scholarly journals ANALISA DAYA SAING PRODUK OLAHAN BUAH NAGA ORGANIK PADA KAWASAN WISATA ORGANIK BEJI WONOGIRI

Jurnal Edueco ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Nani Irma Susanti ◽  
Winarna Winarna Winarna

Buah naga memiliki nilai ekonomi yang cukup tinggi dibandingkan dengan buah yang lain, sehingga budidaya buah naga memiliki peluang yang sangat baik dalam meningkatkan kondisi perekonomian di Wonogiri yang kondisi tanahn dan suhuya cocok untuk tanaman jenis kaktus yang berasala dari meksiko. Menganalisis Entrepreuner Skill memoderasi pengaruh Modal Usaha, Kemasan, dan Network terhadap Daya Saing Produk. Analisa menggunakan uji validitas dan reliabilitas, asumsi klasik, linieritas, regresi linier berganda, uji t, uji F, R2 dan korelasi. Hasil analisis linier berganda, variabel X1, X2, dan X3 berpengaruh positif terhadap Y diperkuat variabel X4 sebagai variabel moderating. Variable X1, X2, X3 dan X4 berpengaruh positif signifikan terhadap Y, Uji F semua variable independen berpengaruh signifikan terhadap variable dependen. X4 adalah variabel dominan. R2 total: Daya Saing Produk dipengaruhi variabel X1, X2, X3 dan X4 sebesar 96,9 % sisanya 3,1% dijelaskan variabel lain diluar model. Pengaruh langsung variabel X1 dan X3 terhadap variabel Y lebih kecil daripada pengaruh tidak langsung melalui Entrepreuner Skill maka variabel moderating tidak efektif. Pengaruh langsung variabel Kemasan terhadap variabel Daya Saing Produk lebih besar daripada pengaruh tidak langsung melalui Entrepreuner Skill maka penggunaan variabel moderating efektif. Kata kunci : Modal Usaha, Kemasan, Network, Entrepreneur Skill, Daya Saing Produk ABSTRACT Entrepreneur Skills moderates the effect of Business Capital, Packaging, and Network on Product Competitiveness. The analysis uses validity and reliability tests, classic assumptions, linearity, multiple linear regression, t-test, F test, R2, and correlation. The results of multiple linear analysis, variables X1, X2, and X3 have a positive effect on Y reinforced by variable X4 as a moderating variable. Variables X1, X2, X3, and X4 have a significant positive effect on Y, F Test all independent variables have a significant effect on the dependent variable. X4 is the dominant variable. R2 total: Product Competitiveness is influenced by variables X1, X2, X3, and X4 of 96.9%, and the remaining 3.1% is explained by other variables outside the model. The direct effect of the variables X1 and X3 on the Y variable is smaller than the indirect effect through the Entrepreneur Skill, so the moderating variable is not effective. The direct effect of the packaging variable on the Product Competitiveness variable is greater than the indirect effect through the Entrepreneur Skill, so the use of moderating variables is effective. Keywords: Business Capital, Packaging, Network, Entrepreneur Skill, Competitiveness

2020 ◽  
Vol 9 (1) ◽  
pp. 76
Author(s):  
Khalifah Nurjannah ◽  
Fitroh Adhilla

This study aims to determine the effect of the three forming factors consumer satisfaction consisting of product quality, brand image and price affect consumer satisfaction Rumah Yogyakarta bag colors both partial or simultaneous. This research is a quantitative research. Sampling with non probability sampling with purposive sampling technique that has criteria is a consumer of the Yogyakarta Color House bag female, have bought and used a Rumah Warna bag, and are> 18 years old year. Data collection in this study uses deployment questionnaire to be tested for validity and reliability, for data analysis using multiple regression analysis, t test, f test and R square. Subject this research is the consumers of Rumah Warna Yogyakarta bag already once bought and used a Rumah Color bag. The results showed that: 1) the quality of the product on the bag Rumah Warna does not have a significant effect on bag customer satisfaction Rumah Warna Yogyakarta, 2) brand image on Rumah Warna bag is influentialsignificant positive effect on customer satisfaction Rumah Warna Yogyakarta bag, 3) the price on the Rumah Warna bag has a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers, and 4) together quality product, brand image and price have a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers with an f test result of 0,000 <0.05, with a regression equation Y = 0.237 + 0.218 X1 + 0.337 X2 + 0.396 X3 + e. R Square of 0.496 or 49.6% which influences and the remaining 50.4% influenced by other variables not examined by this study.


