scholarly journals Analysis of Competitive Strategy on Fashion Products

LITERATUS ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 191-208
Author(s):  
Lutfi Zulkarnain ◽  
Nur Uswatin Hasanah
Keyword(s):  
Competitive Strategy ◽  
Swot Analysis ◽  
Descriptive Study ◽  
External Factors ◽  
Alternative Strategy ◽  
Fashion Products ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This study aims to design an alternative strategy that should be used by CV Racun Cinta in winning the fashion business competition, especially clothing distribution, by first assessing the internal and external factors that affect the business of CV Racun Cinta. This research is a qualitative descriptive study using SWOT analysis (strength, weakness, opportunity, threats). The results of this IE (Internal-External) study indicate that the position of CV Racun Cinta is in cell 1, which is growing and building with an alternative, intensive strategy and integrative strategy. Furthermore, using Porter's Five Forces Analysis.

scholarly journals Optimalisasi Target Penjualan UKM Kebab Fetih Turki Cabang Rimbo Bujang dengan SWOT Analysis Method

2021 ◽  
Vol 10 (2) ◽  
pp. 124-131
Author(s):  
Olandari Mulyadi ◽  
Fitri Yeni ◽  
Erananda Oktavia ◽  
M. Afuan
Keyword(s):  
Swot Analysis ◽  
Descriptive Study ◽  
External Factors ◽  
Analysis Method ◽  
Internal Factors ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This study aims to optimize the sales target of Kebab Fetih Turki Rimbo Bujang Branch with the SWOT Analysis method. Inoptimizing sales targets, it is necessary to know internal factors of strengths and weaknesses, external factors of opportunities and threats. In this study, researchers used the SWOT Analysis method to analyze internal and external factors. This researchis a qualitative descriptive study. The subjects of this research are branch owners, employees, and consumers. The sample in this study were branch owners, employees and consumers at Kebab Fetih Turki, Rimbo Bujang branch with a total of 15 people. Based on the results of the SWOT Analysis of internal factors and external factors, it can be seen that the Turkish Kebab Fetih UKM of the Rimbo Bujang branch is in the Quadrant I position (0.09: 0.12), which means that the Turkish Kebab Fetih UKM of the Rimbo Bujang branch can take advantage of the opportunities and strengths that exist to optimize future sales. The strategy that can be applied is an aggressive strategy or growth oriented strategy by taking advantage of the opportunities and strengths of the Turkish Kebab Fetih UKM of the Rimbo Bujang branch. Finally, the authors suggest to UKM Kebab Fetih Turki Branch of Rimbo Bujang to be able to develop the factors that become the company's strengths and evaluate the opportunities and threats that may occur, besides increasing their marketing so that sales targets can continue to be achieved optimally.

Strategi Pengelolaan Mila Art Dance School

2020 ◽  
Vol 6 (1) ◽  
pp. 19-32
Author(s):  
Irma Indriyani
Keyword(s):  
Data Collection ◽  
Management Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Learning System ◽  
Primary Data ◽  
Teaching Staff ◽  
Analysis Techniques ◽  
Qualitative Descriptive ◽  
Internal And External Factors

