The Role of Technologies in Relationship Management and Internal Marketing

2021 ◽  
pp. 213-237
Author(s):  
Eduarda Mendes ◽  
Bruno Barbosa Sousa ◽  
Márcia Gonçalves
Keyword(s):  
Relationship Management ◽  
Internal Marketing ◽  
Qualitative Approach ◽  
Internal Communication ◽  
Success Factor ◽  
Structured Interviews ◽  
The Impact ◽  
The Relationship ◽  
A Company

In health, as in any other industry, technology adoption, if used appropriately, is an important asset and a success factor for a company. Nowadays, it is no longer feasible to talk about health without addressing the role of technology. In this context, the present study aims to understand the impact and role of technologies in a hospital context (e.g., Hospital de Braga) and in the relationship management from an internal perspective (internal marketing). Based on a qualitative approach, the research also aims to analyze how internal communication is made between employees and between employees and managers in the Hospital of Braga. Semi-structured interviews were conducted with five employees of the health institution, and a focus group with eight employees as well (four nurses, one computer technician, one administrative, one operational assistant, and a technical/administrative assistant). The results show that this technology is successful, but there are still some points to point out. The results also provide some discontent regarding internal marketing.

scholarly journals The influence of international offshore jurisdictions on the pricing strategy

VUZF Review ◽  
2021 ◽  
Vol 6 (4) ◽  
pp. 79-90
Author(s):  
Оlena Chukurna ◽  
Larysa Radkevych ◽  
Liliya Rudyk
Keyword(s):  
Transfer Pricing ◽  
Pricing Strategy ◽  
Pricing Mechanism ◽  
Pricing Process ◽  
Transfer Prices ◽  
National Economies ◽  
The Impact ◽  
The Relationship ◽  
A Company

The article analyzes the causes of offshore jurisdictions and identifies the effects of offshore on national economies. An analysis of the implementation of export-import operations carried out by offshore companies in order to influence the pricing process. The pricing mechanism with affiliates within offshore jurisdictions was presented. It was substantiated the role of offshore banks in the implementation of the pricing mechanism. It was presented the pricing mechanisms within offshore jurisdictions. It has been made an analysis of the impact of transfer pricing within offshore jurisdictions. It was substantiated the economic mechanism of pricing. The international experience of regulation of offshore jurisdictions and the system of controlling the operations of affiliates was analyzed. It was substantiated the mechanisms of functioning of offshore zones and companies operating in offshore jurisdictions. The relationship between agreements concluded within offshore jurisdictions in the following areas is established and substantiated: the agreement is concluded between two independent companies in case of underpricing; the agreement is concluded between the companies connected with the capital relations (affiliated companies) at understatement of the price; agreements between two independent companies in case of overpricing; agreements between affiliated companies in case of overpricing. It was justified the use of the transfer pricing mechanism within offshore jurisdictions. Transfer prices allow you to withdraw capital from the country, as well as hide the profits of companies from taxation. The following ways of minimizing taxation are systematized: registration of a company that concentrates profits in a jurisdiction with lower taxation; concentration of profits in companies that are unprofitable according to management accounting; the use of front companies as sales companies in which profits are concentrated; non-payment of taxes as a result of illegal liquidation of the enterprise - the taxpayer, where the profit is concentrated. The basis of tax minimization is the use in the transaction of a price that deviates from the market.

scholarly journals Social-family development: integral culture for the formation of the children of the zero program always in the municipality of Pamplona

2019 ◽  
Vol 11 (11) ◽  
pp. 31-43
Author(s):  
Fredy Andrés Cruz - Vega ◽  
Luz Eliana Figueroa - Granados
Keyword(s):  
Rural Areas ◽  
Primary Objective ◽  
Point Of View ◽  
Structured Interviews ◽  
The Social ◽  
The Right ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The research makes it possible to recognize the judgments of the users who are enrolled in the zero to always family modality and, in turn, establish the relationship they give to the program in the training of their children. The use of qualitative research for this proposal contributes or it establishes the relationship of describing and giving points of view to problems of the social educational and experiential context, the primary objective was to determine the degree of use by users of the program from zero to always family modality, in the municipality of Pamplona. It can be said that the application of this research contributes in part to diagnosing from a personal point of view the impact generated by the program in the training of minors, evidencing in it the theoretical, political and real positions in order to make them aware of the importance of training of children. The instruments used for families in certain rural areas who are the objects of study were semi-structured interviews; validated by experts from the area, they managed to produce key information for the analysis and triangulation. Thanks to the analysis units and the categories established in the interview, it was possible to focus and provide solutions to the objectives set, demonstrating the perception that the beneficiaries of the program of zero They always have in relation to the operation in rural areas of Pamplona. With the information obtained it is clear to establish the conformity of the operation of the program in terms of the role of care for families, the training of minors and the integration of society is thus how the show is getting on the right tide.