EXCELLENT ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 226-241
Author(s):  
Dianningsih Dianningsih

The purpose of this research is to know the influence of tangible, reliability, responsiveness, assurance, emphaty, promotion on trust and satisfaction on the loyality of college student  in the STIKES Harapan Bangsa Purwokerto. This study is a survey. The data is primary data taken by sampling method, as many as 128 respondents. Data analyzed with validity and reliability test, partial test ( t test ), simultaneously test ( F test ), R-square and path analysis. T test result shows that : physical evidenc is significant positive effect on satisfaction, location is insignific tangibels is significant positive effect on trust, reliability is significant positive effect on trust, responsiveness is significant positive effect on trust, assurance is insignificant negative effect on trust, emphaty is significant positive  effect on trust, promotion is significant positive effect on trust, tangible is significant positive effect on satisfaction, reliability is significant positive effect on satisfaction, responsivveness is significant positive effect on satisfaction, assurance is significant positive effect on satisfaction, emphaty is insignificant positive  effect on satisfaction,promotion is insignificant negative effect on satisfaction, tangibel is significant positive effect on loyality, reliability is insignificant positive effect on loyality, responsivveness is insignificant positive  effect on loyality, assurance is insignificant positive effect on loyality, emphaty is insignificant negative effect on loyality, promotion is significant positive effect on loyality, trust is significant positive effect on loyality, satisfaction is significant positive effect on loyality. F test result shows that simultaneously tangible, reliability, responsiveness, assurance, emphaty, promotion, trust and satisfaction has significant positive effect on the performance. R-square test result shows that  92,9 % variation of loyality can be explained by tangible, reliability, responsiveness, assurance, emphaty, promotion, trust and satisfaction the remaining 7,1% is explained by other factors out of the model. Based on a total leverage to improve loyality will be more effective if through increased promotion.  Keywords : tangible, reliability, responsiveness, assurance, emphaty,  promotion, trust, satisfaction and loyality  


EXCELLENT ◽  
2018 ◽  
Vol 5 (1) ◽  
pp. 142-158
Author(s):  
Sonia Gumilang

This research is aimed to tes the effects of Tangibles, Reliability, Responsiveness, Assurance, Emphaty towards nasabah’ satisfaction, location, loyalty.This research uses prime dataquestionnaire and involves 42 nasabah of Bank Panin Yogyakarta as sample respondents dan using (validity, reliability, t, F, R square and pathways) as data analysis methods.t test results : tangibles, reliability, responsiveness, satisfaction and location have a significant positive effect toward loyalty. Assurance and emphaty have a significant negative effect toward loyalty. F test results : tangibles, reliability, responsiveness, assurance, emphaty, satisfaction and location simultaneously affect significantly loyalty. R square test results 0,998, means loyalty variabels and described by tangibles, reliability, responsiveness, assurance, emphaty variabels with satisfaction and location as an interval variabels 99,8% and the rest 0,20% discribed by other external factors. Pathway analysis results : direct effect of application tangibles, reliability, and responsiveness to loyalty is more effective. Direct effect of tangibles to llyalty is the most dominant effect.Keywords : tangibles, reliability, responsiveness, assurance, emphaty, satisfaction, location,  loyalty


EXCELLENT ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 242-250
Author(s):  
Lusi Yuliarti

