scholarly journals MARKET ORIENTATION PADA PT GUNUNG HIJAU MASARANG BERDASARKAN SKALA MARKOR

2018 ◽  
Vol 14 (2) ◽  
pp. 255 ◽  
Author(s):  
Alan R. Rombon ◽  
Leonardus R. Rengkung ◽  
Jen ., Tatuh
Keyword(s):  
Market Orientation ◽  
Customer Service ◽  
Service System ◽  
Likert Scale ◽  
Primary Data ◽  
Survey Method ◽  
Market Intelligence ◽  
Service Activities ◽  
As If

This study aims to know the Market Orientation (market intelligence, market intelligence dissemination, responsiveness of market intelligence). This research was conducted for three months from May until July 2017. The data used are primary data which is quantified by using Likert scale. The data taken by using survey method and use questioner to be distributed to 6 respondents in company. Questionnaires are used to identify market intelligence, market intelligence spread, responsiveness to market intelligence. Based on the results of research conducted at PT Gunung Hijau Masarang, the company's market orientation value was 67.29 percent. The company's market intelligence carried out customer service activities to know the consumer's response to the product. In the Market Intelligence Spread, Company companies understoodmarket integrations such as informally discussing competitor strategies, formal and informal discussions of needs. Whereas in the responsiveness of market intelligence the Company understood market orientation towards the response to market integrity. The company received complaints such as if there is a defectiveproduct, a change of packaging This is an opportunity for the company to correct the performance of the company as well as the service system like this makes it easier to encourage companies to more sharply looked at consumer needs.*jnkd*.

scholarly journals Perubahan Perilaku Konsumen Dalam Berbelanja Dari Ritel Tradisional Ke Ritel Modern

2019 ◽  
Vol 2 (1) ◽  
pp. 1-10
Author(s):  
Sulaiman Helmi ◽  
Lin Yan Syah ◽  
Wiwin Agustian
Keyword(s):  
Women Workers ◽  
Customer Service ◽  
Urban Areas ◽  
Primary Data ◽  
Dominant Factor ◽  
Survey Method ◽  
East Village ◽  
Good Customer Service ◽  
Retail Shopping ◽  
Depth Interviews

The problem in this study are the factors that cause changes in consumer behavior in shopping from Traditional retail to Modern Retail. Research in urban areas Palembang is a descriptive study conducted by survey method. With this method of data collected by the survey respondents in-depth interviews guidance tool of the points question. In addition to using primary data obtained from respondents also data obtained from depth interviews with informants. To develop questions, first performed exploratory study (exploratory) to potential respondents. In this study, a sample of 120 respondents represented 10 respondents from each of the East Village in District II Palembang Ilir. From the results of research obtained housewife who choose traditional retail as much as 51.7%, the dominant factor affecting consumers in the traditional retail shopping as follows: Price, Scheme & Offers, frequency of visits, and Stock Availability of Goods. From the obtained results of research conducted housewife who choose modern retailing as much as 48.3%, dominant factors that influence consumers in a retailshop at Modern as follows: Leisure Location, Convenience in Shopping, Parking Facilities, Payment Method, In the Good Customer Service, comforts for Women Workers, and Conduct, Based on the above data the researchers to conclude that in the district of East Ilir IIis not a change of behavior in the selection of retail shopping from traditional to modern retail.

scholarly journals ORIENTASI PASAR PADA UD. BINTANG LIMA PRODUK KACANG TELUR DI KOTA TOMOHON

2016 ◽  
Vol 12 (2A) ◽  
pp. 1
Author(s):  
Steriany Maria Tulenan ◽  
Leonardus R. Rengkung ◽  
Joachim N.K. Dumais
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Value Creation ◽  
Customer Value ◽  
Customer Orientation ◽  
Primary Data ◽  
Survey Method ◽  
Mutual Cooperation ◽  
Competitor Orientation