scholarly journals Women, English and Empowerment: Voices from Rural Bangladesh

2017 ◽  
Vol 2 (2) ◽  
pp. 191
Author(s):  
Sayeedur Rahman
Keyword(s):  
Rural Community ◽  
English Language ◽  
Language Skills ◽  
Intervention Strategies ◽  
Qualitative Approach ◽  
Rural Bangladesh ◽  
The Impact ◽  
The Relationship ◽  
Adequate Research

English has been an integral part of Bangladesh education system since her independence in 1971. The process of globalization has transformed the lives of million in the developing world like Bangladesh.  The rise of globalization has also meant a growing awareness of the use of English and its possible impact on the lives of people. However, there has not been adequate research conducted which could find a direct link between English and empowerment. The role of English and its impact on the socio-economic growth of individuals didn’t get much attention. Moreover, there has been inadequate attention to understanding of the relationship between English and its role on women’s empowerment in rural community. With this background this study is an attempt to contribute to our understanding of the socio-economic orientation of women by analyzing the impact of English in Bangladesh through a qualitative approach. It provides a useful understanding of the need for English language in specific areas of work. Based on such needs, it will attempt to provide insights for the planning of sustainable intervention strategies for the development of English language skills for women in Bangladesh.

The Effect of Coordination Between Administrative Units on The Effectiveness of Purchasing – Research and Empirical Study on The Employees of Commercial Companies - Unaizah, Saudi Arabia –: أثر التنسيق بين الوحدات الإدارية على فاعلية الشراء – دراسة بحثية وميدانية على موظفي الشركات التجارية- عنيزة- السعودية –

2020 ◽  
Vol 4 (15) ◽  
Author(s):  
Reem Ali Alturki
Keyword(s):  
Empirical Study ◽  
Analytical Approach ◽  
Coordination Process ◽  
Administrative Units ◽  
The Impact ◽  
The Relationship ◽  
A Company ◽  
Coordination Variable ◽  
Monthly Salary

This research aims to know the degree of influence of coordination between units and administrative departments in commercial companies on the effectiveness of purchase in addition to identifying the concept, goals, the importance of coordination between administrative units, the relationship between them and between other administrative processes and identifying the dimensions of purchasing effectiveness and the impact of each dimension on achieving the company's goals. This research is based on the descriptive analytical approach, where research and empirical study has been carried out in the references of business administration and operations that clarify the role of the coordination process between administrative units on the effectiveness of purchasing. The most important results are there is a correlation between the coordination variable and some of the dimensions of the variable of purchasing effectiveness in the commercial companies from which the sample was taken, but it is a very weak and may lack in some dimensions like the correlation between coordination and competitive advantage is absent. Most of the employees in commercial companies can work in a company that lacks administrative coordination due to their highest value is the monthly salary. The most important recommendations are work to enhance the importance of administrative coordination between administrative units in commercial companies. Recruiting coordinators who perform all the coordination processes needed by the administrative units in the commercial companies.

scholarly journals Understanding the impact of internal marketing practices on both employees ' and managers ' organizational commitment in elderly care homes

