The Influence of Culture and Lifestyle on Purchasing Decisions of Women's Clothing at Matahari Department Store, Palopo City

This study aims to determine, the influence of culture and lifestyle on purchasing decisions for women's clothing at Matahari Department Store Palopo City, cultural influences on purchasing decisions for women's clothing at Matahari Department Store Palopo City, and the influence of lifestyle on purchasing decisions for women's clothing at Matahari Department Store. Palopo City. The method used is multiple regression analysis method with a sample size of 30 respondents. The focus of the research determined by the researcher was only on women's clothing products, so the researcher only chose female respondents. The characteristics of the respondents analyzed in this study were based on age and occupation. The research data was obtained by distributing questionnaires to respondents. The results showed that the t value of cultural variables was 3.446 with a significant level of 0.002. Because 3.446 > 2.051 and 0.002 < 0.05, the hypothesis is accepted. This shows that the cultural variable (X1) has a positive and significant effect on purchasing decisions. While the t value of the lifestyle variable (X2) is 2.537 with a significant level of 0.017. Because 2.537 > 2.051 and 0.017 < 0.05, the hypothesis is accepted. This shows that lifestyle variables have a positive and significant effect on purchasing decisions. The simultaneous test results show that the cultural variables (X1) and lifestyle (X2) together have a positive effect on purchasing decisions (Y) as evidenced by the calculated F value of 17.055 with a significant level of 0.000, where F count > F table (17.055 > 3.35) with a significance level less than 0.05 (0.000 < 0.05).

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KUALITAS DAN HARGA PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN PAKAIAN MERK MANGO (STUDI KASUS PADA KARYAWATI KPMG SIDDHARTAWIDJAJA DAN REKAN)

Aliansi : Jurnal Manajemen dan Bisnis ◽

10.46975/aliansi.v13i1.7 ◽

2020 ◽

Vol 13 (1) ◽

pp. 63-68

Author(s):

Irma Selliamanik

Keyword(s):

Product Quality ◽

Descriptive Analysis ◽

Purchasing Decisions ◽

Significance Level ◽

Women's Clothing ◽

Level Of Knowledge ◽

Independent Variable ◽

Positive Effect ◽

Brand Product ◽

F Statistics

This study is intended to examine the effect of mango brand product quality and price on buying interest in improving purchasing decisions. The sample of this study was 100 employees of KPMG Siddharta Widjaja and Rekan. This research was conducted using descriptive analysis method with a quantitative approach, data analysis using inferential statistics with multiple linear regression test using Excel program and SPSS version 21 program. Partial hypothesis testing is used to test the effect of each independent variable used and simultaneous significant test f statistics used to see the presence or absence of the influence of the level of knowledge and awareness simultaneously on the decision to purchase Mango brand women's clothing products. Based on the results of the research the authors did show that product quality has a positive effect on the decision to purchase Mango brand women's clothing products. This can be seen from the t-count value t table and the significance value significance level.

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Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Sari Melati Kencana Pematangsiantar

Jesya (Jurnal Ekonomi & Ekonomi Syariah) ◽

10.36778/jesya.v3i1.128 ◽

2020 ◽

Vol 3 (1) ◽

pp. 189-198

Author(s):

Arwin Arwin ◽

Debora Silvia Hutagalung

Keyword(s):

Service Quality ◽

Rapid Development ◽

Sampling Technique ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Business World ◽

Simultaneous Test ◽

Analysis Technique ◽

Fierce Competition ◽

Positive Effect

The rapid development of the business world has resulted in increasingly fierce competition, so that various ways are used by business actors to maintain and develop a competitive advantage with its competitors. In the era of modernization like today, a practical and instantaneous lifestyle has developed which affects almost the entire human population in the world. Instant lifestyle is a lifestyle that prioritizes practicality, speed and time efficiency. For some people, fast, practical and efficient have become the main needs in their daily activities. This certainly has an effect on business competition, which is then responded by most manufacturers in designing products that suit the needs of people's instant lifestyles. A business that is influenced by people's lifestyle is the restaurant business of PT. Sari Melati Kencana Pematangsiantar. Data collection methods used in this research are questionnaires, interviews, documentation and observation. The population in this study was 40 people and the number of samples in this study was 40 people because the sampling technique in this study was the census method. The data analysis technique used was the instrument test, namely validity and reliability tests, classic assumption tests, namely normality tests and hypothesis tests, namely multiple linear regression, correlation coefficient, determination coefficient, partial test (t test), and simultaneous test (F test). The results showed that: (1) price has a positive effect on purchasing decisions, this is evidenced by the value of tcount> ttable (4.452> 2.026) with a significance value of 0.000 (sig ≤ 0.05), (2) service quality has a positive effect on the decision. purchases with tcount> ttable (7,401> 2,026) with a significance value of 0,000 (sig ≤ 0.05), (3) price and service quality have a positive effect on purchasing decisions, this is evidenced by the value of Fcount> Ftable (49.320> 3, 25) with a significance value of 0.000 (sig ≤ 0.05)

