scholarly journals Marvel of Technology Social Media: An Insight into the Honeycomb Framework of Social Media

2019 ◽  
Vol 8 (3) ◽  
pp. 8313-8321
Keyword(s):  
Social Media ◽  
Correlation Matrix ◽  
Building Blocks ◽  
Honeycomb Structure ◽  
Or Groups ◽  
The Social ◽  
Functional Blocks ◽  
Different Characteristics ◽  
Insight Into ◽  
Structured Questionnaire

We live in a technological jungle where virtuality is present in a form of social media but, still at a complex stage. That complexity can be decoded with the use of honeycomb structure of social media given by J.H. Kietzmann et al. Social media can be called as a marvel of technology because it offers an impressive quantity of information on users and their interactions with society by providing many fresh possibilities for study exploration to researchers, economists and statisticians and many others and we tried to find out the possibility by using the social media model of Kietzmann et al The model reflects the strategies adopted by different social networks to help them out to engage with customers. The purpose of this research is to address the different characteristics or functional construction blocks of social media (i.e., identity, conversations, sharing, presence, relationships, reputation or groups) of a social media honeycomb model is helpful in developing brand awareness and engaging with customers. A survey based empirical study with N=191 social media users was conducted by using a structured questionnaire. Correlation matrix was used to find the connection between the different functional blocks of the model of social media. The results of the correlation matrix show that out of seven building blocks, five building blocks i.e., identity, conversations, presence, relationships and groups are having a strong connection, whereas the two blocks i.e., sharing and reputation are having a weak connection.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

Zakir Naik and His Audiences: A Case Study of Srinagar, Kashmir

2018 ◽  
Vol 7 (2) ◽  
pp. 203-222
Author(s):  
Raoof Mir
Keyword(s):  
Social Media ◽  
Cultural Studies ◽  
Jammu And Kashmir ◽  
Or Groups ◽  
Indian State ◽  
Fresh Insight ◽  
Insight Into ◽  
Religious Worldviews

Most literature on Mumbai-based Muslim tele-Islamicist Zakir Naik offers an organizational, biographical and ideological profile. This approach has concealed the symbolic significance attached to Naik by his audiences. This paper attempts to explore not only who and what Naik is, but how and where he is located. By incorporating ethnographic and cultural studies approaches, this paper offers fresh insight into Naik and his methods of communicating religion. Taking Srinagar, a city in the Indian state of Jammu and Kashmir, as an ethnographic site, this paper explores how Muslim individuals or groups interpret Naik in relation to their religious worldviews. The articulation of Islam by Zakir Naik through media platforms such as television and social media has contributed to a religious trend in Kashmir, in which people have discovered new ways to think about themselves and to participate in discourses about religion that would have been unthinkable a few decades ago.

COVID-19 Infodemic

Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 119-130
Author(s):  
Sarah Lwahas ◽  
Keyword(s):  
Social Media ◽  
Northern Nigeria ◽  
The Social ◽  
Media Services ◽  
The Media ◽  
Setting Theory ◽  
Fact Checking ◽  
Managerial Positions ◽  
The Impact ◽  
Structured Questionnaire

Journalism like many other professions is facing a crucial phase with the emergence of Coronavirus pandemic. The impact of Coronavirus phenomenon is enormous on social and cultural relationships of many communities who depend on the media for information to connect with each other and participate in governance freely. Journalists globally are facing enormous crisis of managing the infodemic of the pandemic streaming particularly from social media; as well as controversies of the media perpetuating disinfodemic or disinformation and distrust in the society. Besides arrests and restrictions of movement, journalists are also under intense threats of losing their jobs, and exacerbated psychological and physical pressures owing to the devastating effects of COVID-19. Using the Social Responsibility theory, that emphasises improved standards of journalism, safeguarding the interests of journalism and journalists among others, and the Agenda setting theory, that controls access to news, information, and entertainment; this research interrogates how journalists from selected states in Northern Nigeria are responding to the challenges of reportage of COVID-19. This research sampled the views of journalists using structured questionnaire administered online and interviewed seven senior journalists holding managerial positions. Findings revealed that journalists are embracing fact checking of the avalanche of information even within familiar sources to verify reports on COVID-19. Similarly, they are deploying digital and multimedia strategies to provide a continuum of media services and sensitive reporting to engage this new infodemic of COVID-19, now globally considered the “new normal”. This research recommends that, since COVID-19 is a novel disease, professionals across countries need to talk with each other, and journalists particularly from Africa and indeed Nigeria; need to put some structure and some science in place, especially in the performance of their jobs, so that professionalism can be sustained without compromising the future of the journalism.

