scholarly journals FAKTOR-FAKTOR PENDORONG INDIVIDU MELAKUKAN BELANJA ONLINE

2019 ◽  
Vol 7 (1) ◽  
pp. 34
Author(s):  
Tri Wahyuarini ◽  
Evi Sofianan ◽  
Syarifah Novieyana
Keyword(s):  
Online Shopping ◽  
Subjective Norms ◽  
Shopping Behavior ◽  
Control Behavior ◽  
Empirical Hypothesis ◽  
Online Shopping Behavior ◽  
Main Construct ◽  
And Behavior ◽  
And Control ◽  
Positive Effect

This research used Theory of Planned Behavior’s model to explain factors that caused people to do online shopping by adopting Limayem et al. (2000) research. Limayem’s study explain about factors that caused online shopping behavior especially intention to do online shopping which determined by perception of the consequences of behavior, attitude towards online shopping, personal innovation, subjective norms and control behavior.The main construct of this research also adopted Limayem’s study, namely : intention and behavior to do online shopping. Intention to do online shopping consist of five constructs which are attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior.The main purpose of this research is to examine whether attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior have a positive effect to intention to do online shopping and whether intention to do online shopping have a positive effect to online shopping behavior. Empirical hypothesis are used to proof the main purpose, by using correlation as the data testing tool.The result shows that the 1st hypothesis is proven, which means there is a positive effect of attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior to intention to do online shopping. It is show by signification number 0.000. The result from 2nd hypothesis is also proven, which confirm the positive effect intention to do online shopping with online shopping behavior. But one of the construct was dropped from the early data processing caused by unsatisfactorily validity.

scholarly journals ONLINE CONSUMER ANALYSIS OF INDONESIAN TRADITIONAL BATIK PRODUCTS

2020 ◽  
Vol 22 (1) ◽  
pp. 11-20
Author(s):  
Hatane Semuel
Keyword(s):  
Behavioral Intentions ◽  
Online Shopping ◽  
User Behavior ◽  
Positive Influence ◽  
Online Marketing ◽  
Shopping Behavior ◽  
Intention To Use ◽  
Visual Appeal ◽  
Online Shopping Behavior ◽  
Positive Effect

This study aims to understand website user behavior and online shopping behavior intentions through website facilities and to address the problems of Indonesian traditional batik SMEs in carrying out online marketing. Web services are seen from the security, navigation capabilities, and visual appeal of the website. The study was conducted on 150 students and 96 SME batik owners who have positioned themselves as potential consumers. The respondents were asked to visit the Legendabatik.com website and then answer the questionnaire in the google form. The results found that all website facilities have a positive effect on intention to use, only visual appeal has a direct positive effect on online behavioral intentions, while intention to use has a strong positive influence on online behavioral intentions. So website management needs to prioritize the visual appeal to increase online shopping behavior intention

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

scholarly journals ONLINE KNOWLEDGE SHARING BEHAVIOR THROUGH SOCIAL MEDIA AS A DRIVER FOR ONLINE SHOPPING BEHAVIOR DURING THE COVID-19 PANDEMIC

2021 ◽  
Vol 11 (2) ◽  
pp. 19-35
Author(s):  
Yessy Artanti ◽  
◽  
Widyastuti Widyastuti ◽  
Monika Tiarawati ◽  
Agus Frianto ◽  
...  
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Information Sharing ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
Behavior Changes ◽  
Online Shopping Behavior ◽  
Sharing Behavior ◽  
Positive Effect

Consumer behavior changes are reflected in purchasing decision making. In general, with this pandemic situation, consumers will be motivated to carefully consider each stage of the decision because of the health risks associated with Covid-19 transmission and social distancing rules. This study aims to empirically test the effect of social media marketing and trust on knowledge sharing and online shopping behavior. In this study, the researchers distributed online questionnaires to the respondents and analyzed it using Path analysis tools. The results of this study conclude that social media marketing and trust positively affect information sharing behavior while information sharing behavior also has a significant positive effect on online shopping behavior.

