting media in improving the quality of radio broadcasting programs in the New Media era. The purpose of this study is to describe the form of management of MoraFM Radio broadcast media in improving the quality of MoraFM Radio broadcasting programs. The research method used in this research is descriptive qualitative. The informants in this study were several managers and broadcasters from Radio MoraFM determined by purposive sampling. The final results derived from this research are: First, by implementing good and optimal management of radio broadcast media, Radio MoraFM can improve the quality of radio broadcast programs in the current new media era. Second, by using plans to develop radio radio broadcast media management specifically MoraFM in order increase the satisfaction of MoraFM radio listeners and increase the number of MoraFM Radio listeners, Third, improve the performance of MoraFM Radio in improving the quality of MoraFM radio broadcasting programs.


2018 ◽  
Author(s):  
kharisma

University of Semarang has run radio in a campus environment as a medium that occupies a special frequency that is community radio. However, on October 2, 2014 radio Semarang University renamed USM Top Fm and move to 89.4 FM frequency. As one of the institutions that have a commercial radio. USM Top Fm radio managers realize the benefits of the presence of radio in delivering on strategic issues and opportunities that can be a bridge of communication between the community and the University of Semarang. Communication strategies what is being done USM Top Fm radio managers in promoting progress University of Semarang be interesting to studyThis study used a qualitative method in which the sample is USM Top Fm radio managers (announcer, broadcaster coordinator, and part production), as well as some radio listeners USM Top Fm. The results of the interview are then processed by the theory of S-O-R and the concept of Integrated Marketing Communication.The results showed that there was a relationship Stimulus question is the message delivered in USM Top Fm radio broadcast, with the organism in question is public radio listeners USM Top Fm, and the response in question is public opinion in the community of listeners around the campus of the University of Semarang.The concept of Integrated Marketing Communication, namely advertising there in radio jingles, Interaktive / internet marketing: there is the streaming radio and news radio, Public relations exist at USM Top Fm radio participation as sponsor both inside and outside USM USM. And their Interaktive dialogue program that has its own charm in communication strategy.


Author(s):  
Muskinul Fuad

This study aims to describe the model of Muslim personality development that is developed based on in-depth observations of what is practiced by the pesantren community in order to develop the personality of their students. This research was conducted with a qualitative approach in the form of ethnography. Subjects were taken from three Islamic boarding schools in Purwokerto City, namely An-Najah Islamic Boarding School, Darussalam Islamic Boarding School, and ath-Thohiriyah Islamic Boarding School. The results showed that the Muslim personality development model practiced by the pesantren community was based on several principles and values ​​that were understood and practiced by the pesantren community, including scientific enthusiasm, independence, responsibility, simplicity, togetherness, leadership, and sincerity. The process of developing students' personality is done through understanding, exemplary, accustomed to, worshiping, and deepening the values ​​of pesantren. The Muslim personality development model that has been practiced in the pesantren community can be said as an answer to the need for a personality development approach that is appropriate to the religious cultural context of Indonesian society. This model is worth discussing as indigenous personality development, which is a pattern of personality development that is rooted in the values, perspectives, or traditions that exist in a community.


Author(s):  
Adan Torres-Torres ◽  
Ezequiel Notario-Priego ◽  
Ana Cecilia Martinez-Gutierrez ◽  
Angela Del Carmen Mendoza-Wilson

At present, it is very important to carry out an analysis of the productivity of the organization, because it is necessary to know where it is and where it is going, this in order to have a clear idea of the present, as well as future plans . In this work, a comprehensive and reliable scenario will be designed through formal context measurement tools that allow us to develop a proposal for a development model. The research will work under a quantitative approach because the observed phenomena are measured and quantified by giving a statistical analysis, in addition to the types of research used; documentary, since documents and statistics will be used to perform the analysis in addition to applying surveys and evaluations to pharmacies belonging to said area and the correlational, since the context variables, their interrelation, will be analyzed to determine their impact on the research . This work will increase the benefits for the organization, including having current data and statistics about productivity, as well as a proposal for improvement that will allow us to reduce the deficiencies in the organization in order to achieve a competitive advantage over its competitors.


MEDIASI ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 41-53
Author(s):  
Putri Surya Cempaka

This article discussed radio broadcasting technology in general and how the industry is relatively resilient amid the development of other media technologies today, such as the Internet. Internet technology is able to present number of social networks through social media that are interactive, direct, and user generated. In addition, the Internet forces conventional broadcasting industries such as radio to penetrate digital mechanisms by practicing radio streaming. Radio broadcasting also add this type of interaction to their listeners, for example through websites, blogs, vlogs (video blogs), Twitter, Instagram, Snapchat, and Facebook accounts. This integrated conventional media technology and new media is often called media convergence. By using qualitative approach and descriptive method, this paper explained a case of media convergence by one of the radio broadcast station in Indonesia that is Delta FM. As a result, Delta FM presents its broadcasts with the help of new media in order to survive in the broadcasting industry amid the current widespread use of new media.


