KEPUTUSAN KONSUMEN DALAM MEMILIH PERUSAHAAN SEBAGAI DAMPAK DARI KELOMPOK REFERENSI DAN NILAI TERHADAP CITRA PERUSAHAAN ASURANSI UMUM DI PROVINSI DKI JAKARTA

The objectives of this study are: (1) to analyze the effect of perceivedvalue on the company image and its implication to the decision in usinggeneral insurance product (2) to analyze the influence of refractiongroup to the company image and its implication to the decision in usinggeneral insurance product perceived and refresni groups to the companyimage and its implications for the decision in using general insuranceproducts. this research is descriptive and verifikatif. Respondents were235 customers. The results of this study are: (1) Partial reference grouphas a positive effect is not significant to Purchase Decision (2) The valueperceived by customers partially have a positive and significant impacton Corporate Image (3) Reference Group and Value Perceived Customertogether positive and significant to the image of General InsuranceCompany in Jakarta with the value of determination coefficient (R2) of48%. (4) Reference group by partial have positive and significant effectto Purchasing Decision, (5) The value of customer perceived by partiallyhave a positive and significant effect to Purchasing Decision (6)Corporate Image partially have positive and significant influence toPurchase Decision (7) Reference Group , Perceived Value of Customers,and Corporate Image together have a positive and significant effect onPurchasing Decision on General Insurance in DKI Jakarta with value ofcoefficient of determination (R2) equal to 83%.

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Pengaruh Karakteristik Demografi, Dimensi Keterlibatan konsumen, dan Pengenalan Kebutuhan Terhadap Keputusan Pembelian Mobil Avanza

Jurnal Ilmiah Manajemen Kesatuan ◽

10.37641/jimkes.v7i2.230 ◽

2019 ◽

Vol 7 (2) ◽

pp. 277-284

Author(s):

Philip Samoel ◽

Bintang Sahala Marpaung

Keyword(s):

Significant Influence ◽

Demographic Characteristic ◽

Consumer Involvement ◽

Purchase Decision ◽

Decision Variable ◽

Consumer Engagement ◽

Purchasing Decision ◽

Variable Dimension ◽

Independent Variable ◽

Positive Effect

Based on the research, it is concluded that there is one factor that has a positive and significant effect on the purchase decision variable. The factor is the Consumer Involvement Dimension variable (X2). With the acquisition of t-count is greater than t - table that is equal to 6.012> 1.660. Then through the F test indicates that there is a positive and significant influence on the purchasing decision with the acquisition of a bigger f - count than the f - table of (83.865> 3.783). With r square value equal to 72,4% which means independent variable of demography characteristic, consumer engagement dimension, and purchasing decision have positive effect, meaning every increase of demographic characteristic variable, dimension of consumer involvement, and purchasing decision one-unit hence variable purchase decision will increased by 3,009 and the rest of 27,6% influenced by other variable not examined in this research

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Pengaruh desain produk dan harga terhadap minat beli konsumen mebel jati jepara pada Toko Usaha Baru Furniture di Lubuk Alung

Jurnal Kajian Manajemen Bisnis ◽

10.24036/jkmb.10885200 ◽

2019 ◽

Vol 8 (2) ◽

Author(s):

Sutiyem Sutiyem ◽

Thesa Alif Ravelby ◽

Dessy Trismiyanti

Keyword(s):

Product Design ◽

Significant Influence ◽

Design Variable ◽

Quantitative Research ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Significant Positive Effect ◽

Consumer Interest ◽

Spss Software ◽

Positive Effect

This study aims to determine the effect of product design and price on consumer interest in buying Jepara Teak furniture at the New Furniture Business Shop in Lubuk Alung. This type of research is associative quantitative research, the number of research samples were 100 people. Data was collected in the form of questionnaires and using analyzed SPSS software ver.21.0 for Windows. The conclusions from this study is the product design variable (X1) has a significant positive effect on purchase decision in Jati Jepara furniture at the New Furniture Business Shop in Lubuk Alung, as evidenced by t value > t table (10,400> 1,660) and a significant influence between price variables ( X2) purchase decision with t value> t table (2,015> 1,660). There is a positive and significant influence between product design (X1) price (X2), on purchase decision of Jati Jepara furniture consumers with an F-value 156,644> F- table (3,09) means that it affects together. The coefficient of determination (R²) results obtained a coefficient of 0.764 or 76.4%, while 23.6% is influenced by other variables.Keywords: Product design; prices; purchase decision.

