Mutual Value in Business Relationships

2010 ◽  
pp. 971-981
Author(s):  
Rita de Cássia Pereira ◽  
Carlo Gabriel Porto Bellini ◽  
Fernando Bins Luce
Keyword(s):  
Relationship Marketing ◽  
Value Creation ◽  
Business Relationships ◽  
Business Relationship ◽  
Research Fronts ◽  
Starting Point ◽  
Working Together ◽  
Relationship Assessment ◽  
Made In

Relationship marketing evolves both in quantity and quality, as we can tell from the continuous incorporation of new constructs, models and technologies, the myriad of applications in different contexts, and the interaction with other marketing and management areas. Concepts and processes in relationship marketing continue to mature significantly with the help of developments made in other research fronts. In this sense, the concept of value as communicated by authors in the field (e.g., Hogan, 2001; Möller & Törrönen, 2003) brought light to the problem of relationship assessment, if we agree that value creation is critical for companies working together in a business relationship (Walter et al., 2001); thus, value creation must be the starting point for companies and customers to assess their relationships.

scholarly journals Investigating the Effects of Islamic Business Ethics and Etiquette on Business Relationships and Customers’ Adoption of Internet Banking

2021 ◽  
Author(s):  
Omar Thaher Hasan Megdadi
Keyword(s):  
Business Ethics ◽  
Relationship Quality ◽  
Relationship Marketing ◽  
Internet Banking ◽  
Business Relationships ◽  
Significant Positive Effect ◽  
Business Relationship ◽  
Islamic Business Ethics ◽  
Positive Effect ◽  
The Way

<p><b>AbstractThanks to technological advancement and growth, banks across the world offer Internet banking (IB) services to their customers. Internet banking services can be considered as a substitute distribution channel for banks, as they lower costs and make it easier for customers to manage their bank accounts remotely 24/7. Despite the obvious benefits of internet banking, large numbers of customers are reluctant to adopt IB services. One reason for their reluctance is because adopting IB services is a form of change, and people have a natural resistance to change. Hence, numerous researchers have studied the factors that influence customers’ adoption of IB services. </b></p> <p>Business relationships are considered one of the most valuable keys to business success. ‘Relationship Marketing’ has emerged as a concept that emphasizes establishing, strengthening, and maintaining a buyer-seller relationship. In today’s business environment, businesses focus more on their relationship networks than on the product itself. These relationships are affected by religious and cultural values. Thus, the way people perceive certain behaviours will depend upon their culture and religion. For example, the Islamic culture and ethical values affects the way Muslims behave and perceive behaviours, as Islam covers all aspects of life.</p> <p>This research is designed to investigate the role of business ethics and etiquette in building high-quality business relationships during the inception stage of the relationship. It also examines the effect of a business relationship on customers’ willingness to adopt IB services. The research was conducted from the customers’ perspective by using a quantitative method; a survey was distributed to a sample from the Jordanian Islamic banking market. Findings of this research indicated a significant positive effect of Islamic business ethics and etiquette on business relationship quality at all of the proposed variables except Ihsan, it also indicated a significant positive effect of business relationship quality on the adoption of internet banking. Results also showed a significant mediating effect of business relationship quality between business ethics and etiquette and internet banking adoption. </p> <p>This research contributes to the existing body of research in the fields of business ethics and etiquette, relationship marketing, and internet banking adoption. It gives in depth insight on the nature of the relationships of the variables within the research model. This research examined some variables that have not been studied before and provides evidence for future research; it also provides business practitioners with a better understanding of the nature of the factors affecting internet banking adoption and ways to enhance their relationships with their customers. </p> <p> Keywords: Relationship Marketing, Business Relationships, Business Ethics, Business Etiquette, Islamic Business Ethics and Etiquette, Internet Banking Adoption.</p>

scholarly journals Are business relationships institutions?

