Multimedia as a Cross-Channel for Cultures and Languages

Author(s):  
Ramesh C. Sharma ◽  
Sanjaya Mishra

Around the world many communities have been constantly struggling to maintain their customs, traditions and language. Many communities have been on the move from place to place due to various factors of social change, such as war, search of food, land, and climatic calamities. Such forces have given rise to different cultures and languages through fusion or the creation of new cultures. The cultures not only exist within nationalities and ethnic groups, but also within communities, organizations and other systems. A language is an integral component of cultural identification (Rogers & Steinfatt, 1999). Matsumoto (1996, p. 16) defined culture as, “the set of attitudes, values, beliefs, and behaviours shared by a group of people, but different for each individual, communicated from one generation to the next.” A culture is dynamic in nature; if static, it will cease or lose its identity in due course of time. Cultural values are affected and reinforced by languages. A language is a representation of a different way of thinking as well as a different way of speaking. Languages have significant influence on the cognition (Gudykunst & Asante, 1989; Pincas, 2001).

2008 ◽  
pp. 1022-1030
Author(s):  
R. C. Sharma ◽  
S. Mishra

Around the world many communities have been constantly struggling to maintain their customs, traditions and language. Many communities have been on the move from place to place due to various factors of social change, such as war, search of food, land, and climatic calamities. Such forces have given rise to different cultures and languages through fusion or the creation of new cultures. The cultures not only exist within nationalities and ethnic groups, but also within communities, organizations and other systems. A language is an integral component of cultural identification (Rogers & Steinfatt, 1999). Matsumoto (1996, p. 16) defined culture as, “the set of attitudes, values, beliefs, and behaviours shared by a group of people, but different for each individual, communicated from one generation to the next.” A culture is dynamic in nature; if static, it will cease or lose its identity in due course of time. Cultural values are affected and reinforced by languages. A language is a representation of a different way of thinking as well as a different way of speaking. Languages have significant influence on the cognition (Gudykunst & Asante, 1989; Pincas, 2001).


2011 ◽  
pp. 1310-1316
Author(s):  
Ramesh C. Sharma ◽  
Sanjaya Mishra

Around the world many communities have been constantly struggling to maintain their customs, traditions and language. Many communities have been on the move from place to place due to various factors of social change, such as war, search of food, land, and climatic calamities. Such forces have given rise to different cultures and languages through fusion or the creation of new cultures. The cultures not only exist within nationalities and ethnic groups, but also within communities, organizations and other systems. A language is an integral component of cultural identification (Rogers & Steinfatt, 1999). Matsumoto (1996, p. 16) defined culture as, “the set of attitudes, values, beliefs, and behaviours shared by a group of people, but different for each individual, communicated from one generation to the next.” A culture is dynamic in nature; if static, it will cease or lose its identity in due course of time. Cultural values are affected and reinforced by languages. A language is a representation of a different way of thinking as well as a different way of speaking. Languages have significant influence on the cognition (Gudykunst & Asante, 1989; Pincas, 2001).


Comunicar ◽  
2010 ◽  
Vol 17 (34) ◽  
pp. 83-89
Author(s):  
Kazadi wa-Mukuma

In recent years, the term «globalization» has become a catchword in many languages. It is an open-ended process that implies different levels of unification. In music, attempts have been made by individual and collectively by artists from different cultures in the world. In each case, the process has been focused on the unification of musical sounds that can be identified within the global community. Technology is successful with the duplication of sounds of musical instruments for computer games, but the creation of zones of cultural interaction as defined by actual musical instruments is presenting challenges with the unification of cultural values into one global community. In music, globalization implies «world music» that is articulated as a hybrid product. The process of globalization is readily realized electronically, with sounds of musical instruments, but the creation of zones of cultural interaction, with the same musical instruments, will require a mixture of configuration of factors ranging from ecology to language and cultural manifestation. The objective of zones of cultural interaction is not to unify style of music, but through globalization is the sharing of actual musical instruments. To accomplish this objective, geographic spaces will have to surmount the globalization of the world ecology, language, and culture. En los últimos años, el término «globalización» se ha convertido en una palabra clave para muchas lenguas. Con él se hace referencia a un proceso abierto que implica diferentes niveles de unificación. En el campo de la música, han participado en él, tanto de forma individual como colectiva, artistas de diferentes culturas del mundo. En todos los casos, el proceso se ha centrado en la unificación de sonidos musicales que puedan identificarse por una comunidad global. En este sentido, la tecnología ha conseguido con éxito duplicar los sonidos de los instrumentos musicales para los videojuegos, pero la creación de zonas de interacción cultural, como las definidas por los instrumentos musicales actuales, se enfrenta a una serie de retos derivados de la unificación de los valores culturales en una comunidad global. El proceso de globalización se puede desarrollar fácilmente de manera electrónica con sonidos de instrumentos musicales, la creación de las zonas de interacción cultural con los mismos instrumentos musicales necesitará que se den además una serie de factores, que van desde lo ecológico hasta lo lingüístico y cultural. El principal objetivo de las zonas de interacción cultural no es el de unificar el estilo de música, sino el de compartir los instrumentos musicales actuales a través de la globalización. Para cumplir este objetivo, los territorios en los que se produzca esa interacción tendrán que completar este proceso globalizador atendiendo a criterios ecológicos, lingüísticos y culturales.


