scholarly journals Iklan, Citra Merek, Kualitas Pelayanan Terhadap Kepuasan Konsumen dan Keputusan Pembelian

2020 ◽  
Vol 17 (1) ◽  
pp. 133
Author(s):  
Putu Galih Jananuraga ◽  
Ni Putu Nina Eka Lestari
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Sem Analysis ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Regression Weight ◽  
Image Variables ◽  
Positive Effect

ABSTRACTThe purpose of this study was to analyze advertising, brand image, service quality on customer satisfaction and purchasing decisions. Data collection techniques using questionnaires with a sample of 100 respondents. This study uses SEM analysis techniques. The results of this study show, (1) the Ad variable to Consumer Satisfaction is a significant positive effect which has a standardized estimate (regression weight) of 0.298, (2) the Brand Image variable towards Consumer Satisfaction is a significant positive effect that has a standardized estimate (regression weight ) amounting to 0.352, (3) Service Quality variables towards Consumer Satisfaction are significant positive influences which have standardized estimate (regression weight) of 0.224, (4) Advertising variables for Purchasing Decisions are not significant positive influences that have standardized estimate (regression weight) amounting to 0.093, (5) Brand Image variables on Purchasing Decisions is a significant positive effect that has a standardized estimate (regression weight) of 0.434, (6) Service Quality variables on Purchasing Decisions is a non-significant positive effect that has standardized esti mate (regression weight) of 0.112, (7) the Consumer Satisfaction variable on Purchasing Decisions is a significant positive effect which has a standardized estimate (regression weight) of 0.352.

scholarly journals THE IMPACT OF BRAND IMAGE AND SERVICE QUALITY ON BUYING DECISIONS AND ITS IMPLICATION ON CONSUMER SATISFACTION (CASE STUDY AT PT IMI)

2020 ◽  
Vol 1 (3) ◽  
pp. 394-408
Author(s):  
Sylvia Okta Pradita ◽  
Arifin Sitio
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Impact ◽  
Positive Effect ◽  
Buying Decisions

This study aims to analyze the Impact of Brand Image and Service Quality on Buying Decisions and Its Implications on Consumer Satisfaction (Case Study at PT IMI). This type of research used in this study is a type of causal research with a quantitative approach. The population in this study is all PT IMI customers who have received document storage services as much as 465 customers. The determination of the number of samples was been taken using the Slovin formula to obtain 82 research samples. While analysis technique used is path analysis. The result of these study indicate whether: (1) Brand Image has a positive and significant influence on Purchasing Decisions, (2) Service Quality has a positive and significant effect on Purchasing Decisions, (3) Brand Image has a positive and significant effect on Consumer Satisfaction, (4) Service Quality has a positive effect and significant impact on Consumer Satisfaction, (5) Purchasing Decisions have a positive and significant effect on Consumer Satisfaction.

scholarly journals The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction

2021 ◽  
Vol 8 (2) ◽  
pp. 382-396
Author(s):  
Ramli S ◽  
Abdul Rahman Mus ◽  
Hasanuddin Damis ◽  
Amir Mahmud
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Brand Image ◽  
Marketing Mix ◽  
Equation Model ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Data Collection Instrument ◽  
Positive Effect

The purpose of this study is to analyze the influence of the marketing mix, consumer behavior and brand image on consumer satisfaction through purchasing decisions of bottled water products in west Sulawesi province. A sample of 164 respondents where the sample withdrawal technique used accediantial sampling, a data collection instrument using questionnaires. Data analysis method uses structural equation model (SEM) with confirmatory factor analysis (CFA) AMOS 21.0 program.  The results of the study prove that: 1) The marketing mix has a significant positive effect on purchasing decisions. 2) Consumer behavior has a significant positive effect on purchasing decisions. 3) The brand image has no significant positive effect on purchasing decisions. 4) The marketing mix has no significant positive effect on consumer satisfaction. 5) Consumer behavior has a significant positive effect on consumer satisfaction. 6) Brand image has a significant positive effect on consumer satisfaction. 7) Purchasing decisions have a significant positive effect on consumer satisfaction. 8) The marketing mix affects consumer satisfaction through purchasing decisions. 9) Consumer behavior affects consumer satisfaction through purchasing decisions.10) Brand image has no effect on consumer satisfaction through purchasing decisions.

scholarly journals ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLE (CASE STUDY E-COMMERCE SHOPEE AT VILLA GALAXY HOUSING RT 002)

2020 ◽  
Vol 1 (6) ◽  
pp. 802-815
Author(s):  
Deviana Vierdwiyani ◽  
Afriapollo Syafarudin
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Improve Service Quality ◽  
Positive Effect

