scholarly journals ANALYSIS OF THE IMPACT OF SOCIAL NETWORKS ON CUSTOMERS’ DECISION TO BUY ONLINE: RESEARCH CONCEPT

2020 ◽  
Vol 30 (6) ◽  
pp. 787-791
Author(s):  
Munther Amin Almandeel ◽  
A.I. Ukhova ◽  
I.P. Savelieva
Keyword(s):  
Social Networks ◽  
Information Exchange ◽  
Marketing Research ◽  
Point Of View ◽  
Internet Commerce ◽  
Customer Support ◽  
Online Purchases ◽  
Exchange Product ◽  
Research Concept ◽  
The Impact

The article discusses in detail the theoretical foundations of the development of Internet commerce and the factors influencing the decision to buy online from the point of view of the concept of Web 2.0. The authors have developed and substantiated the concept of marketing research aimed at studying the factors of social networks in making a purchase decision. In this case, the independent variables are factors such as customer support, information exchange, product rating, the dependent variable in the developed study is customer intention to purchase. To test the hypotheses formulated in the article, it is proposed to conduct a survey with a detailed study and justification of the factors that influence online purchases. This topic is undoubtedly relevant in modern market conditions.

scholarly journals Influence of Cyber Security on Social Networks

2020 ◽  
Vol 9 (7) ◽  
pp. 43-46
Keyword(s):  
Social Networks ◽  
Family Relationships ◽  
Cyber Security ◽  
Text Messaging ◽  
Marketing Research ◽  
Physical World ◽  
Vital Role ◽  
Customer Relationship ◽  
New Business ◽  
The Impact

In the 21st century, Media technology plays a vital role in every individual’s life. The world of electronic media, found an exponential growth. Presently the media world is filled with gadgets includes TV, mobile phones, emails, egames, interactive internet games, virtual reality games, iPods, instant messenger, esports, social networks etc.. This makes the physical world smaller in today’s days and helps in effective communication ranging from text messaging, multimedia message, video conferencing, virtual meetings and so on. As of today, social networks including Facebook, Twitter, Wordpress, Whatsapp, LinkedIn, Blogger, Google, Pinterest, and Wikipedia etc. has become the most powerful sources for sharing information and news updates. In addition, the cost of smartphones and internet data are reducing which makes easy penetration of this technology among people. Apart from the entertainment, the social networks created new business opportunities, sales promotions, marketing research, and customer relationship development etc. In this paper, the impact of social networks in family relationships is presented.

scholarly journals Pemanfaatan Waqf Uang di Masa Pandemic Covid-19 Dalam Perspektif Maqasid Syariah

2021 ◽  
Vol 4 (2) ◽  
pp. 244-259
Author(s):  
Nurlaili Nurlaili
Keyword(s):  
Social Networks ◽  
Descriptive Analysis ◽  
Point Of View ◽  
The Public ◽  
Opportunity To Respond ◽  
Economic Problems ◽  
Library Research ◽  
The Government ◽  
The Many ◽  
The Impact

Money waqf can be used to overcome socio-economic problems that occur in Indonesia, this should be an opportunity to respond to the impact of the Covid-19 pandemic. As stated in the maqasid sharia concept, responding to a pandemic requires strategic and clear goals. This research paper aims to analyze whether the use of cash waqf has been optimally utilized or not at the time of covid 19, as well as cash waqf in terms of maqasid shariah. This study uses qualitative methods, using descriptive analysis in library research. The results of this study indicate that the use of cash waqf in Indonesia is still not optimal in overcoming the impact of this pandemic, there are several regions that still do not feel the distribution of the use of cash waqf. From the maqasid shari'ah point of view, the use of cash waqf is in accordance with As-Syatibi's description of the three mandatory concepts, namely "dharuriyah, hajiyah and tahsiniyah". This study provides advice to stakeholders such as scholars, universities, or schools and the government together provide understanding to the public regarding money waqf, with the many understandings of money waqf in Indonesia, of course adding nominal cash waqf funds to be utilized according to socio-economic needs in Indonesia and can make social networks to help micro-communities in need Keywords: Waqf money, covid-19 pandemic in Indonesia, Maqasid Shari'ah   ABSTRAK. Waqf uang dapat diperuntukan mengatasi masalah sosial-ekonomi yang terjadi di Indonesia, hal ini harusnya dapat menjadi sebuah peluang untuk merespons dampak dari pandemic Covid-19. Sebagaimana tertuang dalam konsep maqashid syariah, merespons pandemi membutuhkan tujuan yang strategis dan jelas. Makalah penelitian ini bertujuan untuk menganalisis penggunaan waqf uang telah dimanfaatkan secara optimal atau belum pada saat covid 19, serta waqf uang ditinjau dari maqasid shariah. Pada penelitian ini menggunakan metode kualitatif, dengan menggunakan analisis-deskriptif pada penelitian library research (kepustakaan). Hasil dari penelitian ini menunjukkan bahwa penggunaan waqf uang di Indonesia masih belum optimal dalam mengatasi dampak dari pandemi ini, terdapat beberapa daerah yang masih belum merasakan pemerataan dari pemanfaatan waqf uang. Dari sudut maqasid shari’ah, penggunaan waqf uang telah sesuai dengan uraian As-Syatibi tentang tiga konsep wajib, yaitu “dharuriyah, hajiyah dan tahsiniyah”. Penelitian ini memberikan saran kepada stakeholder seperti para ulama, universitas atau sekolah dan pemerintah bersama-sama memberikan pemahaman kepada masyarakat terkait wafqf uang, dengan banyaknya pemahaman waqf uang di Indonesia tentu menambahkan nominal dana waqf uang untuk dapat dimanfaatkan sesuai dengan kebutuhan sosial-ekonomi di Indonesia dan dapat menjadikan jaringan sosial untuk membantu masyarakat mikro yang membutuhkan. Kata kunci: Waqf uang, pandemi covid-19 di Indonesia, Maqasid Shari’ah

