Zgodbe z »najlepše reke«: humanističnogeografski pogled na zgodovino razvoja in upravljanja turizma na Soči
V članku sta podana pregled in analiza razvoja turistične rabe reke Soče ter s tem povezanih upravljavskih praks. Turizem na Soči se je v treh desetletjih razvil od alternativne do izrazito množične tržne dejavnosti, Dolina Soče pa v mednarodno prepoznano outdoor destinacijo. Vzporedno s tem so se z zamikom sprejemali in spreminjali upravljavski ukrepi in pristopi. Na podlagi dolgoročnega etnografskega dela je v članku prikazano, ali in kako so se spreminjali vloga in stališča ključnih lokalnih akterjev ter interesnih skupin do upravljanja in razvoja turizma na Soči. Poleg za outdoor turizem značilnih upravljavskih vidikov (na primer varnost, infrastruktura, cena) je v ospredju vprašanje zaščite in smeri razvoja lokalne turistične ekonomije, ki se pojavi ob naraščajočem koriščenju omejenega vira v pogojih prostega pretoka ljudi, storitev in kapitala. // Stories from the “most beautiful river«: a humanistic geographical perspective on the history of the development and management of tourism on the river Soča The article presents an analysis of the development of the tourist use of the river Soča and the related management practices. In three decades, tourism on the Soča has developed from an alternative to mass tourism, while the Soča valley has become an internationally recognized outdoor destination. Management measures and approaches have been adopted and adapted with some delay. Based on long-term ethnographic fieldwork, the article presents whether and how the role and attitudes of the most important local actors and interest groups have changed in relation to the river tourism development and management. In addition to the typical management issues of outdoor tourism (e.g. safety, infrastructure, price), the focus is on the protection and development direction of the local tourism industry – an issue that often arises in cases of the increasing use of limited resources under conditions of free movement of people, capital and services.