scholarly journals PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ROKOK A MILD YANG DITAWARKAN OLEH PT DUTA MEDIA INDONESIA AREA PEMATANGSIANTAR (Studi Kasus Pada Konsumen Warung Kopi H Pematangsiantar)

2019 ◽  
Vol 4 (2) ◽  
pp. 20-29
Author(s):  
Dwita Suhari Yati Tarigan ◽  
Darwin Lie ◽  
Efendi Efendi ◽  
Erbin Chandra
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Research Result ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Positive Correlation ◽  
Purchasing Decision ◽  
Cigarette Brand

The results of this study can be summarized as follows: 1) Consumers declare that promotion, brand image and purchase decisions A Mild cigarettes are categorized well. 2) Regression analysis result Ŷ = 15,181 + 0,297X1 + 0,765X2, meaning there is positive influence between promotion (X1) and brand image (X2) to decision of purchase (Y) A Mild cigarettes offered by PT Duta Media Indonesia Pematangsiantar Area. 3) Correlation value r = 0,653 which means there is moderately high and positive correlation between promotion, brand image and purchase decision of A Mild cigarettes offered by PT Duta Media Indonesia Pematangsiantar Area. The coefficient of determination is 0,427, meaning that the strongness of purchasing decision is explained by 42,7% by promotion and brand image. 4) Hypothesis Ho rejected, meaning promotion and brand image has a positive and significant effect on the decision of A Mild cigarette purchase offered by PT Duta Media Indonesia Pematangsiantar Area. The suggestion from the research result concludes that A Mild cigarettes offered by PT Duta Media Indonesia Pematangsiantar Area in the influence of purchasing decision, hence company must improve and improve promotion and image of A Mild cigarette brand. The better promotion and brand image of A Mild cigarettes, it will improve the purchase decision of A Mild cigarettes. Keywords: Promotion, Brand Image and Purchase Decision.

scholarly journals INFLUENCE DIVERSITY OF PRODUCTS, PRICE, PROMOTION AND LOCATION TOWARDS CUSTOMER SATISFACTION WITH PURCHASE DECISION AT TRANSMART CARREFOUR PLAZA MEDAN FAIR

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Syilvana Dwi Novianti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Location Factor ◽  
Purchasing Decision ◽  
Buying Decisions

<p>The research aims to know and identify: (1) The positive influence of product diversity on purchasing decisions, (2) The positive influence of price diversity on consumer buying decisions, (3) positive influence on the promotion of decisions Consumer Purchase, (4) positive influence of location against consumer purchase decisions, (5) positive influence of product diversity to consumer satisfaction through consumer buying decisions, (6) positive influence of price diversity towards consumer satisfaction Through consumer purchase decisions, (7) positive influence of promotion to consumer satisfaction through consumer purchase decisions, (8) positive influence of location towards consumer satisfaction through consumer buying decisions, and (9) positive influence Decision to purchase customer satisfaction. Research conducted at the Transmart Carrefour Plaza Medan Fair. Types of research is quantitative research with research methods is a survey method.  The population in this research is the consumer Transmart Carrefour Plaza Medan Fair as much as 100 respondents.  The data collection instruments used are polls. The analysis of the data used is path analysis. Research findings Show: (1) There is a positive influence of product diversity on consumer purchasing decisions with a coefficient of 0.204 so that it can be determined that a variation of 20.40% in the purchase decision is decided by Diversity of products, (2) there is a positive influence on the price diversity of consumer purchasing decisions with a coefficient of 0.297, so that it can be determined that a variation of 29.70% on the purchase decision is defined by a diversity of prices, (3) There is a positive influence on the promotion to the consumer purchase decision with a coefficient of 0.175, so it can be determined that a variation of 17.50% on the purchase decision set by the promotion, (4) there is a positive influence of location To the consumer purchase decision with a coefficient of 0.327, so it can be determined that a variation of 32.70% on the purchase decision is defined by an easily accessible location factor, (5) There is a positive influence of product diversity to customer satisfaction through a consumer purchase decision with a coefficient of 0.128 so that it can be determined that a variation of 12.80% on consumer satisfaction is defined by factors Product diversity through consideration of the purchasing decision factor, (6) There is a positive influence of price diversity towards consumer satisfaction through the decision of consumer purchase by coefficient. Amounting to 0.148 so that it can be determined that a variation of 14.80% on consumer satisfaction is defined by the price diversity factor through consideration of the purchase decision Factor, (7) there is a positive influence promotion to customer satisfaction Through a consumer purchase decision with a coefficient of 0.157 so that it can be determined that a variation of 15.70% on consumer satisfaction is defined by the promotion factor through consideration of the purchasing decision factor, (8) There is a positive influence on location to customer satisfaction through the decision of consumer purchase with a coefficient of 0.114 so that it can be determined that a variation of 11.40% in consumer satisfaction is defined by the location factor through Decision factor considerations, and (9) there is a positive influence on purchasing decisions positively affect the customer satisfaction with a coefficient of 0.548 so that it can be interpreted that there is a variation of 54.80% on satisfaction Determined by the purchasing decision factor.</p>

