scholarly journals SOCIAL CRITICISM OF ASIAN CULTURE IN FILM “TO ALL THE BOYS I'VE LOVED BEFORE” WITH BARTHES’ POPULAR CULTURE THEORY

2020 ◽  
Vol 8 (2) ◽  
pp. 1-12
Author(s):  
Kurnia Dwi Alfianto ◽  
Altobeli Lobodally

Mass media often perceived Asian Culture as a powerless culture. Just like in To All the Boys I’ve Loved Before film that criticizing Asian culture. This study aimed to unveil the social criticism of Asian culture depicted on To All the Boys I’ve Loved Before. This qualitative study using Popular Culture Theory with Roland Barthes’ semiotic analysis method by three elements of analysis (denotation, connotation, and myth). This study unveiled that the social criticism of Asian culture is linked with its collectivistic culture and interdependent characteristic, also overly-controlled Asian parents. This study also found the shift and consolidation of myth of Asian culture. Other than that, social criticism of Asian culture depicted on the film is the form of low culture and used as the asset to gain profit. Therefore, Asian culture has been marginalized and wrapped as a form of commercialized culture. Keywords: asian culture, popular culture, film, social criticism, semiotics

Author(s):  
Patmawati Patmawati

This study aims to identify the social inequality represented in the film Parasite. This research uses Roland Barthes' semiotic analysis method which consists of two stages of marking, namely denotation and connotation. Supporting data in this study uses literature study to obtain relevant theories and data that can be used to solve problems. The results showed that in denotation and connotation there is a meaning of social inequality in the Parasite film which is shown through several markers in the form of audio and visual. Forms of social inequality such as education inequality, inequality in living environment, gap of opportunity. Surrounding myths such as the myth of education fever and the sanpo generation. Meanwhile, the ideology that surrounds it is the ideology of individualism, which is delivered by the capitalist economic system.


Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 381
Author(s):  
Vanessa Salim ◽  
Gregorius Genep Sukendro

Social criticism is considered as a form of deep communication that aims or controls a social system. Parasite is a film that represents sharp social inequalities and contains social criticism about social problems that occur in South Korea. This study uses various theories, namely mass communication theory, film, semiotics, representation and social criticism. By using a descriptive qualitative approach with Roland Barthes' semiotic analysis technique which consists of denotation, connotation and myth, this study aims to determine the representation of social criticism in the film Parasite. The method used in this research is semiotic analysis method. In this study, it was found that the message conveyed by the director as a communicator in the film Parasite regarding social problems was packaged with a dark comedy genre film that included some social criticism in it. Social criticisms depicted in this film include criticism of poverty which is depicted through living and living with unemployment, criticism of crimes committed by lower-class families by falsifying documents, and uneven urban planning.Kritik sosial dianggap sebagai bentuk komunikasi mendalam yang bertujuan atau mengendalikan suatu sistem sosial. Parasitemerupakan sebuah film yang merepresentasikan kesenjangan sosial yang tajam dan mengandung kritik sosial mengenai masalah sosial yang terjadi di Korea Selatan. Penelitian ini menggunakan berbagai teori yaitu teori komunikasi massa, film, semiotika, representasi dan kritik sosial. Dengan menggunakan pendekatan kualitatif yang bersifat deskriptif dengan teknik analisis semiotika Roland Barthes yang terdiri dari denotasi, konotasi dan mitos penelitian ini memiliki tujuan untuk memiliki tujuan untuk mengetahui representasi kritik sosial dalam film Parasite. Metode yang digunakan dalam penelitian ini adalah metode analisis semiotika. Dalam penelitian ini ditemukan bahwa pesan yang disampaikan oleh sutradara sebagai komunikator dalam film Parasite mengenai masalah sosial, dikemas dengan film bergenre komedi gelap yang menyelipkan beberapa kritik sosial didalamnya. Kritik sosial yang digambarkan pada film ini antara lain kritik terhadap kemiskinan yang digambarkan melalui tempat tinggal dan hidup dengan pengangguran, kritik terhadap kejahatan yang dilakukan oleh keluarga kelas bawah dengan memalsukan dokumen, dan pembangunan tata kota yang tidak merata.