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Pengaruh Brand Image Terhadap Keputusan Menggunakan Jasa Klinik Kecantikan dengan Kelompok Referensi Sebagai Variabel Moderasi (Studi Pada Pengguna Jasa Klinik Kecantikan di Surabaya)

Jurnal Manajemen dan Bisnis Indonesia ◽

10.31843/jmbi.v4i2.120 ◽

2017 ◽

Vol 4 (2) ◽

pp. 227-237

Author(s):

Ana Fitria ◽

Sri Setyo Iriani ◽

Sanaji Sanaji

Keyword(s):

Regression Analysis ◽

Significant Influence ◽

Brand Image ◽

Reference Group ◽

Consumer Perceptions ◽

Purchase Decision ◽

Research Model ◽

Sources Of Information ◽

Purchasing Decisions

Consumer perceptions of brands are based on experience and information obtained by consumers. Consumers seek information to evaluate brands before deciding to use the brand. Friends are one of the most effective sources of information in influencing consumer purchasing decisions. This study aims to analyze and discuss the influence of brand image on purchase decision of beauty clinic services that moderated by reference group. This reseach used 220 sample from four beauty clinic services in Surabaya and applied moderating regression analysis to test the research model. The results showed that brand image had a positive and significant influence on the decision to use the beauty clinic services, while reference group con not moderating the influence brand image on the decision to use the beauty clinic services. Keywords : brand image, reference group, use decision

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PEGARUH HARGA DAN PERIKLANAN MELALUI INTERNET TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MEREK LUX PADA MAHASISWA STIE “KBP” PADANG

10.31227/osf.io/xz3d8 ◽

2019 ◽

Author(s):

Sri Jamarnis ◽

Febsri Susanti

Keyword(s):

Significant Influence ◽

T Test ◽

Purchase Decision ◽

The Internet ◽

Purchasing Decisions ◽

Soap Product ◽

F Test ◽

Purchasing Decision ◽

Know How ◽

Qualitative And Quantitative

The formulation of the problem is to know how the influence of prices and advertising via the internet against the purchase decision of Lux brand soap. From the results of the research can be known responses of respondents about prices and perkilanan via the internet can be said quite well which resulted in good decisions purchase soap brand products Lux. This type of research is qualitative and quantitative. Based on the result of t test of price to purchase decision found sig or probality value for variable price 0.000 <α = 0,05 then decision is Ha accepted and Ho rejected, mean can be concluded that price variable have significant influence to purchasing decision on Lux brand soap product. As for the advertising variables through the internet to the purchase decision found sig or probality value for advertising variables via the internet 0,000> α 0.05 for advertising via the internet decision is Ha rejected and Ho accepted, it can be concluded that the advertising variables through intrnet have no significant influence against the purchase decision of Lux brand soap products.In the value of F test to measure the influence of price variables, and advertising through the internet simultaneously then found sig 0.000 <α = 0,05 then the decision is Ha accepted and Ho rejected, it means dapt concluded that each variable has a significant influence on product purchasing decisions Lux brand soap simultaneously. From Adjusted R Square value is produced simultaneously 93,8%. The decision to purchase Lux brand soap products is influenced by prices and advertising over the internet while 6.2% is influenced by other variables not examined in this study.