Event Flash Sale Terhadap Keputusan Belanja Online Selama Pandemi Covid-19 Pada Marketplace Serta Implikasi Pada Kepuasan Konsumen di Kota Malang

2021 ◽  
Vol 20 (1) ◽  
pp. 18-32
Author(s):  
Kartika Rose Rachmadi ◽  
Rois Arifin
Keyword(s):  
Consumer Satisfaction ◽  
Online Shopping ◽  
Sales Promotion ◽  
Shopping Behavior ◽  
Government Policies ◽  
Business People ◽  
Trade Sector ◽  
Online Shopping Behavior ◽  
Two Sectors ◽  
Positive Effect

Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.

scholarly journals HUBUNGAN ANTARA SELF-CONTROL DENGAN PERILAKU KONSUMTIF ONLINE SHOPPING PRODUK FASHION PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS SAM RATULANGI ANGKATAN 2011

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Regina C. M. Chita ◽  
Lydia David ◽  
Cicilia Pali
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Self Control ◽  
Shopping Behavior ◽  
Cross Sectional ◽  
Consecutive Sampling ◽  
Fashion Products ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
The Relationship

Abstract: Self-control on adolescent is the capacity which can be used to control external variables that determine behavior. Conditions of unstable teenage emotions lead them to become consumerists. Teen consumer behavior on fashion products is to support their presentation. Consumer behavior is happening also more facilitated by the existence of Online Shopping. This study aimed to find out whether there was a relationship between self-control with consumer online shopping behavior of fashion products in students faculty of medicine University of Sam Ratulangi force 2011.This study was analytic with cross sectional approach. Sampling techniques are used i.e. consecutive sampling. The respondents were students of Faculty of Medicine University of Sam Ratulangi batch 2011 with a total number of 174 respondents. Data were obtained by using questionnaires self-control and behavior consumer online shopping fashion products. The technique analysis of the test data by using correlation Sperman Rank with error prediction of α = 0,05. The results showed that there was a relationship between support self-control by consumer online shopping behavior of fashion products in students faculty of medicine University of Sam Ratulangi force 2011, with test correlation value obtained Sperman Rank p = 0.000 <α = 0.05. With the value of the correlation of -0.485 which belong to the category of being. The negative sign indicates the direction of the relationship means the higher self-control then the lower consumer online shopping behavior of fashion products, otherwise the lower self-control then the higher consumer behavior online shopping fashion products. Conclusion: There was a relationship between self-control and consumer online shopping behavior of fashion products among students of Faculty of Medicine University of Sam Ratulangi batch 2011.Keywords: self-control, consumer behavior, online shopping, fashion productsAbstrak: Self-control pada remaja merupakan kapasitas dalam diri yang dapat digunakan untuk mengontrol variabel-variabel luar yang menentukan tingkah laku.Kondisi emosi remaja yang tidak stabil membuat remaja menjadi konsumtif. Perilaku konsumtif remaja pada produk fashion adalah untuk mendukung presentasi mereka. Perilaku konsumtif yang terjadi juga lebih dimudahkan dengan adanya Online Shopping. Penelitian ini bertujuan untuk mencari tahuapakah ada hubungan antara self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011. Penelitian ini bersifat analitik dengan pendekatan cross sectional. Teknik pengambilan sampel yang digunakan yaitu consecutive sampling. Subyek penelitian adalah mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011 dengan jumlah 174 responden. Pengambilan data dengan menggunakan kuesioner self-control dan perilaku konsumtif online shopping produk fashion. Teknik analisa data dengan menggunakan uji korelasi Sperman Rank dengan galat pendugaan α=0,05. Hasil penelitian didapatkan bahwa terdapat hubungan antara dukungan self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011, dengan uji korelasi Sperman Rank didapatkan nilai p = 0,000 < α = 0,05. Dengan nilai korelasi sebesar -0,485 yang termasuk kedalam kategori sedang. Tanda negatif menunjukan arah hubungan artinya semakin tinggi self-control maka semakin rendah perilaku konsumtif online shopping produk fashion, sebaliknya semakin rendah self-control maka semakin tinggi perilaku konsumtif online shopping produk fashion. Simpulan: Terdapat hubungan antara self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011Kata kunci: self-control, perilaku konsumtif, online shopping, produk fashion

scholarly journals The Moderating Role Of Subjective Norms Between Online Shopping Behaviour And Its Determinants

