Digital Technologies in Wholesaling and Retailing

2021 ◽  
pp. 1297-1312
Author(s):  
Felix Weber
Keyword(s):  
Technological Innovation ◽  
Business Processes ◽  
Digital Technologies ◽  
Radical Change ◽  
Point Of View ◽  
Social Trends ◽  
Framework Conditions ◽  
The Impact ◽  
Transformation Processes

The ever increasing intra- and inter-competition, increased costs, and a lower differentiation margin have led to intense competitive pressures within the domains of wholesaling and retailing. At the same time, the increasing digitization due to technological innovation will radical change the economical and procedural fundamentals. In addition, from an entrepreneurial point of view, it must also be considered that the complexity of decision-relevant framework conditions has increased. Digitalisation is therefore to be seen as an essential driver for optimising business processes and as the basis for a new understanding of products and services. However, it cannot be considered independently of other social trends. The chapter will elaborate the underlying drivers and technological trends empowering the transformation processes within the domain of wholesaling and retailing. Starting from these major drivers we will scrutinize the impact of technological advancements and the opportunities, risks and constraints which are connected with it.

scholarly journals FEATURES OF ENSURING ECONOMIC SECURITY OF ENTREPRENEURIAL ACTIVITY IN THE EPOCH OF DIGITAL TECHNOLOGIES

2020 ◽  
pp. 53-59
Author(s):  
O. V. Korotkova
Keyword(s):  
Communication Systems ◽  
Business Processes ◽  
Digital Technologies ◽  
Economic Security ◽  
Digital Transformation ◽  
Entrepreneurial Activity ◽  
Information And Communication ◽  
The Impact ◽  
Functional Components ◽  
Transformation Processes

The article is devoted to the study of theoretical and applied aspects of the impact of digital technology on business and the process of ensuring the economic security of enterprises. It is shown that a significant aspect of maintaining an enterprise in a state of economic security is the ability to adapt to the changing external environment in which the enterprise operates. The paper considers the main functional components of the economic security of enterprises. The features of the influence of digital technologies on the effectiveness of individual functional components of economic security are investigated. The list of objects of digital transformation processes for enterprises is determined in order to ensure economic security. Digital transformation objects are grouped into three blocks: the infrastructure for ensuring economic security using digital technologies, information and communication systems, business processes and management systems. The features of economic security of entrepreneurial activity and the main factors of the introduction of digital technologies in enterprises are highlighted. The author formulated the main tasks of the economic security system of an enterprise in the context of digital transformations. The basic requirements for creating the appropriate conditions for ensuring transformational information and technological processes are determined.

scholarly journals THE TRANSFORMATION OF BUSINESS PROCESSES IN CONDITIONS OF DIGITALIZATION OF ECONOMIC SYSTEMS

2021 ◽  
Vol 3 (27) ◽  
pp. 14-21
Author(s):  
Tetiana Gorokhova
Keyword(s):  
Business Models ◽  
Business Processes ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Point Of View ◽  
Economic Effects ◽  
Economic Systems ◽  
Management Process ◽  
Business Transformation ◽  
Methods And Techniques

The article considers to the aspects of identifying key directions that determine the successful functioning of an organization in the context of the digital economy development. The key areas of business transformation have been identified, allowing flexible restructuring of the company management process. Methods and techniques for assessing digital transformation in organizations that are tested for both quantitative and qualitative indicators have been considered. It has been proven that considering digital transformation is advisable not only in the context of studying business models in the development of digital technologies, but also from the point of view of what economic effects are achieved through digital transformation and how justified it.

scholarly journals Digitalization of Commercial Activity of Russian Companies as a Factor of Their Competitiveness

2021 ◽  
Vol 15 (3) ◽  
pp. 131-143
Author(s):  
Galina G. Deryabina ◽  
◽  
Nina V. Trubnikova ◽  
◽  
Keyword(s):  
Economic History ◽  
Computer Literacy ◽  
Business Processes ◽  
Predictive Analytics ◽  
Digital Technologies ◽  
Field Studies ◽  
Digital Economy ◽  
Commercial Activity ◽  
Business Partners ◽  
The Impact

