scholarly journals Post-Truth as a Rhetorical Phenomenon in Modern Media Space

2020 ◽  
Vol 19 (6) ◽  
pp. 250-257
Author(s):  
Yury V. Shatin
Keyword(s):  
Radical Change ◽  
Rhetorical Theory ◽  
Point Of View ◽  
Information Warfare ◽  
Media Space ◽  
The Media ◽  
The Impact ◽  
Single Publication ◽  
Selection Of

The article considers the impact of CH. Perelman’s new rhetorical theory on post-truth phenomenon. Although the term “post-truth” appeared in the 1990s the peak of its popularity is the 2016–2020s. In 2016 the Oxford dictionary ranked it as the most used word in the media. The reason for this popularity according the most researchers is related to the spread and functioning of social networks where objective facts are less important in comparison with emotions and personal beliefs. The last five years are characterized by an increasing number of works in which the phenomenon of post-truth is investigated in the aspects of political science, social sociology, psychology, ethics. However, over the years not a single publication has appeared that treats post-truth as rhetorical phenomenon. The author of the article tries to fill this gap and highlight the main characteristic of post-truth rhetoric. Such features include a biased selection of facts and the way they are placed in media text, rigid scheme which includes four elements: a media person, criminal plot, step by step development of narrative and non-finished final. In the first of the scheme the media person can act as an organizer of an actual or imaginary event or as on object of extremal influence (a victim). The criminal nature of the plot is associated with a violation of the normal course of things. Moreover, such a violation should not be a one-time act but should assume development through the accumulation of new details. Also, to become a post-truth the event must contain the development potential associated with collision of opposite version explaining its meaning. In a situation of post-truth the role of the speaker in relation to audience changes. The speaker seeks not so much to join those who disagree with his point of view as to strengthen the split of the recipients who oppose each other. Thus, the post-truth as a method of information warfare and / or mastering the mass consciousness has become possible thanks to radical change in the media space excluding control over it. At the same time, its hidden premises appeal to the new rhetorical theory of Ch. Perelman.

Effect of nature of the game on ad-persuasion in online gaming context

2017 ◽  
Vol 27 (1) ◽  
pp. 52-73 ◽  
Author(s):  
Devika Vashisht ◽  
Sreejesh S.
Keyword(s):  
Online Advertising ◽  
Content Type ◽  
Planning Strategy ◽  
Brand Recall ◽  
Brand Placements ◽  
The Media ◽  
The Impact ◽  
Positive Effect ◽  
Selection Of

Purpose The purpose of this paper is to examine the effect of nature of advergame and moderating roles of game-product congruence and need for cognition (NFC) on gamers’ ad-persuasion from attention and elaboration perspectives. Design/methodology/approach A 2 (nature of game: fast or slow)×2 (game-product congruence: high or low)×2 (NFC: high or low) between measures design is used. In total, 224 graduate students participated in the study. A 2×2×2 between subjects ANOVA is used to test the hypotheses. Findings The results show that slow-paced advergames result in high persuasion than fast-paced advergames. A 2 way-interaction indicates that for a slow-paced advergame, low game-product congruence result in high persuasion than in high game-product congruence. Furthermore, findings reveal that for a slow-paced advergame with low game-product congruence, subjects with high NFC report high persuasion than subjects with low NFC. For a fast-paced advergame with low game-product congruence, subjects with high NFC report high persuasion than subjects with low NFC. Practical implications The findings of the study are very important for advertising practitioners as selection of media that fit the advertised product with reference to the content of the media is a planning strategy that has been widely used by media planners. Thus, if high brand recall and recognition is the primary goal for advertisers, then, slow-paced advergames with low-congruent brand placements can be considered a better media strategy for in-game advertising. Furthermore, advertising managers can design advergames by taking into account NFC factor to make sure that the implementation has the strongest positive effect on consumers’ persuasion. Furthermore, advertising managers can design advergames by taking into account NFC factor to make sure that the implementation has the strongest positive effect on consumers’ persuasion. Originality/value This research contributes to the literature of non-traditional online advertising, specifically advergaming context by exploring the impact of nature of game and game-product congruence on gamers’ ad-persuasion. Also, this study is the first attempt toward understanding the moderating role of NFC on gamers’ ad-persuasion in the context of online advertising.

scholarly journals The Influence of Cultural Communication on Institutionalization: Libraries, Museums and Archives in Today's Media Space

2021 ◽  
Author(s):  
Zhanna Myna
Keyword(s):  
Social Networks ◽  
Cultural Values ◽  
Cultural Communication ◽  
Societal Needs ◽  
Media Space ◽  
The Media ◽  
The Masses ◽  
Cultural Reality ◽  
The Impact

