scholarly journals PENGARUH PERSEPSI HARGA & KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BATIK ZULFAH TANJUNG BUMI

2020 ◽  
Vol 1 (1) ◽  
pp. 290-294
Author(s):  
Irfan Dwi Pramana Putra ◽  
Subakir
Keyword(s):  
Product Quality ◽  
Quantitative Approach ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quality Perception

This study intends to find out and analyze the influence of price & product quality perception on the purchasing decision of Batik ZulfahTanjungbumi. This research uses a quantitative approach, with non-probability sampling techniques, with a population that is consumers of Batik ZulfahTanjungbumi, the number of samples is 100 respondents. It is known that the tcount value of Price Perception variable is -4,639 with a significant value of 0,000, product quality variable with the result of tcount of 10,801 with a significant value of 0,000. and obtained a significant value <0.05, obtained fcount value of 62.462 with a significant level of 0.000 where 0.000 <0.05. It can be concluded that the variable price perception and product quality on purchasing decisions is positive and partially significant simultaneously.

scholarly journals Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 153
Author(s):  
Richard Antony ◽  
Roswita Oktavianti
Keyword(s):  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

scholarly journals PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI FLAMINGGO COLLECTION

2021 ◽  
Vol 5 (2) ◽  
pp. 709
Author(s):  
Azalia Calvina Octavia
Keyword(s):  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Clothing Store

The purpose of this study is to determine the effect of consumer trust, product quality, and price perceptions on purchasing decisions at the Flaminggo Collection. The Analysis technique of this research was conducted using component-based SEM method using Partial Least Square approach. The basis used for hypothesis testing on PLS is resampling with bootest strapping developed by Geisser and Stone. The variable are Consumer trust (X1), Product quality (X2), Price perception (X3), and Purchase Decision (Y). The primary data in this study was by distributing questionnaires to flaminggo collection consumers. It involved 60 respondents with aged 16-33 years. Secondary data used in this study is data obtained from Flaminggo Collection for the last 6 years (2014-2020). The results of the analysis show that Consumer Trust can play an important role in Purchasing Decisions at the Flaminggo Collection because the higher consumer trust, the higher the purchasing decision at the clothing store. Product quality can play an important role in the Flaminggo Collection because the higher the quality of the product, the higher the purchasing decision at the clothing shop. Price perception can play an important role in purchasing decisions at the Flaminggo Collection because the higher the price perception, the higher the purchasing decision at the clothing store. Keywords: consumer trust, product quality, price perception, and purchase decision.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAYU PADA CV. HARAPAN JAYA III KASEMEN KOTA SERANG

2021 ◽  
Vol 1 (1) ◽  
pp. 598-608
Author(s):  
Ega Maulidya ◽  
Surti Zahra ◽  
Amah Suhamah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Wood Products ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Positive Effect

For the price of wood sold at CV. Harapan Jaya III is a little more expensive compared to other wood products. This study aims to determine the effect of Product Quality and Price on Wood Purchase Decisions at CV. Harapan Jaya III Kasmen Kota Serang. This type of research uses a quantitative approach with associative methods. The population in this study as many as 70 people are consumers of Wood CV. Harapan Jaya III. The sampling technique using probability sampling is a technique to provide equal opportunities for each member of the population to be selected as a member of the sample, which is as many as 70 respondents. The results showed that partially product quality had a positive effect on purchasing decisions. Then the price has a positive effect on purchasing decisions and simultaneously product quality and price affect purchasing decisions. The results of the study conclude that partially product quality affects purchasing decisions and prices affect purchasing decisions. Meanwhile, product quality and price simultaneously affect the purchase decision

PENGARUH GAYA HIDUP DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN HELM KBC

2018 ◽  
Vol 3 (2) ◽  
pp. 145-154
Author(s):  
Dhimas Dwi Laksono ◽  
Donant Alananto Iskandar
Keyword(s):  
Sampling Method ◽  
T Test ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
The Times

The study aims to determine whether there is influence between lifestyle and income on purchasing decision of KBC helmet. This study uses a quantitative approach through a survey to 109 users of KBC helmet. Sampling method is non probability sampling. The results of the hypothesis (t test) showed that lifestyle variables significantly influence purchasing decisions. This is indicated by t arithmetic of 13.198 which is greater than t table.However, the income variable has no significant effect on purchase decision with t -0.508 which is smaller than t table. The conclusion from this study that lifestyle variables are most dominant on purchasing decisions.This can be interpreted that, increasing purchasing decisions can be supported by the lifestyle of people who always want to look trend and always keep up with the times. Keywords: Lifestyle, income, purchase decision, helmet product.  

scholarly journals Pengaruh Harga, Kualitas Produk Dan Region Of Origin terhadap Keputusan Pembelian Kaos Cak Cuk di Surabaya

2018 ◽  
Vol 6 (1) ◽  
pp. 41
Author(s):  
AHMAD SYIHABUDDIN JAILANI
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Human Life ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Region Of Origin ◽  
Purchasing Decision ◽  
Quality Product

T-shirt, will never far from human life due to the need ofwearing it everyday. One of local famous T-shirt demanding by the customers is Cak-Cuk shirt. Cak Cuk is an iconic shirt that represents Surabaya. This research was conducted with a quantitative approach, which aimed to test the influence of price, product quality and region of origin to the purchasing decision. The population in this study were adolescents aged 16-30 years at Jalan Dharmawangsa number 35 Surabaya. Samples taken as much as 83 respondents with judgmental sampling techniques. The analysis tools are Multiple linear regression. The results showed that the influence of price, quality product, and region of origin of the purchasing decisions. The result of hypothesis testing showed that price, product quality, region of origin have partial influence to the purchasing decision

scholarly journals Analisis Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Wardah