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ANALISIS PENGARUH PROMOSI YANG TERINTEGRASI DAN KEUNGGULAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LUX DI KOTA AMBON

Jurnal Soso-Q ◽

10.30598/sosoq.v8i1.1075 ◽

2020 ◽

Vol 8 (1) ◽

Author(s):

Anggrainy Chaniago ◽

Merry M. Pelupessy ◽

Sarifuddin Sarifuddin ◽

Yulianty S. Ginting

Keyword(s):

Coefficient Of Determination ◽

Test Results ◽

Significant Positive Effect ◽

Analysis Method ◽

Purchasing Decisions ◽

Independent Variables ◽

Independent Variable ◽

The City ◽

Positive Effect

The bath soap market is constantly changing and competition is getting tougher with the emergence of bath soaps that have a clearer positioning, such as beauty soap, whitening soap, family soap to health soap. Increasing lifestyles of people in Indonesia and changing habits where bathing is no longer just using soap, but by adding fragrance and comfort when wearing it. The higher purchasing power of consumers for a product encourages companies to further improve the quality of their products. The purpose of this study is to analyze the effect of Integrated Promotion and Positioning Excellence on Purchasing Decisions in Lux Bath Soap. The population in this study are consumers in the city of Ambon who use Lux bath soap. The sample in this studywere 100 people who bought lux bath soap taken by purposive sampling. The data collection is done by using a questionnaire. The data analysis method used is SPSS version 16.The results of multiple regression analysis namely Y = 0.501 X1 + 0.218 X2 The most influential independent variable on the dependent variable is the integrated Promotion variable (0.501), followed by the Positioning Excellence variable (0.218). T test results show that all independent variables, namely (integrated promotion and positioning superiority) have a significant positive effect on the dependent variable (purchasing decisions) where all independent variables obtain a t value greater than t table with a sig level of less than 0.05. And the coefficient of determination (R Square) obtained by 0.309 this means that 30.9% of purchasing decisions can be explained by integrated promotion variables and positioning excellence, while the remaining 69.1% is influenced by other variables not examined in this study. Keywords: Integrated Promotion, Positioning Excellence, Purchasing Decisions

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Pengaruh Marketing Mix Dan Kualitas Layanan Terhadap Keputusan Pembelian Produk Sika

BIP's JURNAL BISNIS PERSPEKTIF ◽

10.37477/bip.v13i1.199 ◽

2021 ◽

Vol 13 (1) ◽

pp. 17-31

Author(s):

Maria Widjajanti ◽

Bruno Hami Pahar

Keyword(s):

Linear Regression ◽

Service Quality ◽

Multiple Linear Regression ◽

Product Quality ◽

Sampling Method ◽

Marketing Mix ◽

Test Results ◽

Purchasing Decisions ◽

Significance Level ◽

Regression Test

The purpose of this study was to determine the effect of product quality, price,promotion, service quality, and distribution on purchasing decisions of Sikaproducts at PT Adya Mandala Persada Surabaya. The sampling method used waspurposive sampling using questions in the questionnaire distributed to 125respondents who were all consumers of PT Adya Mandala Persada Surabaya.Data processing was performed using SPSS version 20.0. The results showed thatin the Validity Test all statement items were declared valid, and in the ReliabilityTest it was said that all variables were declared reliable. The results of theClassical Assumption Test show that all the requirements have been met to carryout the Multiple Linear Regression Test. From the results of the Multiple LinearRegression Test, the value of Y = 2.399 - 0.067X1 + 0.081X2 + 0.217X3 +0.234X4 + 0.697X5 is obtained. The result of the Determinant Coefficient Testshows that the Adjusted R Square is 54.9%, meaning that all X variables have amoderate contribution. The t test results get the following values: (i) variable X1= tcalculate -0.785 < ttable 1.980 with a significance level of 0.434 > 0.05, meaningthat product quality has no effect on purchasing decisions; (ii) variable X2 =tcalculate 0.793 < ttable 1.980 with a significance level of 0.429 > 0.05, which means that the price has no effect on purchasing decisions; (iii) variable X3 = tcalculate 2,564 > ttable 1,980 with a significance level of 0.012 < 0.05, it means that promotion has a significant effect on purchasing decisions; (iv) variable X4 =tcalculate 3.024 > ttable 1.980 with a significance level of 0.03 < 0.05, it means thatservice quality has a significant effect on purchasing decisions; (v) variable X5 =tcalculate 6,063 > ttable 1,980 with a significance level of 0,000 < 0.05, it means that the distribution has a significant effect on purchasing decisions. Overall it can be concluded that product quality and price have no effect on purchasing decisions while promotion, service quality, and distribution have a significant effect on purchasing decisions.