Competitio ◽  
2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Tibor Mandjak
Keyword(s):  
Value Creation ◽  
Communication Theory ◽  
Business Relationships ◽  
Business Relationship ◽  
External Resources ◽  
Institutional Economic ◽  
Value Sharing ◽  
Business Negotiations ◽  
Complex Phenomena ◽  
Theoretical Foundations

The question is simple; the answer could be quite complicated. Inter-organisational marketing researchers define business relationships as interactive exchanges between two organisations. Does this mean anything for institutional economists? A business relationship is created by weaving actor bonds, resource ties and activity links. Business relationships exist and change through time. The establishment, development, maintenance, as well as termination of a business relationship all require investments from the participating parties. A business relationship does not exist in an isolated manner, but other market and non-market actors can equally influence it. In reality, numerous other relationships and actors affect business relationships. As a result, these actors indirectly influence business relationships through the change in behaviour of one of the parties within the business relationship. These directly and indirectly affected relationships create a business network. For an organisation business relationships have different functions. External resources neededfor operation and value creation are fed by them. Value creation for the customer and value sharing with the customer take place in business relationships. They are forms of an organisation’s interdependence. A business relationship is a special form of governance of the partners’ mutual efforts. A business relationship has its own value for each organisation. Each organisation has several business relationships, each with different value. In business markets,where buyers are always organisations, the business relationship portfolio is the market itself. Inter-organisational marketing researchers use very different theoretical foundations to study business relationships. Modern contract law based research distinguishes about a dozen norms of behaviour in business relationships. Institutional economic-rooted studies argue that we should use the plural-forms approach (price, authority and trust must be employed together) to explain these very complex phenomena. Research using communication theory concluded that multiple periods of business negotiations were required to develop even primitive norms. The paper concludes with some elements of a possible answer to the title question.

scholarly journals Investigating the Effects of Islamic Business Ethics and Etiquette on Business Relationships and Customers’ Adoption of Internet Banking

2021 ◽  
Author(s):  
Omar Thaher Hasan Megdadi
Keyword(s):  
Business Ethics ◽  
Relationship Quality ◽  
Relationship Marketing ◽  
Internet Banking ◽  
Business Relationships ◽  
Significant Positive Effect ◽  
Business Relationship ◽  
Islamic Business Ethics ◽  
Positive Effect ◽  
The Way

<p><b>AbstractThanks to technological advancement and growth, banks across the world offer Internet banking (IB) services to their customers. Internet banking services can be considered as a substitute distribution channel for banks, as they lower costs and make it easier for customers to manage their bank accounts remotely 24/7. Despite the obvious benefits of internet banking, large numbers of customers are reluctant to adopt IB services. One reason for their reluctance is because adopting IB services is a form of change, and people have a natural resistance to change. Hence, numerous researchers have studied the factors that influence customers’ adoption of IB services. </b></p> <p>Business relationships are considered one of the most valuable keys to business success. ‘Relationship Marketing’ has emerged as a concept that emphasizes establishing, strengthening, and maintaining a buyer-seller relationship. In today’s business environment, businesses focus more on their relationship networks than on the product itself. These relationships are affected by religious and cultural values. Thus, the way people perceive certain behaviours will depend upon their culture and religion. For example, the Islamic culture and ethical values affects the way Muslims behave and perceive behaviours, as Islam covers all aspects of life.</p> <p>This research is designed to investigate the role of business ethics and etiquette in building high-quality business relationships during the inception stage of the relationship. It also examines the effect of a business relationship on customers’ willingness to adopt IB services. The research was conducted from the customers’ perspective by using a quantitative method; a survey was distributed to a sample from the Jordanian Islamic banking market. Findings of this research indicated a significant positive effect of Islamic business ethics and etiquette on business relationship quality at all of the proposed variables except Ihsan, it also indicated a significant positive effect of business relationship quality on the adoption of internet banking. Results also showed a significant mediating effect of business relationship quality between business ethics and etiquette and internet banking adoption. </p> <p>This research contributes to the existing body of research in the fields of business ethics and etiquette, relationship marketing, and internet banking adoption. It gives in depth insight on the nature of the relationships of the variables within the research model. This research examined some variables that have not been studied before and provides evidence for future research; it also provides business practitioners with a better understanding of the nature of the factors affecting internet banking adoption and ways to enhance their relationships with their customers. </p> <p> Keywords: Relationship Marketing, Business Relationships, Business Ethics, Business Etiquette, Islamic Business Ethics and Etiquette, Internet Banking Adoption.</p>

Quel corpus pour l’étude du dialecte niçois ?

