Figures of Speech in the Translation of Audiovisual Advertisements

Author(s):  
Jolita Horbačauskienė ◽  
Ramunė Kasperavičienė

Effective translation of figures of speech in persuasive texts is crucial but complicated. Different cultural worldviews may sometimes cause misunderstandings due to vagueness in language, which otherwise may be comprehended through context or contextual associations. This study will address the following research questions: which figures of speech are the most common in advertising discourse; which translation techniques and procedures are used to render the various figures of speech in small and large sized target countries; is there a relation between country size, as measured by population, and the adaptation level of international marketing campaigns to the intended audience. The authors of the study hypothesise that international advertising campaigns are adapted through translation to a lesser degree in small sized target countries and vice versa, in large sized countries. The findings of the current study show that most probably there are other factors affecting the choice of translation techniques in audiovisual advertisements.

Author(s):  
Terry McClannon ◽  
Robert Sanders ◽  
Amy Cheney ◽  
Les Bolt ◽  
Krista Terry

This study is based on survey research conducted in 2010 and 2011, involving graduate students using a 3D immersive environment for their coursework. Investigators examined students’ perceptions of community and presence via coursework offered in the immersive world. Utilizing the Sense of Community II index and the Communities of Inquiry survey, variables examined include students’ time within their graduate programs, time spent in the 3D environment, and their levels of immersion, as well as the relationship between the two instruments. Analysis showed significant results for each of the research questions for both instruments.


2016 ◽  
Vol 25 (4) ◽  
pp. 532-546 ◽  
Author(s):  
Hossein Bagheri ◽  
Farideh Yaghmaei ◽  
Tahereh Ashktorab ◽  
Farid Zayeri

Background: Identifying, maintenance, and promotion of dignity in different patients of various cultures is an ethical responsibility of healthcare workers. Research questions: This study was conducted to investigate factors related to dignity in patients with heart failure and test the validity of Dignity Model. Design: The study had a descriptive-correlational design, and data collection was carried out by means of four specific questionnaires. Participants and context: A total of 130 in-patients from cardiac wards in hospitals affiliated with Tehran and Shahid Beheshti University of Medical Sciences participated. Ethical consideration: This study was approved by the Research Committee of Shahid Beheshti University of Medical Sciences. Findings: Significant correlation showed the following: between illness related worries with dignity conserving repertoire score, between illness related worries with social dignity, between illness related worries with dignity conserving repertoire score, and between social dignity with dignity score. Goodness Fit Index and Comparative Fit Index were calculated greater than 0.9. Discussion: This study affirms the importance of careful evaluation of individual patients to determine their needs related to dignity. Conclusion: According to the results, the necessity of using appropriate tools to assess various aspects of patients’ dignity by clinical healthcare staff and design activities with particular focus on the main factors affecting dignity such as illness related worries and social dignity is recommended. Attention to this issue in everyday clinical practice can facilitate health professionals/nurses to potentially improve their patients’ dignity, develop quality of care and treatment, and improve patients’ satisfaction.


2016 ◽  
Vol 16 (2) ◽  
pp. 205-232
Author(s):  
PAOLA DE VINCENTIIS ◽  
ELEONORA ISAIA ◽  
PAOLA ZOCCHI

AbstractThis paper analyzes the performance of the Italian defined contribution guaranteed pension funds during the period 2008–2012 through a panel analysis. This paper is organized around three main research questions. The first one is focused on the probability of a guarantee payment in a given year. The second one deals with the determinants of the gap between actual return and minimum guaranteed yield on a yearly basis. The third one focuses on the factors affecting the weight of administrative and management costs and their relationship with the fund dimension.


2020 ◽  
Vol 16 (12) ◽  
pp. 52
Author(s):  
Malak S. S. Hussein

This study deals with identifying the impact of work pressures on decision-making, at Al-Rajhi Bank in Jeddah - Kingdom of Saudi Arabia. The main objective of this research is to answer the following research questions: - What is the effect of work stress on the decision-making process? To answer these questions, on which the problem is centered, the following scientific hypothesis has been put forward: - There is a statistically significant relationship between work pressures at the bank and decision-making. The descriptive analytical approach was used to describe the phenomenon under study, and the questionnaire was used to collect various data to distribute the questionnaire to the sample members, who numbered (35) employees, to do the statistical analysis for this study. The most important results that came out of the study, the level of work stress among the sample members is considered acceptable. The study also recommended more attention to the human cadre regarding the issue of work stress and the decision-making process, and more research on the effects of different work pressures, as well as other factors affecting the decision-making process.