2016 ◽  
Vol 26 (1) ◽  
pp. 28-49 ◽  
Author(s):  
Guillermo Bermúdez-González ◽  
Innan Sasaki ◽  
Dolores Tous-Zamora
Keyword(s):  
Organizational Commitment ◽  
Service Quality ◽  
Elderly Care ◽  
Internal Marketing ◽  
Internal Communication ◽  
Care Homes ◽  
Content Type ◽  
Management Commitment ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to unfold the relationship between the antecedents of employee and manager commitment, using internal marketing (IM) practices, in elderly care homes. Design/methodology/approach – Based on survey data drawn from elderly care homes in Finland, the authors tested several literature driven hypotheses of how IM practices (internal value exchange, internal communication and training) relate with employee and manager commitment. Hence, the authors compare the organizational commitment of two groups. Additionally, the authors tested the moderating role of public residence on these relationships. Findings – The study revealed that there are differences in the antecedents to employee and manager commitment in terms of internal value exchange. This is an important extension to the literature of employee and management commitment in which the antecedents to management commitment, especially, are under-investigated, and where the relationship between the antecedents of the two types of commitment are not studied. Practical implications – While different emphases on IM programs for employees and managers must be implemented in order to re-create work environments that could lead to improved service provision, the authors suggest that facilitating open and honest communication and exchanging values in care homes is a crucial step for improving service quality and employee and manager retention. Originality/value – This study has high value to both the literature and practice as high-service quality can be provided when both employee’s and manager’s commitments are in place, and without understanding the differing antecedents and their relationships, it is hard to establish both types of commitment in an organization. The authors believe that this new insight is useful in improving the service quality and employee and manager retention of organizations.

scholarly journals Managing servitization in product companies: the moderating role of service suppliers

2019 ◽  
Vol 39 (1) ◽  
pp. 43-74 ◽  
Author(s):  
Néstor F. Ayala ◽  
Wolfgang Gerstlberger ◽  
Alejandro G. Frank
Keyword(s):  
Cross Sectional ◽  
Content Type ◽  
Quantitative Studies ◽  
Product Service ◽  
Service Oriented ◽  
The Impact ◽  
The Relationship ◽  
A Company ◽  
Moderating Role

PurposeThe purpose of this paper is to study service innovation in product companies (servitization) by considering the relationship (moderation) between product companies and service suppliers.Design/methodology/approachUsing a relational view of the firm, the authors propose that there are three main business dimensions that product companies have to manage in servitization and that the support of service suppliers can moderate the effects of these dimensions on the benefits obtained from the product–service system (PSS) delivered. To test these hypotheses, the authors perform a cross-sectional quantitative survey in 104 Brazilian and Italian product companies.FindingsThe findings show that the three business dimensions are important for servitization while there is a trade-off decision regarding service suppliers’ support since suppliers act differently depending on the PSS orientation (product- or service-oriented).Research limitations/implicationsThe work is limited to the analysis of what should change in a company during servitization and the impact of supplier’s support. Further research is needed to complement this study by analyzing the process and context of the organizational change.Practical implicationsThe research contributes an understanding about how the benefits practitioners can obtain from servitization are strongly influenced by the support of service suppliers and how this influence depends on the PSS orientation of the product company.Originality/valueThis is one of the first quantitative studies to provide evidence of how service suppliers’ involvement affects different servitization business dimensions and the obtained benefits for both product- and service-oriented outputs.

Customer Relationship Management System And The Development Of Customer Culture In Moroccan Banks: Case Of Alpha, Beta And Gamma

2021 ◽  
Vol 38 (4) ◽  
Author(s):  
Siham Jabraoui ◽  
Hasnaa Gaber
Keyword(s):  
Point Of View ◽  
The Other ◽  
Customer Relationship ◽  
Structured Interviews ◽  
Qualitative Survey ◽  
Alpha Beta ◽  
Empirical Point ◽  
The Impact ◽  
The Relationship

Can we consider customer culture as a prerequisite for the CRM success? This is the core proposition of this research, which aims to study customer culture as a determining variable in CRM projects on one hand, and to analyze the impact of these projects on the development of customer culture in three Moroccan banks on the other hand. The first proposition illustrates the first meaning of the relationship by studying the impact of a CRM project on the development of customer culture. The second illustrates the other meaning namely the role of customer culture in the implementation of a CRM project. In order to analyze these proposals from an empirical point of view, we chose to conduct a qualitative survey via semi-structured interviews with CRM project actors in three Moroccan banks: Alpha, Beta, Gamma.