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Effect of Emotional Intelligence on Student Learning Achievement

GUIDENA Jurnal Ilmu Pendidikan Psikologi Bimbingan dan Konseling ◽

10.24127/gdn.v7i1.663 ◽

2017 ◽

Vol 7 (1) ◽

Author(s):

Hendra Hadiwijaya

Keyword(s):

Emotional Intelligence ◽

Relationship Management ◽

Social Awareness ◽

Self Management ◽

Self Awareness ◽

Test Results ◽

Learning Achievement ◽

Simultaneous Test ◽

Positive Effect ◽

Dominant Influence

The Effect of Emotional Intelligence Against Student Achievement aims to determine the effect of emotional intelligence which consists of self awareness, self management, Motivation, social awareness, relationship management partially and simultaneously on learning achievement. Respondents are students of SMP Negeri 4 Lalan Bumi Agung Vilage Musi Banyuasin Regency to be 135 people. Methods of data analysis using regression analysis techniques. Partial assay results (t-test) showed emotional intelligence consists of Self awareness, self management, Motivation, social awareness, relationship management positive and significant effect on learning achievement. Simultaneous Test Results (Test-F) emotional intelligence consists of Self awareness, self management, motivation, social awareness, relationship management and significant positive effect on learning achievement. Social awareness is more dominant influence on learning achievement.

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ANALISIS IMPLEMENTASI STRATEGI DIFERENSIASI DAN PENGAMATAN LINGKUNGAN UNTUK MENCIPTAKAN KEUNGGULAN BERSAING PADA PT BPRS (MICRO BANKING SYARIAH) NIAGA MADANI DI SELURUH WILAYAH SULAWESI SELATAN

10.31227/osf.io/4jq6x ◽

2018 ◽

Author(s):

Syamsul Alam

Keyword(s):

Competitive Advantage ◽

Significance Test ◽

Positive Influence ◽

Strategy Implementation ◽

Test Results ◽

Test Statistic ◽

Significance Level ◽

Differentiation Strategy ◽

Variable Environments ◽

Positive Effect

Based on the ANOVA F test statistic obtained or calculated F value of 10.642 with a probability level of 0.000. The probability is much smaller than 0.05, then the regression model can be used to predict the competitive advantage or it can be said that the implementation of variable differentiation strategies, and environmental Pengamtan together significantly influence variables Competitive Advantage.T-test results on differentiation strategy implementation variables produce t count of 8.115 and a significance of 0.000. 8115 T count> t table whose value is 1.706 with a significance level of 0.000 is less than 0.05, it can be seen that the hypothesis that implementation of differentiation strategy has positive influence on acceptable Competitive AdvantagePartial effects significance test results (t test) in variable environments Pengamtan produce t count of 5,720 with a significance level of 0.000. 5,720 T count> t table whose value is 1.706 with a significance level of 0.000 <0.05, it can be seen that the hypothesis that Pengamtan positive effect on the environment is acceptable Competitive Advantage.

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

Jurnal Mandiri ◽

10.33753/mandiri.v4i1.107 ◽

2020 ◽

Vol 4 (1) ◽

pp. 94-104

Author(s):

Ivan Putranto ◽

Kartoni Kartoni

Keyword(s):

Regression Analysis ◽

Hypothesis Testing ◽

Product Quality ◽

Significant Influence ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchase Decisions ◽