Author(s):  
Nurlailatul Qadriani

Abstract: Teenlit as a part of popular literature is chosen for research with the aim of describing (1) picture of teen characters in Teenlit novels, (2) the forms of tenenage characters meaning in popular culture novels. Novels My Friends My Dream by Ken Terate published by Gramedia in 2005, Glam Girls by Nina Ardianti published by Gagas Media in 2008, are the objects of this study were analyzed by semiotic analysis method of Roland Barthes. This research showed that both of the novels also reveal show adolescents make sense of popular culture, through adolescence metropolitan lifestyle that characterized the consumption patterns of adolescents such as shopping at the mall, a teen trendsetters and have a career related to the popular world as social capital in their relationships. The pattern of consumption in adolescents experienced, indicate the change of lifestyle as a form of adaptation which is characterized by the appearance of a symbolic form of representing a popular teenager.


2014 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Jaka Priyo Nuswantara

<p><em>This study aims to determine the meaning of denotation and connotation, and social message in the book 'Aesthetics Jakarta Banal', Chapter I, III, V, and VII. The author uses the theory Semiotics of Roland Barthes. Where Semiotics of Roland Barthes uses two stages of analysis denotation and connotation. The research method used is a Roland Barthes semiotic analysis method on the basis that this study analyzes the messages conveyed in the book 'Aesthetics Jakarta Banal', which gives an explanation and overview of issues related to the formulation. </em><em>Inferred outline text analysis results indicate that the social life of silence in the city with the concept of light to be seen. Of all the images examined, the object edges and political society into something dominant to be something that should be understood by the reader.</em></p>


2016 ◽  
Vol 10 (2) ◽  
pp. 290-304
Author(s):  
Ropingi El Ishaq

The 3 Idiots is a movie of India. This movie has launched at 2009th and as a favorite movies in Bollywood. The 3 Idiots get appreciate of international movies. It’s movies adopt from best seller of novel by Chetan Bhagat, “Five Point Someone”. The 3 Idiots bring the social criticism about social and cultural, like about social value. By that argue, this study aims to explore the sign and message of Islamic value in the movies. Qualitative approach used in this study. Specially, semiotic analysis of Ferdinand De Saussure use in this study. Both point of Ferdinand De Saussure semiotic are; signifier and Signified, Langue and Parole, so Syntagmatic and Associative. For message analysis of da’wa will be doing to explore an message of da’wa in the movies. It’s movies share an five message of da’wa; first, theologies as such represented how to motivate about awareness to God. Second, about the education, as such the criticism for education system. Thirt, the solidarity. In solidarity does explore how to help to brother or friends. Fourd, a harmony of religiousity. Five, amar ma’ruf nahi munkar or the motivated to do the possitive value and then be counter to negative value. The messages did constructed as beautifully. Signifier and signified or symbol had used to represent of meaning. The langue and parole has constructed with syntagmatic and association for to present the grand message, as such ‘idiots attitude’. All signs constructed systematically and beautifully. So, the audience can to get the meaning.


2021 ◽  
Vol 16 (1) ◽  
pp. 15-26
Author(s):  
Rafiqah Yusna Siregar

This research focuses on answering how Acehnese local wisdom is represented and sees social changes in the community through advertising media. Using Roland Barthes' semiotic analysis to find the meaning of denotation, connotation, and myths in TV commercial "The Light of Aceh", this research employs the constructivism paradigm with qualitative methods. The denotation falls in several objects, such as a traditional house Rumoh Aceh as a place for Acehnese people to live, the customs to honor guests and eat together with them as a symbol of friendship between communities, and the Pacu Kude tradition. The connotation of the local wisdom object has been cultured and become the community's identity, then displayed in the advertisement as the result of the construction of the existing reality. This construction is interpreted as a myth that does not necessarily refer to mythology in the ordinary sense. It is traditional stories, legends, et cetera, but rather an explanation of messages with a connotative dimension. The myths found in the advertisements show the social changes taking place in Acehnese society.   Fokus penelitian ini adalah menjawab bagaimana kearifan lokal Aceh direpresentasikan dan melihat perubahan sosial yang terjadi di masyarakat melalui media iklan. Dengan menggunakan analisis semiotik Roland Barthes untuk menemukan makna denotasi, konotasi, dan mitos dalam iklan TV “The Light of Aceh”, penelitian ini menggunakan paradigma konstruktivisme dengan metode kualitatif. Makna denotasi terdapat pada beberapa objek, seperti rumah adat Rumoh Aceh sebagai tempat tinggal masyarakat Aceh, adat istiadat untuk menghormati tamu dan makan bersama sebagai simbol persahabatan antar masyarakat, serta tradisi Pacu Kude. Objek kearifan local yang berkonotasi telah membudaya dan menjadi identitas masyarakat, kemudian ditampilkan dalam iklan tersebut sebagai hasil konstruksi dari realitas yang ada. Konstruksi ini dimaknai sebagai mitos yang tidak serta merta mengacu pada mitologi dalam pengertian biasa. Ini adalah cerita tradisional, legenda, dan sebagainya, tetapi lebih merupakan penjelasan tentang pesan dengan dimensi konotatif. Mitos yang ditemukan dalam iklan tersebut menunjukkan perubahan sosial yang terjadi pada masyarakat Aceh.


