SUSTAINED EXPRESSIONS IN MEDIA SPACE DURING THE PANDEMIC OF COVID-19

2021 ◽  
pp. 133-143
Author(s):  
Г.В. Романова
Keyword(s):  
Structural Parameters ◽  
Structural Features ◽  
Literary Authority ◽  
Modern Language ◽  
Folk Wisdom ◽  
Media Space ◽  
The Media ◽  
Further Development ◽  
Language Content ◽  
Selection Of

Статья посвящена особенностям функционирования в русском языке корпуса устойчивых выражений (УВ) в условиях новой реальности пандемии и специфике её отражения в языке с помощью использования УВ. Цель работы - изучить и установить особенности использования устойчивых выражений периода пандемии в СМИ: выявить их содержательные и структурные черты, а также с помощью лингвистического и текстового анализа определить функции их употребления. В процессе исследования установлена связь содержательных и структурных параметров УВ с особенностями отражения с их помощью новых пандемических реалий. Сделан вывод о специфическом отборе и структурировании УВ этого периода, которые соотнесены с целями их использования. Описаны четыре основные группы УВ, на которые распадаются отмеченные примеры: УВ книжного происхождения, крылатые слова (апелляция к литературному авторитету); пословицы и поговорки (обращение к народной мудрости); фразы из песен (апелляция к экспрессивным образным средствам, культурному авторитету); терминологические УВ (обращение к актуальным реалиям). Наиболее часто используемые способы структурной трансформации устойчивых выражений (замена слов и образование по модели УВ) предложено рассматривать как виды актуализации языкового материала, выдвинуто предположение, что трансформация является основной и постоянно действующей тенденцией «омолаживания» устойчивых выражений. Выявленные принципы отбора УВ и модели их модификаций, использованные для отражения новых реалий, могут быть ценными для теоретического изучения и прогнозирования дальнейшего пути развития современных языковых процессов, окажутся полезными и в практическом применении при формировании таких языковых контентов, как язык журналистики и язык рекламы. The article is devoted to the peculiarities of functioning in Russian of the corps of stable expressions (SE) in the conditions of the new reality of the pandemic, and the specifics of its reflection in the language using SE. The purpose of the work is to study and establish the features of the use of sustainable expressions of the pandemic period in the media: to identify their substantive and structural features, as well as using linguistic and textual analysis to determine the functions of their use. During the study, a link was established between the content and structural parameters in the media language with the features of reflecting new pandemic realities using SE. The conclusion is made about specific selection and structuring of SE of this period. The selection of the most used SE is made from the following sources: SE of book origin, winged words (appeal to literary authority); proverbs and sayings (appeal to folk wisdom); phrases from songs (appeal to expressive figurative means, cultural authority); terminological SE (addressing current realities). The most frequent methods of structural transformation of stable expressions (word replacement and formation according to the SE model) are proposed to be considered as types of actualization of language material, it is suggested that this transformation is the main and constant trend of "rejuvenation" of stable expressions. The identified principles of SE selection and models of their modifications used to reflect new realities can be valuable for theoretical study and prediction of the further development of modern language processes and will be useful in practical application in the formation of language content such as the language of journalism and the language of advertising.

Methods of Communicative Intention Explication of the Phraseological Unit with Biblical Expression «Forbidden Fruit» (Diachronic Section)

2020 ◽  
pp. 65-76
Author(s):  
Olga Lomakina ◽  
Oksana Shkuran
Keyword(s):  
Middle Ages ◽  
Modern Language ◽  
Communicative Intention ◽  
Tree Of Knowledge ◽  
Media Space ◽  
History Of ◽  
The Media ◽  
Semantic Value ◽  
Book Of Genesis ◽  
Good And Evil