The influence of social networks on the formation of user preferences

2019 ◽  
Vol 25242644 ◽  
pp. 58-62
Author(s):  
Anzhelika Dosenko
Keyword(s):  
Social Networks ◽  
Scientific Literature ◽  
User Preferences ◽  
Information Resources ◽  
Point Of View ◽  
Information Resource ◽  
Traditional Media ◽  
The Real ◽  
Points Of View ◽  
The Impact

The article examines the phenomenon of the influence of social networks on the modern Ukrainian consumer, the level of trust to the information resource placed on communication platforms. The aim of the article was to outline the function of social networks as a communication platform, demonstrates the real level of information impact in social networks on Ukrainians. The following aim based on such kind of resources: the analysis of scientific literature, the coexistence of existing points of view, questionnaires (to study the point of view of Ukrainians regarding the impact of social networks). Attention is paid to studying the functions of social networks from the point of view of expanding the spectrum of influence to the audience, the possibility of creating a page of leadership opinion (for example was used the «Facebook» which is very popular network in Ukraine). As a result, 1500 Ukrainians questionnaires were conducted during the survey, demonstrated the level of users’ trust in information resources. We have seen that this level is quite high and sometimes exceeds the trust of traditional media.

scholarly journals Digital inclusion of businesswomen and women entrepreneurs through social networks in the informal environment

2021 ◽  
Vol 10 (3) ◽  
Author(s):  
Prudencia Gutiérrez-Esteban ◽  
Francisco de Paula Rodríguez-Miranda ◽  
Sixto Cubo-Delgado ◽  
María Lourdes Hernández-Rincón
Keyword(s):  
Social Networks ◽  
Women Entrepreneurs ◽  
Point Of View ◽  
Digital Inclusion ◽  
Deductive Method ◽  
Informal Environment ◽  
Set Up ◽  
The Impact ◽  
Digital Training ◽  
And Training

With the diffusion of Web 2.0, opportunities for collaboration, participation and training in the professional environment have widened. The purpose of this study is to examine the impact of family set-up on the use of social networks by entrepreneurial women and businesswomen.Epistemologically, the study is based on the logical positivism and the hypothetical-deductive method. From a methodological point of view, this research is quantitative and presents a descriptive design.The participants in the study are woman from Extremadura and Andalucia (Spain), 477 entrepreneurs and 126 businesswomen. The forms of use of social networks by businesswomen and women entrepreneurs varies according to age-group. However, the age does not appear to have any impact on the places where social networks are used.The results lead us to believe that, in order to attain equality in the domain of digital inclusion, it is necessary to set up formal digital training to increase their digital presence and participation.

scholarly journals Product Quality as a Definitive Factor of Enterprise Competitiveness

2020 ◽  
Vol 12 (515) ◽  
pp. 252-258
Author(s):  
V. V. Kuzoma ◽  
◽  
S. I. Pavliuk ◽  
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Quality Management System ◽  
Marketing Research ◽  
Point Of View ◽  
Consumer Confidence ◽  
Enterprise Competitiveness ◽  
Quality Of Products ◽  
The Impact

