scholarly journals Evaluation of the initiatives of the eastern Poland tourism brands cluster using a modified COO effect model

Author(s):  
Dorota Ryszkowska ◽  
Karolina Gołębieska ◽  
Czesław Adamiak ◽  
Anna Ostrowska-Tryzno ◽  
Jacek Klawender ◽  
...  

Purpose – the main goal of tourism clusters is to attract more tourists to the region and improve the quality of regional tourism products. The aim of this paper is to verify whether the initiative of the Eastern Poland Tourism Brands Cluster has contributed to the development of tourism services and products offered by local firms. Research methodology – to achieve the goal, we described and evaluated cluster activities based on secondary sources of data and questionnaire interviews conducted with the representatives of entities involved in the cluster. We used the modified COO effect model to evaluate the services according to the following criteria: modernity, diversity, prestige and quality. We employed a 5-item Likert scale in our questionnaire. Findings – the results of the analysis showed that despite the increased recognition of tourist brands and products, the cluster did not survive. This experience shows that clusters operating in the tourism industry have less chance of survival than industrial clusters. Research limitations – main limitation of the research is the scarcity of source materials and a low number of surveys returned by cluster members. Personal meetings with respondents would add valuable information. Practical implications – the results of research can be used as an indication for the development and maintenance of tourist cluster initiatives on the market. In recent years, more and more studies focus on the development prospects of tourism clusters. Originality – until now, however, no study on cluster performance has employed the COO effect model or its derivatives, which makes our paper novel in this aspect.

2016 ◽  
Vol 36 (3/4) ◽  
pp. 242-257 ◽  
Author(s):  
Erika Cudworth

Purpose – The purpose of this paper is to map the field of sociological animal studies through some examples of critical and mainstream approaches and considers their relation to advocacy. It makes the argument that while all these initiatives have made important contributions to the project of “animalising sociology” and suggest a need for change in species relations, the link between analysis and political strategy is uncertain. Design/methodology/approach – The paper develops its argument by using secondary sources, reviewing sociological positions and offering illustrations of possible interventions. Findings – Sociological interventions in the field of animal studies have been informed by critical perspectives, such as feminism and Marxism, or taken less critical routes deploying actor-network theory and symbolic interactionism. Whilst those working in critical traditions may appear to have a more certain political agenda, an analysis of “how things are” does not always lead to a clear position on “what is to be done” in terms of social movement agendas or policy intervention. In addition, concepts deployed in advocacy such as “liberation”, “quality of life” or “care” are problematic when applied beyond the human. Despite this, there are possibilities for coalition and solidarity around certain claims for change. Research limitations/implications – If the central argument of the paper were taken seriously by general sociologists, then sociology may be more open to “animal studies”. In implications for exisitng sociological animal studies scholarship is to trouble some of the certainties around advocacy. Practical implications – If the central argument of the paper were taken seriously by advocacy groups, then the hiatus between “welfarism” and “liberation” might be overcome. Originality/value – There have been recent attempts to map the field of scholarship in animal studies, but surprisingly little consideration of how different emergent positions inform questions of advocacy and the possibilities for political intervention.


2008 ◽  
Vol 8 (1) ◽  
Author(s):  
S. Kruger ◽  
D. Petzer

Purpose: The purpose of this paper is to measure tourists' satisfaction with quality of life issues at an arts festival - the Aardklop National Arts Festival in Potchefstroom. Problem investigated: Understanding satisfaction with quality of life issues could assist Festival organizers and other businesses to improve services for tourists by tailoring these to meet their needs. Satisfied tourists spread positive word-of-mouth communication and are more likely to return in the future. Methodology: A self-administered survey developed and validated by Neal, Sirgy and Uysal (1999:156 & 2004:245) was fielded at the 2007 Aardklop National Arts Festival in Potchefstroom. The target population included all visitors to the Festival who were staying for two or more days, and who had travelled to Potchefstroom from elsewhere. Findings and implications: Respondents were satisfied with travel / tourism services and experiences at the Festival, and with their leisure time and life in general. However, certain things at the Festival led to lowered levels of satisfaction. Demographically, respondents did not differ significantly in their levels of satisfaction with travel / tourism services, travel / tourism experiences, leisure life, and life in general at the Festival except in terms of population group and region from which they came. Organizers of the Festival and other businesses should take cognizance of the fact that all parties involved in providing services to tourists attending an arts festival impact on their satisfaction levels with travel / tourism services and experiences - and ultimately also on their quality of life. Tourists attending the arts festival are not homogenous and differ substantially in terms of their demographic profile. Tourist service providers should tailor their offerings in order to satisfy the varied needs of the different types of tourist attending the Festival. Originality and value of the research: This research focused on measuring tourists' satisfaction with quality of life issues at an arts festival. Such research has never before been conducted in South Africa; the results contribute to the deeper insight of interested parties (such as the tourism industry and arts festival managers) into what they need to offer at such events.