2021 ◽  
Vol 21 (2) ◽  
pp. 748
Author(s):  
Muryati Muryati ◽  
Ade Jermawinsyah Zebua
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Female Students ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this study is to determine the effect of the variable brand image, price and product quality partially and simultaneously on purchasing decisions for wardah lipstick products, in addition to knowing the most dominant variables in making wardah lipstick purchasing decisions. This research is a comparative causal research with a quantitative approach. . The variables in this study are brand image, price, product quality and purchasing decisions as the dependent variable. The population in the study were all sixth semester students at the Graha Karya Muara Bulian School of Economics, which amounted to 40 respondents. The results of the study indicate that the influence of brand image, price and product quality partially from each variable has a positive and significant effect on purchasing decisions while simultaneously all variables X1, X2 and X3 have a positive and significant effect on purchasing decisions Lipstick wardah in sixth semester female students. Graha Karya Muara Bulian School of Economics. From the analysis results indicate that the Adjusted R Square value of 0.623 means that the variable brand image, price and product quality 62.3% affect the purchasing decision of Wardah lipstick and 37.7% is influenced by other variables not examined in this study.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BUAH MELON PT. SYAFINA NIAGA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Slamet Istoto
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Sampling Methods ◽  
Marketing Mix ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Individual Activity ◽  
A Company ◽  
Melon Fruit

Decision making is an individual activity that is directly involved in obtaining and using the goods offered. Promotion is one of the variables in a marketing mix that is very important to be implemented by a company in marketing its products or services, thus influencing consumers to make purchasing decisions. The quality of the product can also affect consumers in making purchasing decisions. This study aims to analyze the effect of product quality and promotion on purchasing decision of Melon fruit. Population and sample of research is purchasing or buyer from consumer of PT. Syafina Niaga as many as 30 companies and sampling methods using saturated sampling techniques as well as analysis used with regression analysis. The results showed that there is a significant influence between product quality and promotion of purchasing decisions.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals Pengaruh Produk dan Harga terhadap Keputusan Pembelian Tepung Bumbu Mamasuka

2018 ◽  
Vol 2 (1) ◽  
pp. 106-117
Author(s):  
Dodi Agusra
Keyword(s):  
Consumer Behavior ◽  
Product Quality ◽  
Linear Analysis ◽  
Improve Product Quality ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Improve Product ◽  
Competitive Price

Companies must be responsive in addressing consumer behavior by anticipating changes and retaining consumers so that consumers are loyal. The aim of this research was to determine the effect of products and prices on consumer’s purchasing decisions Mamasuka spacy flour at PT Jico Agung in Pekanbaru. There were 60 consumers used as population and sample in this research. They are the consumers from shops and grocers selling Mamasuka spicy flour of PT Jico Agung in Pekanbaru. While the method used in this research was multiple linear analysis. The result showed that both products and prices affected each other in consumers’ decision to buy Mamasuka spicy flour. Product and prices also affected positively consumers’ purchasing decision in buying Mamasuka spicy flour at PT Jico Agung in Pekanbaru. The contribution of product and prices to consumers’ purchasing decisions in buying Mamasuka was 41,6%, while the rest is equal to 58,4% influenced by other variables not examined in this research. PT Jico Agung was expected to improve product quality and provide competitive price as well as concern about promotion strategi used.Keywords: Products, Prices, Purchasing Decisions

scholarly journals ANALYSIS OF PRICE FACTORS AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH CONSUMER SATISFACTION OF MINROSE PRODUCTS IN TEACHING FACTORY PROCESSING DIVISION OF TEGALAMPEL 1 STATE VOCATIONAL SCHOOL OF BONDOWOSO VOCATIONAL SCHOOL

2019 ◽  
Vol 10 (1) ◽  
pp. 23
Author(s):  
Mirza Marditasari ◽  
Hariadi Subagja ◽  
Kasutjianingati Kasutjianingati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Indirect Effect ◽  
Consumer Satisfaction ◽  
Vocational School ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Processed Products ◽  
Processing Division

Rosela (Hibiscus sabdariffa L.) is used for drinks because it contains organic acids, polysaccharides, and flavonoids that are useful in preventing cancer, controlling blood pressure, promoting blood circulation, and promoting defecation, so it is feasible to be developed. Teaching Factory Tegalampel Bondowoso Processing Division of the PP Negeri 1 Vocational School captures the potential for the development of rosella by producing Minrose processed products, ready-to-drink and healthy packaging drinks from Rosela flowers as one of the superior products suitable for consumption for all people. Sales fluctuations assume that managers need to conduct studies by conducting price policies and building positive perceptions about product quality through customer satisfaction for purchasing decisions. Researchers used samples to consumers or buyers of Minrose products at the age of 15 to 60 as many as 70 people. This study uses path analysis analysis method that shows the results that the price affects consumer satisfaction (ρX1.Z = 0.387 with Sign. 0.001), product quality has an effect on customer satisfaction (ρX2.Z = 0.294 with Sign. 0.009), the price has no effect on purchasing decision (ρX1.Y = 0.046 with Sign. 0.630 and Indirect effect = 0.157 and Total Coefficient = 0.203), product quality affects purchasing decisions (ρX2.Y = 0.457 with Sign. 0,000 and Indirect effect = 0.117 and Total Coefficient = 0.576 ), consumer satisfaction affects the purchasing decision (ρZ.Y = 0.407 with Sign. 0,000) Minrose products at the Teaching Factory of the Processing Division of SMK PP Negeri 1 Tegalampel Bondowoso.

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