scholarly journals INTEGRATION FACTORS OF TODAY AS A PREREQUISITE FOR FORMING A MECHANISM FOR MANAGING THE MARKETING POTENTIAL OF THE ENTERPRISE

2019 ◽  
pp. 213-225 ◽  
Author(s):  
Olga GONCHAR ◽  
Iryna POLISHCHUK
Keyword(s):  
Market Conditions ◽  
Industrial Enterprises ◽  
Potential Development ◽  
Modern Business ◽  
Marketing Activities ◽  
Business Structures ◽  
Functional Components

Preconditions of integration directions of modern business structures, activation of marketing activities, actualization of problems of marketing potential development and ensuring competitiveness are specified. The principles for building up a mechanism for managing the marketing potential of industrial enterprises are formulated and the scheme of functional components of the introduction of a mechanism for managing the marketing potential is set forth. The conditions for development of marketing potential and increase in competitiveness of the enterprise are grouped up and the conclusion is made that management of the formation and development of marketing potential of industrial enterprises should take into account the market conditions and the effect of factors characterizing it.

scholarly journals Organization of Marketing Activities of Industrial Enterprises in Modern Business Conditions

2020 ◽  
pp. 139-145
Author(s):  
I. Fomichenko ◽  
◽  
O. Kondratenko ◽  
T. Rudenko ◽  
M. Brant ◽  
...  
Keyword(s):  
Management System ◽  
Systematic Approach ◽  
Marketing Management ◽  
Management Process ◽  
Marketing Activity ◽  
Industrial Enterprises ◽  
Modern Business ◽  
Marketing Activities ◽  
Innovative Tool ◽  
Business Conditions

The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of the enterprise are investigated. Peculiarities and forms of manifestation of peculiarities of marketing activity organization at industrial enterprises in modern market conditions are revealed. 3D-marketing as an innovative tool of marketing activity is singled out, the spheres of its application, advantages of use, and also characteristic differences from traditional marketing are resulted.

scholarly journals METHODOLOGY OF AN ESTIMATION OF RELIABILITY OF THE INDUSTRIAL ORGANIZATION

2014 ◽  
pp. 68-77
Author(s):  
V. N. Kabanov
Keyword(s):  
Mathematical Model ◽  
Industrial Organization ◽  
Economic System ◽  
Competitive Advantages ◽  
Market Conditions ◽  
Modern Business ◽  
Process Methodology ◽  
Business Structures ◽  
Market Relations

The process methodology of an estimation of level of reliability of the industrial organization in modern market conditions of managing is considered. The theory of formation of level of reliability and competitive advantages of modern business structures on the basis of fundamental scientifically-practical aspects of system of market relations is stated. The economic-mathematical model of an estimation of level of reliability of production of the industrial organization as fundamental basis of construction of cybernetic models of diagnostics of economic system in the mathematician is presented.

Network Organizational Structure (a Scientific and Practical Review)

2020 ◽  
Vol 26 (6) ◽  
pp. 613-618
Author(s):  
A. V. Altukhov ◽  
S. A. Tishchenko
Keyword(s):  
Organizational Structure ◽  
Network Structure ◽  
Business Models ◽  
Scientific Development ◽  
Network Structures ◽  
Scientific Publications ◽  
Wide Range ◽  
Modern Business ◽  
History Of ◽  
Business Structures

The presented study reviews practically relevant research papers in the field of network structures, modern network business models and platforms.Aim. The study aims to elaborate and explain the concept of network structure and platform and to show the reasons for the progressiveness and potential of network organizational structure at the current stage of socio-economic and scientific development.Tasks. The authors highlight the main scientific ideas about network structures in business, including significant studies in this area; provide and explain the main terms and definitions and examine the key characteristics of network business structures; characterize “platforms” as an important concept for modern business and show the relationship between platforms and network structures.Methods. This study uses analysis of information and subsequent synthesis of new knowledge in the form of the authors’ conclusions and a wide range of relevant scientific publications of Russian and foreign authors, including original publications in English and French.Results. The history of network structures is briefly provided. Definitions and characteristics of such concepts as “network structure” and “platform” in relation to business are provided and explained by the authors.

ASSESSMENT OF VERTICAL INTEGRATION POTENTIAL EFFECTIVENESS FOR INDUSTRIAL ENTERPRISES

2021 ◽  
Vol 2 (4) ◽  
pp. 58-66
Author(s):  
K. I. ZAKURIN ◽  
◽  
M. V. VOLKOVA ◽  
Yu. G. GERTSIK ◽  
◽  
...  
Keyword(s):  
Vertical Integration ◽  
Cost Reduction ◽  
Value Chains ◽  
Industrial Enterprises ◽  
Technological Chain ◽  
Industrial Markets ◽  
Methodological Approaches ◽  
Business Structures ◽  
Fierce Competition ◽  
And Control

Fierce competition in industrial markets is pushing companies to seek sources of cost reduction and control rise. Stable cross-sectoral links within value chains contribute to the emergence of the possibility of integrating business structures. To make a competent decision to merge, a consistent analysis of the situation in the industry market, in the technological chain and at a particular enterprise is required. For this purpose, in this article, general methodological approaches and assessment indicators are collected in an algorithm, recommendations are given for determining the feasibility of vertical integration.