2018 ◽  
Vol 9 (1) ◽  
pp. 38-49
Author(s):  
Ousanee Sawagvudcharee ◽  
Maurice Yolles ◽  
Chanchai Bunchapattanasakda ◽  
Buncha Limpabandhu

These days, countries around the world continue with their process of globalization in the digital business and marketing. However, they find themselves straddling different national cultures, which lead to problems of cross-cultural communication management resulting in, for instance, miscommunication and misunderstanding. Consequently, an understanding of the characterisation or mapping of culture is significant, and while there are not many theories of cultural mapping, most stem from the base work of Hofstede. Basically, most people begin with a categorisation of culture through the creation of an ontology that differentiates relatable levels of reality, as a theory of levels allows culture to be broken down into parts that can be analysed more easily. It also helps them to facilitate the creation of a set of generic or universal dimensions of culture which can be used to map different cultures. However, a problem with this theoretical approach is that it does not offer a very dynamic representation of culture, and it has manifestations that impoverish the way that phenomenal manifestations of culture can be explained. On the other hand, there is an alternative approach was adopted by Schwartz. This approach does not discuss ontology but it creates a value inventory in which respondents assess ‘comprehensive’ cultural values. Consequently, there is some relationship between outcome of Hofstede’s and Schwartz’s results. Yolles has developed a theory of Knowledge Cybernetics that delivers a new ontology and a dynamic modelling approach. Schwartz’s results have been merged into this, resulting in a new theory dynamic theory of culture quite distinct from Hofstede’s level theory.


2019 ◽  
Vol 70 (1) ◽  
pp. 475-497 ◽  
Author(s):  
Dov Cohen ◽  
Faith Shin ◽  
Xi Liu

We explore the psychological meanings of money that parallel its economic functions. We explore money's ability to ascribe value, give autonomy, and provide security for the future, and we show how each of these functions may play out differently in different cultural milieus. In particular, we explore the meanings and uses of money across ethnic groups and at different positions on the socioeconomic ladder, highlighting changes over the last 50 years. We examine the dynamics of redistribution between the individual, the family, and the state in different cultures, and we analyze the gendering of money in the world of high finance and in contexts of economic need. The field of behavioral economics has illustrated how human psychology complicates the process of moving from normative to descriptive models of human behavior; such complexity increases as we incorporate the great diversity within human psychology.


2013 ◽  
Vol 5 (1) ◽  
pp. 75-90
Author(s):  
Regine Kather

Humans are, as Cassirer has demonstrated, an animal symbolicum that interprets the world by means of signs. Since the second half of the 20 th century the relation of cultures is influenced strongly by modern technology: On the one hand, nearly every culture is longing for modern technology to achieve a more comfortable life; and, on the other, modern technology changes the way of life deeply. At first sight technology seems to be a neutral instrument, a mere tool that is compatible with every way of life and does not interfere into religious and ethical orientation. But it is definitely an expression of cultural values; it produces completely new wishes and hopes and undermines inevitably traditional forms of life – a process, which implies great dangers and opportunities. First, humans must reflect on their way of life consciously and decide autonomously between alternatives; secondly the growing social standard leads to the destruction of nature which is the basis of human life. Though living in different cultures, humans have the ethical obligation to preserve nature – for their own and nature‟s sake.


Author(s):  
Putri Ayuni ◽  
Anni Zuhro Syafrida Hasibuan ◽  
Suhairi Suhairi

Intercultural communication develops based on two interconnected premises. First, you live in a time when changing technology, travel, economic and political systems, immigration patterns, and population density have resulted in a world in which you regularly interact with people from different cultures. Second, nowadays, people are very sensitive to the fact that the influence of culture on communication is very close and great. Your cultural background and experience help you determine how the world should be for you and how you will interact with it. Anthropological perspective in intercultural communication is looking at intercultural communication from an anthropological point of view, because the communication already contains cultural values. Intercultural communication is part of the marriage between the disciplines of anthropology and communication which later became a separate discipline both in communication science and in anthropology. Anthropology is one of the fields of science that is the root or foundation of the birth of communication science. In subsequent developments, cultural experts realized the importance of communication in the cultural field.