scholarly journals Relationship between Social Media Marketing and Consumer Buying Behavior

2019 ◽  
Vol 4 (2) ◽  
pp. 193-202
Author(s):  
Syed Muhammad Ather ◽  
Naimat Ullah Khan ◽  
Faizan Ur Rehman ◽  
Lubna Nazneen
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Relationship ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
The Social ◽  
Research Findings ◽  
Marketing Tool ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship between social media marketing and consumer buying behavior exist if their existence affected each other in any significant way. For this purpose an online survey was conducted and 100 people responded who were active users of social media in the region of Peshawar an unstructured/ structured questionnaire was designed to collect information from the respondents. The research findings and results confirms that there is a positive relationship between social media marketing and consumer buying behavior as well as that social media can be used as an effective marketing tool in region of Peshawar.

scholarly journals Interaction and Transformation on Social Media: The Case of Twitter Campaigns

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511775072 ◽  
Author(s):  
William Housley ◽  
Helena Webb ◽  
Meredydd Williams ◽  
Rob Procter ◽  
Adam Edwards ◽  
...  
Keyword(s):  
Social Media ◽  
Modern Society ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Media Campaigns ◽  
The Public ◽  
The Social ◽  
Wide Range ◽  
Social Media Platforms ◽  
Insight Into

The increasing popularity of social media platforms creates new digital social networks in which individuals can interact and share information, news, and opinion. The use of these technologies appears to have the capacity to transform current social configurations and relations, not least within the public and civic spheres. Within the social sciences, much emphasis has been placed on conceptualizing social media’s role in modern society and the interrelationships between online and offline actors and events. In contrast, little attention has been paid to exploring user practices on social media and how individual posts respond to each other. To demonstrate the value of an interactional approach toward social media analysis, we performed a detailed analysis of Twitter-based online campaigns. After categorizing social media posts based on action(s), we developed a typology of user exchanges. We found these social media campaigns to be highly heterogeneous in content, with a wide range of actions performed and substantial numbers of tweets not engaged with the substance of the campaign. We argue that this interactional approach can form the basis for further work conceptualizing the broader impact of activist campaigns and the treatment of social media as “data” more generally. In this way, analytic focus on interactional practices on social media can provide empirical insight into the micro-transformational characteristics within “campaign communication.”

scholarly journals Assessment of Healthcare Practitioners’ Insight into the Handover of Patients and its Implications for the Safety of Patients

2021 ◽  
pp. 27-34
Keyword(s):  
Patient Safety ◽  
Interpersonal Communication ◽  
Healthcare Providers ◽  
Formal Training ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Or Groups ◽  
Patient Handover ◽  
Insight Into ◽  
Structured Questionnaire

Inadequate and Indiscernible interpersonal communication between healthcare professionals or groups of professionals is a main causal factor in errors and procedural mistakes in medical practice, and this undermines the safety of patients. The study assessed healthcare providers’ insight into the handover of patients and how this impacts patient safety. A cross-sectional survey was utilized with a sample size of 400, equally divided between nurses and doctors. A well-structured questionnaire was used to elicit the required information. The data collected were analyzed using SPSS 20.0 statistical package. The study revealed that the majority of the respondents had no formal training on patient handover (56.3% vs. 43.7%). Respondents were aware that ineffective communication at handover impacts negatively on patient safety. The traditional method of handover is practiced and the most employed type (77%) and method (54%) of communication is the combined written verbal method. The obstacles to effective communication at handover were time constraints, excess workload, fatigue, and distraction. It was concluded that the insight of healthcare providers about handover and its impact on patient handover is passable and it can be improved upon by including handover in the training curriculum of nursing/medical students, regular refresher courses for practicing nurses/doctors to equip them with the skills that will advance both the content and communication at handover.