The purpose of this research is to know the influence of physical evidence, location,and  image  on satisfaction on the loyality  of  college student  in the STIKES Harapan Bangsa Purwokerto. This study is a survey. The data is primary data taken by sampling method, as many as 125 respondents. Data analyzed with validity and reliability test, partial test ( t test ), simultaneously test ( F test ), R-square and path analysis. T test result shows that : physical evidenc is significant positive  effect on satisfaction, location is insignificant positive effect on satisfaction,  image    is insignificant positive effect on satisfaction, physical evidenc is significant positive  effect on loyality, location is insignificant positive effect on loyality,  image    is insignificant negatie  effect on loyality, satisfaction is significant positive effect on loyality. F test result shows that simultaneously physical evidence, location,and  image  has significant positive effect on the performance.  R-square test result shows that  84,7  % variation of loyality can be explained by physical evidence, location,  image,and satisfaction  the remaining 15,3% is explained by other factors out of the model. The path analysis show : the direct effect of  physical evidence on loyality variables is smaller  than the indirect effect of physical evidence on loyality by mediating satisfaction. Based on a total leverage to improve loyality  will be more effective if through increased discipline by mediating  satisfaction  Keywords : physical evidence, location, image, satisfaction, loyality


2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Ivo Mei Utari ◽  
Rizal Agus ◽  
Azhar Azhar

ABSTRACTThis research entitled Effect of Shariah Marketing and Coorporate Image on Customer Satisfaction JasindoOto At PT Asuransi JasindoSyariah Medan Marketing Office. This research used a quantitative approach which purposed to answer the question about whether there is the influence of sharia marketing and corporate image partially and simultaneously on customer satisfaction. Data was collected by distributing questionnaires with a sample of 74 respondents using multiple linear regression analysis. The research showed that the validity and reliability test are declared valid and reliable. Sharia marketing hypothesis test a positive and significant impact on customer satisfaction, this is evidenced by the significant value of 0.0000.05 with a strong correlation of 0.575 and the image of the company and significant positive effect on customer satisfaction, this is evidenced by the significant value of 0.000.05 with enough correlation of 0.333. Then for simultaneous test of 26.134 with a significance of 0.000. This means simultaneously independent variables significant positive effect on the dependent variable of customer satisfaction.Keywords: Sharia Marketing, Corporate Image, Customer SatisfactionABSTRAKPenelitian ini berjudul Pengaruh Syariah Marketing Dan Citra Perusahaan Terhadap Kepuasan Nasabah JasindoOto Pada PT Asuransi Jasindo Syariah Kantor Pemasaran Medan. Penelitian ini menggunakan pendekatan kuantitatif yang bertujuan untuk menjawab pertanyaan tentang apakah terdapat pengaruh syariah marketing dan citra perusahaan secara parsial dan simultan terhadap kepuasan nasabah. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan sampel sebanyak 74 responden dengan menggunakan metode analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa uji validitas dan reliabilitas dinyatakan valid dan reliabel. Uji Hipotesis Syariah marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah, dibuktikan dengan nilai signifikansi 0,0000,05 dengan korelasi yang kuat sebesar 0,575 dan citra perusahaan berpengaruh positif dan signifikan terhadap kepuasan nasabah, dibuktikan dengan nilai signifikansi 0,0010,05 dengan korelasi yang cukup sebesar 0,333. Kemudian untuk uji simultan sebesar  26,134 dengan signifikansi sebesar 0,000. Hal ini berarti secara simultan variabel bebas berpengaruh positif signifikan terhadap variabel terikat yakni kepuasan nasabah.Kata Kunci: Syariah Marketing, Citra Perusahaan, Kepuasan Nasabah


2021 ◽  
Vol 4 (1) ◽  
pp. 93-103
Author(s):  
Shafarina Dewi Kusuma ◽  
Nurika Restuningdiah ◽  
Puji Handayati

The increasing need for consumer goods can cause the sectors of consumer goods are trying to increase their production activity which is supported by the firm's performance. It gives a signal of the high level of cash flow in the future and as a positive signal to creditors as an indication of the firm's sales growth. The purpose of this research is to test the validity of trade-off theory and resource-based view theory. In addition, this study aims to determine the direct effect and indirect effect between firm size on sales growth through capital structure. The sample used in this study are the sixteen companies for three years and those were tested by using path analysis and uses a quantitative research approach. The results of this study prove that firm size has a significant positive effect on sales growth through capital structure, which is proven based on the comparison of the indirect effect with the direct effect. This study aims to determine the direct effect and indirect effect between firm size on sales growth through capital structure. The sample used in this study is sixteen consumer goods sector companies that are listed on the Indonesia Stock Exchange throughout 2016-2018. Sixteen companies were tested using path analysis. The result of this study shows that firm size has a significant positive effect on sales growth through capital structure, which is proven based on the comparison of the indirect effect with the direct effect.