The objective of this research is to determine the orientation of the market (customer orientation, competitor orientation and coordination between functions). This research conducted for three months, since February to April 2016. The data used in this research is the primary data taken using a survey method using a questionnaire that by distributing questionnaires to employees and manager. A questionnaire was used to determine the customer orientation, competitor orientation and coordination between functions. Based on the results of research conducted at the Five Star UD, it can be concluded that Five Star has captured the market orientation that is good with market orientation value of 64.31 persent. UD's market orientation on customer orientation is said to be good in that understanding of these UD on the wishes of customers, know what customers want, satisfaction and create value for customers. In the competitor orientation, this UD could respond to acts of competitors, competitive advantage to seize opportunities, and try to improve and find a strategy to fight its competitors. While in the coordination between functions, workers has contributed to the strategy of Five Star UD and the customer value creation, mutual cooperation among workers, and has understood the needs of customers so as to create satisfaction for its customers.

The role of multi-stakeholders in market orientation and sustainable performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fabricio Stocker ◽  
Marco Tulio Zanini ◽  
Hélio Arthur Reis Irigaray
Keyword(s):  
Market Orientation ◽  
Corporate Performance ◽  
Superior Performance ◽  
Global Reporting Initiative ◽  
Primary Data ◽  
Content Type ◽  
Market Intelligence ◽  
Stakeholder Orientation ◽  
Sustainable Performance ◽  
The Impact

PurposeThis paper aims to investigate the relationship between market orientation (MO) and stakeholder orientation (SO) in sustainable corporate performance, with a focus on environmental, social and governance (ESG) results.Design/methodology/approachThis research is operationalized by way of a structural equation model (SEM) involving 208 energy companies and covering a worldwide context. Primary data relating to MO and SO were collected by survey questionnaire, while secondary data on sustainable performance were collected from the Global Reporting Initiative (GRI) sustainability report.FindingsThe results reveal that SO not only enhances strategic positioning and activities linked to market intelligence, but also serves as a determining factor of superior performance. The findings provide new insights into how MO is connected with sustainable corporate performance.Practical implicationsThe impact of this study leads to improvements in planning marketing and in market intelligence process, which are essential activities of managers and marketing planners. There are also implications for other organizational processes. The authors point out the relevance including multi-stakeholders, whose impact is perceived in the organization's results, and improving relations with them.Originality/valueThe authors' first contribution is empirically examining organizational competence with regard to the MO and marketing intelligence that have the greatest impact on sustainable performance. Second, the authors operationalized the SO construct, which until then had been treated in isolation in the literature.

scholarly journals Analisys of The Quality of Customer Service Satisfactory of Baitul Maal Wattamwil (BMT) Tamzis at Daerah Istimewa Yogyakarta and Jawa Tengah

2019 ◽  
Vol 2 (2) ◽  
pp. 152-167
Author(s):  
Agus Siswanto ◽  
Abdul Choliq Hidayat
Keyword(s):  
Customer Service ◽  
Random Sampling ◽  
Research Method ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Primary Data ◽  
Optimum Level ◽  
Significance Level

The research aim was to analyse the quality of customer service satisfactory of BMT Tamzis at Daerah Istimewa Yogyakarta and Jawa Tengah, as the syariah finance, who has 33 (thirty three) branchs, and its headquarter at Wonosobo, Jawa Tengah. It has at least 2.000 customers in 2018. BMT Tamzis needs some feedback in order to increase their quality of customer service satisfactory as high as possible to reach optimum level, and fulfill qualification of succeed finance business. This research wanted to measure the up dated customer service satisfactory and gave feedback to BMT Tamzis. The research method used quantitative approach to primary data of customer questioneer and scondary data of BMT Tamzis’s headquarter. The questioneers had distributed to customers by proporsional random sampling about 330 examplars, returned back about 320 examplars, and than have been calculated by SPSS method version 10.0. The result research was customer satisfactory perception toward BMT Tamzis reached good and significance level at all branchs, at point 4.031 root mean at 1 until 5 Likert scale. They favored assurance dimension at point 4.215, and than tangibles (3.990), responsiveness (3.989), reliability (3.976), and emphaty (3.986). To be adviced that all branch leaders must increase giving their services until reach the highest level of all dimensions, that are : tangibles, responsiveness, reliability, emphaty, dan assurance.Keyword: satisfactory, service, customer.