2020 ◽  
Vol 12 (14) ◽  
pp. 5652
Author(s):  
Yongquan Li ◽  
Rui Li ◽  
Wenqi Ruan ◽  
Chih-Hsing Liu

Following regional tourism cooperation, the promotion of balanced sustainable development has begun to play a vital role in the tourism industry. Using the West Coast of the Strait urban agglomeration, China, as an example, this study uses a data envelopment analysis (DEA) to analyzes the nonlinear relationship between tourism economic contact intensity and tourism industry efficiency by constructing a mixed effect model. The results show the following: (1) In the early stage of regional tourism cooperation, the efficiency of the tourism industry will decrease with an increase in the intensity of tourism economic contact. As regional cooperation tends towards a stable stage, the efficiency of the tourism industry will continue to increase with the strengthening of the intensity of tourism economic contact. (2) The regional economic level harms the efficiency of the tourism industry. The urbanization level has a positive effect on the efficiency of the tourism industry. (3) The level of opening up and transportation development in the region will not only bring tourism resources or tourists, but also lead them to flow out. They have no significant impacts on the efficiency of the tourism industry.


2017 ◽  
Vol 13 (2) ◽  
pp. 136-150 ◽  
Author(s):  
Mike Geppert ◽  
Graham Hollinshead

Purpose This paper has been written in the style of a provocative essay. This paper aims to show how neo-liberalism has become the leading “policy doctrine” in higher education (HE) systems across the globe. This has put increasing systemic political and economic pressure on many universities which not only undermine but also “colonize” the Lebenswelt or “lifeworld” (Habermas, 1987) of academics. Design/methodology/approach This study draws on concrete empirical examples based on the authors’ subjective experiences within the higher educational sector and secondary sources. Findings The authors highlight and illustrate how the increasing dominance of “neo-liberal science” principles (Lave et al., 2010) severely damage the quality of knowledge production and working conditions of ordinary academics in both national and international academic communities. Practical implications This paper provides insights into the practical implications of the spread of “neo-liberal science” principles on the work and employment of academics. Originality/value The authors aim to trigger critical discussion concerning how emancipatory principles of teaching and research can be brought back into the Lebenswelt of academics to reverse some of the destructive effects to which this paper refers to.


Author(s):  
Nguyen Thu Thuy ◽  
Nguyen Quang Hop

With 450 questionnaires, the authors used SPSS software to analyze and found that the researched factors all had a positive impact on the development of community tourism services in Ha Giang province. In particular, the degree of influence on the development of CBT services in Ha Giang province in the order of importance is as follows: The level of organization and management of the tourism industry (QL), The participation of the community in the development of community tourism (TG), Tourism Resources (TN), Infrastructure Development (HT), Human Resource Training Development (NL). This result is the basis for us to choose appropriate solutions to improve the quality of community tourism services in Ha Giang province in the future.


Tourism ◽  
2021 ◽  
Vol 69 (4) ◽  
pp. 559-577
Author(s):  
Oswaldo Paredes ◽  
Diego Melo ◽  
Adolfo Ricardo Guamán ◽  
Mario García ◽  
Fabricio Guamán-Guevara

The present empirical study aims to provide a new conceptual framework for the regional tourism industry of the Province of Tungurahua-Ecuador that emerged from a combined application of stakeholder engagement and research-practice approaches. These preliminary outcomes from in-depth focus group assessments and surveys applied to tourism experts, industry practitioners, government’s representatives, and tourists revealed that a synergic/collaborative work across tourism stakeholders have the potentials to create innovative touristic products and services, thus solving progressively the existing issues observed in the regional tourism, travel and hospitality sectors. Resulting tailor-made tourism products, mainly based on advanced technology, may represent the first steps of improvements to be taken into consideration prior to evolving to the development and implementation of smart cities and smart tourism concepts in this region where tourism activities are one of the most important revenue for the national and regional tourism industry.