The study analyzes the impact of cultural communication on the institutionalization of changes in library, archival and museum affairs in a digital society. Cultural communication is shown as a process of interaction between the subjects of socio-cultural reality in order to transmit or exchange messages. It is emphasized that the media, as an attribute of modern communication, is one of the means of constructing socio-cultural reality. Institutionalization is defined as the process of identifying and consolidating certain norms, rules, statuses and roles and bringing them into a system that is able to adapt to new conditions, challenges, progress and act to meet societal needs. Innovative technologies in the activities of libraries, archives and museums are analyzed. The role of social networks in advertising and information representation of information institutions is considered. The positive and negative sides of mediatization processes are shown. It has been proved that the media carry out one of the most important tasks of preserving and transmitting cultural values to the masses, and the indicator of the maturity of society is the attitude to the monuments of history and culture

scholarly journals Animated Presentation of Topic of Adulting and Age-Specific Features of Its Perception

2018 ◽  
Vol 9 (3) ◽  
Author(s):  
Ekaterina Kyshtymova ◽  
Elena Trofimova
Keyword(s):  
Social Interaction ◽  
Social Behavior ◽  
Point Of View ◽  
Psychological Study ◽  
Psychological Analysis ◽  
Media Space ◽  
The Media ◽  
Cartoon Characters ◽  
Creative Role

The article substantiates topicality of psychological study of animated cartoons as a mass media from the point of view of their influence on children socialization. The topic of moving into adulthood acquires a specific significance for senior preschoolers and junior pupils as the sphere of social interaction is expanding, the motives of social behavior are being developed and a new role - a role of a pupil - is being realized. The article presents a comparative psychological analysis of animated cartoons in terms of the topic of adulating How to grow big (1967) and I want to be an adult from the series of Mi-Mi-Bear (2015). It shows that the first media product corresponds to the age-specific features of perception by the preschoolers and junior pupils and can perform a creative role in the childs development, forming his/her conative and value-based guidelines, while the second one contains attributes of violating psychological security of the developing media space. The article describes the results of a comparative empiric study of the features of the semantic assessment of these cartoons in groups of junior and senior pupils. It identifies that the semantic assessment of the cartoons characters is performed in terms of factors of cheerfulness, emotional nearness, strength and intensity. The results of the investigation prove that the junior school children perceive the cartoon characters not differentially, not critically, with that the degree of their identification with the hero is higher, which determines the children vulnerability to impact of the media texts.

scholarly journals Terror Through Screen Images as a Power Discourse

2021 ◽  
Vol 4 (1) ◽  
pp. 28-34
Author(s):  
Iryna Gavran ◽  
Olena Levchenko ◽  
Olha Pasichnyk
Keyword(s):  
Detailed Consideration ◽  
Modern Media ◽  
Media Space ◽  
Analysis And Synthesis ◽  
The Media ◽  
Art Research ◽  
Intellectual Potential ◽  
The Impact ◽  
Scientific Achievements

The purpose of the research is to analyze terror through screen images as a power discourse and to establish the role of an impact in the field of television art. Research methodology. The following methods were used: analysis and synthesis (the interdependence of the screen images, which are a kind of amplifier of intellectual potential on the screen, was analyzed); generalization (summary was made based on the analyzed links); systematization (all information collected during the research is systematized). The scientific novelty lies in the detailed consideration of the terror’s components in the screen arts. An attempt to influence the modern viewer with “terrorist” images. Conclusions. During the research, the scientific achievements of domestic researchers on the topic of coverage of power discourse in the media and cinema were analyzed. The role of the power discourse’s impact in the field of television art has been established. The peculiarities of screen images, their role and their influence on society have been revealed. The peculiarities of terror by screen images in the modern media space have been generalized. The impact of social networks and TV channels on the consciousness of people through manipulations has been determined.