Author(s):  
Amel B. Zakour

This chapter introduces national culture as a possible factor accounting for the differences in information technology adoption and use between countries. Based upon culture theory and the technology acceptance model (TAM), the author offers a conceptual model aiming at better understanding IT acceptance across countries of different cultures. It has been argued that six value dimensions—individualism/collectivism, power distance, uncertainty avoidance, masculinity/femininity, high/low context, and polychronism/monochronism—act as moderators of the TAM relationships. Furthermore, the author aims at helping IT designers and IT managers all over the world to understand why certain national cultural values may be congruent or not with the IT to be designed or implemented.


Sains Insani ◽  
2017 ◽  
Vol 2 (2) ◽  
pp. 88-97
Author(s):  
Noor Aziera Mohamad Rohana ◽  
Mohd Faizal P.Rameli ◽  
Rawi Nordin ◽  
Siti Nurul Izza Hashim

This study discusses the existence of various ethnic groups in Malaysia based on the country's history. The ethnic diversity is a proof of the greatness of Allah SWT. Therefore, various efforts have to conduct sensibly to achieve the goals and the secret behind the creation of human beings, without distinction of race, religion and countries around the world including Malaysia. The objective of this study is to describe some of the verses of Surah al-Hujuraat about the reality and the reasons behind the creation of ethnic diversity. The study also aims to examine the determinants of ethnic diversity that existed in Malaysia based on historical and current realities. This study uses library research methodology through document analysis method. The results showed that the greatness of Allah SWT in creation of multi-ethnic as stated in Surah al-Hujuraat, can be seen all over the world including in Malaysia. In fact, the diversity of which contains a lot of disagreement can cause the delirium in any country. However, a prudent approach as the implementation of integration without sacrificing any of the races in Malaysia allows the country to maintain its prosperity and development altogether with this diversity. Keywords: ethnic diversity, Malaysia, unity, Islam. ABSTRAK: Kajian ini membincangkan tentang asas kewujudan pelbagai etnik di Malaysia berasaskan sejarah pembentukan negara Malaysia. Kepelbagaian etnik merupakan satu bukti keagungan Allah SWT. Justeru itu, bagi mencapai matlamat dan hikmah penciptaan tersebut, pelbagai inisiatif dan langkah konstruktif perlu dilaksanakan secara bijaksana di pelbagai peringkat sama ada individu, masyarakat apatah lagi pemerintah berpandukan maksud tersirat di sebalik firman Allah SWT tersebut. Objektif kajian ini adalah untuk menghuraikan beberapa ayat dari Surah al-Hujuraat mengenai hikmah kerencaman etnik yang wujud dengan melihat faktor pembentukan pelbagai etnik di Malaysia dari sudut sejarahnya dan korelasinya dengan realiti semasa dalam rangka membentuk keharmonian etnik. Metodologi kajian yang digunakan ialah kajian kepustakaan menerusi kaedah analisis dokumen. Hasil kajian menunjukkan bahawa keagungan Allah SWT dalam penciptaan etnik yang pelbagai sebagaimana yang dinyatakan dalam Surah al-Hujuraat, dapat dilihat di seluruh dunia termasuklah di Malaysia. Hakikatnya, kerencaman dan kepelbagaian yang wujud menimbulkan keragaman yang berbeza dan boleh menimbulkan kecelaruan dalam sesebuah negara. Namun demikian, pendekatan yang bijaksana dan bersifat inklusif tanpa mengetepikan mana-mana kaum di Malaysia membolehkan negara ini kekal harmoni dan membangun dengan kepelbagaian yang ada. Kata kunci: Kepelbagaian etnik, Malaysia, perpaduan, Islam.  


2020 ◽  
Vol 1 (1) ◽  
pp. 11484
Author(s):  
Mohammad Amin Ebrahimi

Language is formed in the context of culture; on the other hand, the culture of a society is reflected in the language's mirror. Language has a cultural backbone as a communication tool. This cultural backing is in fact the basis for the emergence of vocabulary and its conceptual boundaries, as well as the decisive factor in the image and image reflected in the ords and proverbs. Because different ethnic groups have different cultures, there are problems on the path to the relationship between nations and the mutual understanding of languages. The methods of translating proverbs and synopsis as part of language and culture play a significant role in communicating, despite the fact that some cultural reflections sometimes apply in the above interpretations because of the inappropriateness of the methods of translating neglected. Since one of the goals of translation is to create and promote communication between cultures, ignoring the cultural aspects of texts in translation can reduce the scientific and cultural values of translated works. The present paper seeks to explain this problem and provide some solutions.


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