The article analyzes methods of explication of the traditional and widely used stable biblical expression «forbidden fruit». The study is based on a diachronic section – from the interpretation of the biblical text to the communicative intention of dialogue participants in the media space illustrating nuclear and peripheral meanings. The analysis includes biblical texts that realize the archetypal meaning of the biblical expression «forbidden fruit» in which it is called the tree of knowledge of good and evil. The secularized interest in the kind of tree, on which forbidden fruits grew, is motivated by a realistic presentation of a sad history of the first people’s fall in the Book of Genesis. Scientific hypotheses have their origins since the Middle Ages, when artists recreated the author’s story of eating the forbidden fruit. For religion, the variety of the fruit is not of fundamental importance, however, visualization in the works of art has become an incentive for the further use of the biblical expression with a new semantic segment. Modern media texts actively represent the transformation of the biblical expression«forbidden fruit» for different purposes: in advertising texts for pragmatic one, in informative, educational, ideological texts for cognitive one, in entertaining textsfor communicative one, lowering the spiritual and semantic value register of the modern language. Therefore, the process of desemantization and profanization of the biblical expression results in the destruction of national stereotypes in Russian people’s worldview.

scholarly journals Name-Dropping in the Space of Language and Culture: New Opportunities and Facets of Interpretation

2020 ◽  
Vol 2 (6) ◽  
pp. 194-204
Author(s):  
Marina L. Novikova ◽  
◽  
Philipp N. Novikov
Keyword(s):  
Significant Influence ◽  
Social Preferences ◽  
Russian Language ◽  
Corpus Analysis ◽  
Lexical Unit ◽  
Language And Culture ◽  
Modern Language ◽  
Audiovisual Media ◽  
Media Space ◽  
The Media

Axiological markers are manifested in values, words have a significant influence on a modern person, on their verbal acts and mindsets. Reflection of various concepts and ideas is an objective phenomenon of the modern axiological and audiovisual media space. Name-dropping as an intentional or a random mention of well-known names, nominations of various phenomena of real and imaginary world let people actualize various properties and qualities. Research on name-dropping in the language as a communicative system is important for the analysis of the modern language processes. Name-dropping is also viewed as a lexical unit that exists in the media space, which allows us to study its etymology, mark the beginning of the process of the popularization of this word in various languages as well as to analyze its role in the formation of axiological linguistic space.The observation of this phenomenon allows us to analyze social preferences, pragmatic presets and specifics of national mentality that are defined by the universal and specific characteristics through the lens of the corpus analysis of English, French and Russian language environments. The authors analyze the traditional types of namedropping as well as the new ones and state that name-dropping is an important phenomenon of the modern linguistic and cultural space as well as an expressive feature that forms its axiological realization; its multivector axiological features are determined by cumulative linguistic effects.

scholarly journals Political Communication of Power and Opposition in Bulgaria: A Modern Projection

2018 ◽  
pp. 159-171
Author(s):  
Vira Burdjak
Keyword(s):  
Political Communication ◽  
Party System ◽  
Political Actors ◽  
Media Space ◽  
The Media ◽  
Political Speeches ◽  
Political Configuration ◽  
Intellectual Potential ◽  
Ideological Identity ◽  
Further Development

Political communication between the authorities and the opposition within the multi-party system of the modern Republic of Bulgaria, in terms of social and functional values, supports the mobilization of intellectual potential, social energy and initiatives of both individual citizens and various social organizations, groups, while accelerating and deepening further development of society as a whole. The article presents the objective identification of political communication, specific features of public speeches and a double-natured projection of political speeches in the vertical perspective of “power - opposition”. While positioning Bulgaria by the criterion of the democracy degree in the communication between the authorities and the opposition, we should take into account the amplitude differences: the peculiarities of the transition of Bulgaria after 1989, political configuration (the influence of the two-party system), the specifics of the political confrontation of the communicative process, which reveals their intransigence and difference in the positions. The specific confrontation between the main political actors (SDS and BSP) has been developing by the very destructive axis of “democracy – communism”. The eight-year activity of the coalition government of SDS (20012009) has led to an extreme expansion. Its intensity has been somewhat leveled by the ideological identity, but still it couldn’t soften the communicative confrontation between the authorities and the opposition. The activities of the three governmental offices of the GERD Party and Prime Minister’s B. Borisov office since 2009 have clearly highlighted the new differences in communicative with the opposition, provoking systemic intransigence. The authorities’ resistance to the opposition sometimes borders on arrogance. This creates a closed circle in which the authorities and the opposition wait for each other’s actions to quickly react to the miscalculations of the enemy in the media space, to compromise in order to set the new rules.

