scholarly journals Fenomena Ekonomi Politik Komunikasi di Indonesia

2020 ◽  
Vol 24 (1) ◽  
pp. 1-11
Author(s):  
Wasvita Sari
Keyword(s):  
Political Economy ◽  
Political Communication ◽  
The Political ◽  
Target Market ◽  
Semiotic Analysis ◽  
Media Communication ◽  
Analysis Technique ◽  
The Media ◽  
Observation Method ◽  
Semiotic Theory

Changes in hijab fashion trends have been developing rapidly in Indonesia until the end of 2017. Hijab women are now be the target market for producers in Indonesia. As an indication is the emergence of many special products for women who wear hijab that often appear on television screens. Fresh Hijab ad is a lotion ad that is one example of hijab commodification, which is shifting the value of hijab to be more commercial to get sales profits. This phenomenon is included in the study of the political economy theory of media communication written by Moscow with an indication of the entrance to capitalism by means of the commodification of content or content carried out by the media to gain high profits for producers and the media. This paper uses the observation method in the Hijab Fresh advertisement video and is analyzed using a semiotic analysis technique, Charles Sanders Pierce's Semiotic Theory which will explain the meaning of the sign contained in the Hijab Fresh Hand & Body Lotion advertisement. Keywords: commodification, economy communiation, political communication, hijab commodification, semiotic theory ABSTRAK Perubahan trend mode hijab telah berkembang pesat di Indonesia hingga akhir tahun 2017 ini. wanita berhijab kini dijadikan  pasar yang menjadi target para produsen di Indonesia. Sebagai indikasinya adalah munculnya banyak produk-produk khusus untuk wanita berhijab yang sering muncul pada layar televisi. Iklan Hijab fresh merupakan iklan lotion yang menjadi salah satu contoh komodifikasi hijab yaitu menggeser nilai hijab menjadi lebih komersial untuk mendapatkan keuntungan penjualan. Fenomena ini termasuk dalam kajian teori ekonomi politik komunikasi media yang ditulis oleh Moscow dengan diindikasikan jalan masuk menuju kapitalisme dengan cara komodifikasi content atau isi yang dilakukan media untuk mendapatkan keuntungan tinggi bagi produsen dan media. tulisan ini menggunakan metode pengamatan pada video iklan Hijab Fresh dan dianalisa dengan menggunakan teknik analisa semiotic yaitu Teori Semiotika Charles Sanders Pierce yang akan menjelaskan makna tanda yang terkandung dalam iklan Hijab Fresh Hand&Body Lotion. Kata Kunci: ekonomi politik komunikasi, komodifikasi, komodifikasi hijab, semiotika. 

Election reporting and githerinization of Kenya’s media

2020 ◽  
Vol 12 (3) ◽  
pp. 255-266 ◽  
Author(s):  
Wilson Ugangu
Keyword(s):  
Political Economy ◽  
Political Communication ◽  
Theoretical Perspective ◽  
Political Campaigns ◽  
The Political ◽  
Private Ownership ◽  
The Media ◽  
Media Politics ◽  
The Relationship

Kenya’s media landscape has greatly transformed since the reforms of the 1990s, resulting in increased private ownership of media. The relationship between the media, politics and the citizen has been the most affected by these transformations. Using examples from Kenya’s 2017 elections, this article attempts to show how this relationship has changed and the opportunities and challenges for modern political communication. This article argues that although new trends in political communication have resulted in complex and dynamic political campaigns, they have also resulted in the atomization and alienation of the citizen in the democratic enterprise. This analysis is made against the backdrop of the political economy of the media theoretical perspective and, to an extent, emerging literature on media and globalization and attendant forces on the Kenyan society in general.

scholarly journals Konstruksi kekuasaaan politik melalui program charity show media televisi

2019 ◽  
Vol 16 (1) ◽  
pp. 63-72
Author(s):  
Indra Setia Bakti ◽  
Khairul Amin
Keyword(s):  
Political Communication ◽  
Qualitative Approach ◽  
The Political ◽  
Poor People ◽  
Media Communication ◽  
Political Actors ◽  
Management Board ◽  
Business Profit ◽  
The Media ◽  
Central Management

