Theoretical Aspects on Bottom of the Pyramid in Emerging Economies

Despite the growing body of literature on the Bottom of the Pyramid (BoP), much remains unclear and more research is needed in a number of areas as this chapter will highlight. Firstly, the broad literature is reviewed which includes looking at definitions and different strands of research undertaken in the field. The chapter then presents three key sectors that the authors believe have the most potential to aid poverty alleviation, while proposing that other types of studies can be conducted for other sectors that are more likely to lead to consumer satisfaction. Points of departure are offered, before discussing microfinance and then latterly in the context of Latin America. The chapter uses secondary data to show key countries and institutions serving the BoP, and to highlight important aspects that merit further attention. Implications for policy makers and practitioners are offered, and this is followed by a number of directions for future research.