2020 ◽  
pp. 1-09
Author(s):  
Anam Bhatti ◽  
Hamza Akram
Keyword(s):  
Online Shopping ◽  
Subjective Norms ◽  
Shopping Behavior ◽  
Online Shopping Behavior ◽  
Financial Privacy ◽  
Privacy Risks ◽  
The Relationship ◽  
Topic Understanding ◽  
Moderating Role

Purpose of the study: Internet buying is raising phenomena rapidly these days. A peep in the exponent progress of players in the trade specifies that there is still an enormous reservoir of marketplace potential for e-commerce. The convenience of internet buying raised the interest of sellers and traders to attention to this area. The advanced level of the internet has changed the nature of trade. Internet buying is critical in these days, and it is associated directly with consumers. Therefore, the present study determines the relationship between risks and online shopping behavior while moderating by subjective norms. Methodology:  Data was collected by students that buying online, 550 sets of questionnaires used for valid coding and analyzing analysis. Collected data analyzed by using SPSS and Smart PLS to test hypotheses. Results reveal that risks have decreasing effects, and subjective norms enhance online shopping behavior. Main Findings: The way of information sharing has been changed, domestically, and globally. E-commerce changed our life and the smooth, best solution for a hectic lifestyle—furthermore, this study contributing to knowledge and this topic understanding. The deductive approach and research were quantitative. In addition, the main aim of this study to examine the influence of financial, convenience, privacy risks influence online shopping behavior with the moderating role of subjective norms. Research limitations/implications: The scholars put their best enthusiasm to contribute to OSB, but static some boundaries in this study. The study attention on online users only, scholars, but disregard non-users. Coming reviews should focus on consumers and non-users and deliberate other elements. In this study, use moderator, upcoming studies can study mediator. Novelty/Originality of this study: Convenience, financial, privacy risks, online shopping behavior, and subjective norms are the variables of current research. The present study reflects a situation for upcoming researchers who want to study and interested in this area. It can be inferences because of its consequences. This research will be helpful for Govt. to make policies and sellers.

scholarly journals A Study on Customer’s opinion with regard to Online Shopping

2016 ◽  
Vol 3 (3) ◽  
Author(s):  
Pavan. K. A ◽  
Dr. N. Nirmaladevi
Keyword(s):  
Young People ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Shopping Mall ◽  
Delivery Services ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
On Time Delivery ◽  
Day By Day

<div><p><em>After the shopping mall revolution the next big wave is online shopping and it has been started in a big way.  One of the world’s largest online shopping companies has entered and giving a tough competition for home grown players. Educated young people welcomed the online shopping format with two hands. The objective of the study is to understand the purchasing pattern, opinion regarding the service quality, ease of use, security and payment process etc., Online customers are booming day by day and creating rush in online sites. Supply chain and delivery services became more vibrant to establish on time delivery. These changes initiate changes in the customer choices and behavior and that of their purchasing pattern. This paper highlights the customer choices and opinion with regard to online shopping. The results of the study may seed to a deep study about online shopping behavior of the customers.</em></p></div>

scholarly journals SIKAP ONLINE SHOPPING DAN NIAT PENCARIAN INFORMASI TERHADAP NIAT DAN PERILAKU BELANJA

2013 ◽  
Vol 2 (1) ◽  
Author(s):  
Apriliani Kartika Setiowati ◽  
Widayat . ◽  
Jasly .
Keyword(s):  
Electronic Mail ◽  
Online Shopping ◽  
Information Gathering ◽  
Partial Least Square ◽  
Least Square ◽  
Shopping Behavior ◽  
Primary Data ◽  
Information Searching ◽  
Online Shopping Behavior ◽  
And Behavior