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

2020 ◽  
Vol 4 (1) ◽  
pp. 94-104
Author(s):  
Ivan Putranto ◽  
Kartoni Kartoni
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Simultaneous Test

This research aims to determine the effect of product quality on Tupperware purchasing decisions, determine the effect of prices on Tupperware purchase decisions, and determine the effect of product quality and price on Tupperware purchase decisions. The method used is descriptive with an associative approach. Sampling used saturated sampling, while to get data done by distributing questionnaires to 60 respondents who then analyzed the influence partially and simultaneously using regression analysis, coefficient of determination and hypothesis testing with t test and f test. The results showed that: The effect of product quality on purchasing decisions of 24.6%, this effect is positive and significant. Hypothesis testing obtained t count> t table or (4.852> 1,296) means that there is a positive and significant effect between product quality on purchasing decisions. The influence of prices on purchasing decisions by 49.7%, this effect is positive and significant. Hypothesis testing is obtained (6,370> 1,296) meaning that there is a positive and significant influence between the price of the purchasing decision. Simultaneous test results of product quality and price have a positive and significant influence on purchasing decisions with a contribution of 40.4%. Hypothesis testing is obtained (23.457> 2.80), meaning that there is a positive and significant influence between product quality and price on purchasing decisions. Based on the results of the study it can be concluded that partially and simultaneously the quality and price of the product is influences the purchase decision of Tupperware. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Tupperware, mengetahui pengaruh harga terhadap keputusan pembelian Tupperware, dan mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Tupperware. Metode yang digunakan adalah deskriptif dengan pendekatan asosiatif. Sampling yang digunakan sampling jenuh, sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 60 responden yang kemudian dianalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien determinasi serta pengujian hipotesis dengan uji t dan uji F. Hasil penelitian menunjukkan bahwa: Pengaruh kualitas produk terhadap keputusan pembelian sebesar 24,6%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh t hitung > t tabel atau (4,852 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Pengaruh harga terhadap keputusan pembelian sebesar 49,7%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh (6,370 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara harga terhadap keputusan pembelian. Hasil uji simultan kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan kontribusi pengaruh sebesar 40,4%. Pengujian hipotesis diperoleh (23,457 > 2.80) dan probability 0,000 < 0,1 sehingga H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian Tupperware, harga berpengaruh terhadap keputusan pembelian Tupperware dan secara simultan kualitas produk dan harga berpengaruh terhadap keputusan pembelian Tupperware. Kata Kunci : Kualitas Produk, Harga dan Keputusan Pembelian

scholarly journals The influence of Brand Image, Product Quality, and Price on Buying Decisions of Nissan Type Livina Cars

2021 ◽  
Vol 6 (2) ◽  
pp. 189
Author(s):  
Rina Faja Taxvia ◽  
Riyadi - Riyadi ◽  
Erika - Devie
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Sales Data ◽  
Car Sales ◽  
Buying Decisions

<em>The consumer purchase decisions of Nissan Setiabudi Semarang Dealers to Nissan type Livina cars higher when compared to other types of Nissan cars, which can be seen from the car sales data of Nissan Setiabudi Semarang Dealers. Purchase decisions are influenced by several factors, including brand image, product quality, and price. The purpose of this research was to see the influence of brand image, product quality, and price on the purchase decision of Nissan type Livina cars at Nissan Setiabudi Semarang Dealers. The methods of collecting data were questionnaire, interview, and literature view. The data analysis used was multiple linier regression analysis. The number of samples in the research were 98 consumers. The results shows that the brand image partially had no significant effect on purchase decisions, while product quality and price had significant increase on purchase decisions. Then simultaneously the variables were brand image, product quality, and price had significant effect on purchase decisions. Based on results of multiple linier regression analysis, the equation Y = <strong> </strong>1,199 + 0,105X1 + 0,547X2 + 0,222X3</em>. <em>Purchase decisions were explained by the variables of brand image, product quality, and price by 73,7%, while the remaining 26,3% was explained by other variables not examined in this research.</em>

scholarly journals The Model Of Product Quality, Promotion, Price, And Purchase Decisions

2018 ◽  
Vol 23 (2) ◽  
Author(s):  
Erna S. Imaningsih
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Analytical Techniques ◽  
Positive Influence ◽  
Regression Equation ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions

The development of increasingly complex consumer needs and increasingly sharp market competition causes HONDA must be able to compete to show the benefits of its products and grab the attention of the consumers, one way to do it is to create a new product class SUV Medium namely HONDA H-RV. Consumers who will take the decision in choosing HONDA H-RV will consider various things in buying. Considerations are influenced by product quality, price, and promotion. Analytical techniques using validity test, Realibility test, multiple linear regression, t test, F test with SPSS 23.0 tool. based on the results of statistical calculations with linear regression analysis can be shown by the regression equation Y = 1,956 + 0,462X1 + 0,239X2 + 0,256X3 + e from regression equation known that product quality, price, and promotion have positive influence to purchasing decision. The result of calculation coefficient of determination equal to 0,673, it shows that product quality, price, and promotion are able to explain purchase decision equal to 67,3%. While the remaining 32.7% is explained by other variables that are not observed. Based on the result of data analysis, it can be concluded that there is positive influence of product quality, price, and promotion to decision of purchase of HONDA H-RV and have strong correlation level, it means if product quality, price, and promotion is increased it will result in high purchase decision

scholarly journals THE USE OF BRAND IMAGE CELEBRITY ENDORSER OF LUWAK WHITE COFFEE TO INCREASE THE PROFIT

2018 ◽  
Vol 1 (2) ◽  
pp. 195-203
Author(s):  
Putra Chairy ◽  
Adriansyah Adriansyah
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Positive Influence ◽  
T Test ◽  
Purchase Decision ◽  
Decision Variable ◽  
Coffee Shop ◽  
Purchasing Decision ◽  
Celebrity Endorser ◽  
The Impact

This study aims to analyze the influence of celebrity endorser, and brand image of purchase decisions on Luwak White Coffee customers. Purchasing decision is an important thing to do a company to find out how much consumer buying interest in Luwak White Coffee products with the added celebrity endorser. One way to gain competitive advantage in improving purchasing decisions is to form a good brand image in the eyes of consumers and easy to remember always. Data used in this study obtained from a questionnaire conducted in primary and some observation and direct interview with loyal customers Luwak White Coffee in Coffee shop Aceh Medan 2018. The analysis technique used is multiple regression using hypothesis test, that is F test and t test. This research can be concluded based on statistic test that variable celebrity endorser , and brand image together have a positive influence on the purchase decision variable. Based on the t test, celebrity endorser, and brand image positively and significantly affects the purchasing decision. From this research obtained Adila R square (R2) value of 0,75,8 (75,5%) which means that the combination of celebrity endorser and brand image can explain the impact on the purchase decision which increase and the rest is influenced by other variable equal to 24,5 %.

scholarly journals Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung

2017 ◽  
Vol 1 (1) ◽  
pp. 26-39
Author(s):  
Siti Naifatul Maulidiyah ◽  
Ninik Lukiana
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Basic Assumptions

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive  and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung.  The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.

scholarly journals The influence of local brand image and product quality on customer loyalty at PT. Sinar Menara Deli Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 38
Author(s):  
Ronnie MT Sirait
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Number Of Customers

In managing a leading company, it is necessary to pay attention to the level of Local Brand Image and Product Quality as one of the elements that influence the Purchasing Decision. This study aims to determine the effect of local brand image and product quality on purchasing decisions simultaneously. The type of research used is explanatory research with a quantitative approach. The number of samples used in this study were 66 respondents, namely a number of customers at PT. Graha Aluminum Products. The analysis technique used is multiple linear regression analysis with hypothesis testing, namely F test (simultaneous) and T test (persial). The result of multiple linear regression Y = 3,326 + 0,357X1 + 0,695X2, shows that the local brand image variable has a significant effect on purchasing decisions with a value of tcount 3.105> ttable 2.026. Product Quality variable shows the tcount value of 3.105> 2.026, this means that Product Quality has a significant effect on Purchasing Decisions. The result of Fcount is 237.052> Ftable value of 3.25, that there is a significant influence between the variables of Local Brand Image and Product Quality simultaneously affect the Purchase Decision. While the value of the coefficient of determination, it is known that the Adjusted R Square obtained is 0.924 (92.4%), which means that the Local Brand Image and Product Quality are able to explain the Purchase Decision which illustrates the influence of other variables for the Purchasing Decision of PT. Graha Aluminum Products. Advice given to the leadership of PT. Graha Aluminum Medan Products to further enhance the Local Brand Image and Product Quality so that Purchase Decisions are higher.

scholarly journals PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 33-44
Author(s):  
M.dwi Yanputra ◽  
Dian Eka ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Sampling Method ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Probability Sampling

The main objective of this study was to determine the effect of the promotionmix terhdap purchasing decisions apparel products in Matahari Palembang SquareExtension. The research sample of 100 respondents from consumer Sun PalembangSquare. The sampling method used was non-probability sampling for consumers fromthe Sun varies. The coefficient of determination shows that 58.2% of the productpurchase decision influenced by variables clothing promotion (advertising, personalselling, publicity, sales promotion and direct marketing). Mechanical data used ismultiple regression analysis. The results showed that the simultaneous promotion mixinfluence on purchase decisions apparel products. Partial publicity only variable thatdoes not have significant influence on purchasing decisions apparel products inMatahari Palembang Square Extension.Keyword : Mix Promotions, Products Clothing, Purchase Decision.

scholarly journals PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Mohd. Heikal
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase  decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

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