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PENGARUH WOM, KUALITAS JASA, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PAKET TOUR PT BOLAEMAS SUMATERA TRAVEL

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2020.v09.i08.p15 ◽

2020 ◽

Vol 9 (8) ◽

pp. 3193

Author(s):

Purnama Yanti Purba ◽

Alicia Utari ◽

Devin Devin ◽

Riky Riky ◽

Stephannie Stephannie

Keyword(s):

Sampling Method ◽

Linear Regression Analysis ◽

Simple Random Sampling ◽

Analysis Data ◽

Multiple Linear Regression Analysis ◽

Purchase Decision ◽

Purchasing Decision ◽

Customer Complaints ◽

Negative Effect ◽

Positive Effect

This research purpose is to analyze the effect of WOM, service equality, and price on purchasing decision of tour packages at PT Bola Emas Sumatera Travel in Medan. The phenomenon of increasing number of customer complaints in 2019, higher price of tour packages compared to competitors, and not achieving sales targets for several months are the background of research. Sampling method used was simple random sampling. Samples taken were 188 respondents. Analysis data method used is multiple linear regression analysis. The results show WOM and service quality partially don’t have positive effect partially and significant on purchasing decision of tour packages at PT Bola Emas Sumatera Travel. Price has negative effect partially and significant on purchasing decision of tour packages at PT Bola Emas Sumatra Travel. WOM, service equality, and price simultaneously have positive effect on the decision of purchasing tour packages at PT Bola Emas Sumatra Travel. Keywords : WOM; service equality; price; purchase decision

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PENGARUH PERILAKU KONSUMEN, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Situs Belanja Online XYZ)

Jurnal Pengabdian dan Kewirausahaan ◽

10.30813/jpk.v2i2.1366 ◽

2018 ◽

Vol 2 (2) ◽

Author(s):

Adhi Bawono ◽

Isanawikrama Isanawikrama ◽

Kusumah Arif ◽

Yohanes Jhony Kurniawan

Keyword(s):

Consumer Behavior ◽

Quantitative Research ◽

Consumer Behaviour ◽

Brand Image ◽

Purchase Decision ◽

Internet Communication ◽

Purchasing Decision ◽

Product Function ◽

Functional Image ◽

Positive Effect

ABSTRACT E-Commerce is electronic commerce related to the activity of buying, selling, marketing of goods or services by utilizing internet communication network as a form of future trading.. The purpose of this research is (1) To know the influence of consumer behavior toward online purchasing decision on E Commerce Site, (2) to know the influence of brand image to online purchasing decision on E Commerce Site, (3) to know the influence of promotion to online purchasing decision at E-Commerce Sites XYZ. The method used in this study is a quantitative research method and use if the data SPSS Version 24.00. Populations and samples (questionnaires) in this study were 97 valid questionnaires. Questionnaire materials include: Functional Image (image seen from product function), Affective Image (image seen from attitudes toward brand), and Reputation (image seen from reputation of brand) disseminated to E Commerce Site XYZ user in Jakarta. this is: Based on the results of research and discussion, it can be concluded as follows: (1) Partially, the dimensions of Consumer Behavior have a significant and positive effect on Purchase Decision at E-Commerce Sites XYZ received with a significance value of 0.618, (2) Partially, image has a significant and positive effect on Purchasing Decision at E Commerce Site XYZ received with a significance value of 0.323, (3) Partially, the promotion dimension has a significant and positive effect on Purchase Decision at E Commerce Sites received with a significance value of 0.765. Keywords: Consumer Behaviour, Brand Image, Promotion and Online Purchasing Decision.

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THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT

Advanced International Journal of Business, Entrepreneurship and SMEs ◽

10.35631/aijbes.39008 ◽

2021 ◽

Vol 3 (9) ◽

pp. 102-122

Author(s):

Alya Indira Putri

Keyword(s):