ABSTRAKPenelitian ini bertujuan untuk menganalisis strategi pengelolaan Mila Art Dance School, di mana Mila Art Dance School ini merupakan salah satu sanggar tari yang namanya cukup terkenal di Yogyakarta. Mila Art Dance School sendiri didirikan oleh salah satu seniman tari muda di Yogyakarta yaitu Mila Rosinta Totoatmojo. Mila Art Dance School berdiri pada tahun 2015 dan masih beroperasi hingga sekarang bahkan saat ini semakin banyak peminat untuk menjadi konsumen di Mila Art Dance School. Dalam kurun waktu 4 tahun, Mila Art Dance School bisa meluluskan 854 siswa. Metode yang digunakan pada penelitian kali ini adalah deskriptif kualitatif dengan teknik pengambilan data primer. Untuk mengoptimalkan stategi pengelolaan yang dapat membantu Mila Art Dance School lebih berkembang dan dapat terus bersaing dengan pangsa pasar lainnya maka, pada penelitian ini menggunakan teknik analisis SWOT (kekuatan, kelemahan, peluang, ancaman) untuk menganalisis faktor internal dan eksternal, agar Mila Art Dance School dapat meraih kesuksesan di masa mendatang. Dari hasil analisis SWOT, Mila Art Dance School saat ini menunjukkan pada posisi kuadran eksponsif sehingga diperlukan strategi yang berupa penggunaan setiap kekuatan untuk menghadapi setiap ancaman. Posisi tersebut mengarah pada strategi ST, di mana Mila Art Dance School harus menambah dan memperbanyak kelas tari sesuai dengan keinginan konsumen, menjaring staf pengajar agar dapat bekerja lebih kreatif dan inovatif sehingga konsumen dapat menumbuhkan keinginan untuk memulai karir di bidang tari, memperbaharui sistem pembelajaran, menambahkan beberapa fasilitas yang dapat menunjang proses pembelajaran, dan menawarkan kepada konsumen tentang jaringan yang luas di bidang tari. ABSTRACT This study aims to analyze the management strategy of Mila art dance school, where Mila art dance school is a dance studio whose name is quite well known in Yogyakarta. Mila art dance school itself was founded by one of the young dance artists in Yogyakarta, Mila Rosinta Totoatmojo. Mila art dance school was founded in 2015 and is still operating to this day, and even now there are more interested parties to become consumers at Mila art dance school. Within 4 years Mila art dance school could graduate 854 students. The method used in this research is qualitative descriptive with primary data collection techniques. To optimize the management strategy that can help Mila art dance school develop and can continue to compete with other market share, this study uses SWOT analysis techniques (strengths, weaknesses, opportunities, threats) to analyze internal and external factors of Mila art dance school to achieve success in the future. From the results of the analysis of S.W.O.T Mila art dance school currently shows an exponential quadrant position so it requires a strategy in the form of using each force to deal faithfully with threats. This position leads to the ST strategy where Mila art dance school must add and multiply dance classes by the wishes of consumers, recruit teaching staff to work more creatively and innovatively so that consumers can grow up to start a career in dance, renew the learning system, add several facilities which can support the learning process, and offer consumers a broad network of dance.

scholarly journals The Compilation of Competitive Strategy with SWOT Analysis Approach at Bali Tropic Resort & Spa

2021 ◽  
Vol 4 (1) ◽  
pp. 16-22
Author(s):  
Ni Putu Chintya Kumala Dewi ◽  
◽  
I P M Astawa ◽  
I M Wijana ◽  
◽  
...  
Keyword(s):  
Competitive Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Department Head ◽  
Analysis Approach ◽  
Internal Factors ◽  
Swot Matrix ◽  
Technological Developments ◽  
Internal And External Factors

This study aims to determine the competitive strategy adopted the Bali Tropic Resort & Spa. The subjects in this study were 14 department head managers. This research was tested using a SWOT analysis, namely by identifying various internal and external factors of the company. The analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT diagram, it appears that the position of the Bali Tropic Resort & Spa is located in Quadrant I, which shows that Bali Tropic Resort & Spa faces several opportunities and has various forces that drive these opportunities and it is recommended to carry out the SO strategy by taking advantage of opportunities. Based on the SWOT matrix, the SO strategy that companies can implement is to take advantage of increasingly sophisticated technological developments to facilitate promotional activities and make packages that attract guests' attention.

scholarly journals PENENTUAN STRATEGI DENGAN PENDEKATAN ANALISIS SWOT PADA HOTEL NONGSA POINT MARINA & RESORT DALAM MENGHADAPI PERSAINGAN BISNIS

2017 ◽  
Vol 5 (1) ◽  
pp. 82
Author(s):  
Riszky Ramadhan Nourlette ◽  
Shinta Wahyu Hati
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
Market Penetration ◽  
Internal Condition ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Resort Hotel

Abstract :This study aimed to determine the external and internal condition of Nongsa Point Marina & Resort Hotel as the basis of defining a strategy to face the competition. The method used in this study is qualitative descriptive approach.   Primary and secondary data is processed to gather information about  the  strengths  and  weaknesses  and  the  opportunities  and  threats  of Nongsa  Point  Marina  &  Resort  Hotel.  The  result  of  this  study  is  the competitive strategy which must be applied is market penetration. This result is obtained through a series of processes from SWOT Analysis which is started from analyzing the internal and external factors until defining a strategy with QSPM matrix. Keywords: Hotel, SWOT Analysis, QSPM Matrix

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Gorontalo Province Tourism: Leading Sector In The Middle Of Weakness And Challenge

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Herwin Mopangga ◽  
Fitriaty Puhi
Keyword(s):  
Significant Contribution ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Occupancy Rate ◽  
Regional Income ◽  
Sustainable Tourism Development ◽  
Tourism Sector ◽  
Internal And External Factors