2020 ◽  
Vol 5 (3) ◽  
pp. 293
Author(s):  
Destyana Cory Prastiti ◽  
Emy Sudarwati

<em>This study aims to scrutinize the attitude of Javanese youth towards their use of local language. There are two research questions proposed in this study such as namely: 1) how is the attitude of Javanese youth towards their local language, 2) what are the factors that effect on their attitudes. The objectives of this study are to define the attitude of Javanese youth towards their local language and to discover why they are behaving so. Furthermore, this study adopted qualitative method applying descriptive analysis and selected the students of English Department of Batch 2014 Batch in Brawijaya University as the participants. The results showed that the subjects indicated showed both positive and negative attitudes towards the use of Javanese language depending on the context. The positive attitude was frequently revealed on questions related to their efforts in conserving Javanese as the local language, while the negative attitude was mostly reflected on the statements associated with their language preference in daily life. Moreover, there are several factors affecting their language attitudes namely the Javanese language internal system, social and traditional, and the prestige and the power of language.</em>


2020 ◽  
Vol 5 (1) ◽  
pp. 27-37
Author(s):  
Abel Rizky Siregar ◽  
Roy Valiant Salomo

This study aims to analyze the factors affecting the effectiveness of the Inspectorate General of the Ministry of Home Affairs in the supervision of the administration of local governance. This research uses the post-positivism paradigm with qualitative research methods. In-depth interviews and document studies were conducted to obtain the necessary data and information. The results of this study explain that the factors affecting the effectiveness of the Inspectorate General of the Ministry of Home Affairs in supervision the administration of local governance include structure, systems, strategy, style, staff, skills, and shared values. This is certainly by the elements contained in the 7S Mckinsey model that researchers use as a knife analysis in answering research questions. The results of the analysis revealed that the institutional structure was not yet matched, the still weak laws and regulations related to the supervision of the regional government, business processes were running well but the use of information technology was needed in building the supervision system, there was a need to strengthen planning to meet the needs of APIP to be met both in terms of the number and competence as well as the leadership style of the highest leadership is very participatory, democratic and can certainly support the development of existing work culture to increase the effectiveness of the Inspectorate General of the Ministry of Home Affairs in supervision the administration of local governance.  Keywords: effectiveness, supervision, the administration of local governance


Author(s):  
Hana Stojanová ◽  
Veronika Blašková ◽  
Michaela Lněničková

The aim of the article is to identify the key factors influencing the entry of entrepreneurial subjects into the sphere of organic farming in the Czech Republic. Primary data for the research was obtained from a questionnaire survey carried out in 2016 through an internal communication system of the PRO BIO Association, comprising 481 operators in the field of organic farming in the Czech Republic. The research questions mainly concerned the reason for entering the sphere of organic farming, and what influenced this decision, the motivation of entrepreneurs to stay in organic farming and what could possibly be the reason for their departure from this sector of business. Another part of the research questions related to the knowledge about organic farming in the establishment of their business. a combination of factors that are important in deciding on entry into the industry and subsequent stay was found.


2019 ◽  
Vol 43 (1) ◽  
pp. 8-31 ◽  
Author(s):  
Keith M. Graham ◽  
Zohreh R. Eslami

Abstract In order to raise global profiles of universities, governments around the world have pushed universities to offer English medium instruction (EMI) courses. While research examining the attitudes toward EMI has been conducted in various countries, these studies generally look at a single university and rarely examine attitudes between countries or regions. In order to investigate attitudes from a macro perspective, this study used a systematic literature review method to synthesize findings on attitudes toward EMI in East Asia and the Gulf. The review was guided by the following research questions: (1) What are the attitudes toward EMI in countries in the Gulf and East Asia? and (2) What are the similarities/differences between countries and what factors can be attributed to these? Attitude scores were calculated for twenty studies from ten countries, and the studies were coded by common themes affecting EMI attitudes. Results show that factors affecting attitudes include language and content issues, choice of medium of instruction, instructor quality, motivation to learn English, and deficit views of the L1. As a result of the findings, it is suggested that governments and universities review their EMI policies in order to ensure education quality and maintain the status of local languages.


2020 ◽  
Vol 71 ◽  
pp. 59-76
Author(s):  
Ali SIMSEK ◽  
Fahme DABAJ ◽  
Eylem SIMSEK

The use of Facebook in everyday life has become widespread all around the world regardless of countries and cultures. The largest group of Facebook users consists of young people, particularly university students. This study investigated the attitudes of university students toward Facebook, their major reasons for using this social media application in everyday life, and the factors affecting the types of desired relationships with Facebook friends. A survey consisting of 63 items about demographics of participants and their preferences for the use of Facebook was administered to collect data. The sample of the study included 924 undergraduate students from a large public university in North Cyprus. A number of descriptive and inferential statistical techniques were employed to analyze data in relation to the research questions. Results suggested that the students generally had positive attitudes toward Facebook, although there were certain differences in terms of demographics. The primary reason for using Facebook was interpersonal communications with close friends. The most powerful factor affecting the types of relationships in Facebook was perceived quality of communication and/or socialization. Along with the other findings, implications of the results for future research were discussed.


2021 ◽  
Author(s):  
Sina Mirzaye ◽  
Reza Aghajan Nashtaei

Abstract The effect of small and medium-sized enterprises through entrepreneurship, revenue growth and creation of employment opportunities on the global economy is undeniable. Although these enterprises enjoy some strength like flexibility and compatibility in comparison to larger enterprises, they face a lot of problems which have kept their failure rate high. Therefore, in order to have proper and principled policy and plan to achieve economic development it is important to identify the factors affecting the failure of small businesses.This study aims to investigate the effect of two individual factors of ability and motivation on the failure of small and medium-sized businesses by studying 30 unsuccessful companies located in Industrial towns of Guilan province by presenting a questionnaire among managers and employees. In this paper, SPSS16 software was used for data analysis and to access the answers of the research questions. According to the results, the impact of sanctions and inflation on motivation was considered as the most significant motivational factor and lack of resources management and being considerate of other’s abilities were regarded as the most important ability factors.


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