scholarly journals Strategi Pemasaran Tenun Ulap doyo (Daun Lemba) Menggunakan Matriks SWOT (Studi Kasus pada UMKM Pokant Takaq)

2020 ◽  
Vol 10 (2) ◽  
pp. 95-106
Author(s):  
Astik Drianti ◽  
Imas Nurmala
Keyword(s):  
Information Technology ◽  
Product Quality ◽  
Swot Analysis ◽  
Raw Materials ◽  
Export Market ◽  
Alternative Strategies ◽  
Marketing Model ◽  
East Kalimantan ◽  
External Conditions

       Ulap Doyo Dayak Benuaq weaving is one of the characteristics of Kalimantan, especially East Kalimantan. Pokant Takaq is a UMKM which is a combination of several doyo weaving craftsmen in Tenggarong District. The purpose of this research is to identify internal and external conditions that affect the marketing of doyo weaving products and to find out alternative strategies that can be applied in the marketing of doyo weaving using SWOT analysis. To answer these two objectives, a SWOT analysis is used. This research was conducted at UKM Pokant Takaq, Tenggarong District, Kutai Kartanegara Regency in April-May 2020. The results of this study provide alternative strategies that can be applied, namely: a. Utilizing business permits to open outlets b. Maintaining product quality to meet export market demands, supported by distinctive colors and motifs. c. Take advantage of the government's role in the promotion and support of a dynamic marketing model. d. Utilizing information technology in the promotion of doyo weaving. e. Maintain good relationships with suppliers of raw materials and increase production.

scholarly journals MICRO BUSINESS DEVELOPMENT STRATEGY TO OPTIMIZE BUSINESS LOCATIONS CULINARY TOURISM AREA

2020 ◽  
Vol 8 (2) ◽  
pp. 6-15
Author(s):  
Priska Shirty Thelma Mawuntu ◽  
Reynaldo Christian Aotama
Keyword(s):  
Product Quality ◽  
Development Strategy ◽  
Raw Materials ◽  
Production Capacity ◽  
Management Training ◽  
Business Owners ◽  
Improve Product Quality ◽  
Alternative Strategies ◽  
Culinary Tourism ◽  
Improve Product

This study aims to identify and analyze the factors that influence the appropriate alternative strategies, and priority strategies for the development of micro businesses in the culinary tourism area. This research uses descriptive qualitative method by collecting data through interviews. Data were analyzed using three stages of strategy formulation: input stage, matching stage, and decision stage. This study found that the factors that influence the development of micro businesses in culinary tourism areas are varied products, low managerial ability of business owners, technological and information development, and changes in lifestyle and people’s interest in culinary products. Second, appropriate alternative strategies are to increase production capacity, maintain affordable product prices, provide adequate supporting facilities, take management training for business owners, conduct simple financial records, increase marketing through digital marketing, collaborate with suppliers of raw materials, and improve product quality and innovation. Third, a priority strategy in developing micro businesses in the culinary tourism area is to improve product quality and innovation.

scholarly journals IMPLEMENTASI FUZZY TOPSIS DALAM PERENCANAAN STRATEGI BISNIS

2013 ◽  
Vol 1 ◽  
pp. 132
Author(s):  
Fera Tri Wulandari
Keyword(s):  
Strategic Planning ◽  
Swot Analysis ◽  
External Environment ◽  
Fuzzy Topsis ◽  
Ideal Solution ◽  
Alternative Strategies ◽  
Order Preference ◽  
External Conditions ◽  
Last Stage

Strategic planning is done in order to the company can look at it objectively internal and external conditions that the company can anticipate changes in the external environment. Strategic planning begins with the introduction of the company's vision and mission in order to determine which company will produce an overview of the internal and external environment. Furthermore conduct a SWOT analysis to formulate appropriate strategic alternatives to position the company. The last stage is the decision-making strategies using Fuzzy Quantitive Strategic Planning Matrix (FQSPM) to determine and select the best strategy from a number of alternative strategies given certain criteria using Fuzzy Technique for Order Preference by Similarity to Ideal. Solution (FTOPSIS). Results of the determination of the strategy chosen by the fuzzy TOPSIS for furniture company is intelegent increased marketing and promotional products.

