scholarly journals Pelaksanaan Webinar Dengan Tema Implementasi Digital Marketing Dalam Menarik Minat Konsumen di Era Pandemi COVID-19 Khususnya di Desa Ketapang

2021 ◽  
Vol 1 (2) ◽  
pp. 79-82
Author(s):  
Deris Dasmawan ◽  
Kevin Afandi ◽  
Nusyifa Tassya Puspitasari ◽  
Septy Anggrelia ◽  
Krisna Damayanti ◽  
...  
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Owners ◽  
Government Policies ◽  
Digital Marketing ◽  
Consumer Interest ◽  
Service Activities

The purpose and objective of holding a training webinar with the theme of implementing digital marketing in attracting consumer interest in the era of the covid-19 pandemic in community service activities in the Ketapang village is to help people who have difficulties in doing marketing for their products in the era of the covid-19 pandemic where they can use social media by using attractive designs to attract consumers. Government policies such as PPKM during the pandemic often make business owners worry about their business. They are afraid that their business will not go well, because it is important to use social media to market their products to attract consumers, even if not directly. 

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals Pelatihan Desain Grafis untuk Meningkatkan Kreatifitas dan Menambah Daya Saing Masyarakat Kecamatan Pasar Minggu Jakarta Selatan

2020 ◽  
Vol 2 (1) ◽  
pp. 70-77
Author(s):  
Ridwan Raafi'udin ◽  
Bayu Hananto ◽  
Catur Nugrahaeni Puspita Dewi
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Community Service ◽  
Communication Technology ◽  
Graphic Design ◽  
Training Phase ◽  
Product Packaging ◽  
Service Activities ◽  
Online Trading ◽  
Information And Communication

The availability of information and communication technology (ICT) has made it a lot of convenience in everything. An example is the existence of online trading transactions, for we can market these products online both through marketplaces and social media, we must-have products that are slightly different from the others. One way is to design your own product packaging that we will sell, and for example it can be started by making a product logo. This is the basis of community service activities, and this activity utilizes the creative side of partners so that they can create a design that will be packaged in the next stage in the form of merchandise. In this design training phase, partner participants were given the understanding to use vector-based graphic design applications, from creating product logos to digital advertising posters

scholarly journals Pemanfaatan Digital Marketing Dalam Memasarkan Produk di Masa Pandemi Covid-19

2021 ◽  
Vol 3 (2) ◽  
pp. 167
Author(s):  
Arwin Sanjaya ◽  
Lisvia Lisvia ◽  
Fajar Lutfi Nursandy ◽  
Yolanda Syifa Nurlita
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Positive Impact ◽  
Digital Marketing ◽  
Global Business ◽  
Google Maps ◽  
Marketing Social ◽  
Service Activities ◽  
Information And Communication ◽  
Product Marketing

Era Revolusi Industri 4.0 membawa dampak positif untuk bangsa terutama bagi para pelaku usaha. Pemanfaatan teknologi informasi dan komunikasi mulai merambah ke bidang digital marketing. Sosial media adalah salah satu bentuk alat digital marketing yang dapat digunakan oleh UMKM dalam memperluas pangsa pasarnya ditengah pandemi covid-19. Kegiatan pengabdian kepada masyarakat yang bertujuan untuk memberikan pendampingan kepada UMKM Kopitan yang berada di Samarinda dalam memperbaharui strategi pemasaran berbasis internet selama pandemi covid-19 berlangsung. Metode pelaksanaan yang digunakan adalah dengan memanfaatkan sosial media instagram. Instagram dianggap sebagai sosial media yang sangat berpengaruh dalam dunia bisnis saat ini, dengan memanfaatkan fitur instagram ads diharapkan dapat menarik lebih banyak konsumen khususnya yang berada disekitar kota Samarinda untuk berkunjung ke beranda instagram Kopitan. Selain instagram, metode lain yang digunakan yaitu pemanfaatan website qrmonkey dalam pembuatan katalog menu digital dan Go-food serta Google Maps yang digunakan dalam pembaharuan konten untuk menunjang pemasaran produk. Hasil kegiatan kegiatan ini membuat UMKM Kopitan dapat memanfaatkan sosial media secara optimal dalam memasarkan produknya. The industrial revolution 4.0 brought a positive impact on the nation, especially for businesspeople. The utilization of information and communication technology has begun to penetrate the field of digital marketing. Social media is one of digital marketing tools that can be used by MSMEs in expanding their market during the Covid-19 pandemic. Community service activities carried out by the KKN 127 aim to aid Kopitan MSMEs in Samarinda city for updating internet-based marketing strategies during the Covid-19 pandemic. The method used is social media Instagram. Instagram is considered a very influential social media in global business, by utilizing the instagram ads future expected to attract more consumers especially those around of Samarinda city to visit Kopitan’s Instagram homepage. In additions to Instagram, another method used are the qrmonkey website for making digital menu catalogs, Go-food and Google Maps which are used for updating content to support product marketing. The implementation of service activities, Kopitan MSME actors will be able to optimally utilize social media for developing their product marketing.