This study aims to determine the effect of service quality and brand image on purchasing decisions and customer satisfaction in Shopee. This study also examines the indirect effect of service quality and brand image on customer satisfaction with purchasing decisions as a mediating or intervening variable. The study was conducted at RT 002 Villa Galaxy. The sample in this study was Shopee customers with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was carried out through a questionnaire with a Likert scale of 1-5. The method and analysis tool is Partial Least Square (PLS) with Smart PLS Software 3. The results of the study show that service quality has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, service quality has a significant positive effect on customer satisfaction, brand image significant positive effect on customer satisfaction, purchasing decisions significantly positive effect on customer satisfaction, and purchasing decisions mediate the effect of service quality and brand image on customer satisfaction. Shopee can improve service quality and brand image so that purchasing decisions and customer satisfaction can be improved, through improved features and application services.

scholarly journals Analisis Kualitas Pelayanan dan Brand Image Terhadap Minat Kunjungan Ulang Pasien Klinik Bidan Marlina

2019 ◽  
Vol 17 (1) ◽  
pp. 7-16
Author(s):  
Harun Al Rasyid ◽  
Agus Tri Indah K
Keyword(s):  
Social Sciences ◽  
Service Quality ◽  
Brand Image ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Independent Variables ◽  
The Social ◽  
Positive Effect ◽  
Variable Quality

This study aimed to analyze the influence of service quality and brand image to re-visit interest. Samples were patients who were ambulatory and hospitalized at the Clinic Bidan Marlina Tangerang Selatan totaling 130 respondents. Regression analysis techniques were used to analyze the influence of service quality and brand image to re-visit interest is using SPSS (Statistical Package for the Social Sciences). Service quality and significant positive effect on the re-visit interest in Bidan Marlina Clinic Tangerang Selatan, every 1% increase in the variable quality of service will be followed by the increase in re-visit interest of 0.265 percent. While the brand image variable positive and significant effect on the interest re-visit the clinic Bidan Marlina Tangerang Selatan, every 1% increase in variable brand image will be followed by the increase in re-visit interest of 0.740 percent. Furthermore, the results also showed that there is a positive and significant influence on the independent variables of service quality and brand image together to re-visit interest. Service quality and brand image affects 65.7% of the interest to re-visit the clinic Bidan Marlina Tangerang Selatan.

scholarly journals Determinants of Masks Purchasing Decisions

2020 ◽  
Vol 7 (1) ◽  
pp. Inpress
Author(s):  
Lis Nurkhasanah ◽  
Aprih Santoso
Keyword(s):  
Product Quality ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Analysis Techniques ◽  
Regression Weight ◽  
Perceived Price ◽  
Positive Effect

The purpose of the study was to analyze the effect of product quality, price perception and promotion on purchase decisions. Data collection techniques using questionnaires with a sample of 66 respondents. This study uses multiple regression analysis techniques. The results of this study indicate the quality of the product. perceived price and promotion influence purchase decisions. Product quality variable on purchasing decisions is a significant positive effect. has a standardized estimate (regression weight) of 0.328, (2) the variable price perception on purchasing decisions is a significant positive effect that has a standardized estimate (regression weight) of 0.159, (3) the variable price perception on the purchase decisions is a significant positive effect has a standardized estimate (regression weight) of 0.601.

Pengaruh Program E-Samsat terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor Dengan Kepuasan Kualitas Pelayanan Sebagai Variabel Intervening (Studi Kasus Samsat Daerah Istimewa Yogyakarta)

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Dewi Kusuma Wardani
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Path Analysis ◽  
Sampling Method ◽  
Motor Vehicle ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Special Region

The purpose of this research is to know, the influence of e-samsat program to the satisfaction of service quality, the influence of the satisfaction of service quality to the compliance of motor vehicle taxpayer, the influence of e-samsat program to the compliance of the motor vehicle taxpayers, and to know the effect of e-samsat program on compulsory compliance motor vehicle tax through satisfaction of service quality as intervening variable in Special Region of Yogyakarta. We use primary data. The sample of research is 75 taxpayers but the sample that can be processed only 74.The sampling method used is purposive sampling. Data analysis techniques used path analysis, t test, F test, and R2 test. Based on result of research by using path analysis that, e-samsat program have a significant positive effect to service quality satisfaction, service quality satisfaction has a significant positive effect to vehicle taxpayer compliance, e-samsat program has a significant positive effect on vehicle taxpayer compliance and program e-samsat has a significant positive effect on the compliance of motor vehicle taxpayers through the satisfaction of service quality.Keywords: e-samsat program, service quality satisfaction, and taxpayer compliance

scholarly journals PERAN NILAI PELANGGAN MEMEDIASI PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN

2019 ◽  
Vol 8 (8) ◽  
pp. 5304
Author(s):  
Ni Wayan Dian Ratna Anggelina ◽  
Ni Made Rastini
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Value ◽  
Brand Image ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to examine the role of customer value mediating the influence of brand image and service quality on customer satisfaction PT. Agung Automall Gianyar. Variables examined in this study are variable customer value, brand image, service quality and customer satisfaction. The number of samples taken was 100 respondents. The analysis technique used is path analysis using the sobel test. Based on the results of the analysis found that the brand image variable has a significant positive effect on customer value, the service quality variable has a significant positive effect on customer value, the brand image variable influences customer satisfaction, the service quality variable has a significant positive effect on customer satisfaction, the customer value variable has a significant positive effect on customer satisfaction, customer value variables have a significant positive effect on mediating brand image on customer satisfaction, customer value variables have a significant positive effect on mediating service quality to customer satisfaction. Keywords: customer value, brand image, service quality, customer satisfaction

scholarly journals Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia (Studi Kasus pada Mahasiswa di Universitas Islam Indonesia)

2019 ◽  
Vol 3 (1) ◽  
pp. 65-79
Author(s):  
Ardianto Kusuma
Keyword(s):  
Risk Perception ◽  
Service Quality ◽  
Risk Perceptions ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Positive Effect

The purpose of this study was to determine the effect of trust, safety, service quality, and risk perception on online purchasing decisions. The population in this study are all consumers who have made purchases through online Tokopedia. The sampling technique in this study using purposive sampling. The requirements to be sampled in this study are those who have made purchases through online Tokopedia. In the sense that the sample is consumers who have made purchases through online Tokopedia within the Indonesian Islamic University students as many as 96 samples. The analytical tool used is Multiple Linear Regression Analysis. The results show that simultaneously the four variables of trust, security, service quality, and risk perception simultaneously have an influence on Online Purchase Decisions on the Tokopedia Website, partially trust has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially security has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially service quality has a significant positive effect on Online Purchasing Decisions on the Tokopedia Website, and partially risk perceptions have a significant positive effect on Online Purchasing Decisions on the Tokopedia Website  

scholarly journals The Effect of Price Perception, Service Convenience, Service Quality and Brand Equity On Ticket Purchase Decisions During Covid-19 Pandemic Through Consumer Satisfaction as A Mediating Variable

2021 ◽  
pp. 35-42
Author(s):  
Ari Apriani ◽  
Cristina Catur Widayati* ◽  
Rizky Vita Losi
Keyword(s):  
Service Quality ◽  
Brand Equity ◽  
Consumer Satisfaction ◽  
Rapid Test ◽  
Sem Analysis ◽  
Purchasing Decisions ◽  
Transportation Services ◽  
Price Perception ◽  
Service Convenience ◽  
The Government

The COVID-19 pandemic has made sectors experienced a decline in many businesses engaged in transportation services, especially aviation. Since lockdown was implemented, the Government has tightened entry rules in Indonesian territory by including a COVID-19 free certificate using the rapid test/PCR. The population in this study were all Citilink Airlines consumers in West Jakarta and 280 respondents as samples. This study was different from previous research by using different variables and models in this study. The method used in this study was quantitative analysis with SEM analysis tools and Smart PLS 3.3 tools. The results in this study indicated that price perception, service convenience, and service quality had a positive and significant effect on consumer satisfaction. Brand equity had no positive and significant effect on consumer satisfaction. Price perception on purchasing decisions had a negative and significant effect. Meanwhile, service convenience, service quality, and brand equity on purchasing decisions hada positive and significant effects.

scholarly journals ANTESEDEN PEMBENTUK KEPUASAN KONSUMEN (STUDI PADA KONSUMEN TAS RUMAH WARNA YOGYAKARTA)

2020 ◽  
Vol 9 (1) ◽  
pp. 76
Author(s):  
Khalifah Nurjannah ◽  
Fitroh Adhilla
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
F Test ◽  
Quality Product ◽  
Positive Effect

This study aims to determine the effect of the three forming factors consumer satisfaction consisting of product quality, brand image and price affect consumer satisfaction Rumah Yogyakarta bag colors both partial or simultaneous. This research is a quantitative research. Sampling with non probability sampling with purposive sampling technique that has criteria is a consumer of the Yogyakarta Color House bag female, have bought and used a Rumah Warna bag, and are> 18 years old year. Data collection in this study uses deployment questionnaire to be tested for validity and reliability, for data analysis using multiple regression analysis, t test, f test and R square. Subject this research is the consumers of Rumah Warna Yogyakarta bag already once bought and used a Rumah Color bag. The results showed that: 1) the quality of the product on the bag Rumah Warna does not have a significant effect on bag customer satisfaction Rumah Warna Yogyakarta, 2) brand image on Rumah Warna bag is influentialsignificant positive effect on customer satisfaction Rumah Warna Yogyakarta bag, 3) the price on the Rumah Warna bag has a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers, and 4) together quality product, brand image and price have a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers with an f test result of 0,000 <0.05, with a regression equation Y = 0.237 + 0.218 X1 + 0.337 X2 + 0.396 X3 + e. R Square of 0.496 or 49.6% which influences and the remaining 50.4% influenced by other variables not examined by this study.

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