The social silos of journalism? Twitter, news media and partisan segregation

2018 ◽  
Vol 21 (4) ◽  
pp. 815-835 ◽  
Author(s):  
John Wihbey ◽  
Kenneth Joseph ◽  
David Lazer
Keyword(s):  
Social Media ◽  
News Media ◽  
Social Media Networks ◽  
The Social ◽  
The Us ◽  
Standard Text ◽  
Media Ecosystem ◽  
The Relationship ◽  
Insight Into ◽  
Modest Correlation

The present work proposes social media as a tool to understand the relationship between journalists’ social networks and the content they produce. Specifically, we ask, “what is the association between the partisan nature of the accounts journalists follow on Twitter and the news content they produce?” Using standard text scaling techniques, we analyze partisanship in a novel dataset of more than 300,000 news articles produced by 644 journalists at 25 different US news outlets. We then develop a novel, semi-supervised model of partisanship of Twitter following relationships and show a modest correlation between the partisanship of whom a journalist follows on Twitter and the content she produces. The findings provide insight into the partisan dynamics that appear to characterize the US media ecosystem in its broad contours, dynamics that may be traceable from social media networks to published stories.

A Study Regarding Human Perception of a Company through Social Media

2019 ◽  
Vol 34 ◽  
pp. 309-314
Author(s):  
Mirona Ana Maria Popescu ◽  
Olivia Doina Negoiță ◽  
Anca Purcărea ◽  
Markus Helfert
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Human Perception ◽  
Social Media Networks ◽  
Online Social Media ◽  
The Social ◽  
Key Indicators ◽  
Different Characteristics ◽  
A Company

Of the utmost importance is finding the social networks that best fit to an industry, a company, its products / services, and last but not least, with the target audience. Each social network has different characteristics and, in addition, a different philosophy.The authors aim to carry out a bibliographic research in this paper to highlight the extent to which social networks are used. As a result, a top of social networks will be built to help raise awareness, promote products, and consolidate a strong customer-company relationship. The authors will also realize a statistical analysis of online social media networks to determine their key indicators, traffic on each platform, time spent by a user on that platform, and other key indicators, through an online tool. The results of this paper consist in presenting two classifications: the first from the perspective of the companies and the second from the perspective of social network users.

scholarly journals Insta-Politicos: Motivations for Following Political Leaders on Instagram

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511983766 ◽  
Author(s):  
John H. Parmelee ◽  
Nataliya Roman
Keyword(s):  
Social Media ◽  
Political Attitudes ◽  
Social Utility ◽  
Political Leaders ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Politically Active ◽  
Insight Into ◽  
Active Can

This study expands uses and gratifications research into the area of political Instagram use. A survey shows the motives for following political leaders on the social media platform and how followers’ motives are associated with their demographics and political attitudes. Findings indicate that information/guidance motives are the most important for following political leaders on Instagram, with social utility being the next highest motive. Also, males use Instagram more for social utility purposes than females, and having an entertainment motive is related to being young. The results also provide insight into how the politically active can be more influential on Instagram.

scholarly journals Beyond Keywords: Tracking the Evolution of Conversational Clusters in Social Media

2017 ◽  
Vol 48 (3) ◽  
pp. 588-607 ◽  
Author(s):  
James P. Houghton ◽  
Michael Siegel ◽  
Stuart Madnick ◽  
Nobuaki Tounaka ◽  
Kazutaka Nakamura ◽  
...  
Keyword(s):  
Social Media ◽  
Topic Modeling ◽  
Public Discourse ◽  
Group Identification ◽  
Political Activities ◽  
Media Messages ◽  
Societal Values ◽  
The Social ◽  
New Ideas ◽  
Insight Into

The potential of social media to give insight into the dynamic evolution of public conversations, and into their reactive and constitutive role in political activities, has to date been underdeveloped. While topic modeling can give static insight into the structure of a conversation, and keyword volume tracking can show how engagement with a specific idea varies over time, there is need for a method of analysis able to understand how conversations about societal values evolve and react to events in the world by incorporating new ideas and relating them to existing themes. In this article, we propose a method for analyzing social media messages that formalizes the structure of public conversations and allows the sociologist to study the evolution of public discourse in a rigorous, replicable, and data-driven fashion. This approach may be useful to those studying the social construction of meaning, the origins of factionalism and internecine conflict, or boundary-setting and group-identification exercises and has potential implications.

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