scholarly journals Post-Truth as a Rhetorical Phenomenon in Modern Media Space

2020 ◽  
Vol 19 (6) ◽  
pp. 250-257
Author(s):  
Yury V. Shatin
Keyword(s):  
Radical Change ◽  
Rhetorical Theory ◽  
Point Of View ◽  
Information Warfare ◽  
Media Space ◽  
The Media ◽  
The Impact ◽  
Single Publication ◽  
Selection Of

The article considers the impact of CH. Perelman’s new rhetorical theory on post-truth phenomenon. Although the term “post-truth” appeared in the 1990s the peak of its popularity is the 2016–2020s. In 2016 the Oxford dictionary ranked it as the most used word in the media. The reason for this popularity according the most researchers is related to the spread and functioning of social networks where objective facts are less important in comparison with emotions and personal beliefs. The last five years are characterized by an increasing number of works in which the phenomenon of post-truth is investigated in the aspects of political science, social sociology, psychology, ethics. However, over the years not a single publication has appeared that treats post-truth as rhetorical phenomenon. The author of the article tries to fill this gap and highlight the main characteristic of post-truth rhetoric. Such features include a biased selection of facts and the way they are placed in media text, rigid scheme which includes four elements: a media person, criminal plot, step by step development of narrative and non-finished final. In the first of the scheme the media person can act as an organizer of an actual or imaginary event or as on object of extremal influence (a victim). The criminal nature of the plot is associated with a violation of the normal course of things. Moreover, such a violation should not be a one-time act but should assume development through the accumulation of new details. Also, to become a post-truth the event must contain the development potential associated with collision of opposite version explaining its meaning. In a situation of post-truth the role of the speaker in relation to audience changes. The speaker seeks not so much to join those who disagree with his point of view as to strengthen the split of the recipients who oppose each other. Thus, the post-truth as a method of information warfare and / or mastering the mass consciousness has become possible thanks to radical change in the media space excluding control over it. At the same time, its hidden premises appeal to the new rhetorical theory of Ch. Perelman.

scholarly journals SCREEN ATTRACTIONS: BETWEEN VISUAL AND NARRATIVE

2021 ◽  
Vol 17 (1) ◽  
pp. 11-28
Author(s):  
EVGENY V. KOZLOV ◽  
Keyword(s):  
Internal Resonance ◽  
Structural Features ◽  
Visual Narrative ◽  
Visual Component ◽  
Symbolic Space ◽  
Real Presence ◽  
Media Space ◽  
The Media ◽  
The Difference ◽  
Artistic Product

Based on a number of provisions of aesthetics and film semiotics, the article interprets the structural features of the attractions of screen civilization and analyzes their varieties in the context of serial art products that reveal their structural and receptive specifics. The attraction has its deep reflection in the mental structure. The attraction appears as an external manifestation of the phantasm. The attraction, like phantasm, resonates on the basis of the difference of several episodes with which it is connected by the relation of causality. Art “produces the phantasm theatrically” (according to G. Deleuze), bringing the quasi-event from the depths of the psychic to the surface, into the symbolic space of artistic fiction. Phantasm is an internal resonance of the two series, while an attraction appears as an external manifestation and effect of the difference between the causal series (visual/narrative; rational/emotional; singular/universal, fictional/real, presence/absence). Based on the disjunctive synthesis of these series, an attraction occurs in films and comic books on foot of the ultimate (limiting the space for fiction) and the transcendent, going beyond the screen limitations, canceling the conventional barriers for fiction. A locomotive rushing into the auditorium from the cinema screen is an example of an attraction that is considered in the screen civilization as an attractive and sensational element of an artistic program. Such a cinema attraction is addressed almost exclusively to the eye, and for its success the resonance is important, which is provided by the predominance of the visual over the narrative. The juxtaposition, going back to André Gaudreault’s semiotics, between a cinematic attraction (in which the visual component is almost unchallenged) and НАУКА ТЕЛЕВИДЕНИЯ № 17.1, 2021 14 THE ART AND SCIENCE OF TELEVISION that of films (filmique), in which the narrative might have a chance for revenge, reveals an interesting response in the culture of the modern series. A film attraction appears as a result of the constructive interaction of visual perceptions and creative interpretations of the plot, shaped by the recipients themselves. It is assumed that a cliffhanger, which is often used in the series, can be such an attraction. In the modern storytelling, the art of creating and maintaining intrigue is endowed with fundamental importance. The attraction of the series is aimed at the continuation, at the teaser of the next episode, which should look as attractive as possible and seem to be an artistic product absolutely mandatory for consumption. The techniques and practices developed for these purposes become systematically updated in the media space, which nowadays is literally “infected with cliffhangers”.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