2020 ◽  
Vol 5 (9) ◽  
Author(s):  
Nita Khairani Amanda ◽  
Yayu Sriwartini

<p align="center"><strong>ABSTRAK</strong></p><p>Media massa film dipilih sebagai media yang paling efektif dalam menyampaikan pesan, karena film dapat digunakan sebagai media pembelajaran melalui pesan yang direpresentasikan ke dalam adegan atau narasi cerita. Pelajaran yang dapat diambil berupa pesan moral, atau salah satunya tentang pesan moral pernikahan yang terkandung dalam Film <em>Wedding Agreement. </em>Film ini membahas sisi kehidupan pernikahan yang dipermainkan, dengan adanya perjanjian pernikahan yang menyebutkan pasangan akan bercerai usai satu tahun pernikahan.<em> </em>Jenis penelitian yang digunakan adalah kualitatif  dengan  sifat  penelitian  deskriptif.<em> </em>Penelitian ini mengunakan metode analisis semiotika Roland Barthes, dalam analisis ini terdapat tiga hal inti yang menjadi fokus yaitu makna Denotatif, Konotatif, dan Mitos yang digunakan peneliti sebagai panduan untuk melihat pengambaran terkait pesan moral pernikahan yang tergambar disetiap adegan film. Data yang didapatkan dalam penelitian ini bersumber dari aplikasi Iflix yang menayangkan Film <em>Wedding Agreement </em>dan<em> </em>digabungkan dengan buku-buku yang membahas mengenai film dan pesan moral pernikahan. Hasil penelitian yang menunjukan bahwa representasi pesan moral pernikahan yang tampil dalam film <em>Wedding Agreement, </em>adalah berupa pemenuhan hak dan kewajiban seorang suami istri. Seperti, kewajiban saling menjaga hubungan, mencintai satu sama lain, menghormati satu sama lain, dan memenuhi kebutuhan rumah tangga. Dalam film ini sutradara ingin menonjolkan sisi bagaimana cara seorang pasangan untuk menjaga hubungan mereka dengan menggabungkan nilai budaya pernikahan indonesia dan nilai-nilai pernikahan agama islam yang dapat dijadikan sebuah pembelajaran bagi penonton film <em>Wedding Agreement.</em> Selain itu, film ini tidak hanya memiliki pesan moral pernikahan, tetapi terdapat pesan moral lainnya yang berhubungan dengan kehidupan sehari-hari.</p><p> </p><p><strong>Kata Kunci : </strong>Kata Kunci : Semiotika, Film, Pesan Moral Pernikahan</p><p><strong> </strong></p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>Film mass media was chosen as the most effective media in conveying messages, because film can be used as a learning medium through messages that are represented in scenes or narratives of stories. Lessons can be taken in the form of moral messages, or one of them is about the moral messages of marriage contained in the Film Wedding Agreement. This film discusses the side of married life being mocked, with a marriage agreement that says the couple will divorce after one year of marriage. This type of research is qualitative with the nature of descriptive research. This study uses Roland Barthes's semiotic analysis method, in this analysis there are three core things that are the focus, namely the Denotative, Connotative, and Mythical meaning used by researchers as a guide to see the depiction of marriage moral messages drawn in each film scene. The data obtained in this study is sourced from the Iflix application that shows Film Wedding Agreement and is combined with books that discuss the film and the moral message of marriage. The results showed that the representation of the moral message of marriage that appears in the film Wedding Agreement, is in the form of fulfilling the rights and obligations of a husband and wife. Like, the obligation to maintain mutual relations, love one another, respect each other, and meet the needs of the household. In this film the director wants to highlight the side of how a couple to maintain their relationship by combining the cultural values of Indonesian marriage and the values of Islamic religious marriage that can be used as a lesson for filmmakers of the Wedding Agreement. In addition, this film not only has a moral message of marriage, but there are other moral messages related to everyday life.</em></p><p><strong><em>Keywords: </em></strong><em>Semiotics, Film, Marriage Moral Message</em></p>