As a newcomer, the Perindo Party seeks to implement a specific strategy in order to compete with other parties that have already existed in the Indonesian political contestation. One of these is charity show programs. The high rating and concern societies watching the lives of poor people in various charity programs show besides creating profits also become a means of political communication. When political actors control the media, it is clear that there are interests also communicated, including the political powers of the funnel to get support from voters. When the Perindo Party is declared, the "scent" that HT and his party would use the media under their control is very clear. These signals can also be observed from the dominance of HT’s trusted people in the MNC Group in the composition of the Central Management Board Center, the Assembly of the Union Party and the court of Perindo party. That mean a charity program not only gives a very big business profit, but also the political media communication, enhance social branding in front of audiences, and build a base of loyal voters from poor family beneficiaries. To finishing this paper, the author uses a descriptive qualitative approach. The data in this article sourced from observations, studies of literature, and other sources considered relevant and then analyzed by the exchange theory of Peter Blau.

scholarly journals Komunikasi Politik Kiai Dalam Pemilihan Umum Tahun 2019

2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto
Keyword(s):  
Political Communication ◽  
Boarding School ◽  
General Election ◽  
Communication Strategy ◽  
The Political ◽  
Study Approach ◽  
Winning Team ◽  
Qualitative Descriptive ◽  
The Media

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.

scholarly journals EKONOMI POLITIK MEDIA: PADA PEMBERITAAN MENJELANG PEMILIHAN GUBERNUR BANTEN 2017 OLEH RADAR BANTEN DAN BARAYA TV

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 155
Author(s):  
Achmad Nashrudin P
Keyword(s):  
Political Economy ◽  
Qualitative Approach ◽  
The Political ◽  
Media Relations ◽  
Economic Interests ◽  
Political Economy Of Media ◽  
Political Interests ◽  
Depth Interview ◽  
The Press ◽  
The Media

Research on Political Economy of Media: At the news ahead of elections for the governor of Banten in 2017 by Radar Banten and Baraya TV, phenomenon triggered by the loosening of the values of objectivity and independence of the mass media in carrying out its functions as set in the Press Law and the Broadcasting Law. At the time of the campaign, the candidates for governor and lieutenant governor are competing to get the “place ‘and is known well as sell to prospective election promise to get sympathy. At the time, the media seemed to forget the function and position. This study aims to determine the phenomenon of media relations with the candidates and how the phenomenon of the political economy of media in both institutions (Radar Banten and Baraya Pos) at the time before the election for governor of Banten in 2017. This study uses this study used a qualitative approach, with the constructivist paradigm and using the method of data collection through the depth-interview, the informant was elected. The results of the study illustrate that media relations (relations between) media with prospective relatively loose, drawn from observations and interviews show that the two media are “very affectionate” with the candidates, and the media policy in lifting more headlines have suggested the economic interests vis a vis political interests.

scholarly journals Media Reinforcement of Architectural Perceptions for Place Branding

2019 ◽  
Vol 8 (2) ◽  
pp. 230-235
Keyword(s):  
Place Branding ◽  
Primary Data ◽  
Target Market ◽  
Media Communication ◽  
The Public ◽  
Visual Identity ◽  
Routine Work ◽  
Huge Impact ◽  
The Media ◽  
Attitudinal Effects

Throughout the past, architectural icons including heritage structures are served as references to create visual identity for any place branding which would reach either by books or news to the public. The mechanism of place branding is developed by every nation for its economic growth, social development, and infrastructure. A very strong strategy called media communication or advertisement leads to attitudinal effects of improved tourism, increased investors or citizens by reaching the target market. Recently media has captured our minds and is proved to be a very strong tool in reinforcing perceptions for almost every activity or routine work. However, people are misguided by their perception related to place branding due to the lack of awareness, authentic sources for information gathering and media’s projected influence on their psychology. Media and advertisement has a huge impact in creating perceptions for any place in the world which need not to be proved authentic always. This study intends to address parameters that have an impact on place branding with a larger focus on iconic architectures. Study objectives include, a) proposing a conceptual framework on place branding by synthesizing literature, and b) preliminary empirical analysis to determine negative and positive implications of place branding on travelers’ guided perceptions. The study uses quantitative method for primary data collection through focused group/survey, data analysis is performed in Predictive Analytical Software v. 20. Findings of the study concludes that place branding (iconic architectures) is reinforced by the media, enabling formation of perceptual influences (positive or negative experiences) – significantly correlating with tourists informed (confident) decisions to visit a destination or not.