ВЫРАЖЕНИЕ РИСК-РЕФЛЕКСИЙ ЧЕРЕЗ ФОРМИРОВАНИЕ ДИСКУРСА ВРАЖДЫ В МЕДИАСФЕРЕ

2021 ◽  
Vol 15 (4) ◽  
pp. 43
Author(s):  
А. Н. Сунами ◽  
Г. А. Труфанов
Keyword(s):  
Distribution Systems ◽  
Social Groups ◽  
Communication Technologies ◽  
Point Of View ◽  
Information Distribution ◽  
Or Groups ◽  
Media Space ◽  
The Media ◽  
Very High

In this article, the authors presented a modern point of view on the essence of the discourse of hostility in media and its influence on the formation of the negative type of image of certain social groups. The problem of using information distribution systems and communication technologies to implement a policy of installing of hostility allows us to state the relevance of research in this area. Recently, the model of confrontation and antagonism, “drawing demarcation lines” has gained significant popularity, making aggressive rhetoric the norm of social reality. All those aspects lead to negative changes in the interaction of individuals and social groups. Enmity in this case can materialize in entire propaganda campaigns to demonize various objectionable and dehumanize on a certain basis. Modern history has many relevant examples of artificial incorporation of the idea of enmity through the media, which is often transformed in reality into open protests, riots, and the articulation of hatred. Under the discourse of enmity, we will understand a special type of communication relations, through which individuals or groups are in the process of a long and purposeful confrontation with the subsequent destructive and negative result. This study attempts to analyze the role of the media as an agent and operator of incorporating the discourse of hostility. The authors concluded that the discursive practices of hostility present in the modern media space always correspond to the current, current political and social context by their results. As a result, we can say that their conflict potential is very high, which can manifest itself in the aggravation of contradictions between interest groups, both settled and unsettled.

scholarly journals Fake News in the Ukrainian Media Space: Technologies of Experimental Projects

2019 ◽  
pp. 29-37
Author(s):  
Alla Mykolaienko
Keyword(s):  
Media Literacy ◽  
Fake News ◽  
False Information ◽  
Research Organizations ◽  
System Method ◽  
Media Space ◽  
The Media ◽  
Fact Checking ◽  
The Impact

The article considers dissemination of experimental fake messages by research organizations through analysis of media and audience feedback. The objective of the research is to study the main techniques of fake creation on the basis of experimental fakes traced in the Ukrainian information space. The methods used in the article are the following: analysis – to study the state of media landscape as to availability of fake news; the system method – to establish the ways of fake dissemination; the systematization method – to determine fakes’ features and characteristics. The preconditions, reasons and specifics of creation and intentional dissemination of false information in the society are studied in the article. As a result of the research, the role of pilot projects related to fake dissemination as part of popularization of ideas of media literacy and media education has been identified. It is analyzed the impact of experimental fake news on the media and the general public, in particular on dissemination of messages by the users in social networks. Simultaneously the thesis that regional journalists automatically rewrite and repost the Ukrainian mass media is refuted, as we have traced their professional response to dissemination of false information. The verification of facts (fact checking) is mandatory for journalists and necessary for every consumer of information, as making the media responsible for the facts is not an indication of media literacy.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Tauchnitz for Translators. The Circulation of English-language Literature in Finland

2019 ◽  
Vol 16 (2-3) ◽  
pp. 161-179
Author(s):  
Outi Paloposki
Keyword(s):  
Foreign Language ◽  
English Language ◽  
Book History ◽  
Language Skills ◽  
Point Of View ◽  
Book Production ◽  
German Publisher ◽  
Language Literature ◽  
Selection Of

The article looks at book production and circulation from the point of view of translators, who, as purchasers and readers of foreign-language books, are an important mediating force in the selection of literature for translation. Taking the German publisher Tauchnitz's series ‘Collection of British Authors’ and its circulation in Finland in the nineteenth and early twentieth century as a case in point, the article argues that the increased availability of English-language books facilitated the acquiring and honing of translators' language skills and gradually diminished the need for indirect translating. Book history and translation studies meet here in an examination of the role of the Collection in Finnish translators' work.

The Health of Refugees

2019 ◽  
Keyword(s):  
Age Groups ◽  
Refugee Health ◽  
Mass Movements ◽  
Ethical Challenges ◽  
Displaced Populations ◽  
Political Landscape ◽  
The Media ◽  
Multidisciplinary Perspective ◽  
The Impact

There have been significant changes in the numbers, patterns, and circumstances of refugees and in the political landscape to support humanitarianism since the publication of the first edition of this collection. Like the first edition, this volume provides a multidisciplinary perspective on refugee health, tracing the health repercussions on individuals and populations from the drivers of forced mass movements of populations from situations of conflict and other disasters through to the process of resettlement in countries other than their countries of origin. Drawing on the expertise of academics, practitioners, and UN frontline experts, the collection covers three main aspects of refugee health: the concepts, definitions, and context from a human rights, humanitarianism, and social determinants of health perspective; the intersection of vulnerabilities across age groups and settings; and the ethical challenges for practitioners and researchers working with forcibly displaced populations seeking to resettle. The collection concludes with an analysis of the role of the media in shaping our perceptions of refugees and the impact on policy and access to care.

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