Test Results ◽

Purchasing Decisions ◽

Simultaneous Test

This research aims to determine the effect of product quality on Tupperware purchasing decisions, determine the effect of prices on Tupperware purchase decisions, and determine the effect of product quality and price on Tupperware purchase decisions. The method used is descriptive with an associative approach. Sampling used saturated sampling, while to get data done by distributing questionnaires to 60 respondents who then analyzed the influence partially and simultaneously using regression analysis, coefficient of determination and hypothesis testing with t test and f test. The results showed that: The effect of product quality on purchasing decisions of 24.6%, this effect is positive and significant. Hypothesis testing obtained t count> t table or (4.852> 1,296) means that there is a positive and significant effect between product quality on purchasing decisions. The influence of prices on purchasing decisions by 49.7%, this effect is positive and significant. Hypothesis testing is obtained (6,370> 1,296) meaning that there is a positive and significant influence between the price of the purchasing decision. Simultaneous test results of product quality and price have a positive and significant influence on purchasing decisions with a contribution of 40.4%. Hypothesis testing is obtained (23.457> 2.80), meaning that there is a positive and significant influence between product quality and price on purchasing decisions. Based on the results of the study it can be concluded that partially and simultaneously the quality and price of the product is influences the purchase decision of Tupperware. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Tupperware, mengetahui pengaruh harga terhadap keputusan pembelian Tupperware, dan mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Tupperware. Metode yang digunakan adalah deskriptif dengan pendekatan asosiatif. Sampling yang digunakan sampling jenuh, sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 60 responden yang kemudian dianalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien determinasi serta pengujian hipotesis dengan uji t dan uji F. Hasil penelitian menunjukkan bahwa: Pengaruh kualitas produk terhadap keputusan pembelian sebesar 24,6%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh t hitung > t tabel atau (4,852 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Pengaruh harga terhadap keputusan pembelian sebesar 49,7%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh (6,370 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara harga terhadap keputusan pembelian. Hasil uji simultan kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan kontribusi pengaruh sebesar 40,4%. Pengujian hipotesis diperoleh (23,457 > 2.80) dan probability 0,000 < 0,1 sehingga H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian Tupperware, harga berpengaruh terhadap keputusan pembelian Tupperware dan secara simultan kualitas produk dan harga berpengaruh terhadap keputusan pembelian Tupperware. Kata Kunci : Kualitas Produk, Harga dan Keputusan Pembelian

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FAKTOR FAKTOR YANG MEMPENGARUHI KEBIJAKAN DEVIDEN PADA PERUSAHAAN INDUSTRI BARANG DAN KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA

Jurnal Manajemen dan Bisnis ◽

10.54367/jmb.v21i1.1194 ◽

2021 ◽

pp. 144-155

Author(s):

Joana L. Saragih ◽

Betniar Purba ◽

Elisabeth Simangunsong

Keyword(s):

Dividend Policy ◽

Stock Exchange ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Company Size ◽

Test Results ◽

Industrial Companies ◽

Simultaneous Test ◽

Positive Effect

This study aims to find out the extent of influence, profitability, liquidity, company size and leverage on dividend policy on industrial goods and consumption companies listed on the Indonesia Stock Exchange. The population in this study was 59 industrial companies of goods and consumption. Sampling techniques used is purposive sampling in accordance with the criteria that have been determined, so obtained samples 45 companies, with a research period of 3 years so that the total number of 45. The data analysis techniques used are multiple linear regression analysis and hypothesis testing using t test and F test with a significance rate of 5%. Partial test results (t test) show profitability has a positive and significant effect on dividend policy, liquidity has an insignificant positive effect on dividend policy, company size has insignificant positive effect and leverage negatively and significantly affects dividend policy. Simultaneous test results (test F) show that variable profitability, liquidity, company size and leverage together have a positive and significant effect on dividend policy in Goods and Consumption Industry companies listed on the Indonesia Stock Exchange (IDX).

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Pengaruh Citra Merek Dan Kelompok Referensi Terhadap Keputusan Pembelian Smartphone Vivo

MANAJERIAL ◽

10.30587/manajerial.v8i03.2547 ◽

2021 ◽

Vol 8 (03) ◽

pp. 247

Author(s):

Fani Firmansyah ◽

Adam Jarror

Keyword(s):

