Impact of COVID-19 on Food Consumption and Marketing

And Behavior

COVID-19 has greatly disrupted lives and affected buying behavior of individuals. Countries were forced to impose lockdowns, alongside the practices of wearing masks, social distancing and hygiene have become the ‘new normal'. This situation forced consumers to re-work shopping habits, modify food patterns, develop healthy eating and online shopping behavior. With multiple waves of COVID-19 engulfing countries, pandemic effects are here to stay, suggesting food marketers explore the continuity of healthy food consumption with futuristic behavioral intention. For this purpose, this study uses a behavioral model perspective built upon the theory of planned behavior. A general review of the literature on food choice behavior is used. The literature review shows an integrated framework indicating linkages between the antecedents, consumers' behaviors, and behavior intentions/consequences from a sustainable behavioral model perspective.

AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

International Journal of Research -GRANTHAALAYAH ◽

10.29121/granthaalayah.v4.i9(se).2016.2507 ◽

2016 ◽

Vol 4 (9(SE)) ◽

pp. 26-36

Author(s):

R.Anantha Laxmi ◽

ArunSarath Kumar

Keyword(s):

Online Shopping ◽

Shopping Behavior ◽

Primary Data ◽

The Internet ◽

Buying Behavior ◽

Online Purchase ◽

Comprehensive Picture ◽

And Behavior ◽

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective

Mathematical Problems in Engineering ◽

10.1155/2014/927854 ◽

2014 ◽

Vol 2014 ◽

pp. 1-9

Author(s):

Zilong Liu ◽

Zhenhua Liu ◽

Qingfei Min

Keyword(s):

Communication Networks ◽

Behavioral Model ◽

Shopping Behavior ◽

Wireless Communication Networks ◽

Subjective Beliefs ◽

System Usability ◽

Product Sales ◽

It Artifact ◽

The Impact

The competition in fashion and textiles (FTs) industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context. Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studies on MC were developed to discuss the subjective beliefs. Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model. To this end, the purpose of this study is twofold: (a) to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b) to explore and understand how usability of MTM could be improved. Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM. Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks.

FAKTOR-FAKTOR PENDORONG INDIVIDU MELAKUKAN BELANJA ONLINE

Inovbiz: Jurnal Inovasi Bisnis ◽

10.35314/inovbiz.v7i1.977 ◽

2019 ◽

Vol 7 (1) ◽

pp. 34

Author(s):

Tri Wahyuarini ◽

Evi Sofianan ◽

Syarifah Novieyana

Keyword(s):

Online Shopping ◽

Subjective Norms ◽

Shopping Behavior ◽

Control Behavior ◽

Empirical Hypothesis ◽

Main Construct ◽

And Behavior ◽

And Control ◽

Positive Effect

This research used Theory of Planned Behavior’s model to explain factors that caused people to do online shopping by adopting Limayem et al. (2000) research. Limayem’s study explain about factors that caused online shopping behavior especially intention to do online shopping which determined by perception of the consequences of behavior, attitude towards online shopping, personal innovation, subjective norms and control behavior.The main construct of this research also adopted Limayem’s study, namely : intention and behavior to do online shopping. Intention to do online shopping consist of five constructs which are attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior.The main purpose of this research is to examine whether attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior have a positive effect to intention to do online shopping and whether intention to do online shopping have a positive effect to online shopping behavior. Empirical hypothesis are used to proof the main purpose, by using correlation as the data testing tool.The result shows that the 1st hypothesis is proven, which means there is a positive effect of attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior to intention to do online shopping. It is show by signification number 0.000. The result from 2nd hypothesis is also proven, which confirm the positive effect intention to do online shopping with online shopping behavior. But one of the construct was dropped from the early data processing caused by unsatisfactorily validity.