2016 ◽  
Vol 17 (2) ◽  
pp. 229-246
Author(s):  
La Hatani ◽  
Hasanuddin Bua ◽  
Mukhtar ◽  
Dasmin Sidu ◽  
La Ode Geo

2013 ◽  
Vol 183 (1) ◽  
pp. 16-24
Author(s):  
Nozomi Ohno ◽  
Yuka Tone ◽  
Katsumi Hattori ◽  
Isao Yamamoto ◽  
Shin Shimakura ◽  
...  

Cittaslow movement as a local development model has become increasingly important all overthe world since 1999. One of the important factor for the sustainability of this movement is communicated with both local residents and destination visitors accurately and conscious way about the principles and the benefits of Cittaslow philosophy and the unique features of the destination. At this point, social media is a key tool in destination marketing for Cittaslow destinations due to its features such as providing a competitive advantage, reaching a global audience, rapid dissemination of information, communicating with consumers. In this regard the study focuses the role of social media in destination marketing. The aim of the research is to determine how and at what level Cittaslow in Turkey use social media in destination marketing. In accordance with this purpose, content analysis technique was used and Facebook was chosen as social media channel. Among 11 Cittaslow in Turkey, 7 Cittaslow destinations (Gökçeada, Halfeti, Perşembe, Seferihisar, Şavşat, Vize, Yalvaç) that have an official municipality Facebook page were included to the research. This destinations’ posts between January 2016 and June 2016 were analysed in terms of content, frequency and interactivity by utilising the categories Hays et al. (2013) created in their study. The findings of this study show that, Seferihisar Municipality uses social media more effectively in terms of content and post frequency but they also reveal that interactivity which is one of the most important features of social media is not adequately heeded by all Cittaslow destinations in Turkey.


2017 ◽  
Vol 2 (3) ◽  
pp. 114
Author(s):  
Iddirisu Andani Mu-azu ◽  
G.P. Shivram

AbstractThe paper set out a platform to investigate the impact of FM radio broadcast in local dialects on rural community development in the Tamale Metropolis of Northern Ghana. The study adopts survey design and also employs probability proportional techniques to select communities for the study. The main thrust of this paper is on the impact of local dialect on rural community development, preferences of development programmes and the community’s participation in the production of radio programmes. Out of 400 questionnaires distributed, 392 was retrieved and analysed. From the results, it is established that local dialect broadcast on radio have an impact on development of rural communities. Also, it improves awareness and knowledge of solutions to community’s development problems in education, agriculture, environment, culture, politics and religion. The paper compare target audience’s preference for local dialect radio programmes to other similar content programmes that were not broadcast in local dialect. It concludes that radio broadcast in local dialect plays a pivotal role in bridging the communication gap between government and rural communities. It proved to be one of the effective mode of communication at the grass-root level. The study shows a positive role played by the indigenous dialect’s radio programmes and recommends that rural development programmes on radio should be packaged in local language. Thus, enhances listenership, interest and positive desired behavioural change.Key Words: Impact, FM Radio Broadcast, Local Dialect, Rural Development, Ghana. 


2021 ◽  
Vol 5 (2) ◽  
pp. 73-80
Author(s):  
Ari Endang Jayati ◽  
Wahyu Minarti ◽  
Sri Heranurweni

The radio frequency spectrum constitutes a limited and strategic natural resource with high economic value, so it must be managed effectively and efficiently to obtain optimal benefits by observing national and international legal principles. Radio Community Broadcasting Institution uses limited frequency allocation in three channels, namely, in the frequency channels 202 (107.7 MHz), 203 (107.8 MHz), and 204 (107.9 MHz), with limited transmit power and area coverage. The problem in this research is the frequency overlap with other community radios in an area. The issue raised is whether it is possible to establish a new community radio in the Batang Regency area by paying attention to existing radios that have licenses in districts/cities that are in the area directly adjacent to Batang Regency by considering the limited allocation of radio frequency channels community, without the occurrence of radio frequency interference with other community radios. The purpose of this research is to solve these problems. It is necessary to have a policy in determining radio frequency users to get good quality radio broadcast reception. The method used is to analyze the frequency determination technique based on the interference analysis on other community broadcasters. By using the Radio Mobile Software for frequency repetition simulation, in this research, the results show that Batang FM Community Radio does not allow to get frequency channels for community radio operations. After all, it interferes with the Service Area of ​​Soneta FM Radio in Pekalongan City because it does not meet the requirements for determining the frequency channel = Eu> NF, namely the Nuisance Field (NF) value of 109.7 dB is greater than the Minimum Usable Field strength (Eu) of 66 dB. In comparison, Limpung FM Radio gets radio frequency on channel 203 (frequency 107.8 MHz) because it meets the requirements for determining the frequency channel = Eu> NF, namely the Minimum Usable Field strength (Eu) 66 dB greater than the Nuisance Field (NF) of 55.7 dB.


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