scholarly journals Strategic Role Identification Of Agro-Science Technopark Management In Gorontalo Province

2019 ◽  
Vol 23 (1) ◽  
pp. 116
Author(s):  
Wawan K. Tolinggi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Group Discussion ◽  
Analytic Hierarchy ◽  
Role Identification ◽  
Institutional Management ◽  
Global Priority ◽  
Strategic Role ◽  
External Conditions ◽  
Hierarchy Process

This study aims at determining strategic role groups related to the management of agro-science technopark site based on external conditions (opportunities and threats) and internal condition (strengths and weaknesses). Data were collected through observation and focus group discussion. Data analysis in this study employs SWOT analysis and Analytic Hierarchy Process (AHP). SWOT analysis uses internal and competitiveness factors to reveal that the strategic position of the management is within the first quadrant (Strengths-Opportunities strategy) with the coordinate points of 0.76 and 2.52. Paired comparative evaluation with AHP reveals that the global priority value from strategic role groups is: PS1 (0.419) local government’s role, stakeholders, and institutional management; PS2 (0.239) research institutions’ role, research and development; PS3 (0.210) community and business world’s role; PS5 (0.136) regional condition and availability of raw materials’ role; and PS4 (0.131) institutional role and marketing system.

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI PATIN DI PROVINSI JAMBI

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Putinur Putinur ◽  
Randi B.S Salampessy ◽  
Achmad Poernomo
Keyword(s):  
Analytical Hierarchy Process ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Government Support ◽  
Alternative Strategies ◽  
Policy Makers ◽  
The Government ◽  
Internal And External Factors ◽  
Hierarchy Process

Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi pengembangan industri patin dan menentukan strategi prioritas untuk pengembangan industri patin diProvinsi Jambi. Penelitian dilaksanakan pada Bulan November 2018 hingga April 2019 bertempat di Provinsi Jambi (studi kasus di Kabupaten  Muaro Jambi), dilakukan dengan metode SWOT (Strengths Weaknesses Opportunities and Threats) dan AHP (Analytical Hierarchy Process). Teknik pengumpulan data meliputi survei, observasi dan wawancara. Cakupan dalam penelitian ini mulai dari sektor budi daya, sektor pengolahan hingga pemasaran. Responden dalam penelitian ini adalah pelaku usaha, pembuat kebijakan (pemerintah daerah dan pusat), serta pakar (akademisi dan peneliti). Hasil identifikasi menunjukkan bahwa faktor internal dan eksternal yang mempengaruhi pengembangan industri patin pada aspek budi daya diantaranya status kepemilikan lahan, ketersediaan modal, tersedianya tenaga penyuluh perikanan, tingginya  minat usaha, akses pemasaran, dukungan dan kebijakan dari pemerintah, dan kontinuitas bahan baku pakan. Pada aspek pengolahan, faktor yang mempengaruhi diantaranya lokasi unit pengolahan, ketersediaan bahan baku, tenaga kerja, akses pemasaran, dukungan pemerintah, serta persaingan. Analisis SWOT menghasilkan 8 alternatif strategi untuk budi daya dan 6 alternatif strategi di sektor pengolahan. Berdasarkan hasil analisis AHP, prioritas utama dalam pengembangan patin di Provinsi Jambi adalah meningkatkan pendampingan dan pembinaan kepada pembudi daya (sektor budi daya) dan mengembangkan usaha, diversifikasi dan inovasi produk (sektor pengolahan).Title: Strategies for Pangasius Industry Development in Jambi ProvinceThe aims of this research were to identify internal and external factors and to formulate the alternative strategies in developing the pangasius industry, in Jambi Province. This research was held in November 2018 until April 2019 in Jambi Province (case study in Muaro Jambi district), applied SWOT (Strengths Weaknesses Opportunities and Threats) and AHP (Analytical Hierarchy Process) methods, while the data were obtained through survey, observation and interviews, covering aquaculture, processing and marketing sectors. Respondents in this research were businessmen, policy makers (local and centralgovernments), and experts (academics and researchers). The results indicate that internal and external factors that influence the development of the pangasius industry in the aquaculture were land ownership,capital availability, availability of fisheries extension workers, high business interest, marketing access, support and policy from the government, and continuity of feed raw materials. Whereas in the processing include the location of processing units, the availability of raw materials, labor, marketing access, government support, and competition. SWOT analysis resulted in 8 alternative strategies for the aquaculture sector and 6 alternative strategies for processing sector. Based on AHP analysis, the main priorities for  the development of pangasius industry in Jambi Province were to strengthen assistance and guidance for farmers (aquaculture sector) and business development, diversification and product innovation (processing sector).

