Marketing Trends in the Digital Age

2019 ◽  
pp. 291-310
Author(s):  
João Manuel Pereira
Keyword(s):  
Economic Development ◽  
New Technologies ◽  
Environmental Changes ◽  
Digital Age ◽  
Crucial Importance ◽  
Age Related ◽  
The World ◽  
Common Problems ◽  
The Way

Historically, technology has been the prime catalyst of social, cultural, and economic development. Breakthrough technologies have been found responsible for major disruptive civilizational leaps in time, crafting and reshaping the way we view the world and its infinite boundaries, resolving our common problems and how we interact in pursuit of a communal and cooperative existence. Marketing has constantly reinvented itself in light of the environmental changes caused by these new technologies, and in doing so, has introduced new marketing paradigms and principles. Drawing on key findings from the literature, this chapter discusses the transformational effect of the digital age-related technologies, highlighting major trends and their impact from a marketing perspective. Implicit to these findings and the arguments that follow is the idea that understanding these technologies and how to harness them is of crucial importance.

scholarly journals Laws and Emerging Technologies

Laws ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 46
Author(s):  
Esther Salmerón-Manzano
Keyword(s):  
Information Technologies ◽  
New Technologies ◽  
Legal Issues ◽  
The Other ◽  
Special Issue ◽  
Legal Challenges ◽  
The World ◽  
Huge Impact ◽  
New Challenges ◽  
The Way

New technologies and so-called communication and information technologies are transforming our society, the way in which we relate to each other, and the way we understand the world. By a wider extension, they are also influencing the world of law. That is why technologies will have a huge impact on society in the coming years and will bring new challenges and legal challenges to the legal sector worldwide. On the other hand, the new communications era also brings many new legal issues such as those derived from e-commerce and payment services, intellectual property, or the problems derived from the use of new technologies by young people. This will undoubtedly affect the development, evolution, and understanding of law. This Special Issue has become this window into the new challenges of law in relation to new technologies.

Problems of development of Arctic hydrocarbon resources under the current conditions.

2021 ◽  
pp. 70-81
Author(s):  
Anna Borisovna Nikolaeva ◽  
Keyword(s):  
Economic Development ◽  
Alternative Energy ◽  
New Technologies ◽  
Recovery Period ◽  
Arctic Region ◽  
The Arctic ◽  
Expert Assessment ◽  
Low Level ◽  
The World ◽  
The Arctic Region

The Arctic is the richest and at the same time the most difficult region to develop in the world. Exploration and exploitation of its deposits are inevitable for Russia and mankind as a whole. The Arctic region is characterized by extreme nature-climatic conditions, with a rather low level of economic development and remoteness from industrial centers, a low level or lack of any infrastructure as well as by instability of the ecological system to anthropogenic impact and a long recovery period. Since the potential of the resources currently being developed will be exhausted within several decades, and the world economies are not yet ready for a full transition to alternative energy resources, it is necessary to search for and develop new hydrocarbon reserves that determines the relevance of the study.The aim of the study is to identify the main problems arising when exploiting hydrocarbons in the Arctic region. The set of problems identified predetermines an integrated approach to their solutions. In this case, it is about reforming legislation, increasing funding, and attracting new participants in the international cooperation. Since the export of oil and gas is traditional for the Russian Federation, exploitation of hydrocarbons in the region is a prerequisite for the further economic development of the country. A state policy aimed at development and improvement of new technologies, reducing environmental risks, and deep scientific research of the Arctic, is needed. The method of expert assessment was used, which is applied for solving complex tasks with lack of information, and impossibility of mathematical formalization of the solution process. The basis for the application of this method is the possibility and ability of experts to assess the importance of the problem under study and development prospects for a certain research direction. The expert assessments were highlighted during the study and analysis of the literature.

scholarly journals Corruption and Combating Corruption: A Framework for Peace, Human Rights and Sustainable Development in Post-Independent Africa

2018 ◽  
Vol 9 (5) ◽  
pp. 9-17
Author(s):  
Eric Che Muma
Keyword(s):  
Decision Making ◽  
Sustainable Development ◽  
Economic Development ◽  
Human Rights ◽  
Sustainable Peace ◽  
The World ◽  
Decision Making Processes ◽  
Global Peace ◽  
The Way