The Online Shopping Behavior of Indonesian Generation X

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v23i3.2455 ◽

2021 ◽

Vol 23 (3) ◽

Author(s):

I Made Sindhu Yoga ◽

Ni Putu Silka Triami

Keyword(s):

Generation X ◽

Structural Equation ◽

Information Technologies ◽

Shopping Behavior ◽

Equation Modeling ◽

Interesting Phenomenon ◽

Behavior Intention ◽

Use Of Technology ◽

And Behavior

E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerce is an interesting phenomenon to be studied. Thus, this study aims to examine the acceptance and use of e-commerce among Generation X using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) theory. The research sample was 369 Generation X respondents in Indonesia who used e-commerce and were selected using purposive sampling. The questionnaires were distributed online and then analyzed using structural equation modeling. The findings showed that Generation X acceptance towards e-commerce were influenced by performance expectancy, hedonic motivation, habit, price value, and behavior intention. In contrast, effort expectancy, facilitating condition, and social influences) were not found to be the predictor that influenced Generation X to use e-commerce. This paper offers valuable insights for e-commerce founders in the development and refinement of e-commerce platforms.

Influence of Online Shopping Behavior Factors on E-Satisfaction of Customer

Jurnal Teknologi ◽

10.11113/jt.v64.2257 ◽

2013 ◽

Vol 64 (3) ◽

Cited By ~ 4

Author(s):

Houshang Mobarakabadi ◽

Meisam Karami ◽

Shaghayegh Maleki Far ◽

Khodadad Yarkarami

Keyword(s):

Conceptual Framework ◽

Online Shopping ◽

Perceived Value ◽

Shopping Behavior ◽

Buying Behavior ◽

Firm Reputation ◽

Online Business ◽

Or Organization ◽

This research has recommended a conceptual framework for considering the online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation that they have an impact on the electronic satisfaction of customers. To test the conceptual framework, SPSS has been used to analyze the data collected from 146 online buyer customers in Malaysia. The results of the study indicate online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation are significantly and positively related to e-satisfaction of the customer. Moreover, according to the demographic characteristics it can be guidance for the online business firms or organization to identify the problems to take actions to attract more online shopping consumers in Malaysia.

HUBUNGAN ANTARA SELF-CONTROL DENGAN PERILAKU KONSUMTIF ONLINE SHOPPING PRODUK FASHION PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS SAM RATULANGI ANGKATAN 2011

Jurnal e-Biomedik ◽

10.35790/ebm.3.1.2015.7124 ◽

2015 ◽

Vol 3 (1) ◽

Author(s):

Regina C. M. Chita ◽

Lydia David ◽

Cicilia Pali

Keyword(s):

Consumer Behavior ◽

Online Shopping ◽

Self Control ◽

Shopping Behavior ◽

Cross Sectional ◽

Consecutive Sampling ◽

Fashion Products ◽

And Behavior ◽

The Relationship

Abstract: Self-control on adolescent is the capacity which can be used to control external variables that determine behavior. Conditions of unstable teenage emotions lead them to become consumerists. Teen consumer behavior on fashion products is to support their presentation. Consumer behavior is happening also more facilitated by the existence of Online Shopping. This study aimed to find out whether there was a relationship between self-control with consumer online shopping behavior of fashion products in students faculty of medicine University of Sam Ratulangi force 2011.This study was analytic with cross sectional approach. Sampling techniques are used i.e. consecutive sampling. The respondents were students of Faculty of Medicine University of Sam Ratulangi batch 2011 with a total number of 174 respondents. Data were obtained by using questionnaires self-control and behavior consumer online shopping fashion products. The technique analysis of the test data by using correlation Sperman Rank with error prediction of α = 0,05. The results showed that there was a relationship between support self-control by consumer online shopping behavior of fashion products in students faculty of medicine University of Sam Ratulangi force 2011, with test correlation value obtained Sperman Rank p = 0.000 <α = 0.05. With the value of the correlation of -0.485 which belong to the category of being. The negative sign indicates the direction of the relationship means the higher self-control then the lower consumer online shopping behavior of fashion products, otherwise the lower self-control then the higher consumer behavior online shopping fashion products. Conclusion: There was a relationship between self-control and consumer online shopping behavior of fashion products among students of Faculty of Medicine University of Sam Ratulangi batch 2011.Keywords: self-control, consumer behavior, online shopping, fashion productsAbstrak: Self-control pada remaja merupakan kapasitas dalam diri yang dapat digunakan untuk mengontrol variabel-variabel luar yang menentukan tingkah laku.Kondisi emosi remaja yang tidak stabil membuat remaja menjadi konsumtif. Perilaku konsumtif remaja pada produk fashion adalah untuk mendukung presentasi mereka. Perilaku konsumtif yang terjadi juga lebih dimudahkan dengan adanya Online Shopping. Penelitian ini bertujuan untuk mencari tahuapakah ada hubungan antara self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011. Penelitian ini bersifat analitik dengan pendekatan cross sectional. Teknik pengambilan sampel yang digunakan yaitu consecutive sampling. Subyek penelitian adalah mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011 dengan jumlah 174 responden. Pengambilan data dengan menggunakan kuesioner self-control dan perilaku konsumtif online shopping produk fashion. Teknik analisa data dengan menggunakan uji korelasi Sperman Rank dengan galat pendugaan α=0,05. Hasil penelitian didapatkan bahwa terdapat hubungan antara dukungan self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011, dengan uji korelasi Sperman Rank didapatkan nilai p = 0,000 < α = 0,05. Dengan nilai korelasi sebesar -0,485 yang termasuk kedalam kategori sedang. Tanda negatif menunjukan arah hubungan artinya semakin tinggi self-control maka semakin rendah perilaku konsumtif online shopping produk fashion, sebaliknya semakin rendah self-control maka semakin tinggi perilaku konsumtif online shopping produk fashion. Simpulan: Terdapat hubungan antara self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011Kata kunci: self-control, perilaku konsumtif, online shopping, produk fashion