scholarly journals DUKUNGAN INFORMASI DAN PROMOSI EKOWISATA MANGROVE BELAWAN SICANANG DALAM RANGKA PENINGKATAN PEREKONOMIAN MASYARAKAT

2019 ◽  
Vol 24 (4) ◽  
pp. 853
Author(s):  
Nurmala Berutu ◽  
Meilinda Suriani Harefa ◽  
M. Ridha Damanik ◽  
Ahmad Hidayat ◽  
Restu Restu
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Local Community ◽  
Management Training ◽  
Tourism Promotion ◽  
Service Activities ◽  
Before And After ◽  
Group Members ◽  
Information Board

AbstrakPengabdian kepada masyarakat ini bertujuan mendampingi Kelompok Sadar Wisata yang berada di Belawan Sicanang untuk mendukung penyebaran informasi dan promosi keberadaan Ekowisata Mangrove Belawan Sicanang sebagai upaya peningkatan perekonomian masyarakat setempat. Metode pendampingan yang dilakukan dengan memberikan bantuan secara langsung papan informasi memperkenalkan keberadaan Ekowisata Mangrove, memasang panduan arah menuju kawasan Ekowisata Mangrove, memasangkan atribut edukasi pada kawasan ekowisata dan pelaksanaan pelatihan yaitu: pelatihan manajemen ekowisata, pelatihan pembuatan media sosial sebagai media promosi ekowisata berbasis Teknologi Informasi (TI) kepada kelompok penggiat ekowisata di Belawan Sicanang. Dari hasil penilaian terhadap motivasi mitra dalam mengembangkan Ekowisata Mangrove sebelum dan setelah kegiatan dilaksanakan mengalami peningkatan sebesar 15,6%, (sebelumnya sebesar 50%). Respon pengunjung terhadap pemasangan media promosi dan publikasi melalui media sosial lebih dari 60%. Dari data pengunjung yang diperoleh sejak diberikannya papan informasi dan penunjuk arah keberadaan Ekowisata Mangrove terjadi perubahan jumlah pengunjung yang datang dan beberapa lembaga bekerjasama untuk melakukan edukasi. Selama 4 Bulan melakukan kegiatan pengabdian kepada masyarakat di peroleh jumlah pengunjung mengalami pertambahan sebesar 10%–20% dan mempengaruhi pertambahan pendapatan dari aktifitas wisata sebesar 10%-20% dari pendapatan sebelumnya. Selanjutnya 82% anggota kelompok menyatakan bahwa pendampingan yang berkelanjutan akan memberikan peluang untuk membangun perekonomian masyarakat disekitar kawasan Ekowisata Mangrove Belawan Sicanang.Kata kunci: Ekowisata Mangrove Belawan Sicanang, informasi, promosi ekowsiataAbstractThis community service aims to assist the Tourism Awareness Group in Belawan Sicanang to support the dissemination of information and promotion of the existence of the Belawan Sicanang Mangrove Ecotourism as an effort to improve the economy of the local community. The mentoring method that was carried out by providing direct assistance to the information board introduced the existence of Mangrove Ecotourism, installed direction guides to the Mangrove Ecotourism area, paired the attributes of education in the ecotourism area and carried out training namely ecotourism management training, training on making social media as information technology-based ecotourism promotion media (TI) to ecotourism groups in Belawan Sicanang. From the results of the assessment of partner motivation in developing Mangrove Ecotourism before and after the activities carried out an increase of 15.6% (previously 50%). The visitor's response to the installation of promotional media and publications through social media is more than 60%. From the visitor data obtained since the information board was given and a guide to the existence of Mangrove Ecotourism there was a change in the number of visitors who came and several institutions collaborated to educate. During the 4 months of community service activities, the number of visitors experienced an increase of 10% -20% and affected the increase in income from tourism activities by 10% -20% of the previous income. Furthermore, 82% of group members stated that ongoing assistance would provide an opportunity to develop the economy of the community around the Belawan Sicanang Mangrove Ecotourism area.Keywords: Belawan Sicanang Mangrove Ecotourism, information, eco-tourism promotion

