Politics 2.0 with Facebook
Analyzing publicly available content on various social media sites such as YouTube and Twitter, as well as social network sites such as Facebook, has become an increasingly popular method for studying socio-political issues. Such public-contributed content, primarily available as comments, let people express their opinions and sentiments on a given topic, news story, or post, while allowing social and political scientists to extend their analysis of a political discourse to the social sphere. This new age political process, which involves political agents reaching out to their audiences through social media and common folks using social media to express their opinions and sentiments, are here referred to as “Politics 2.0.” Recognizing the importance of Facebook in studying Politics 2.0, the chapter provides a comprehensive overview of the research work in social and political science domains that use Facebook as a tool for analyzing various socio-political issues. Several popular approaches for collecting and analyzing data from Facebook are provided, and their applications to understanding public opinion and sentiment around various issues of interest are discussed. The chapter also introduces a couple of handy tools that could help the researchers and practitioners gather and analyze a large amount of Facebook data easily and effectively. The chapter concludes with a discussion on opportunities and challenges for understanding Politics 2.0 with Facebook.