The Role of Web Based Accounting Online System 2.0 as the Company's Income and Expense Management

2017 ◽  
Vol 1 (1) ◽  
pp. 44-49
Author(s):  
Nur Azizah ◽  
Dedeh Supriyanti ◽  
Siti Fairuz Aminah Mustapha ◽  
Holly Yang
Keyword(s):  
Financial Management ◽  
Accounting System ◽  
Bank Account ◽  
Web Based ◽  
Online System ◽  
Version 2.0 ◽  
User Friendly ◽  
The Impact ◽  
A Company

In a company, the process of income and expense of money must have a profit-generating goal base. The success of financial management within the company, can be monitored from the ability of the financial management in managing the finances and utilize all the opportunities that exist with as much as possible with the aim to control the company's cash (cash flow) and the impact of generating profits in accordance with expectations. With a web-based online accounting system version 2.0, companies can be given the ease to manage money in and out of the company's cash. It has a user friendly system with navigation that makes it easy for the financial management to use it. Starting from the creation of a company's cash account used as a cash account and corporate bank account on the system, deletion or filing of cash accounts, up to the transfer invoice creation feature, receive and send money. Thus, this system is very effective and efficient in the management of income and corporate cash disbursements.   Keywords:​Accounting Online System, Financial Management, Cash and Bank

Peranan Whistleblowing Dalam Meningkatkan Integriti Anggota Polis Diraja Malaysia (Pdrm): Kajian Ke Atas Kontinjen Perak

Sains Insani ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 17-27
Author(s):  
Megat Ayop Megat Arifin ◽  
Abd. Halim Ahmad
Keyword(s):  
Quantitative Analysis ◽  
Demographic Factors ◽  
Positive Perception ◽  
External Threats ◽  
Positive Practices ◽  
The Impact ◽  
The Relationship

Whitsleblowing is one of the positive practices in organizations that are able to raise the level of integrity among the members of an organization. However, the roles of whistleblowing also inevitably invites a response, especially among members of the organization itself. This is because such practices are viewed as one factor that may be detrimental to the organization in addition to revealing the reporter (whistleblower) to some external threats and intimidation of discrimination within the organization. This paper is an attempt to examine the relationship between perceptions of members of the Royal Malaysian Police (RMP) Contingent of Perak through the role of whistleblowing practices to increase the perception of the integrity of the members. Next, identify the purpose of the whistleblowing and its effect on the integrity of the members of the organization. This study used a descriptive quantitative analysis to identify patterns of relationship that exists between the perception of whistleblowing practices with perceptions of increased integrity based on three basic variables of demographic factors, response to whistleblowing and the impact of making the report. The results showed that members of the Perak’s police have a positive perception of whistleblowing practices which are seen to be done in improving the integrity of the members.Keywords: whistleblowing, perception, RMP members, culture, integrity, organization, influence. ABSTRAK: Whitsleblowing merupakan salah satu amalan positif dalam organisasi yang mampu untuk meningkatkan tahap integriti ahli-ahli dalam sesebuah organisasi. Namun begitu, amalan whistleblowing juga turut tidak dapat mengelak daripada mengundang pelbagai respon khususnya dalam kalangan ahli organisasi itu sendiri. Amalan sebegini turut dilihat sebagai salah satu faktor yang boleh memudaratkan organisasi di samping mendedahkan pelapor (whistleblower) kepada beberapa bentuk ancaman ugutan dari luar dan diskriminasi dalam organisasi. Kertas ini merupakan satu upaya untuk melihat perkaitan antara persepsi anggota Polis Diraja Malaysia (PDRM) Kontinjen Perak melalui peranan amalan whistleblowing terhadap persepsi peningkatan integriti anggota. Seterusnya, mengenalpasti maksud whistleblowing dan pengaruhnya terhadap tahap integriti anggota dalam organisasi. Kajian ini menggunakan analisis kuantitatif berbentuk deskriptif bagi mengenalpasti corak hubungan yang wujud antara persepsi terhadap amalan whistleblowing dengan persepsi terhadap peningkatan integriti berdasarkan tiga pembolehubah asas iaitu faktor demografi, tanggapan terhadap whistleblowing dan kesan daripada tindakan membuat laporan. Dapatan kajian menunjukkan bahawa anggota PDRM Perak mempunyai persepsi yang positif terhadap whistleblowing yang mana ianya dilihat perlu dilaksanakan dalam meningkatkan integriti anggota.Kata kunci: whistleblowing, persepsi, amalan, anggota PDRM, budaya, integriti, organisasi, pengaruh.  

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