One Island, Two Nations

2021 ◽  
pp. 54-73
Author(s):  
Senem Ergan
Keyword(s):  
Marketing Strategies ◽  
Nation Branding ◽  
Destination Marketing ◽  
Literature Research ◽  
The World

The aim of this chapter is to explain the effect of nation branding on destination marketing. The study is looking for an answer to this question, What if two nations live in a destination, how should the destination marketing be with the effect of nation branding? For this purpose, in the study, Gökçeada (Imbros) where Turkish and Greek people have lived together for many years, an island, will be an example to the whole world is included. In the literature research about nation branding, there is no study on the marketing of destinations where two or more nations live together. Therefore, this study will be the first study in this field in the world. It is also believed that this study will help other destinations similar to Gökçeada (Imbros) to determine their marketing strategies.

scholarly journals The True Cost of Sugar: Economic trade-offs in conventional, organic and Fairtrade sugarcane and sugar beet production.

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Joris den Boer ◽  
Keyword(s):  
The Netherlands ◽  
Sugar Beet ◽  
Social Economic ◽  
Environmental Aspects ◽  
Production Methods ◽  
Literature Research ◽  
Trade Offs ◽  
The World ◽  
Single Production ◽  
Economic Criteria

Sugar is an important economic commodity that is produced and consumed around the world. The impacts of different production methods differ on social, economic and environmental aspects. This research focuses on the economic trade- offs in conventional, organic and Fairtrade sugarcane production in India and sugar beet production in the Netherlands. Previous research provides insights into single production methods, but a complete comparison between different production methods is currently lacking. Data was collected using both literature research and interviews in the Netherlands and India. After developing a Multi-Criteria Analysis, it is concluded that organic sugarcane and Fairtrade sugarcane rank slightly higher than conventional sugarcane on the economic criteria. However, conventional sugar beet and organic sugar beet rank higher on all economic aspects, with conventional sugar beet ranking the highest. The main differences between the production methods can be seen in the innovation, and to a lesser extent the in the production.

scholarly journals Pathophysiology of Depression and Novel Sources of Phytochemicals for its Treatment – A Systematic Review

2020 ◽  
Vol 47 (4) ◽  
pp. 69-74
Author(s):  
D. Bakalov ◽  
R. Hadjiolova ◽  
D. Pechlivanova
Keyword(s):  
Conventional Treatment ◽  
Literature Search ◽  
Drug Reactions ◽  
Major Depressive ◽  
Common Cause ◽  
Literature Research ◽  
Morphological Alterations ◽  
The World ◽  
Biochemical Genetic ◽  
Standard Set

AbstractThe rising burden of depression, which will soon be the second most common cause of disability in the world, is requesting new ways to treat and prevent it. Due to high number of significant adverse drug reactions of the conventional treatment, the modern pharmaceutical industry is more often turning their focus to novel plant-based solutions. We performed literature research based on standard literature search engines – PubMed, Google Scholar, Science Direct. A standard set of keywords related to our topic e.g. “Depression”, “Mesembrine type alkaloids”, “Narcissus” was used. The review describes the classical monoamine theory of depression and connects it with the newly found biochemical, genetic and morphological alterations associated with the major depressive disorder. The purpose of this review is to highlight the most important aspects of the pathophysiology of depression and to explore the possibilities to use mesembrine-like alkaloids isolated from Narcissus cv. Hawera in its treatment. We describe their effect on brain biochemistry and possible future investigations.

scholarly journals Konsep Islam Wasathiyah Sebagai Wujud Islam Rahmatan lil ‘alamin: Peran Nu dan Muhammadiyah dalam Mewujudkan Islam Damai di Indonesia

2019 ◽  
Vol 4 (2) ◽  
pp. 91-106
Author(s):  
Zainun Wafiqatun Niam
Keyword(s):  
Mass Media ◽  
Research Method ◽  
Journal Articles ◽  
Muslim Population ◽  
Literature Research ◽  
The World ◽  
Great Support ◽  
The One ◽  
The Universe

The one of anxieties facing Muslims is about acts of violence in the name of Islam. Qur'an has mentioned that the Prophet was sent on earth as a mercy (rahmah) to the universe, and then the “rahmah” in question is to be implemented as such? Indonesia as a country with the largest Muslim population in the world is famous for Islam that is able to merge with the diversity of race, religion and culture. One of the things that influenced one of them is the existence of the largest Islamic organization in Indonesia NU and Muhammadiyah who always try to show Islam wasathiyah and rahmah. The existence of NU and Muahammadiyah is believed to be a great support to the peace of Indonesia with all its diversity. This paper is intended to further explore the concept of wasathiyah NU and Muhammadiyah in an effort to realize a peaceful Islam in Indonesia. The research method used is literature research using resources such as books, journal articles and mass media to analyze the concept of Islamic organization NU and Muhammadiyah. The results show that NU and Muhammadiyah carry the same concept to show the peaceful face of Islam that can unite with the differences. This is evidenced by the concept brought by each of both Islam Nusantara and Islam berkemajuan.

scholarly journals WORLD MUSLIMAH SEBAGAI BUDAYA POPULER DALAM BINGKAI MEDIA ONLINE ISLAM

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Izziya Putri Ananda
Keyword(s):  
Qualitative Study ◽  
Framing Theory ◽  
Online Media ◽  
Literature Research ◽  
The World ◽  
Beauty Contest ◽  
The Media ◽  
Set Up ◽  
Subjective Side

World Muslimah is a beauty contest set up by Eka Shanty and aimed as a forum for women in veil to join the beauty queens contest, especially by highlighting the side of women’s spiritualism. However, the contest attracts criticism from online media, one of them is arrahmah.com, which is one of the popular online Islamic media with high number of visitors. This research aims to know the framing of arrahmah.com media against the World Muslimah beauty contest. The authors use Pan and Kosicki framing theory to analyze the media ideology to the construction of the reality that is raised. Methodically, this article is a qualitative study based on literature research. From this research, it can be seen from the media perspective through the subjective side of the author, which states that this a beauty contest event is not taught in Islam and women who follow the event is considered to have taken off her side of virtuousness.