Study of the impact of modern technologies and, in particular, digitalization, on the transformation and future development of industries, as well as changes in economic and marketing models within industries and their impact on business competitiveness is one of the new areas of research in the economic sciences. The purpose of this study is to apply the latest digital trends to modern commercial systems (B2B and B2B2C) of Russian companies to improve their competitiveness in an open digital economy. This work includes the authors’ own developments and field studies of digitalization of commercial functions, with a comparative analysis of the launches of B2B and B2B2C digital CRM systems in 2017 and 2020. The authors analyze materials on economic history and economic development impacted by technological progress, as well as recent researches in the field of digital technologies. This comparison reveals an understanding of the development of digital technologies in business aiming to increase its competitiveness in an open digital economy and to reveal the perception of these technologies by consumers and business partners of companies in Russia. Among the major digital trends that companies are rapidly adopting into their current business processes, including sales and marketing, the authors highlight the growing use of AI, voice search, 5G, AR technologies, chatbots, programmatic advertising, predictive analytics, omnichannel marketing, digital video marketing, blockchain. The field study revealed some progress in the level of digitalization and its perception in the country, starting with the dissemination of modern equipment to the increase in the computer literacy of the population and its openness to work with digital tools, both at the end-user level and at the level of business partners. That confirms the prospect of digitalizing the fieldwork for companies and leveraging the personalization component of marketing to improve the competitiveness of companies in an open digital economy.

IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC RENEWAL OF COMPANIES

2021 ◽  
Vol 3 (9) ◽  
pp. 82-86
Author(s):  
S. M. MOLCHANOVA ◽  
Keyword(s):  
Business Strategy ◽  
Business Processes ◽  
Production Systems ◽  
National Policy ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Technological Innovations ◽  
Strategic Renewal ◽  
Modern Development ◽  
The Impact

The article examines the impact of digital transformation on the strategic renewal of companies. Problems in the diffusion of technological innovations caused by the lack of a coordinated national policy in the field of Industry 4.0 are identified. The influence of the modern development of digital technologies on modeling in the design and operation of production systems, the sustainability and flexibility of the supply chain and the automation of existing activities and business processes is emphasized. Realizing the potential of digital trans-formation is associated with a change in innovation ecosystems, redesign of the management structure, trans-formation of business strategy and changes associated with the acceleration of technological cycles, the fu-sion of science and artificial intelligence.

Adoption of Technologies in Higher Education

2011 ◽  
pp. 307-325 ◽  
Author(s):  
John Nworie
Keyword(s):  
Higher Education ◽  
Technological Innovation ◽  
Technology Use ◽  
Higher Education Institutions ◽  
Digital Technologies ◽  
Administrative Practices ◽  
Student Demographics ◽  
Use Of Technology ◽  
Number Of Factors ◽  
The Impact

The impact of digital technology and the resulting change has impacted society and every aspect of life, including higher education. Technology has affected every area of operation in higher education, dramatically changed the way work is performed, and enhanced productivity and efficiency levels. While the efforts of higher education institutions to adopt new technological innovation are laudable, it is worth noting that such adoption has not been even across campuses. Technology use has not been consistent due to a number of factors, including adoption and integration approaches, resistance, budget allocations, institutional priorities, shifting student demographics, organizational cultures, leadership issues, and failure to apply systemic approaches to adoption, among others. This chapter examines how higher education has responded to the adoption of digital technologies, reviews some of the existing issues and challenges, and identifies areas that need to be addressed to further the use of technology to improve instructional and administrative practices in higher education.

scholarly journals The Impact of digital technology on e-commerce development in Russian Federation

2020 ◽  
Vol 311 ◽  
pp. 02016
Author(s):  
Elena Lobacheva ◽  
Natalia Yadova
Keyword(s):  
Russian Federation ◽  
Digital Technologies ◽  
Point Of View ◽  
Customer Relationship ◽  
Business Plans ◽  
Blockchain Technology ◽  
The Russian Federation ◽  
Conducting Research ◽  
And Control ◽  
The Impact

The article is devoted to the problem of development and influence of digital technologies on e-Commerce enterprises. The types and forms of digital technologies used in this field are studied the characteristics and features of modern e-Commerce in the Russian Federation are considered. The modern Russian e-Commerce market still lags behind foreign ones in terms of the number of users and assortment, but it shows high annual growth rates. The article substantiates the point of view that the further development of e-Commerce is one of the key drivers of growth of all trade in the Russian Federation and the economy total. So, it is very important to assess not only the current state of the e-commerce market, but also to identify perspective trends in its development. E-commerce analysis of research if indicates that modern digital technologies can shape and control the way that a buyer goes from getting acquainted with a product to purchasing it. Digital technologies help to create new patterns of customer relationship. The article offers an overview of the main areas of use of digital technologies that are used in this field: Big Data and personalization, mobile Commerce, Blockchain technology, social networks. This overview can be useful to the scientific and business communities when conducting research in the field of digital economy, when building business plans and strategies taking into account the use of modern digital technologies in the development of the information society.