ALGORITHMIZATION OF THE ASSESSMENT OF CORPORATE RESOURCES OF INDUSTRIAL ENTERPRISES

2021 ◽  
pp. 41-46
Author(s):  
Elena V. Levina ◽  
Keyword(s):  
Highly Qualified ◽  
Digital Platforms ◽  
Industrial Enterprises ◽  
The Subject ◽  
Business Structures ◽  
Corporate Resources

This article is devoted to the problem of providing modern industrial enterprises with corporate resources, in general, and highly qualified specialists, in particular. The subject of the research is digital platforms used to analyze corporate resources and the intellectual and communication potential of business structures. The author of the article offers the author's methodology for analyzing, evaluating and predicting the availability of highly qualified specialists of business structures.

Improving enterprise’s competitiveness on the basis of combined ABC/XYZ and cluster analyses of the commodity nomenclature

2021 ◽  
Vol 19 (9) ◽  
pp. 1789-1810
Author(s):  
Mariya S. BELYAEVA
Keyword(s):  
Methodological Approach ◽  
Wine Industry ◽  
Cluster Analyses ◽  
Marketing Activities ◽  
Differentiated Marketing ◽  
Enterprise Competitiveness ◽  
Business Structures ◽  
The Relationship ◽  
Enterprise's Competitiveness ◽  
Similar Dynamic

Subject. This article examines the relationship between marketing activities and the development of entrepreneurial structures in Russia. Objectives. The article aims to develop a methodological approach that helps optimize the product nomenclature and develop differentiated marketing strategies for managing sales in different segments. Methods. For the study, I used the methods of ABC/XYZ and cluster analyses. Results. The article offers a methodological approach to the analysis of the nomenclature of goods, tested on the data of one of the business structures of the Crimean wine industry. It identifies goods nomenclature clusters that have similar dynamic characteristics for changes in sales volumes and demand predictability, and provides recommendations for increasing sales, margins, and improving enterprise competitiveness. Conclusions. The developed methodological approach can be considered as an element of information and methodological support for the enterprise competitiveness management system.

scholarly journals Recommendations for diagnosing the cash flows at the enterprise

2021 ◽  
Vol 11/3 (-) ◽  
pp. 37-40
Author(s):  
Liubov HANAS ◽  
Marta ADAMIV
Keyword(s):  
Mutual Exclusion ◽  
Cash Flows ◽  
Sources Of Information ◽  
Management Tools ◽  
Sound Sequence ◽  
Modern Business ◽  
Business Conditions ◽  
Business Structures ◽  
Adequate Management ◽  
Current Stage

Introduction. The current stage of functioning of domestic business structures shows the exacerbation of the deficit of different types of resources for their activities. Today the solvency of a large number of businesses is particularly critical. In such circumstances, there is a need to find progressive and effective management tools and technologies that will provide comprehensive, accurate and timely information about the cash state of the enterprises in order to make adequate management decisions. In view of all the above, it can be argued that the diagnosis of cash flows of the enterprise is a necessary component of management in modern business conditions. The purpose of the paper is to develop a unified and logically sound sequence of diagnosing cash flows of the enterprise. Results. The results of the conducted research allowed to offer a unified sequence of diagnosing cash flows at the enterprise, which is based on the following stages: formation of information base for diagnosing cash flows; determining cash flows by type; estimating cash flows based on calculating indicators of uniformity, synchronicity, balance, liquidity, sufficiency; monitoring the diagnosis of cash flows and finding possible causes of deficiencies; development of recommendations to eliminate the shortcomings of diagnosing cash flows of the enterprise. It has been established that a number of principles should be taken into account when selecting diagnostic indicators, namely: purposefulness, dynamism, complexity, representativeness, efficiency, functionality, avoidance of mutual exclusion, interconnection. The main sources of information for diagnosing cash flows of the enterprise are various forms of financial and management statements, accounts, agreements and more. Conclusions. The main advantages of the developed sequence of diagnosing cash flows at the enterprise is that it allows to evaluate the most representative indicators that determine the uniformity, synchronicity, balance, liquidity, cash flow adequacy and more. Based on the calculations, you can diagnose the state of cash flows and, if necessary, develop effective measures to eliminate identified discrepancies.

scholarly journals COMPETITIVE PECULIARITIES OF INDUSTRIAL ENTERPRISES’ PRODUCTS

2019 ◽  
Vol 16 (33) ◽  
pp. 434-447
Author(s):  
G. S. UKUBASSOVA ◽  
A. B. AMIRBEKOVA ◽  
K. K. PRIMZHAROVA ◽  
A. K. DARIBAYEVA ◽  
D. T. ISMAILOVA
Keyword(s):  
Internal Resistance ◽  
Practical Significance ◽  
Internal Stability ◽  
Financial Indicators ◽  
Internal Environment ◽  
Industrial Enterprises ◽  
Sustainable Environment ◽  
Sustainable Operation ◽  
Potential Development ◽  
Development Goals