CRITERIONS FOR THE EFFECTIVENESS OF SOCIALLY IMPORTANT INVESTMENT PROJECTS AND THEIR FORMULAS ADOPTED IN RUSSIAN PRACTICE

2020 ◽  
Vol 2 (8) ◽  
pp. 58-64
Author(s):  
A. F. AGEEVA ◽  
Keyword(s):  
Performance Indicators ◽  
Payback Period ◽  
Internal Rate Of Return ◽  
Investment Projects ◽  
Regulatory Documents ◽  
Project Analysis ◽  
Analytical Work ◽  
Methodological Approaches ◽  
Further Development ◽  
Selection Of

The article analyzes domestic guidelines for assessing the effectiveness of investment projects reflected in the regulatory documentation, both current and invalid. Considered are methodological approaches to calculating key performance indicators of investment projects - net discounted income, internal rate of return, discounted payback period and profitability index. The results of the analysis and recommendations for the further development of national regulatory documents for project analysis and methodological approaches to assessing the effectiveness of socially significant investment projects are presented. The results of the analytical work presented in the article are planned to be used to create a methodology for the selection of socially significant projects for the provision of state support.

Menelusuri Bentang Alam Dalam Karya Sastra Yang Bertema Lingkungan Alam

Jurnal KATA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 89
Author(s):  
Nanny Sri Lestari
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Natural Environment ◽  
Human Life ◽  
Space Communications ◽  
Story Structure ◽  
Literary Works ◽  
Media Space ◽  
The Media ◽  
The Subject