2021 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Inna Nisawati Mardiani ◽  
Yon Darwis Sepdiana

Salah satu keberhasilan perusahaan tergantung pada karyawannya. Untuk dapat meningkatkan produktivitas perusahaan, perlu diketahui pengaruh gaya kepemimpinan dan budaya organisasi terhadap kinerja karyawan. Penelitian ini dilakukan terhadap 77 karyawan di PT Asno Horie Indonesia. gaya kepemimpinan dan budaya organisasi merupakan variabel bebas dan kinerja karyawan sebagai variabel terikat. Penelitian ini menggunakan metode kepustakaan, kuesioner, observasi dan dokumentasi sebagai alat pengumpulan data utama. Validitas dan reliabilitas pertanyaan diuji setiap variabel. Kemudian, variabel gaya kepemimpinan dan budaya organisasi di regresi terhadap variabel kinerja karyawan. Hasil penelitian menunjukkan bahwa variabel gaya kepemimpinan tidak berpengaruh signifikan terhadap kinerja karyawan, serta budaya organisasi memiliki pengaruh positif signifikan terhadap kinerja karyawan PT Asno Horie Indonesia. One of the company's successes depends on its employees. To achieve this prosperity, it is necessary to know the effect of leadership style and organizational culture on employee performance. This research was conducted on 77 employees at PT Asno Horie Indonesia. Leadership style and organizational culture are independent variables and employee performance is the dependent variable. This study uses literature, questionnaire, observation, and documentation as the main data collection tools. The validity and reliability of the questions were tested for each variable. Then, the independent variables are regressed on a dependent variable. The results showed that the leadership style variable did not significantly influence employee performance, and organizational culture had a significant positive effect on the performance of PT Asno Horie Indonesia's employees.


EXCELLENT ◽  
2018 ◽  
Vol 5 (1) ◽  
pp. 84-91
Author(s):  
Mamik Hirna Wati

This study aims to identify and analyze the influence of leadership and discipline on the performance of the device villages Sekecamatan Sukoharjo Sukoharjo regency with motivation as Variable Mediation. The analysis technique used is to use a test instrument that includes the validity and reliability test, linearity test, regression analysis, path analysis (Path Analysis), t test, F test, test the coefficient of determination and correlation analysis. The results showed that leadership and significant positive effect on the motivation. Discipline and no significant positive effect on the motivation. Leadership positive and significant impact on performance. Discipline positive and significant impact on performance. Motivation positive and significant impact on performance. The F test results can be concluded jointly variables of leadership, discipline and motivation have a significant effect on performance. The result of the calculation of total R2 value of 0.89 can be interpreted variations in device performance villages sekecamatan Sukoharjo explained by leadership, discipline and motivation by 89% and the remaining 11% described other variables outside the model as an example of climate research organization and competence. Conclusion Effect of Direct and Indirect illustrates that the direct effect on the performance leadership and discipline produces a value greater than the indirect effect. Making it more effective through the direct route. Discipline is the most dominant variable in improving device performance villages Sekecamatan Sukoharjo district. Keywords: Leadership, Discipline, Motivation, Performance


2018 ◽  
Vol 2 (2) ◽  
pp. 307-316
Author(s):  
Rahayu Saputri ◽  
Nur Rahmah Andayani