Factors affecting customers’ online shopping behavior during Covid-19 pandemic in Bangladesh

ABC Research Alert ◽

10.18034/abcra.v9i2.567 ◽

2021 ◽

Vol 9 (2) ◽

pp. 67-79

Author(s):

Farha Fatema ◽

Md. Ashraf Siddiqui

Keyword(s):

Service Quality ◽

Online Shopping ◽

Time Factors ◽

Ease Of Use ◽

Shopping Behavior ◽

Fair Price ◽

Buying Behavior ◽

Factors Affecting ◽

Online shopping is one of the fastest-growing marketplaces in Bangladesh. But during the Covid 19, when other sectors are stable, only online shopping has gained a greater positive response. Thus, for online shopping, customers’ behavior is influenced by various factors including fare price, product quality, and durability, trust & security, etc. The study aims to identify the factors that influence the customers’ online shopping behavior during the Covid-19 in Bangladesh under the effect of control variables. The results indicate that of the eight dimensions, features and quality, fair price, performance and durability, trust and reliability, security, E-service quality, ease of use, and time are positively and significantly affect customers' online buying behavior during the Covid-19 in Bangladesh. Concerning the influence of these factors on customers, the study finds that features and quality, performance and durability, trust and reliability, e-service quality, ease of use and time factors influence the customers’ online buying behavior during the pandemic in Bangladesh. Online shopping companies must focus on these factors to get a higher response from people in Bangladesh.

Eliciting Salient Factors in Online Shopping Behavior Research

Sebelas Maret Business Review ◽

10.20961/smbr.v3i2.14920 ◽

2019 ◽

Vol 3 (2) ◽

pp. 8

Author(s):

Laila Refiana Said

Keyword(s):

Exploratory Study ◽

Online Shopping ◽

Causal Effect ◽

Academic Research ◽

Behavioral Research ◽

Shopping Behavior ◽

Buying Behavior ◽

Predictive Variables ◽

<p>This paper argues the importance of an exploratory study prior to hypotheses testing in any causal-effect or explanatory predictive behavioral research. It proposes a stage of eliciting salient factors using a framework from theory of planned behavior. The paper opted for an exploratory study by firstly examining 12 academic research of online shopping behavior in Indonesia. Secondly, using the open-ended questions given to 30 respondents, the paper explored reasons respondents shop or not shop online. Those immediate responses were documented and termed as salient factors. Thirdly, the salient factors were then combined with foregone factors based on literature reviews. The final set of factors was chosen as predictive variables in order to provide more accurate potential antecedents for predicting and explaining online shopping behavior. The paper provides sound and practical guidance in eliciting salient factors and formulating a final set of factors in causal-effect/explanatory predictive behavioral research on online shopping behavior. It suggests that academic research should place importance on the stage of eliciting salient factors. Foregone factors are used to strengthen the choice of predictive variables. Both salient and foregone factors are necessary for the final set of factors in such online shopping behavior studies. The paper includes implications for the online vendors and government agencies to promote e-commerce. This paper fulfils a need to conduct exploratory study on online shopping behavior to understand such phenomenon of high internet penetration yet low rate of online buying behavior by focusing on salient factors of the studies. </p>