scholarly journals DIGITAL MARKETING TRAINING AND ASSISTANCE DURING PHYSICAL DISTANCING ON FARMERS GROUP IN MATANG ARA JAWA VILLAGE, MANYAK PAYED SUB-DISTRICT, ACEH TAMIANG REGENCY

2021 ◽  
Vol 3 (2) ◽  
pp. 128-136
Author(s):  
Hanisah ◽  
Maria Hevianti ◽  
Murdhiani
Keyword(s):  
Social Media ◽  
Community Service ◽  
Cell Phones ◽  
Food Distribution ◽  
Agricultural Products ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Farmers Market ◽  
Marketing Technology

The decision of physical distancing status by the central and regional governments in order to avoid the spread of covid-19 is considered to be able to disrupt food distribution. To conquer farmer’s income so that it does not decrease on the covid-19 pandemic, digital marketing technology is needed by utilizing social media that can help the farmers market their product directly to consumers. The community service carried out at the datok office in Matang Ara Jawa Datok, Banda Mulia sub-district, Aceh Tamiang Regency. The outcome of this service activities are (1) utilizing technology to increase farmers income, (2) utilizing Social media application (facebook, instagram, whatsapp, etc) so the marketing become broad, (3)Increasing farmers marketing by utilizing cell phones as means distributing agricultural product so that the selling price is higher, (4) (4) increasing awareness of the importance of technology in marketing agricultural products, especially during the Covid 19 pandemic, and (5) increasing the welfare of partners by relying on HP to get a higher income.

scholarly journals Pemanfaatan Media Pembelajaran E-Learning Dengan Menggunakan Media Sosial Edmodo Bagi Guru SMK Al-Madani Kota Pontianak

Al-Khidmah ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Syarifah Putri Agustini Alkadri
Keyword(s):  
Social Media ◽  
Community Service ◽  
Learning Process ◽  
Management System ◽  
Learning Management System ◽  
Service Activities ◽  
E Learning ◽  
Video And Audio ◽  
Textual Content ◽  
Training Modules

Edmodo is one of the learning management system (LMS) platforms that make it easy for users to create groups and share files, links, video (embed videos) and pictures with alert, assignment and event events. Edmodo provides a secure and easy way to communicate and collaborate between students and teachers, sharing textual content, link images, video and audio. Community Service Activities (PKM) aims to introduce and maximize the use of E-Learning Application based on social media Edmodo to Guru SMK Al-Madani Pontianak City. The training will be held in 2 sessions where the first session will focus on the basic introduction of Edmodo while in the second session will focus on the practice and simulation of the learning process by utilizing the features available on Edmodo. Training modules will be included in the training as a tool for participants in practical activities.

scholarly journals Tax Planning (Insentif Pajak) Sebagai Strategi UMKM Binaan KADIN Jawa Barat Dalam Menghadapi Dampak Covid-19