Medijsko obrazovanje odraslih

2016 ◽  
pp. 11-24
Author(s):  
Jelenka Voćkić Avdagić
Keyword(s):  
Public Policy ◽  
Media Literacy ◽  
The Political ◽  
Constant Flow ◽  
Huge Amount ◽  
Media Communication ◽  
Economic Elite ◽  
New Information ◽  
The Media ◽  
Self Protection

Education in the field of method and form of communication is the basis of social understanding and an important part of the answer to the question of the possibilities and ways of (self)protection of citizen from the constant flow of new information, commercial interests and, in general, huge amount of „unfiltered” information, whose value they must evaluate themselves. That is why media education should be perceived as a part of the basic rights of every citizen and the media literacy, which is in our country mainly depending on donations and often comes down to the formalization of some of its aspects (industry, messages, media communication, audience, influence...). Furthermore, it must be a part of public policy, despite the fact that the political and economic elite are not interested in changing anything essential in that field.

SEMIOTIC ANALYSIS OF THE POLITICAL COMMUNICATION PATTERNS OF JOKO WIDODO AND NAHDLATUL ULAMA IN THE 2019 PRESIDENTIAL ELECTION CAMPAIGN

2021 ◽  
Vol 1 (4) ◽  
pp. 453-460
Author(s):  
Achmad Nafhis Ubaydillah ◽  
Effy Zalfiana Rusfian
Keyword(s):  
Political Communication ◽  
Communication Process ◽  
The Political ◽  
Communication Model ◽  
Semiotic Analysis ◽  
Political Messages ◽  
The Public ◽  
Figures Of Speech ◽  
Close Relationship ◽  
Nahdlatul Ulama

Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.

Re-Engaging Critical Communication Studies With Social Classes

2020 ◽  
pp. 78-97
Author(s):  
Gökhan Bulut
Keyword(s):  
Political Economy ◽  
Class Struggle ◽  
Capitalist Society ◽  
Social Classes ◽  
Homogeneous Structure ◽  
The Political ◽  
Class Relations ◽  
The Media ◽  
Communication Practices ◽  
The Relationship

This article is an attempt to reestablish the linkage of the political economy of communication with the field of social classes and class relations. Studies in the field of political economy of communication are mostly shaped within the scope of instrumentalist explanation: Social communication institutions such as communication and media are perceived as a very homogeneous structure and these institutions are directly considered as the apparatus of capital and capitalists. However, in this study, it is argued that in capitalist societies, communication, and media should be understood as a field and medium of class struggle loaded with contradictions. Another point is that the political economy of communication is mostly limited to media studies. However, in today's capitalist societies, the media is not the only structure and actor in which communication forms. In this study, communication practices in capitalist society are discussed in the context of class discussions and the relationship between class struggle, culture and communication is discussed.

Digital media communication, intellectual property, and the commodification of language

2019 ◽  
Vol 1 (2) ◽  
pp. 244-266
Author(s):  
Joseph Sung-Yul Park
Keyword(s):  
Political Economy ◽  
Intellectual Property ◽  
Digital Media ◽  
Language Ideologies ◽  
The Political ◽  
Media Communication ◽  
For Profit ◽  
A Site ◽  
Shed Light

Abstract Focusing on fansubbing, the production of unauthorized subtitles by fans of audiovisual media content, this paper calls for a more serious sociolinguistic analysis of the political economy of digital media communication. It argues that fansubbing’s contentious position within regimes of intellectual property and copyright makes it a useful context for considering the crucial role of language ideology in global capitalism’s expanding reach over communicative activity. Through a critical analysis of Korean discourses about fansubbing, this paper considers how tensions between competing ideological conceptions of fansub work shed light on the process by which regimes of intellectual property incorporate digital media communication as a site for profit. Based on this analysis, the paper argues for the need to look beyond the affordances of digital media in terms of translingual, hybrid, and creative linguistic form, to extend our investigations towards language ideologies as a constitutive element in the political economy.

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