2021 ◽  
Vol 137 (2) ◽  
pp. 344-361
Author(s):  
Philippe Del Giudice
Keyword(s):  
Middle Ages ◽  
Written Language ◽  
Linguistic Features ◽  
Descriptive Grammar ◽  
Written Production ◽  
Starting Point ◽  
Social Use ◽  
Over Time ◽  
Made In ◽  
Do So

Abstract A new project has just been launched to write a synchronic, descriptive grammar of Niçois, the Occitan dialect of Nice. In this article, I define the corpus of the research. To do so, I first review written production from the Middle Ages to the present. I then analyze the linguistic features of Niçois over time, in order to determine the precise starting point of the current language state. But because of reinforced normativism and the decreasing social use of Niçois among the educated population, written language after WWII became artificial and does not really correspond to recordings made in the field. The corpus will thus be composed of writings from the 1820’s to WWII and recordings from the last few decades.

The knowledge interconnection process: evidence from contract manufacturing relationships

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tibor Mandják ◽  
Zsuzsanna Szalkai ◽  
Erika Hlédik ◽  
Edit Neumann-Bódi ◽  
Mária Magyar ◽  
...  
Keyword(s):  
Empirical Research ◽  
Knowledge Creation ◽  
Business Relationships ◽  
Business Relationship ◽  
Contract Manufacturing ◽  
Content Type ◽  
Types Of Knowledge ◽  
Body Of Knowledge ◽  
New Knowledge ◽  
Different Types

Purpose The main goal of the paper is to describe the knowledge interconnection process embedded in an interactive business relationship. The purpose of this study is to understand the knowledge interconnection inside the supplier-buyer relationship in the field of contract manufacturing. The knowledge interconnection process is defined by the authors as a process linked to business relationships, which contains different types of knowledge and various sub-processes related to them. Design/methodology/approach The Industrial Marketing and Purchasing Group (IMP) research framework has been applied and the contribution is a better understanding of the role of knowledge in the interactive business world. The empirical evidence is based on a case study of a Hungarian contract manufacturing company. This paper describes empirical, qualitative research about knowledge interconnection processes applying an abductive research design. Findings The knowledge interconnection process is linked to business relationships. It is a complex process, which contains three types of knowledge and five sub-processes. The knowledge evolution indicates the links between the different types of knowledge. The sub-processes relate to different types of knowledge and allow the flow of knowledge between the supplier and the buyer. In the business relationship, this flow of knowledge makes possible the new knowledge creation. A model of the knowledge interconnection process has been developed. Research limitations/implications Single case studies can create rich descriptions of complex phenomena, but the possibility for generalization is limited. Another limitation is that the knowledge interconnection process has been studied only from the supplier’s perspective. The present research extends IMP’s knowledge of embedded knowledge. In addition, empirical research contributes to the emerging field of IMP research that explores knowledge as a resource but lacks an empirical foundation. Practical implications The knowledge interconnection process is a decisive factor in the development and maintenance of long-term customer relations in the field of contract manufacturing. The evolution of knowledge types – from the body of knowledge to knowledge in use – demands the management of different sub-processes. Knowledge selection, knowledge recombination, knowledge mobilization and new knowledge creation processes are more strongly related to the supplier-customer dyad, while the knowledge relocation process has a network character. The knowledge interconnection process influences the company’s body of knowledge and its relationship management capability. Originality/value The originality of the study is, on the one hand, an empirical examination of the process of knowledge interconnection. On the other hand, the development of a model of the knowledge interconnection process. A further feature is that empirical research has been conducted in the field of contract manufacturing.

Defining Relationship Marketing: A review of Research

2007 ◽  
Vol 3 (2) ◽  
pp. 64-76 ◽  
Author(s):  
C. Madhavaiah ◽  
S. Durga Rao
Keyword(s):  
Content Analysis ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Previous Literature ◽  
The Core ◽  
Analysis Methodology ◽  
Different Sources ◽  
Made In

The term “relationship marketing” has become a popular concept among the practitioners of marketing as well as academics during the last several years. It is very beneficial to firms because it can foster customer loyalty and re-patronage behaviour. Apart from its growing popularity among academia and practitioners, still there exists no consensus on the basic “constructs” of relationship marketing. Different authors have different opinions about what should and what should not be at the core of what constitutes “relationship marketing”. In view of this, an attempt is made in this paper to collect and analyse 36 definitions of relationship marketing from different sources of previous literature. Content analysis methodology has been used to identify the underlying “constructs” in each of the 36 definitions. The results suggest that there are seven RM “constructs” which constitute the major conceptualisations of relationship marketing. Out of 36 definitions of relationship marketing, only one definition is judged as being more comprehensive and generally acceptable and a new definition for relationship marketing is presented as an inducement to further research and discussion.