scholarly journals STRATEGI PENGEMBANGAN MANGGIS RATU TEMBILAHAN DI KECAMATAN TEMBILAHAN HULU

2021 ◽  
Vol 7 (3) ◽  
pp. 146-152
Author(s):  
Partini Partini ◽  
Tomy Prasetia
Keyword(s):  
Data Analysis ◽  
Herbal Medicine ◽  
Swot Analysis ◽  
Export Market ◽  
Market Demand ◽  
Location Quotient ◽  
Alternative Strategies ◽  
Potential Development ◽  
Derivative Products ◽  
Local Farmers

Mangosteen is fruit commodity that was sold in the form of fresh fruit and could be processed as herbal medicine and cosmetic. Market demand of mangosteen increase both of in the country and export market. Sub district of Tembilahan have variety of mangosteen that superior quality it’s name mangosteen of Ratu Tembilahan. The aims of this study to (1) know potential development of mangosteen in Sub district of Tembilahan Hulu, (2) determine strategies of mangosteen development in Sub district of Tembilahan Hulu. The data analysis was done using the Location Quotient (LQ) dan SWOT analysis. The results of the study were (1) Mangosteen was superior commodity in Sub district of Tembilahan Hulu (LQ= 1.76), (2) alternative strategies for mangosteen develepment were (a) replanting for old mangosteen, (b) Sertification of mother trees for sources of seed that used by local farmers, (c) improve management of mangosteen farming, (d) training of mangosteen processing to be derivative products.   Manggis merupakan komoditas buah yang dikonsumsi sebagai buah segar maupun diolah menjadi obat herbal dan kosmetik. Permintaan manggis mengalami peningkatan baik untuk pasar dalam negeri maupun pasar ekspor. Kecamatan Tembilahan Hulu memiliki varietas manggis yang unggul bernama manggis Ratu Tembilahan. Tujuan penelitian ini adalah (1) untuk mengetahui potensi pengembangan manggis Ratu Tembilahan; (2) menentukan strategi pengembangan manggis Ratu Tembilahan. Metode analisis data menggunakan analisis LQ dan analisis SWOT. Hasil penelitian menunjukkan bahwa (1) Manggis merupakan komoditas basis di Kecamatan Tembilahan Hulu dengan nilai LQ= 1,76, (2) alternatif strategi pengembangan manggis Tembilahan Hulu adalah (a) Peremajaan tanaman manggis tua, (b) Sertifikasi pohon induk sebagai sumber bibit para penangkar bibit lokal, (c) Peningkatan pengelolaan usaha tani manggis, (d) Pelatihan pembuatan produk olahan manggis.

scholarly journals Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan

2018 ◽  
Vol 14 (2) ◽  
pp. 124
Author(s):  
Fajar Kurnia Mustaqim ◽  
Kusnandar Kusnandar ◽  
Agustono Agustono
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
External Factors ◽  
Consumer Confidence ◽  
Market Demand ◽  
Alternative Strategies ◽  
The Public ◽  
Swot Matrix ◽  
Internal And External Factors