STABILITAS HARGA IKAN DI KOTA AMBON MELALUI PERAN COLD STORAGE, OPTIMASI PRODUKSI DAN EFISIENSI TEKNIS

2018 ◽  
Vol 2 (2) ◽  
pp. 74-84
Author(s):  
Stevanus Marelly Siahainenia ◽  
Dionisius Bawole ◽  
Eygner Gerald Talakua
Keyword(s):  
Cold Storage ◽  
Secondary Data ◽  
Raw Material ◽  
Primary Data ◽  
Survey Method ◽  
Production Factors ◽  
Flying Fish ◽  
Qualitative Descriptive ◽  
Installed Capacity ◽  
Space Capacity

The purpose of this study was to find out the function of cold storage in stabilizing fish prices in Ambon City, analyzing optimal production levels of various types of dominant fish, and analyzing the level of efficiency of utilization of cold storage and auxiliary machinery. This study uses the survey method. Primary data collection through questionnaires is built empirically while secondary data is obtained from several agencies related to this study. The research sample was drawn by exhausting sampling, amounting to 6 cold storage units in Ambon City. The role of cold storage to stabilize fish prices was analyzed using a qualitative descriptive approach, while the quantitative techniques used included analysis of optimization of cold storage production with linear programming and analysis of the efficiency of utilization of cold storage. The results of the study show that cold storage has not played a role properly to stabilize fish prices in Ambon City. To achieve optimal use of production factors, the cold storage management needs to reduce the raw material by 24,915.9 kg / month; 7 HOK / month workforce; cold storage storage space capacity of 2.09 kg / month; and demand for flying fish 1,402.6 kg / month, while the use of production factors efficiently (fully utulized) is the capacity of the freezing machine, demand for tuna, skipjack, and cob. The level of technical efficiency of the utilization of cold storage facilities is reached, the total use of installed capacity must be proportional to the capacity used.

PENGARUH PENDAPATAN RUMAH TANGGA TERHADAP KONSUMSI DAGING (SAPI, BABI DAN AYAM ) DI DESA SEA I KECAMATAN PINELENG

ZOOTEC ◽  
2014 ◽  
Vol 34 (2) ◽  
pp. 10
Author(s):  
Richie A.F. Osak ◽  
V V.J Panelewen ◽  
J. Pandey ◽  
I. D.R Lumenta
Keyword(s):  
Household Income ◽  
Household Head ◽  
Secondary Data ◽  
Meat Consumption ◽  
Research Problem ◽  
Chicken Meat ◽  
Primary Data ◽  
Survey Method ◽  
The Difference ◽  
The Village

ABSTRACT THE EFFECT OF HOUSEHOLD INCOME ON MEAT CONSUMPTION (BEEF, PORK AND CHIKEN) AT THE VILLAGE OF SEA I, PINELENG DISTRICT.This study aims to determine the magnitude of meat consumption (beef, porl and chiken) of household based on income levels in the Village of Sea I, Pineleng district and to determine the effect of household income on meat consumption (beef, porl and chiken) in the Village of Sea I, Pineleng district. Formulation of research problem is how much they purchased meat (beef, porl and chiken) consumption household in the Village of Sea I, Pineleng district. This study was conducted in the Village of Sea I, Pineleng district. Study was conducted using a survey method, and data were obtained through primary data and secondary data. Determination of the location (rural sample) in the study was conducted by purposive sampling method. Number of samples used in this study were 30 people. Data of this study were analyzed by descriptive and mathematical analysis methods. Income indicated the amount of income earned in a month household, whether they were from the household head or sourced from other household members who work and earn income. From the money earned, the highest number of respondents had incomes between 1.000.000 to 3.000.000/month with the percentage of 70 %, while the number of respondents with the smallest income was less than 1.000.000/month with the percentage of 16.67 %. The difference of income held by the respondents in the Village of Sea I, would have an impact on the amount of meat purchases each month. This was in accordance with the opinion Sukirno (2002) stating that most of the disposable income is used to buy food and clothing. Most of the meat consumed by people in the Village of Sea I was pork and chicken meat compared to beef, it was because the price of beef was relatively expensive compared to the price of pork and chicken meat. Based on research results, pork was the most meat consumed by family respondents about 21 families with the percentage of 70 % of respondents, followed by chicken meat about 18 families with the percentage of 60 % of respondents, and beef by 8 families with the percentage of 26 respondents, 67 % of domestic poultry and meat about 6 families with the percentage of 20 % of respondents. Based on the results of research, it can be concluded that household income significantly affect the consumption of meat in the Village of Sea I, Pineleng district and the average consumption of meat in the Village of Sea I, Pineleng district was about 8,9  kg/capita/year, below the national target of 10,3  kg/capita/year.   Key Words : Household income, meat consumption, Sea I Village.