2018 ◽  
Author(s):  
Yosef Abdul Ghani

Abstrak Persaingan di bidang industri pariwisata semakin ketat. Perubahan-perubahan di era distruptif ini mau tidak mau akan memaksa organisasi untuk terus menemukan inovasi-inovasi baru untuk tetap bersaing dengan organisasi lain. Salah satu organisasi di bidang jasa pariwisata adalah kampung tulip. Kampung tulip terletak di daerah ciwasta, Kota Bandung. Penelitian ini memiliki tujuan untuk memberikan masukan-masukan/rekomendasi bagi pengelola objek wisata setelah peneliti melakukan kegiatan pengabdian masyarakat di kawasan tersebut sebagai bagian dari kewajiban perguruan tinggi untuk melakuakan Tri Dharma Pendidikan. Metode penelitian disini menggunakan metode kualitatif deskriptif. Hasil penelitian yang telah dilakukan merekomendasikan penerapan ISO 9001:2015 secara bertahap sesuai dengan kemampuan organisasi, dan penerapan dimensi kualitas jasa servqual bagi pegawai di objek wisata kampung tulip. Dan diharapkan dengan diterapkannya ke dua rekomendasi tersebut akan mampu memberikan pengalaman lebih pada pengunjung dan pada akhirnya akan meningkatkan kepuasan dan word of mouth.Kata Kunci: Kualitas Pelayanan, ISO 9001, Kampung TulipAbstractCompetition in the tourism industry is getting tougher. Changes in this distruptive era inevitably want organizations to continue to find new innovations to stay competitive with other organizations. One of the organizations in the field of tourism services is kampung tulip. Kampung tulip located in ciwasta area, Bandung city. This study aims to provide inputs / recommendations for managers of tourism objects after conducting community service activities in the region as part of the task of universities to do Tri Dharma Education. The research method used descriptive qualitative method. The results of the research that has been done ISO 9001: 2015 gradually in accordance with the ability of the organization, and the quality dimensions servqual services for employees in the tulip village tourist attraction. And it is hoped that by applying them to these two recommendations will be able to provide more experience on halan and will ultimately increase satisfaction and word of mouth.Keywords: Quality of Service, ISO 9001, Kampung Tulip


Author(s):  
Olena DIACHYNSKA

The article deals with the dynamics of the number of tourists in Vinnytsia region. After analyzing the statistics of the State Statistics Service of Ukraine and the Main Department of Statistics in Vinnytsia Region for 2004-2017, it has been shown that the number of Vinnytsia residents who traveled abroad in 2017 compared to 2004 increased by 14.6 times, and the number of domestic tourists decreased three times. The main reasons for the decline of domestic tourists are the financial crisis of 2007-2009, the Revolution of the Maidan in 2013-2014, terrorist acts and political and economic instability in Ukraine, aswell as the sharp increase in utilities bills in Ukraine. It is shown that the correlation between the number of tourists in Vinnytsia region, moving abroad (variable ) and income of the family (variabl ). For the data for 2004-2017, it can be described by a nonlinear model: For such a non-linear correlation, the correlation coefficient , means that when increasing family income by 1% compared with 2017, the number of tourists traveling abroad would increase by about 0, 735%. Green tourism is one of the factors of improvement of tourism industry in the region, rise of economic and social level of living in rural areas, in particular, creating new jobs, increasing incomes, preserving and enriching the cultural heritage, and advance in the infrastructure of the village. By the integral indicator of the development of rural green tourism that changes within the limits , ranking and grouping of the regions of Ukraine has been carried out according to three levels of development: high level ( , type of region's leaders), average level ( , region type average) and low level ( , type of region outsiders). According to the integral indicator of green tourism development in Vinnytsia region , it is classified as an average. Proposals for improvement of indicators of green tourism development in our region: 1) development of partnership relations between local self-government bodies, non-governmental organizations and agricultural enterprises; 2) formation of potential and stimulation of actual demand for rural tourism services; 3) development of innovative projects in the field of rural tourism development. Today, about 30 rural homesteads provide green tourism services. Of these, 2 farms have the third (the highest) category of the categorization system of the village bed base "Ukrainian hospitality estate" and 7 estates have a basic category. Four of the farmsteads of the Yampil district include: "The Magic Corner", "The Manor at Svetlana", "The Art Ladder", "The Ruffle" and one of the manor houses of Mohyliv-Podilsky: "The Comfort," are among the 100 best farmsteads of green tourism in Ukraine. A cozy rest in the picturesque Busha can be combined with the acquaintance wiht the two historical and cultural reserves "Historical Busha" and the geological "Haydamak Yar", were the history of Trypillian culture is presented. There workshops on oil painting, pysanka painting and manufacturing of motanka-dolls are offered. In order to improve the development of green tourism in Vinnitsa region it is necessary: - to use the experience of European countries in organizing green tourism; - to conduct scientific research on development of green tourism; - to develop innovative projects in the field of green tourism development; - to stimulate demand for green tourism services; - to develop partnership relations between owners of homesteads and authorities; - to improve the quality of services; - to improve transport links and the quality of roads.