A Study on Customer’s opinion with regard to Online Shopping

IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) ◽

10.21013/jmss.v3.n3.p14 ◽

2016 ◽

Vol 3 (3) ◽

Author(s):

Pavan. K. A ◽

Dr. N. Nirmaladevi

Keyword(s):

Young People ◽

Online Shopping ◽

Ease Of Use ◽

Shopping Behavior ◽

Shopping Mall ◽

Delivery Services ◽

And Behavior ◽

On Time Delivery ◽

Day By Day

<div><p><em>After the shopping mall revolution the next big wave is online shopping and it has been started in a big way. One of the world’s largest online shopping companies has entered and giving a tough competition for home grown players. Educated young people welcomed the online shopping format with two hands. The objective of the study is to understand the purchasing pattern, opinion regarding the service quality, ease of use, security and payment process etc., Online customers are booming day by day and creating rush in online sites. Supply chain and delivery services became more vibrant to establish on time delivery. These changes initiate changes in the customer choices and behavior and that of their purchasing pattern. This paper highlights the customer choices and opinion with regard to online shopping. The results of the study may seed to a deep study about online shopping behavior of the customers.</em></p></div>

SIKAP ONLINE SHOPPING DAN NIAT PENCARIAN INFORMASI TERHADAP NIAT DAN PERILAKU BELANJA

Manajemen Bisnis ◽

10.22219/jmb.v2i1.1479 ◽

2013 ◽

Vol 2 (1) ◽

Author(s):

Apriliani Kartika Setiowati ◽

Widayat . ◽

Jasly .

Keyword(s):

Electronic Mail ◽

Online Shopping ◽

Information Gathering ◽

Partial Least Square ◽

Least Square ◽

Shopping Behavior ◽

Primary Data ◽

Information Searching ◽

And Behavior

SIKAP ONLINE SHOPPING DAN NIAT PENCARIAN INFORMASITERHADAP NIAT DAN PERILAKU BELANJAApriliani Kartika SetiowatiMagister Manajemen - Universitas Muhammadiyah MalangE-mail: [email protected] Ekonomi dan Bisnis- Universitas Muhammadiyah MalangE-mail: [email protected] ByFakultas Ekonomi-Universitas Merdeka PasuruanE-mail: [email protected] explanatory study aims to test and analyze how respondents attitudes towards online shoppingeffect, information gathering, shopping intention and behavior. To measure the attitudes toward onlineshopping, attributes associated to online shopping are used. Moreover, the websites revisits andshopping intensity through alternative channels are used to measure the behaviour of the respondentsvisiting intensity to shop online. Partial least square are used to analysis primary data attitudestoward online shopping, purpose to gather information online, shopping intention and shoppingbehaviour. The data was collected by using a questionnaire distributed to online shopping consumersthrough electronic mail. Sample size includes 100 respondents with judgmental sampling technique.The sample’s respondents are members of an online fashion store, online shopping purchasebetween July and September 2011. The result of T-test shows that the attitude towards online shoppinghas positive effect on information searching intention and online shopping intention. Furthermore,the findings show that the purpose the respondent gathers information online has positiveeffect on online shopping intention. Lastly, shopping intention has significant effect on shoppingbehavior. The Q-square score resulted from the study is 0.9275. It means that the model in the studyhas the capacity to predict the possible correlation among the analyzed variables that consist ofattitude, information gathering intention, shopping intention and shopping behavior.Keywords: attitude toward online shopping, information searching intention, online shopping intentionand online shopping behavior.