<p>Sebuah peristiwa, dalam kehidupan manusia, dapat menjadi inspirasi bagi penulisan sebuah cerita. Pengarang, sebagai bagian dari masyarakatnya, mengangkat relung-relung kehidupan manusia, ke dalam sebuah cerita. Namun harus dipahami, bahwa pengalaman pengarang dalam kehidupannya sehari-hari, juga mempengaruhi subjek yang ditulisnya. Saat ini tidak dapat dipungkiri lagi, bahwa teknologi komunikasi yang sangat canggih, telah mempengaruhi perkembangan karya sastra. Media penulisan karya sastra, tidak lagi melalui media cetak seperti kertas tetapi sudah melalui peralatan modern yang sesuai jamannya. Namun demikian ragam karya sastra prosa, seperti cerita pendek, justru mampu mengisi ruang media kommunikasi tersebut. Dua orang pengarang, yang menulis cerita pendek di media masa, berusaha mengangkat isu tentang lingkungan. Isu yang diangkat, lebih menekankan kepada masalah lingkungan alam dengan mengangkat isu tentang pohon sebagai bagian dari kehidupan manusia. Tujuan penelitian ini, untuk menelusuri struktur cerita pendek yang mengangkat isu lingkungan dalam jalinan ceritanya. Untuk memenuhi tujuan penelitian, langkah awal dari penelitian ini, adalah melakukan pendekatan struktur cerita, yang kemudian dikaitkan dengan pencarian makna cerita tersebut. Sering sekali di balik sebuah cerita ada pesan yang ingin disampaikan kepada masyarakat pembacanya. Bentuk pesan tersebut tersirat, dalam jalinan struktur cerita pendek tersebut. Pesan yang disampaikan, dalam kedua cerita pendek tersebut,  adalah pesan tentang lingkungan alam, yang  saat ini tidak pernah diperhatikan oleh masyarakat. Dengan alasan, kebutuhan ekonomi yang sangat dominan.</p><p><em>An event, in human life, can be an inspiration for writing a story. The author, as a part of his society, lifts the niches of human life, into a story. But it must be understood, that the author's experience in everyday life, also affects the subject he wrote.</em><em> </em><em>Today it is undeniable, that highly sophisticated communication technology, has influenced the development of literary works. Media writing literature, no longer through print media such as paper but have been through modern equipment that fit his era.</em><em> </em><em>However, the variety of prose literary works, such as short stories, is able to fill the media space communications. Two authors, who write short stories in the mass media, try to raise issues about the environment. Issues raised, more emphasis on the issue of the natural environment by raising the issue, about the tree as part of human life. The purpose of this research, is to trace the structure of short stories, which raised environmental issues in the composition of the story. To fulfill the purpose of research, the first step of this research, is to approach the structure of the story, which is then linked with the search for the meaning of the story. Very often, behind a story, there is a message to be conveyed to the readers. The form of the message is implied, in the composition of the short story structure. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society.</em></p>

SPECIFICITY OF IMAGE CONSTRUCTION OF POLITICAL PARTIES IN MODERN MEDIADISCURSIVE PRACTICE: EVOLUTION OF CONVERGENCE AND ANTINOMY

2020 ◽  
Vol 15 (6) ◽  
pp. 71-87
Author(s):  
A.V. TOLOCHKO ◽  
◽  
V.A. MATVIENKO ◽  
Keyword(s):  
Political Parties ◽  
Modern World ◽  
Political Organizations ◽  
Traditional Media ◽  
Image Construction ◽  
Effective Strategies ◽  
Discourse Practices ◽  
Media Space ◽  
The Media ◽  
The Given

The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modifications. The authors determine the most effective strategies and tactics that influence the formation of a positive image during the electoral process, conduct a detailed analysis of the communication tools that generate a highly effective image of political parties using both traditional media practitioners and modern Internet agrigers. The work analyzes the main and auxiliary resources that have a multifaceted impact on the collaboration of party forces and their leaders with the media in the process of creating the given images, and broadcasting information to the target audience. As a result, a conclusion is made about the discursiveness of the image-making technologies existing in the media space, the presence of convergences and antinomies in them.

scholarly journals Development of a Colorimetric Sensor for Autonomous, Networked, Real-Time Application

Sensors ◽  
2020 ◽  
Vol 20 (20) ◽  
pp. 5857
Author(s):  
Brandy J. Johnson ◽  
Anthony P. Malanoski ◽  
Jeffrey S. Erickson
Keyword(s):  
Real Time ◽  
Field Trials ◽  
Wireless Sensor ◽  
Broad Area ◽  
Ongoing Effort ◽  
Environmental Air ◽  
Further Development ◽  
Real Time Application ◽  
Selection Of ◽  
Event Occurrence

This review describes an ongoing effort intended to develop wireless sensor networks for real-time monitoring of airborne targets across a broad area. The goal is to apply the spectrophotometric characteristics of porphyrins and metalloporphyrins in a colorimetric array for detection and discrimination of changes in the chemical composition of environmental air samples. The work includes hardware, software, and firmware design as well as development of algorithms for identification of event occurrence and discrimination of targets. Here, we describe the prototype devices and algorithms related to this effort as well as work directed at selection of indicator arrays for use with the system. Finally, we review the field trials completed with the prototype devices and discuss the outlook for further development.

Sign in / Sign up

Export Citation Format

Share Document