2019 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Ganna Gorina ◽  
Valentina Barabanova

Under the conditions of modern European integration processes, the quality of providing tourism services, which should meet the requirements of the population as much as possible, gains momentum. The regulation of tourism development in Ukraine according to European standards and regulations impose the task of upgrading the tourism industry, search for innovative instruments to improve its functioning based on the best European practices example of the Baltic States. Marketing approaches in managing the demand for tourism services by means of innovative technologies are insufficiently defined. Among the scholars who investigated the marketing aspects in the field of tourism activities should be distinguished the following: N. E. Kudla, I. Yu. Martynov, O. M. Pravyk, I. M. Shkoda and so on. The methodology is based on a systematic approach to the market for tourist services, marketing analysis as a management concept for this market, on the use of modelling as a methodological principle and a method of scientific knowledge. The mechanisms of increasing the efficiency of marketing activities in the field of tourism through the structural-functional model and model of management of the marketed approach system are determined. At the present stage, the issues of finding and implementing modern mechanisms for the formation and management of demand for a tourism product remain unsolved. Results. The article is aimed at developing innovative methods for managing the process of implementing marketing approaches to the market for tourist services in Ukraine. Priority is the development of mechanisms for the formation of demand for tourism products through marking technologies. The authors developed a system of marking approaches, which includes the factors of the effectiveness of travel services; marking methods and techniques; forms of realization of tourist services. The mechanism of formation and management of demand for a tourist product, as well as communicative and social methods of increasing the efficiency of marking activity in the tourist services market in Ukraine, is determined. Practical implications. The article considers mechanisms of increasing the efficiency of marketing activities in the field of tourism. The expediency of using the European experience of the Baltic States for the development of tourism in Ukraine is emphasized. Directions of further researches are offered. The structural-functional model of the system of marketing approaches and the organizational model of operational management of the process of realization of marketing approaches to the market for tourist services are developed. Value/originality. The use of the proposed models will more effectively increase the efficiency of marketing activities in the modern market for tourist services. The authors prove that modelling, development, and implementation of models of marketing approaches is a powerful mechanism for achieving a new quality of tourism services market and Ukraine.


2020 ◽  
Vol 32 (4) ◽  
pp. 477-492
Author(s):  
Ilinka Terziyska ◽  
Radina Damyanova

Purpose Winescape is the space where wine experiences occur, consisting of both tangible and intangible elements, and its understanding is very important for both the wine and the tourism industry. The purpose of this study is to define the attributes of winescape as seen from the perspective of organized travel. Design/methodology/approach The study uses the netnography approach by analyzing online user-generated content. A total of 118 TripAdvisor reviews for a wine tour company in Piemont, Italy, were coded using NVIVO12 software. Findings Six major elements of winescape were identified: tour guiding, core wine product, tour planning and logistics, complementary activities, food and dining and nature and scenery prominent. When compared to previous research, the findings show that the type of travel (organized versus independent travel) has a significant impact on the perceived winescape. Research limitations/implications As the study refers to a particular type of destination (Piedmont, Italy), and a specific product (private or small group tours), findings may not fully apply to wine regions and market segments of a different kind. Practical implications The proposed winescape model can be used by both practitioners (for enhancing the quality of their products) and researchers (for comparative studies or as a basis for customer satisfaction models specifically tailored to wine tours). Originality/value Organized wine tours as a specific aspect of wine tourism have been neglected in research so far. To the authors’ knowledge, this is the first study to focus on winescape as seen through the lens of organized wine tourists, and the resulting model differs significantly from the existing ones.


Sign in / Sign up

Export Citation Format

Share Document