SIKAP ONLINE SHOPPING DAN NIAT PENCARIAN INFORMASITERHADAP NIAT DAN PERILAKU BELANJAApriliani Kartika SetiowatiMagister Manajemen - Universitas Muhammadiyah MalangE-mail: [email protected] Ekonomi dan Bisnis- Universitas Muhammadiyah MalangE-mail: [email protected] ByFakultas Ekonomi-Universitas Merdeka PasuruanE-mail: [email protected] explanatory study aims to test and analyze how respondents attitudes towards online shoppingeffect, information gathering, shopping intention and behavior. To measure the attitudes toward onlineshopping, attributes associated to online shopping are used. Moreover, the websites revisits andshopping intensity through alternative channels are used to measure the behaviour of the respondentsvisiting intensity to shop online. Partial least square are used to analysis primary data attitudestoward online shopping, purpose to gather information online, shopping intention and shoppingbehaviour. The data was collected by using a questionnaire distributed to online shopping consumersthrough electronic mail. Sample size includes 100 respondents with judgmental sampling technique.The sample’s respondents are members of an online fashion store, online shopping purchasebetween July and September 2011. The result of T-test shows that the attitude towards online shoppinghas positive effect on information searching intention and online shopping intention. Furthermore,the findings show that the purpose the respondent gathers information online has positiveeffect on online shopping intention. Lastly, shopping intention has significant effect on shoppingbehavior. The Q-square score resulted from the study is 0.9275. It means that the model in the studyhas the capacity to predict the possible correlation among the analyzed variables that consist ofattitude, information gathering intention, shopping intention and shopping behavior.Keywords: attitude toward online shopping, information searching intention, online shopping intentionand online shopping behavior.

scholarly journals The Effect of Payment, Complaint Resolve, Delivery, Product Quality and Technical Problem to Different Group of Age, Location, and Gender in Vietnam

2021 ◽  
pp. 106-113
Author(s):  
Anh Tuan Pham ◽  
◽  
Khashayar Yazdani
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Technical Problem ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
And Gender ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Delivery Product

During the COVID-19 pandemic, the demand for online shopping has been surged since people were no longer to go to physical stores that leads to the dramatical change from traditional shopping behavior to online shopping behavior. Especially, the effect of payment, complaint resolve, delivery, product quality and technical problem is different from online customers grouped by different age, location, and gender. The objective of conducting the comparison is to understand how different respondents react within online shopping environment. The researcher collected 400 good samples from two big cities in Vietnam such as Ho Chi Minh and Ha Noi to analyse and verify the research model. According to the findings and the results after using structural equation modeling (SEM), it is evident that there is no significant effect from technical problem to all groups, also no significant effect from complaint resolve and product quality to Male group; and the rest of determinants effect significantly to different level of groups. There are many reasons to explain for these results based on culture, people and behavior of Vietnamese customers which will be showed in discussion and conclusion.

The Influence of Attitudes, Subjective, Norms, and Behavior Controls on Intention to Choose Islamic Banks With Islamic Religiosity as a Moderating Variable (Case Study at Bri Syariah Purwokerto Customers)

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Akhmad Khoyrun Najakh ◽  
Dwiwiyati Astogini ◽  
Sri Martini
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Islamic Banks ◽  
Control Behavior ◽  
Before And After ◽  
And Behavior ◽  
Number Of Customers

The purpose of this study was to analyze the influence of attitudes on the intention to choose Islamic banks, to analyze the effect of subjective norm on the intention to choose Islamic banks. to analyze the effect of the control behavior of the intention to choose the Islamic banks, to analyze the moderating influence of religiosity on the relationship attitudes, subjective norms and behavioral control of the intention to choose the Islamic banks . The method used is a survey with a sampling technique used purposive sampling with a sample size of this study was 100 respondents . Further analysis tools used in this study is multiple regression analysis using SPSS 16.0 software . Based on this study it can be concluded that the attitude does not affect to the intention of choose Bank BRISyariah. Subjective norm positive effect on intention choose Bank BRISyariah. Control behavior does not affect to the intention choose Bank BRISyariah. Relationship between Attitudes, Subjective Norms and Behavior Control with the intention to select Bank BRISyariah not moderated by religiosity.Based on these conclusions can be said that the Bank BRISyariah should improve understanding related to the subjective norm in order to increase the number of customers who use the services of Islamic Banking . Further research is recommended in order to follow up and develop this research to further explore the independent and dependent variables continued before and after behavioral intention or intention to perform a specific action .

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