Abstract Since the introduction of democratic reforms in post-independent Africa, most states have been battling corruption to guarantee sustainable peace, human rights and development. Because of the devastating effects of corruption on the realisation of peace, human rights and sustainable development, the world at large and Africa in particular, has strived to fight against corruption with several states adopting national anti-corruption legislation and specialised bodies. Despite international and national efforts to combat corruption, the practice still remains visible in most African states without any effective accountability or transparency in decision-making processes by the various institutions charged with corruption issues. This has further hindered global peace, the effective enjoyment of human rights and sustainable development in the continent. This paper aims to examine the concept of corruption and combating corruption and its impact on peace, human rights and sustainable development in post-independent Africa with a particular focus on Cameroon. It reveals that despite international and national efforts, corruption still remains an obstacle to global peace in Africa requiring a more proactive means among states to achieve economic development. The paper takes into consideration specific socio-economic challenges posed by corruption and the way forward for a united Africa to combat corruption to pull the continent out of poverty, hunger and instability, and to transform it into a better continent for peace, human rights and sustainable development.

New Electro-Optic and Display Technology for Visually Disabled People

2013 ◽  
pp. 687-718
Author(s):  
Ricardo Vergaz Benito ◽  
César Vega-Colado ◽  
María Begoña Coco ◽  
Rubén Cuadrado ◽  
Juan Carlos Torres-Zafra ◽  
...  
Keyword(s):  
Visual Impairment ◽  
New Technologies ◽  
Age Related Macular Degeneration ◽  
Disabled People ◽  
Age Related ◽  
Technical Aids ◽  
The World ◽  
World Information ◽  
Materials Used ◽  
Visually Disabled

The aim of the chapter is to review the most recent advances in electro-optical technologies applied to visually disabled people. The World Health Organization (WHO) estimates that the number of people in the world with some kind of visual impairment is 285 million, with 246 million of these persons in a partially sighted or Low Vision (LV) condition. The top three causes of visual impairment are uncorrected refractive errors, cataracts and glaucoma, followed by age-related macular degeneration. On the other hand, Head Mounted Displays or electro-optical materials used in liquid crystal or electrochromic devices can be used in technical aids for LV. In this chapter, the authors review how disabled people receive real world information using these new technologies, how the recently developed electro-optical technical aids can improve visual perception, and how these LV aids do work, from a technological point of view.

Telework and the Canadian Environment

2005 ◽  
pp. 692-697
Author(s):  
Stefane M. Kabene ◽  
Raymond Leduc ◽  
Rick Burjaw
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
New Technologies ◽  
Personal Lives ◽  
Left Behind ◽  
The World ◽  
Information And Communication ◽  
The Way

Information and communication technology (ICT) is constantly changing the world around us. This not only affects the way that we conduct our personal lives but also our business lives. It is changing the very make up of society (Neff, 2000). For organizations, it seems that there is a requirement for success that they ride along with the new technological wave or risk getting left behind. As a result, some organizations are implementing telework programs to take advantage of new technologies (Kaye et al., 2000).

The Societal Impact of World Wide Web - Key Challenges for the 21st Century

2011 ◽  
pp. 88-106
Author(s):  
Janice M. Burn ◽  
Karen D. Loch
Keyword(s):  
Industrial Revolution ◽  
New Technologies ◽  
Human Life ◽  
Economic Implications ◽  
Or Groups ◽  
Definite Effect ◽  
The Social ◽  
The World ◽  
And Shifts ◽  
The Way

Many lessons from history offer strong evidence that technology can have a definite effect on the social and political aspects of human life. At times it is difficult to grasp how supposedly neutral technology might lead to social upheavals, mass migrations of people, and shifts in wealth and power. Yet a quick retrospective look at the last few centuries finds that various technologies have done just that, challenging the notion of the neutrality of technology. Some examples include the printing press, railways, and the telephone. The effects of these technologies usually begin in our minds by changing the way we view time and space. Railways made the world seem smaller by enabling us to send goods, people, and information to many parts of the world in a fraction of the time it took before. Telephones changed the way we think about both time and distance, enabling us to stay connected without needing to be physically displaced. While new technologies create new opportunities for certain individuals or groups to gain wealth, there are other economic implications with a wider ranging impact, political and social. Eventually, as the technology matures, social upheavals, mass migrations and shifts in economic and political power can be observed. We find concrete examples of this dynamic phenomenon during the Reformation, the industrial revolution, and more recently, as we witness the ongoing information technology revolution.