Assessment of Demographic Differences Regarding Customer Value in Life Insurance Corporation

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Amit Sharma ◽  
Bodh Raj Sharma
Keyword(s):  
Life Insurance ◽  
Customer Value ◽  
Likert Scale ◽  
Demographic Variables ◽  
Primary Data ◽  
Demographic Differences ◽  
Significant Difference ◽  
Quota Sampling

Aim of this paper is to assess the empirically demographic differences among the customers regarding customer value in Life Insurance Corporation. It is a fact that life insurance players in J&K have realized that their business advantage depends on customer value. The study is based upon the primary data obtained from customers of LIC belonging to various districts of J&K through quota sampling. A questionnaire was framed containing items of demographics and statements measuring customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., age, qualification, occupation wise, there is no significant difference regarding customer value in the perception of customers of LIC. However, district wise respondents do differ in their opinion regarding customer value in Life Insurance Corporation.

The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Shamsher Singh ◽  
Ameet Sao
Keyword(s):  
Sampling Method ◽  
Primary Data ◽  
Survey Method ◽  
Retail Sector ◽  
Demographic Shift ◽  
Customer Perception ◽  
Shopping Experience ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the

scholarly journals Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers

Energies ◽  
2021 ◽  
Vol 14 (11) ◽  
pp. 3271
Author(s):  
Agnieszka Izabela Baruk
Keyword(s):  
Factor Analysis ◽  
Statistical Analysis ◽  
World Literature ◽  
Empirical Studies ◽  
Primary Data ◽  
Survey Method ◽  
Chi Square ◽  
Marketing Process ◽  
Research Gap

The aim of this article was to identify the role of good mutual relationships with offerors for final purchasers, as well as define the meaning of the perception of offerors in the scope of listening to purchasers’ opinions and profiting from purchasers’ readiness to cooperate for the specificities of the prosumeric activity. A deep analysis of the world literature was used to prepare the theoretical part of this paper. The results of this analysis confirm the existing cognitive gap and research gap regarding mentioned aspects, including energy market. Empirical studies were conducted to reduce identified gaps. The survey method was used to collect primary data. The collected data were subjected to quantitative analysis, during which statistical analysis methods and tests were applied (Pearson chi-square independence test, V-Cramer factor analysis, Kruskal–Wallis test (KW), and exploratory factor analysis). The results of the statistical analysis and testing allowed the three research hypotheses formulated to be checked. Between the significance of good relationships with offerors and their perception, a statistically significant dependence was identified for all groups of offerors. The perception of offerors was a feature differentiating respondents’ opinions about the significance of good relationships with offerors for the two following groups: producers and traders. Additionally, the perception of offerors was a feature differentiating forms of prosumeric activity of respondents only for three interpurchase behaviors. The results obtained have a visible cognitive and applicability value. They contribute to the theory of marketing, as well as possibly facilitating the formation of good mutual relationships between offerors (including offerors of energy) and final purchasers as key partners cooperating with offerors in the marketing process. The approach presented in this paper has not been studied and analyzed so far, either in theoretical or in practical terms. This fact confirms its originality and value.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

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