<p><em>This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public  sector,  voluntary  sector  and  private  sector;  (2)  identification  of  internal  and external factors obtained strengths, weaknesses, opportunities and threats in improving t</em><em>he competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation  about  the  importance  of  business  continuity  that  has  quality  products according  to  market  demand,  establish  cooperation  with  suppliers  to  ensure  the</em><em>availability of raw materials; and improve product quality and maximum service to maintain consumer confidence.</em></p>

scholarly journals Strategi Pengembangan Usaha Produk UD. Amelia Bakery Tabanan

2021 ◽  
Vol 9 (2) ◽  
pp. 219
Author(s):  
Ni Luh Wayan Ari Sukarmini ◽  
Luh Putu Wrasiati ◽  
I Wayan Gede Sedana Yoga
Keyword(s):  
Product Development ◽  
Product Quality ◽  
Swot Analysis ◽  
Development Strategies ◽  
Business Development ◽  
Improve Product Quality ◽  
Topsis Method ◽  
Alternative Strategies ◽  
Improve Product

Amelia Bakery is a business that is engaged in food, especially bread and cakes. Amelia Bakery located Jl.Tukad Sang-sang, Banjar Dinas Sanggulan 2 No.1 Jadi Anyar, Kediri District, Tabanan Regency. Amelia Bakery produce brownies and muffins. The high competition is one of the factors to carry out product development strategies. The purpose of thisstudy are: 1) To determine theinternal (strengths and weakness) and external (opportunities and threats) factorsfaced in marketing at UD. Amelia Bakery, 2) Determining alternative strategies that can be used for product business development at UD. Amelia Bakery, 3) Determine the priority of product business development strategies at UD. Amelia Bakery. This study uses the SWOT method to determine the alternative strategies used, and TOPSIS to rank these alternatives. The strategies that can be applied in UD. Amelia Bakery Tabanan is a strategy to hold and maintain, where the alternative strategies are as follows: a) Improve product quality, b) Increase the variety or type of product being promoted, c) Maintain consistency of product quality, d) Training for employees, e) Making packaging that is more attractivet.Keywords : UD. Amelia Bakery, brownies and muffins, SWOT analysis, TOPSIS Method

scholarly journals Business Development Strategies Using SWOT Analysis in the Cahaya Modern Home Industry

2020 ◽  
Vol 7 (1) ◽  
pp. 161
Author(s):  
Deby Riska Sonia ◽  
Arwin Sanjaya ◽  
Marnala Joshua Hutajulu
Keyword(s):  
Data Processing ◽  
Swot Analysis ◽  
Consumer Demand ◽  
Raw Materials ◽  
Development Strategies ◽  
Business Development ◽  
Sales Promotion ◽  
Business Location ◽  
External Conditions ◽  
The Government

The purpose of this study is to determine the internal conditions (Strengths, Weaknesses) and external (Opportunities, Threats) of Cahaya Modern SMEs using SWOT, so it can be identified which strategies can be used for business development. The type of research used is kualitatif. The conclusion of this research is there are strength and weakness factors that influence the internal conditions of Cahaya Modern SMEs. Those are the workers that live nearby the business location and sales promotion that are still offline. The opportunities and threat factors that influence external conditions are fostered by the government and the existence of substitute products. Based on the calculation of IE Cahaya Modern SMEs matrix lies in quadrant II which means Grow and Build. There are alternative business development strategies obtained from data processing using QSPM. First is making alternative products using additional raw materials, incorporating technological sophistication in producing products, maintaining quality and showing excellence, adjusting consumer demand, optimizing marketing, being active in government activities, and utilizing technological advancements as an act of promotion. The main priority result of the analysis is to make alternative products using additional raw materials with a TAS of 5.62.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

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