scholarly journals Post-Truth as a Rhetorical Phenomenon in Modern Media Space

2020 ◽  
Vol 19 (6) ◽  
pp. 250-257
Author(s):  
Yury V. Shatin
Keyword(s):  
Radical Change ◽  
Rhetorical Theory ◽  
Point Of View ◽  
Information Warfare ◽  
Media Space ◽  
The Media ◽  
The Impact ◽  
Single Publication ◽  
Selection Of

The article considers the impact of CH. Perelman’s new rhetorical theory on post-truth phenomenon. Although the term “post-truth” appeared in the 1990s the peak of its popularity is the 2016–2020s. In 2016 the Oxford dictionary ranked it as the most used word in the media. The reason for this popularity according the most researchers is related to the spread and functioning of social networks where objective facts are less important in comparison with emotions and personal beliefs. The last five years are characterized by an increasing number of works in which the phenomenon of post-truth is investigated in the aspects of political science, social sociology, psychology, ethics. However, over the years not a single publication has appeared that treats post-truth as rhetorical phenomenon. The author of the article tries to fill this gap and highlight the main characteristic of post-truth rhetoric. Such features include a biased selection of facts and the way they are placed in media text, rigid scheme which includes four elements: a media person, criminal plot, step by step development of narrative and non-finished final. In the first of the scheme the media person can act as an organizer of an actual or imaginary event or as on object of extremal influence (a victim). The criminal nature of the plot is associated with a violation of the normal course of things. Moreover, such a violation should not be a one-time act but should assume development through the accumulation of new details. Also, to become a post-truth the event must contain the development potential associated with collision of opposite version explaining its meaning. In a situation of post-truth the role of the speaker in relation to audience changes. The speaker seeks not so much to join those who disagree with his point of view as to strengthen the split of the recipients who oppose each other. Thus, the post-truth as a method of information warfare and / or mastering the mass consciousness has become possible thanks to radical change in the media space excluding control over it. At the same time, its hidden premises appeal to the new rhetorical theory of Ch. Perelman.

scholarly journals Influence of digitalization on the development of social entrepreneurship in the regions of Russian Federation

2021 ◽  
Vol 128 ◽  
pp. 01022
Author(s):  
Anna Veretennikova ◽  
Kseniya Kozinskaya
Keyword(s):  
Russian Federation ◽  
Social Entrepreneurship ◽  
Institutional Environment ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Social Enterprises ◽  
The Russian Federation ◽  
Almost All ◽  
The Impact ◽  
Transformation Processes

The development of social entrepreneurship as a relatively new form of solving social problems depends on many factors, particularly on the institutional environment and its digitalization. Information processing systems and various activities associated with digital technologies affect almost all aspects of economic activity. This study aims to analyze and substantiate the impact of digital transformation processes on social enterprises in the regions of the Russian Federation. Regression and correlation analysis was used as a research method. In the course of testing the hypothesis about the influence of the digital component on the development of social entrepreneurship, the importance of investment in informatization and communications and the share of the population using the Internet in a particular region are shown.

scholarly journals Regulations in blockchain sustainable integration into labor relations

2021 ◽  
Vol 94 ◽  
pp. 01001
Author(s):  
Ruslan Dolzhenko
Keyword(s):  
Labor Relations ◽  
Positive Impact ◽  
Labor Law ◽  
Digital Technologies ◽  
Point Of View ◽  
Full Potential ◽  
Legal Foundation ◽  
The World ◽  
The Russian Federation ◽  
The Impact

The study examines the regulations and laws governing blockchain in the system of labor relations. Labor relations have always been governed and controlled, due to the significant opportunism of the participants and continuous modification. The accumulation of changes should lead to the adaptation of the labor relations regulations. In this regard, the purpose of the work is to investigate the impact of the use of blockchain in the system of labor relations from the point of view of labor law to highlight opportunities and threats, to propose options for normative regulation of the use of distributed ledgers in the world of work. As a result of the study, gaps in labor law have been highlighted that do not allow using the full potential of blockchain. It is proposed to supplement the Labor Code of the Russian Federation with a section that regulates the use of digital technologies in the regulation of labor relations. The key conclusion of the study is that the positive impact of blockchain on labor relations is minimized due to the lack of a legal foundation in this area.

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