Industrial enterprises are improving their financial performance to achieve their development goals. The source of development can serve as a developed strategy and a specialized version of the program, which is based on the achievement of certain financial indicators. Particularly, it can be the issue of constant ensuring of profit, and of the increase and optimization of internal processes which are considered as a basis of steady functioning of the enterprise. Consideration of what can be viewed as the competitiveness of production, namely determines the relevance of the study. The novelty of the study is in the fact that not only a certain strategy in achieving the targets is considered as the basis of competitiveness, but also a strategy for the formation of internal sustainable environment of the enterprise, which can be implemented considering the needs of production and its potential development. As a basis for increasing the competitiveness of the chemical industry and sustainable operation of the enterprise, the authors consider the internal environment. The implementation of the increase in internal resistance is expected to be conducted based on the evaluation of the system of external cooperation. The practical significance of the work is determined by the need to form a certain relationship between internal stability and the possibilities of external change.

scholarly journals THE INFLUENCE OF PUBLIC AUTHORITIES OF THE CONSTITUENT ENTITIES OF THE RUSSIAN FEDERATION ON THE DEVELOPMENT OF INDUSTRIAL ENTERPRISES AND CORPORATIONS

2020 ◽  
Vol 20 (4) ◽  
pp. 135-143
Author(s):  
O.V. Loginovskiy ◽  
◽  
A.S. Khaldin ◽  
A.A. Shinkarev ◽  
◽  
...  
Keyword(s):  
Russian Federation ◽  
Practical Experience ◽  
International Markets ◽  
State Regulation ◽  
Public Authorities ◽  
Industrial Enterprises ◽  
Modern Business ◽  
Business Conditions ◽  
The Russian Federation ◽  
Theoretical Developments

It is shown that in connection with the ongoing financial and economic crises in the world, as well as a sharp aggravation of competition in the international markets of industrial products and a number of other factors, the issues of increasing the efficiency of industrial enterprises and corporations in the regions of the country need a more comprehensive and comprehensively thought-out justifica-tion. Purpose of the study. It is advisable to develop a set of scientific provisions and recommenda-tions for the analysis of the activities of industrial enterprises in the regions, which would contribute to the purposeful development of the economy of the constituent entities of the Russian Federation in modern business conditions. Materials and methods. The materials and methods used are out-lined by the content of theoretical developments and practical experience obtained in the process of researching the development of the economy and industry of the regions of the Russian Federation. Results. The list of scientific provisions and recommendations for increasing the effectiveness of the influence of state authorities of the constituent entities of the Russian Federation on the develop-ment of industry and economy of the country's regions has been substantiated. The composition of methods of state regulation in the economy and industry of the regions is presented, a list of the main tasks of the industrial and economic block for state authorities of the constituent entities of the Russian Federation, as well as the functions and mechanisms of their implementation, is pre-sented. Conclusion. The development of the economy and industry of the regions of Russia should be carried out using the scientific provisions and recommendations presented in this article, which will allow, when forming management decisions, to take into account factors and justifications that were often unused before.

scholarly journals DIAGNOSTICS OF THE PRODUCTION POTENTIAL OF THE ENTERPRISE

2020 ◽  
Author(s):  
Taisiya Voronkova ◽  
◽  
Anastasiia Vovkodav ◽  
Keyword(s):  
Cost Estimation ◽  
Production Management ◽  
Evaluation Criteria ◽  
Original Data ◽  
Production Potential ◽  
Industrial Enterprises ◽  
Long Run ◽  
Modern Business ◽  
Method Of Production ◽  
Definition Of

A market economy requires flexibility in the operation of industrial enterprises, prompt adjustment of the nature and directions of production processes. That is why, in modern business conditions, the importance of not only ensuring the efficiency of economic entities, but also the formation of their potential and prospects for further development. It is proved that some modern industrial enterprises are characterized by the inability to really assess the production potential, incomplete use of available resources, the latest technologies, and modern methods of production management. Production potential has been identified as having several specific characteristics: integrity, interchangeability, interconnection, flexibility, or adaptability. It is noted that the potential concentrates three levels of connections and relationships at the same time: reflects the past, characterizes the present in terms of practical application, future-oriented. Six main methods used in the estimation of production potential are investigated and characterized: economic-statistical, method of production functions, method of cost estimation, index, indicator, and matrix methods. The principles that must be followed when diagnosing the production potential of the enterprise are determined: the completeness of the original data and the universality of the information base; reliability and availability of collected data; the possibility of using two types of assessment of production potential: resource-productive and rating; use of the concept of potential in a certain direction; use of basic and additional indicators; availability of certain evaluation criteria for the main and additional indicators. It is substantiated that the interpretation of the definition of “production potential” is ambiguous, as well as the methods of its evaluation. It is noted that without the study of production potential is not possible strategic development and planning of other activities of the enterprise and the process of managing the production potential of an industrial enterprise is aimed at efficient use of all its resources in the long run.

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