Tourism shows a significant contribution to foreign exchange and regional income in Indonesia. Defined as a priority and leading sector in the RPJMD, tourism development in the Regencies and the Province of Gorontalo must measure the results, benefits and impacts for all stakeholders. Contribution to regional income (PAD) and the composition of internal and external factors in each of the leading destinations is needed for the purpose of determining the strategy and policy of sustainable tourism development. The study concluded that tourism sector was relatively small in its contribution to each PAD total by Regencies in Gorontalo Province. The low of PADsp is relevant to the low occupancy rate (TPK) of the hotel and the length of stay (LoS). The lack of retribution income from recreation and sports spot is relevant to the lack of activities to support the attractiveness such as art and cultural attractions and local products that can be souvenirs for tourists. Infrastructure facilities at leading tourism objects are relatively incomplete or do not meet tourism standards. The low of PAD, TPK LoS can also explain that the increase in tourists to Gorontalo is only a transit to the other tourist objects outside of Gorontalo Province.Keywords: Tourism, Leading Sector, Gorontalo, Income, Swot Analysis

Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform

2021 ◽  
Vol 8 (1) ◽  
pp. 89
Author(s):  
Fauzan Febrian ◽  
Nazmi Fathnur Ahmad
Keyword(s):  
Mixed Method ◽  
Business Strategy ◽  
Swot Analysis ◽  
Adaptation Strategy ◽  
External Factors ◽  
Factors Affecting ◽  
Online Platform ◽  
Online Sales ◽  
Online Platforms ◽  
Internal And External Factors

The Covid-19 Pandemic has hurt the beverage outlets' sales. This study investigates the strength of the internal and external factors that influenced sales in the online platforms of hype drinks. Thus, the study focused on the adaptation strategy to improve the sales in the online platform of hype drinks under environmentally-health pressures. The approach was mixed-method by obtaining the data through questionnaires, interviews, and observation. The participant in this study was consumer, employee, and owner.  Data analysis is conducted under the SWOT analysis that has four steps in presenting the data. The finding concluded that internal and external factors positively impacted the business strategy to increase online sales of beverage outlets by riding the wave of hype among customers.

scholarly journals Community Empowerment to Increase Litopenaeus vannamei Productivity Towards Semi-Intensive System by Potential Analysis and Self-Feed Production

2018 ◽  
Vol 4 (2) ◽  
pp. 156
Author(s):  
Sulastri Arsad ◽  
Muhammad Musa ◽  
Evellin Dewi Lusiana ◽  
Mohammad Mahmudi ◽  
Nanik Retno Buwono ◽  
...  
Keyword(s):  
Swot Analysis ◽  
Stocking Density ◽  
Community Empowerment ◽  
External Factors ◽  
Shrimp Farming ◽  
Small Scale ◽  
Selling Price ◽  
Feed Production ◽  
Internal And External Factors ◽  
Intensive System

Vaname shrimp is one of the leading cultivations of fishery production commodities in Indonesia which has high selling price and market share, also relatively resistant with high stocking density. Cultivation activities of this commodity can be carried out through three systems; namely traditional, semi-intensive, and intensive system. One group of cultivators who develop shrimp farming business is Mina Nusantara group in Lamongan District, where the cultivation system is still performed traditionally. The shrimp size was not uniform, and the survival rate was low once it harvested. Moreover, community empowerment was applied to increase vaname productivity towards semi-intensive system by culture potential analyses using SWOT and self-feed production training. Survey and experimental approach were used during the activities. The activities included survey and discussion with shrimp local farmer (Mina Nusantara), identified internal and external factors of culture by using SWOT analysis, carried out self-made artificial feed training, and program evaluation at the end. The activity resulted an increasing of farmer understanding of various culture system and they can produce the pellet in small scale by themselves. Based on SWOT analysis, the culture is potential to develop sustainably by regarding both internal and external factors.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Pelaksanaan pembelajaran berbasis video pada mata pelajaran simulasi digital

2021 ◽  
Vol 2 (01) ◽  
pp. 12-16
Author(s):  
Yesi Nurmaliza ◽  
Edy Susanto ◽  
Diah Selviani
Keyword(s):  
High School ◽  
Data Collection ◽  
External Factors ◽  
Vocational High School ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Video Based Learning ◽  
Data Collection Technique ◽  
Internal And External Factors ◽  
Interview Questionnaire

ABSTRACT Vocational High School (SMK) S 8 Grakarsa Bengkulu which is located on Jl. Adam Malik Km 8, Kel. Sido Mulyo, Kec. Gading Cempaka, Bengkulu City. This research is a qualitative descriptive research. The data collection technique in this study was by means of Observation, Interview, Questionnaire and Documentation, when teaching students the teacher went through (3) stages, namely the initial, core and closing stages of using learning media, knowing the concept of learning media, who used learning media, the stages of making learning media and internal and external factors that were found when video-based learning media were applied, in the implementation of learning in the room, students were seen to be active and enthusiastic in participating in learning because the teacher used video-based media by sending videos via android with an attractive display and media on when learning takes place, so that learning is interesting and good.

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