Media Business Literacy in the Digital Age

2020 ◽  
pp. 105-129
Author(s):  
Inci Tari
Keyword(s):  
Media Literacy ◽  
New Technologies ◽  
Digital Age ◽  
Financial Statements ◽  
Disruptive Innovation ◽  
Media Industry ◽  
Broad Definition ◽  
Mainstream Media ◽  
Definition Of ◽  
The Way

The digital age is changing everything forever. Media is changing in many ways ranging from the way people screen it to the way it is operated as a business. Profitable mainstream media of yesterday is struggling to survive against disruptive innovation brought by new technologies and being challenged by giant technology companies such as Google and Facebook, which are forming a duopoly, especially in terms of digital advertising revenues. These conditions are forcing media managers to be more literate than ever. Although there is a definition for media literacy and business literacy, there is no definition for media business literacy yet. This study will try to make a definition of media business literacy, which should involve stakeholders, markets, products, customers, competitors, financial terminology, and financial statements. After this broad definition, the rest of the chapter will focus on the changing media industry structure providing an insight on some financial and numerical information that needs to be understood by everyone interested in media business.

scholarly journals The activities of the Committee for the implementation of import substitution programs under the Expert Council on tourism development under the Ministry of culture of the Russian Federation, as one of the directions of strategic development of tourism in the Russian Federation

2017 ◽  
pp. 17-19
Author(s):  
A. A. Kuzmenko
Keyword(s):  
Economic Development ◽  
Russian Federation ◽  
Import Substitution ◽  
Tourism Development ◽  
Strategic Development ◽  
The World ◽  
Socio Economic Development ◽  
The Russian Federation ◽  
The Way

Currently, tourism is characterized as relevant and popular phenomenon. Around the world, people travel year-round, and every year according to the WTO the number of tourists increases. It is a recognized fact that integrated tourism development in a particular area leads to its socio-economic development. Currently, Russia has considerable natural-recreational potential, is on the way of development of internal tourism, through specific measures.

scholarly journals Analysis of Opportunities & Challenges for Growth of E-commerce in India

2021 ◽  
Vol 9 (VI) ◽  
pp. 93-94
Author(s):  
Monojit Kumar
Keyword(s):  
Digital Age ◽  
Economic Reforms ◽  
The Internet ◽  
Technological Revolution ◽  
Web Technologies ◽  
The Core ◽  
Doing Business ◽  
The World ◽  
Use Of The Internet ◽  
The Way

E-commerce is a trading or facilitation of trading in products or services using computer networks, such as Internet. E-Commerce is one of the biggest forms of doing E-business, that has happened to the Indian cashless economy in recent years. This has created a new flavor of doing business, which has a huge potential and is fundamentally changing the way businesses are done. This provides advantage for both buyers as well as sellers at the core of its phenomenal rise. The economic reforms of India that were amended in 1991, has resulted in opening of the economy with a view to integrate itself with the worldwide economy. As a result, in last few years we have witnessed a technological revolution accompanied by the widespread use of the Internet, web technologies and their applications. As a symbol of globalization, E-commerce represents the cutting edge of success in this digital age and it has changed and is still changing the way business is conducted around the world

scholarly journals New Technologies Adoption and Diffusion Patterns in Developing Countries. An Empirical Study for the Period 2000-2011

Equilibrium ◽  
2013 ◽  
Vol 8 (4) ◽  
pp. 79-106 ◽  
Author(s):  
Ewa Lechman
Keyword(s):  
Developing Countries ◽  
Economic Development ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Developing Economies ◽  
Communication Technologies ◽  
Special Role ◽  
Middle Income ◽  
The World ◽  
Information And Communication

In recent years, enormous changes are noted worldwide during broad  adoption of Information and Communication Technologies (ICT). These unique  technologies – often perceived as economic development incentives – have a great  ability to spread at high pace and low cost in countries all over the world, bringing  people opportunities to contribute to economic development and growth. New Technologies  play a special role in developing countries, where their in-country adoption  lies in the centre of development strategies. ICT are treated as tools which bring  people access to information, education and knowledge, offering unlimited possibilities  for wealth-creation.  The paper, purely empirical in nature, reports on the pace of adoption of new Information  and Communication Technologies in developing countries, and – additionally  – investigates country-specific ICT diffusion patterns. We expect to uncover  the S-shape curve in the diffusion process in most of developing countries, as well as  in the whole country sample.  For the analysis purposes, we apply all counties which – according to the World  Bank nomenclature – are classified as low-income and lower-middle-income econ-  omies. Our sample covers 46 countries (upper-middle-income and high-income  economies are excluded from the study purposefully) which are classified as developing  economies. The time framework is set for the period of 2000-2011. All data  necessary for the analysis are derived from World Telecommunication/ICT Indicators  Database 2012 (16th edition).

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