  Abstrak   Penelitian pengaruh kepemimpinan dan motivasi kerja bertujuan untuk  untuk menguji pengaruh kepemimpinan dan motivasi kerja terhadap kinerja pegawai baik secara parsial maupun simultan pada PT Cladtek Bi-Metal Manufacturing Batam. Data penelitian dikumpulkan dengan menggunakan metode kuesioner dan analisis data yang digunakan adalah analisis regresi linier berganda menggunakan uji F dan uji T. Pengambilan data dengan menggunakan sensus, sehingga data diambil dari seluruh populasi. Variabel independen terdiri dari kepemimpinan dan motivasi kerja, dan variabel dependennya adalah kinerja pegawai. Penelitian ini dilakukan dengan menguji validitas dan reliabilitas instrument, selanjutnya data dianalisis dan diuji menggunakan Uji F dan Uji t. Hasil penelitian menunjukkan bahwa secara parsial variabel kepemimpinan berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan, dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.  Sedangkan secara simultan variabel kepemimpinan dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata kunci : Kepemimpinan, Motivasi Kerja, Kinerja Pegawai   Abstract   Research influence of leadership and work motivation aims to to test the influence of leadership and work motivation on employee performance either partially or simultaneously at PT Cladtek Bi-Metal Manufacturing Batam. Research data collected by using questionnaire method and data analysis used is multiple linear regression analysis using F test and T test. Intake of data by using census, so that data is taken from entire population. Independent variables consist of leadership and work motivation, and the dependent variable is employee performance. This study was conducted by testing the validity and reliability of the instrument, then the data were analyzed and tested using F Test and T Test. The results showed that the leadership of the influential variables are partially negative and insignificant against the performance of employees, and work motivation variables positive and significant effect on performance of employees.  While simultaneously variable leadership and motivational variables work a positive and significant effect on performance of employees. Keywords: Leadership, Work Motivation, Employee Performance  


2019 ◽  
Vol 3 (2) ◽  
pp. 194-206 ◽  
Author(s):  
Syamsi Mawardi

Formulation of the problem in the research is how much influence leadership and motivation jointly have on employee performance at the Directorate of Local Economic Development Ministry of Village, Development of Disadvantaged Regions and Transmigration. The research method uses surveys with a correlational quantitative approach. The sampling technique used is based on a table developed by Isaac and Michael. In this study, the number of samples was 32 respondents. Based on the results of the research that has been done, it can be concluded that the hypothesis test of the multiple correlations of leadership variables and motivation together on the performance of employees in the Directorate of Local Economic Development Ministry of Village Development of Disadvantaged Regions and Transmigration, turns out to have a strong and significant positive effect with coefficient values correlation of 0.738 with a calculated F test of 17.376> of F-table of 3.33. While the determination coefficient r2 = 0.545, this means that together the employee performance of 54.5% is determined by leadership and motivation, the remaining 45.5% is determined by other factors.  Abstrak Perumusan masalah dalam penelitian yaitu seberapa besar pengaruh kepemimpinan dan motivasi secara bersama-sama terhadap kinerja pegawai pada Direktorat Pengembangan Ekonomi Lokal Kementerian Desa, Pembangunan Daerah Tertinggal dan Transmigrasi. Metode penelitian menggunakan survei dengan pendekatan kuantitatif yang bersifat korelasional. Teknik penarikan sampel yang digunakan berdasarkan tabel yang dikembangkan oleh Isaac dan Michael. Dalam penelitian ini jumlah sampel sebanyak 32 responden. Berdasarkan hasil penelitian yang telah dilakukan, maka dapat disimpulkan bahwa uji hipotesis korelasi ganda variabel kepemimpinan dan motivasi secara bersama-sama terhadap kinerja pegawai pada Direktorat Pengembangan Ekonomi Lokal Kementerian Desa Pembangunan Daerah Tertinggal dan Transmigrasi, ternyata memiliki pengaruh yang positif kuat dan signifikan dengan nilai koefisien korelasi sebesar 0,738 dengan uji Fhitung sebesar 17,376 > dari Ftabel sebesar 3,33. Sedang koefisien determinasinya r2 = 0,545, hal ini berarti secara bersama-sama kinerja pegawai sebesar 54,5% ditentukan oleh kepemimpinan dan motivasi, sisanya 45,5% ditentukan oleh faktor lain.  Kata Kunci : Kepemimpinan, Motivasi, Kinerja Pegawai


Sign in / Sign up

Export Citation Format

Share Document