Significant Influence ◽

Consumer Culture ◽

Purchase Intention ◽

Online Survey ◽

Perceived Value ◽

Purchase Decision ◽

Purchase Decisions ◽

Cosmetic Products ◽

South Korean ◽

And Function

The development of the globalization era encourages the dissemination of information and beauty trends from South Korea in Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant factors of consumer purchase decisions in a foreign country product. The purpose of this study is to analyze the effect of acculturation on global consumer culture towards purchase decisions of South Korean skincare and cosmetic products, identify the factors that influence the consumers’ purchase decision, and develop marketing recommendations for South Korean beauty companies. To validate the hypotheses from previous studies and answer the research questions, a quantitative approach by the online survey was conducted by 250 respondents of women in Indonesia from generations x, y, and z who have purchased South Korean skincare and cosmetic products by a minimum of past six months, and PLS-SEM was used to analyze the relationship between the variables. The findings indicate that acculturation influences customers’ purchase decisions towards South Korean skincare and cosmetic products through several variables. It is found that cosmopolitanism has a significant influence on global consumption orientation and perceived value. Similarly, global mass exposure and self-identification with GCC have a significant impact on materialism. Materialism then has a significant impact on perceived value, which in turn has a significant influence on brand attitude. Brand attitudes then have a significant influence on purchase intention, which in turn has a significant influence on the purchase decision. The results suggested that South Korean beauty companies should maintain product quality, emphasize the products’ benefit and function, and enhance the advertising competitive advantage. This study is expected to enhance marketers understanding of how companies could improve consumers’ purchase decisions through understanding the acculturation between these two countries.

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The Personal Selling & Digital Marketing on Purchase Decision of Insurance Policy

Economics and Digital Business Review ◽

10.37531/ecotal.v1i2.16 ◽

2020 ◽

Vol 1 (2) ◽

pp. 109-117

Author(s):

Kurnia Kurnia ◽

Rani Rifani

Keyword(s):

Personal Selling ◽

Research Data ◽

Digital Marketing ◽

Purchase Decision ◽

Purchasing Decisions ◽

Insurance Policy ◽

Insurance Policies ◽

General Insurance ◽

Analysis System ◽

Positive Effect

This study aims to analyze the effect of personal selling and digital marketing on purchasing decisions for insurance policies at PT. QBE General Insurance Indonesia, Makassar Branch. This research data comes from the results of questionnaires to 87 customers of PT. QBE, Makassar Branch. Regarding the purchase decision of an insurance policy using a multiple regression analysis system, the results of the study indicate that personal selling and digital marketing have a partial effect on purchasing decisions with digital marketing. The results of this study also show that personal selling and digital marketing have a positive effect simultaneously on insurance policy purchasing decisions.

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THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

JRMSI - Jurnal Riset Manajemen Sains Indonesia ◽

10.21009/jrmsi.008.2.08 ◽

2017 ◽

Vol 8 (2) ◽

pp. 318

Author(s):

Setyo Ferry Wibowo ◽

Elsyana Purnama Sari ◽

Basrah Saidani

Keyword(s):

Data Analysis ◽

Data Collection ◽

Significant Influence ◽

Brand Image ◽

Consumer Response ◽

Survey Method ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

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PENGARUH LOKASI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada Konsumen KFC Dermaga Point Palembang)

JEMBATAN ◽

10.29259/jmbt.v15i1.5881 ◽

2018 ◽

Vol 15 (1) ◽

pp. 23-32

Author(s):

Puspitasari Puspitasari ◽

Dian Eka ◽

Welly Nailis

Keyword(s):

Regression Analysis ◽

Significant Influence ◽

Brand Image ◽

Primary Data ◽

Purchase Decision ◽

Test Results ◽

F Test ◽

Independent Variables ◽

Analysis Technique ◽

Positive Effect

This study was conducted to determine and analyze the effect of Location (X1) and Brand Image (X2) on The Purchase Decision (Y) on the consumer KFC Pier Point Palembang. This study uses primary data obtained through questionnaires, samples taken by 100 respondents using method purposive sampling. The analysis technique used is multiple regression analysis, F test and T test results of research on the F test showed a significant value of 0.000, which means independent variables consisting of Location (X1) and Brand Image(X2) together (simultaneously) the positive effect and significant impact on Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. The study also showed partial that variable Location (X1) and Brand Image (X2) has positive and significant influence on the Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. Keywords : location and brand image, purchase decision

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