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Neneng Susanti ◽  
Ivan Gumilar Sambas Putra ◽  
Muhammad Bayu Aji Sumantri ◽  
Nugi Muhammad Nugraha ◽  
Supardi Supardi ◽  
...  
Keyword(s):  
Community Service ◽  
Target Material ◽  
Tax Incentives ◽  
Tax Planning ◽  
Government Policies ◽  
Financial Strategy ◽  
Service Activities ◽  
Tax Reporting ◽  
Financial Administration ◽  
The Impact

Kegiatan pengabdian kepada masyarakat diselenggaran dengan tujuan untuk memberikan pemahaman kebijakan pemerintah dalam pemberian insentif pajak; pemahaman atas masa pembayaran, penyetoran dan pelaporan pajak; dan perhitungan atas pph (pajak penghasilan).Pelaksanaan kegiatan pengabdian kepada masyarakat dilakukan dengan metode ceramah, tutorial, dan diskusi. Materi kegiatan mengenai Tax Planning (insentif pajak) sebagai strategi UMKM dalam menghadapi dampak COVID-19 dengan harapan  memberikan pemahaman bagi UMKM yang nantinya dapat diterapkan dan ditularkan ke masyarakat luas. Target materi pada kegiatan penyuluhan PKM tercapai dengan cukup baik, dapat dilihat dari hasil pemahaman dari materi kegiatan. Untuk menerapkan hasil dari kegiatan masih diperlukan UMKM binaan KADIN di sektor kuliner dan fashion dapat melaksanakan pengadministrasian keuangan yang baik, merencanakan strategi keuangan yang baik dan perencanaan perpajakan tepat guna dan tertib administrasi.Kata Kunci : Tax planning, insentif pajak, Covid 19,  UMKM Community service activities are held with the aim of providing an understanding of government policies in providing tax incentives; understanding of the payment period, deposit and tax reporting; and calculation of pph (income tax). The implementation of community service activities is carried out by means of lectures, tutorials, and discussions. Activity material regarding Tax Planning (tax incentives) as a strategy for MSMEs in dealing with the impact of COVID-19 with the hope of providing understanding for MSMEs which can later be applied and transmitted to the wider community. The target material in PKM extension activities was achieved quite well, it can be seen from the results of the understanding of the activity material. To implement the results of these activities, KADIN-assisted MSMEs in the culinary and fashion sectors are still required to carry out good financial administration, plan a good financial strategy and plan taxation in an efficient and orderly manner.Keywords: Tax planning, tax incentives, Covid 19, UMKM

scholarly journals OPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY

Dharma LPPM ◽  
2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Hastho Joko Nur Utomo ◽  
Eny Endah Pujiastuti ◽  
Rifki Indra Perwira ◽  
Heru C. Rustamadji
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Community Service ◽  
Community Empowerment ◽  
Digital Marketing

Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.

scholarly journals Digital Marketing for Village Tourism

2022 ◽  
Vol 4 (2) ◽  
pp. 1011-1015
Author(s):  
Wisudani Rahmaningtyas ◽  
Ratieh Widhiastuti ◽  
Hanna Netti Purasani ◽  
Ajie Pangestu ◽  
Rusdiana Rusdiana
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Direct Training ◽  
Preparation Stage ◽  
Service Activities ◽  
Service Activity ◽  
Evaluation Stage ◽  
Asking Questions ◽  
The Right ◽  
Implementation Stage

The purpose of this service activity is to provide knowledge about the importance of digital marketing in the era of industry 4.0, as well as provide direct training on making videos as a medium for promotion. The object of the service activity is the entire Management of Omah Smart Farmers Tourism Object (OPP) Kandri Tourism Village and Tourism Awareness Group Managers (Pokdarwis) Semarang City. Service activities are carried out in three stages, namely the preparation stage, the implementation stage, and the evaluation monitoring stage. The results of the service activities consist of the preparation stage in the form of coordination with the Head of the Kandri Tourism Village to find out the problems that exist in the Kandri Tourism Village. The service activity was considered successful, as evidenced by the implementation stage of all participants who were targeted to attend and were very enthusiastic in asking questions during the training. Many participants asked for advice in determining the right material to promote, and various tricks to get interesting promotional media. At the monitoring stage, the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities. the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities. the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities.

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