Stepping to the fore: The promotion of Irish dance in Australia

Scene ◽  
2020 ◽  
Vol 8 (1-2) ◽  
pp. 47-60
Author(s):  
Jeanette Mollenhauer
Keyword(s):  
Young Children ◽  
Marketing Strategies ◽  
Culturally Specific ◽  
Local Factors ◽  
Extant Literature ◽  
The World ◽  
Irish People ◽  
Ethnographic Data ◽  
Concert Dance ◽  
Global And Local

This article contributes to scant literature on Irish dance praxis in Australia by demonstrating how the confluence of global and local factors have permitted Irish dance in Australia to step to the fore. Irish step dance is a globally recognizable genre that has dispersed through, first, the migration of Irish people throughout the world and, more recently, through itinerant theatrical troupes. In Australia, a significant node of the Irish diaspora, Irish step dance has managed to achieve unusual prominence in a dance landscape that has traditionally been dominated by genres from within the Western concert dance canon. Drawing on both extant literature and ethnographic data, this article examines three threads from the narrative of Irish dance in Australia. First, the general choreographic landscape of the nation is described, showing that the preferences of Australian dance audiences have been shaped to privilege styles that are popular onstage and on-screen, with the resulting marginalization of culturally-specific genera. Second, localized effects of the global contagion instigated by the development of the stage show Riverdance are explored. Here, the domains of aesthetics and decisive marketing strategies are discussed, showing how engagement with Australian audiences was achieved. Finally, the article introduces an idiosyncratic localized influence, the children’s musical group The Wiggles, which was conceived independently but which also promoted interest and enthusiasm for Irish dance in Australia by engaging with young children and presenting propriety of Irish dance as available to all, regardless of cultural ancestry.

Path to Success

2013 ◽  
pp. 122-143
Author(s):  
Ahu Genis-Gruber ◽  
Ramazan Aktas
Keyword(s):  
Management Strategies ◽  
Organizational Structures ◽  
International Management ◽  
Marketing Strategies ◽  
Management Approach ◽  
Current Case ◽  
Cultural Management ◽  
The World ◽  
Management Techniques ◽  
Cross Cultural Management

The current case examines the management strategies of a leading furniture company that started off as a small business and rapidly expanded globally. The success the company has achieved through its innovative marketing strategies and use of international management techniques is presented. The case highlights the company’s flexibility in adapting its organizational structures to the nature of the market in different countries, and its reliance on a cross-cultural management approach to marketing in order to increase product acceptance by consumers across the world.

Customer Engagement by Fashion Brands

2020 ◽  
pp. 161-175
Author(s):  
Samala Nagaraj
Keyword(s):  
Marketing Strategies ◽  
Advanced Technology ◽  
Customer Engagement ◽  
New Techniques ◽  
Engagement Strategies ◽  
The World ◽  
Advanced Analytics

No matter what changes time and technology bring to the world, fashion has its own way of adaptation. In the present times dominated by advanced technology and information, fashion enthusiasts, marketers, and industry are facing challenges and learning to adapt the new. With the increased options of selecting favorite fashion brands through largely available channels and information, fashion customers are equipped today with greater flexibility and understanding; this challenges brands to retain customers. Marketers are using new ways and platforms to engage customers. The chapter focuses on the effective marketing strategies adopted by fashion brands to engage customers. The chapter elaborately discusses the latest technologies and platforms used to engage customers. The chapter attempts to exemplify the effective engagement strategies followed by some of the successful fashion brands. It discusses new techniques in engaging like gamification and the use of advanced analytics for evaluation.

Official Tourism Web Sites and City Marketing

2011 ◽  
pp. 152-183 ◽  
Author(s):  
Pablo Díaz-Luque
Keyword(s):  
Web Sites ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
The Internet ◽  
City Marketing ◽  
Large Cities ◽  
The World ◽  
Tourism Destinations ◽  
The Right ◽  
The City

Large cities are one of the most popular tourism destinations throughout the world. Business and leisure tourists visit these areas every year and before they travel there, they look for useful information on the Internet. This chapter analyses the tourism Web sites developed by Convention and Visitor Bureaus. These Web sites represent the official image of the city on the Internet and trough them tourism organizations can organize the marketing and mix strategy. The chapter studies the concept of a city as a tourism destination, the organizations that manage tourist activities, and the right marketing strategies to be developed on these official Web sites. The strategy begins with the market research to select the right marketing segments and it continues with the right actions from a marketing mix perspective. It means different options in terms of product-destination exhibition, price policies, commercialization, and communication actions.

Marketing and Advertisement in Cross-Border E-Commerce

2021 ◽  
pp. 120-147
Author(s):  
Mohammad Zahedul Alam
Keyword(s):  
Cultural Context ◽  
Communication Technologies ◽  
Business Environment ◽  
Marketing Strategies ◽  
The Internet ◽  
Cross Border ◽  
Technological Advances ◽  
Advertising Strategies ◽  
The World ◽  
Policies And Programs

Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context. In this chapter, the authors discuss cross-border e-commerce, its development, the advertisement and marketing strategies, policies, and programs that are applicable to the arena of cross-border e-commerce. However, advances in communication technologies, transportation, and other technological advances have made the world a much smaller place. To survive in the competitive business environment today, companies need to make their products and services available online as well as offline. Major technological advances including the explosion of the internet have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age—even to survive—marketers must rethink their strategies and adapt them to today's new environment.

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