Consumer Choice ◽

Brand Image ◽

Reference Group ◽

Test Reliability ◽

Test Results ◽

Significant Positive Effect ◽

Purchasing Decisions ◽

Know How ◽

Positive Effect ◽

Group Variable

Background - In Indonesia, there are various smartphone brands with attractive competition because vendors continue to compete to win consumers, but one of the vendors is ranked first in the market share in 2020, namely Vivo. therefore it is necessary to know how the brand image of vivo and whether a group can influence consumer choice. Purpose - The purpose of this study was to determine the influence of brand image and reference groups on purchasing decisions of Vivo smartphones on students of the Faculty of Economics, Uin Malang. Design/ Methodology/ Approach - This type of research is quantitative. The population of this study were students of the Faculty of Economics, UIN Malang. With a sample of 90 students. The analytical method used is multiple regression, while the instrument test uses a validity test, reliability test and classical assumption test with the help of SPSS 16.0 software for windows. Result and Discussion – Testing on the brand image variable (X1), the T-count value (2.385) is greater than T table (1.987) and the significance value (0.019) is less than alpha (0.05) which indicates there is a significant positive effect on purchasing decisions (Y). Testing on the Reference Group variable, the T-count (2.167) is more than the T-table (1.987) and the significance value (0.033 is less than alpha (0.05) which indicates there is a significant positive effect on purchasing decisions (Y). Based on the test results Simultaneously, the F-count value (9.114) is greater than the F-table (3.10) and the significance value (0.000) is smaller than alpha (0.05) which indicates the influence of the brand image variable (X1) and the reference group ( X2) simultaneously has a significant positive effect on purchasing decisions (Y). Conclusion – The results of the study showed that the variable brand image and reference group simultaneously had a significant positive effect on purchasing decisions. While the partial test results that brand image has a significant positive effect on purchasing decisions and the reference group variable has a significant positive effect on purchasing decisions.

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ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR MEREK HONDA JENIS SKUTERMATIC

JURNAL PENELITIAN ◽

10.21043/jupe.v9i1.854 ◽

2015 ◽

Vol 9 (1) ◽

Author(s):

Tina Martini

Keyword(s):

Negative Influence ◽

T Test ◽

P Value ◽

Linear Regression Method ◽

Purchase Decisions ◽

Test Results ◽

Purchasing Decisions ◽

Significance Level ◽

Quality Design ◽

Level Of Significance

<div class="Section1">ANALYSIS OF PRICE EFFECT, PRODUCTS AND DE-SIGN QUALITIES TO BUYING DECISIONS of HONDA SKUTERMATIC MOTORCYCLES. This research is a field of research and using a quantitative approach. While the sample in this study is that consumers / users of motorcycle of Honda skutermatic by distributing questionnaires as much as 75 respondents. Sampling used techniques sampling insidenta. The analytical method used is multiple linear regression method and using t - test with a significance level a = 5%. Results from this study show that first: the price has an influence on the purchase decisions of Honda types of skutermatic vehicles on public from the kudus District, it is proved by t- test to show the price t is greater than t table (4,140> 1,992) with 75 df and probability value of 0.000 is below the 5% level of significance. Secondly, the quality has a negative influence on purchasing decisions and it is evidenced by the results of the t value of 1.157 and t table amounted to 1.992, so the t-count is smaller than t-table (1.157 <1.992) of df 75 with a P value of 0.251. And third, the design has an influence on the purchase decisions of Honda types of skutermatic vehicles in Kudus society. This is evidenced from the t test results showing that for the design of t is greater than t table (3.073>1.992), while the value of the P value of 0.003 which is above 5% Alpha.</div>Keywords: Price, Quality, Design, Purchase Decision.Penelitian ini merupakan jenis penelitian field reserch dan menggunakan pendekatan kuantitatif. Sedangkan sampel dalam penelitian ini adalah konsumen/pemakai kendaraan bermotor merek Honda jenis skutermatic dengan menyebarkan kuesioner sebanyak75 responden. Pengambilan sampel menggunakan tehnik sampling insidenta. Metode analisis yang digunakan adalah metode regresi linier berganda dan menggunakan uji – t dengan taraf signifikansi a = 5%. Hasil dari penelitian ini menunjukkan bahwa pertama: harga mempunyai pengaruh terhadap keputusan pembelian kendaraan bermotor merek Honda jenis skutermatic pada masyarakat Kabupaten Kudus dibuktikan dari hasil uji- t untuk harga menunjukan t hitung lebih besar dari nilai t tabel (4,140 > 1,992) dengan df 75 dan nilai probabilitas sebesar 0.000 yaitu berada dibawah 5% dari tingkat signifikan. Kedua, kualitas mempunyai pengaruh negatif terhadap keputusan pembelian dibuktikan dengan hasil nilai t hitung sebesar1,157 dan t tabel sebesar 1,992, sehingga t-hitung lebih kecil dari t-tabel (1,157 < 1,992) dari df 75 dengan nilai P value 0,251. Dan yang ketiga, desain mempunyai pengaruh terhadap keputusan pembelian kendaraan bermotor merek Honda jenis skutermatic pada masyarakat Kabupaten Kudus. Ini dibuktikan dari hasil uji t yaitu untuk desain menunjukan t hitung lebih besar dari nilai t tabel (3,073 > 1,992), sedangkan nilai P value 0,003 yang berada diatas Alpha 5%.Kata Kunci : Harga, Kualitas, Desain, Keputusan Pembelian

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