scholarly journals Treatments’ Complexity in Dental Care Assistance, Urban Versus Rural Environment - Preliminary Study

2021 ◽  
Vol 26 (1) ◽  
pp. 75-78
Author(s):  
Camelia Ionescu ◽  
Mădălina Adriana Malița ◽  
Viorel Ștefan Perieanu ◽  
Mihai Burlibașa ◽  
Magdalena Natalia Dina ◽  
...  
Keyword(s):  
Dental Care ◽  
Urban Areas ◽  
Rural Environment ◽  
Facial Region ◽  
Starting Point ◽  
Preliminary Study ◽  
Dental Offices ◽  
Care Assistance ◽  
Urban Versus ◽  
Made In

Abstract When talking about dental assistance we actually refer to the prevention, detection and treatment of diseases of the oral and maxillo-facial region which, in most cases, have as a starting point or interest the dento-maxillary system. In this material, we tried to present a comparative study on the typology and complexity of different stages of dental treatments that can be performed in urban areas, compared to various stages of dental treatments that are performed and / or could be made in rural dental offices from in Romania.

scholarly journals Otras imágenes y otras palabras de la Transición española

Neuróptica ◽  
2020 ◽  
pp. 103-118
Author(s):  
Pablo Dopico
Keyword(s):  
Democratic Transition ◽  
Multidisciplinary Approach ◽  
Historical Document ◽  
Starting Point ◽  
Joint Study ◽  
Siglo Xx ◽  
Direct Reflection ◽  
Made In

Resumen: Desde un enfoque inter y multidisciplinar, el estudio conjunto de la obra de Eduardo Haro Ibars, Alberto García-Alix y Ceesepe se presenta como punto de partida para abordar algunos nexos y relaciones existentes entre el cómic underground, la fotografía y la poesía realizadas en la España de la Transición democrática. Con el objetivo de establecer vínculos entre el cómic y otras artes, este análisis pretende descubrir múltiples afinidades entre los tres autores y entre ambos lenguajes, el visual y el literario, reivindicando su valor como documento histórico de excepcional interés que ofrece un reflejo directo de los acontecimientos ocurridos en España entre la prometedora década de los setenta y el desencanto de los ochenta del pasado siglo XX. Abstract: From an inter and multidisciplinary approach, the joint study of the work of Eduardo Haro Ibars, Alberto García-Alix and Ceesepe is presented as a starting point to address some links and relationships between underground comics, photography and poetry made in the Spain of the democratic transition. With the aim of establishing links between the comic and other arts, this analysis aims to discover multiple affinities between the three authors and between both languages, the visual and the literary, claiming their value as a historical document of exceptional interest that offers a direct reflection of the events in Spain between the promising decade of the seventies and the disenchantment of the eighties of the last century.

scholarly journals From damage models to SIR epidemics and cascading failures

2009 ◽  
Vol 41 (1) ◽  
pp. 247-269 ◽  
Author(s):  
Maude Gathy ◽  
Claude Lefèvre
Keyword(s):  
Branching Process ◽  
Damage Model ◽  
Exact Distribution ◽  
Partial Sums ◽  
Mathematical Tool ◽  
Close Approximation ◽  
Final Size ◽  
Damage Models ◽  
Starting Point ◽  
Made In

This paper is concerned with a nonstationary Markovian chain of cascading damage that constitutes an iterated version of a classical damage model. The main problem under study is to determine the exact distribution of the total outcome of this process when the cascade of damages finally stops. Two different applications are discussed, namely the final size for a wide class of SIR (susceptible → infective → removed) epidemic models and the total number of failures for a system of components in reliability. The starting point of our analysis is the recent work of Lefèvre (2007) on a first-crossing problem for the cumulated partial sums of independent parametric distributions, possibly nonstationary but stable by convolution. A key mathematical tool is provided by a nonstandard family of remarkable polynomials, called the generalised Abel–Gontcharoff polynomials. Somewhat surprisingly, the approach followed will allow us to relax some model assumptions usually made in epidemic theory and reliability. To close, approximation by a branching process is also investigated to a certain extent.

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