The article considers topical issues regarding the impact of products (goods) quality on the formation of a sufficient level of competitiveness of enterprise. Views on the conceptual and categorical apparatus related to "competitiveness", "product competitiveness" and "quality" are generalized, including foreign experience. The purpose of this article is consideration and analysis of the impact of product quality on the formation of the competitiveness of enterprise and the achievement of its appropriate level in modern market economy. The essence of the concept of "product quality" from the point of view of the manufacturer is highlighted. The interdependence between product quality and ensuring the appropriate level of enterprise competitiveness is shown. The main advantages of improving product quality as a factor of competitiveness of products and the enterprise as a whole are given. The main attention is paid to quality as a factor in the formation of consumer confidence, technology "word of mouth", the importance of aesthetic indicators of products (goods). It is determined that the high quality of products (goods) provides greater return on investment and insufficient level of quality at the initial stage is a positive factor in the development of an enterprise. The main ways to improve product quality and product competitiveness are proposed. It is determined that the quality of products (goods) is influenced by a number of different factors, both internal and external (production technology, pricing policy, efficiency of product quality management system, the level of competition in the market, consumer requirements, etc.). Product competitiveness and enterprise competitiveness are correlated as part and whole. The main measures to improve the quality of products (goods), we see: the formation of consumer confidence and communication, the use of technology "word of mouth", the importance of aesthetic indicators in product or goods development, and development of competitive strategy based on marketing research of competitors, consumers, and the market as a whole.

scholarly journals Discourse analysis and digital technologies: (TikTok, hashtags, Instagram, YouTube): universal and specific aspects in international practice

2021 ◽  
Vol 10 (44) ◽  
pp. 198-206
Author(s):  
Natalya Izotova ◽  
Mariia Polishchuk ◽  
Kateryna Taranik-Tkachuk
Keyword(s):  
Social Networks ◽  
Discourse Analysis ◽  
Digital Communication ◽  
Online Communication ◽  
Digital Technologies ◽  
Point Of View ◽  
Wide Audience ◽  
Analysis And Synthesis ◽  
Communication Practices ◽  
The Impact

Nowadays, digital communication helps people to establish contact quickly and conveniently, to convey their message, ideas, the vision of the world to a wide audience. In this regard, new challenges have emerged for discourse analysis in the field of research on the features of digital communication, digital communication practices, the impact of electronic communication technologies on the formation and conduct of discourse, application, and influence of extralinguistic factors on speech. The article analyzes the problems and features of discourse using digital technologies, current trends, and new data in the field of social networks, hashtag activism, problems of involvement, activity, motivation of participants in online communication, formation of their online identity. The authors used system-functional, hermeneutic methods, linguistic analysis, methods of analysis, and synthesis in the framework of discourse theory. The study found and confirmed that the features of digital communication practices and the formation of discourse on the Internet are the widespread use of social networks, hashtags, social integration activities such as challenges, the use of special vocabulary specific to Internet communication, the ability to express themselves and form their own online user identity. Extralinguistic factors of discourse formation in digital communicative practices are major from the point of view of discourse analysis.

The Geosciences Applied to Lunar Exploration

1962 ◽  
Vol 14 ◽  
pp. 169-257 ◽  
Author(s):  
J. Green
Keyword(s):  
Lunar Surface ◽  
Probable Mechanism ◽  
Point Of View ◽  
Lunar Exploration ◽  
Geological Model ◽  
Apply Geophysics ◽  
Surface Features ◽  
The Impact

The term geo-sciences has been used here to include the disciplines geology, geophysics and geochemistry. However, in order to apply geophysics and geochemistry effectively one must begin with a geological model. Therefore, the science of geology should be used as the basis for lunar exploration. From an astronomical point of view, a lunar terrain heavily impacted with meteors appears the more reasonable; although from a geological standpoint, volcanism seems the more probable mechanism. A surface liberally marked with volcanic features has been advocated by such geologists as Bülow, Dana, Suess, von Wolff, Shaler, Spurr, and Kuno. In this paper, both the impact and volcanic hypotheses are considered in the application of the geo-sciences to manned lunar exploration. However, more emphasis is placed on the volcanic, or more correctly the defluidization, hypothesis to account for lunar surface features.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

On the Impact of Aptness, Conventionality and Familiarity on Metaphor Processing from a Meta-analytical Point of View

2020 ◽  
Vol 6 (1) ◽  
pp. 55-106
Author(s):  
Csilla Rákosi
Keyword(s):  
Meta Analysis ◽  
Point Of View ◽  
Psycholinguistic Research ◽  
Analytical Point ◽  
Metaphor Processing ◽  
The Impact

Psycholinguistic research into metaphor processing is burdened with empirical problems as experiments provide diverging evidence on the impact of conventionality, familiarity and aptness, and with conceptual issues as the interpretation and operationalization of the three concepts mentioned, as well as the related predictions which can be drawn from theories of metaphor processing, are controversial in the literature. This paper uses tools of statistical meta-analysis in order to bring us closer to the solution of these problems and reveal future lines of research.

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