2020 ◽  
Vol 3 (2) ◽  
pp. 726-733
Author(s):  
Junisti Tamara

United Nations Children's Fund (UNICEF) is an organization from the United Nations that provides humanitarian assistance and welfare development to children and their mothers in developing countries. Until now, UNICEF has published numerous posters containing appeals and warnings to help fellow human beings who are experiencing difficulties. However, some of the posters are difficult to translate directly. This study aims to determine how best to understand the message conveyed by the UNICEF posters. As well as knowing the denotation, connotation and ideology in UNICEF posters. The method used in this research is descriptive qualitative method. The data analysis used is semiotic analysis based on Roland Barthes' theory, namely the meaning of the signifier, signified to determine the meaning of denotation, connotation and ideology on the UNICEF poster. The overall results in this study explain that by utilizing the semiotic analysis method, posters that look quite confusing can be easily understood. Semiotics presents a sequence of processes so as to deliver a work of art and design as steps that can be explained in a structured manner.


Panggung ◽  
2018 ◽  
Vol 28 (3) ◽  
Author(s):  
Muh. Syahrul Qodri

AbstractThe problem discussed in this article is the values of perfection in the main character of Jayengrana in Wong Menak story of Wayang Sasak in its relation to other figures in the puppet. To explore this issue, the analysis method used is Roland Barthes’ semiotic perspective. Data were collected from interviews and literature study. After applying the stages of semiotic analysis, which is based on 5 codes of Roland Barthes’ semiotics (i. e. hermeneutic, connotation, symbolic, proaretic, and cultural codes), it can be concluded that the perfection of Wong Menak story lies on the glory of himself as wong menak as represented through the his nicknames which prevails on every journey of life. This is because of his ability to manage the five characters that exist in companions and manifest themselves in wong menak itself. Keywords: perfection, wong menak, puppet sasak. AbstrakMasalah yang dibahas dalam artikel ini adalah tentang nilai kesempurnaan yang dimiliki oleh tokoh utama Jayengrana dalam Wong Menak di dalam Wayang Sasak yang dikaitkan dengan tokoh-tokoh lainnya dalam wayang tersebut. Untuk mengupas persoalan tersebut, metode analisis yang digunakan adalah semiotika perspektif Roland Barthes. Data yang dianalisis adalah data dari hasil wawancara dan studi pustaka. Setelah melewati tahapan analisis semiotika yang berlandaskan pada lima kode Roland Barthes (yaitu kode hermeneutik, konotatif, simbolik, proaretik, dan kode kultural), dapat ditarik sebuah kesimpulan bahwa kesempurnaan Wong Menak terletak pada kejayaan dirinya sebagai wong menak yang direpresentasikan lewat nama-nama julukan yang disandangnya, sehingga senantiasa berjaya pada setiap perjalanan kehidupannya. Hal ini disebabkan oleh kemampuannya mengelola kelima karakter yang ada pada diri sahabat-sahabatnya dan  menyatu dalam diri wong menak itu sendiri. Kata kunci: kesempurnaan, wong menak, wayang sasak


2021 ◽  
pp. 186-193
Author(s):  
Rieka Mustika ◽  
Lidya Agustina

“Tilik” is the title of a short film that tells the social reality of everyday life in Javanese society. This film received a lot of attention and appreciation, and was watched by millions of viewers on YouTube. Throughout the film, the contents of the story are dominated by gossip activities. This research aimed to describe the representation of gossip displayed in the movie “Tilik” and to reveal the function of gossip. Foster’s study suggests four primary gossip functions: information, entertainment, friendship and influence. Descriptive qualitative method were used and the results were analysed using semiotic analysis by Roland Barthes. The results indicate that gossip activities in the film “Tilik” display, among other things, the function of information. This can be seen when the group that wants to meet up in the truck shared a story discussing gossip about Dian’s character. Second, the entertainment function is also seen when talking about gossip: they are listening, enjoying and laughing. Furthermore, the friendship function can be seen in the sharing norms of in-group members. Finally, the role of influence can be seen from the main character, namely Mrs. Tejo, with her body language trying to convince and lead the opinions of group members. Yu Ning’s character became an outsider because she disagreed with the sentiment. The message conveyed in this film is that people must start using technology and keep up with the changes. This film also describes the hoax phenomenon in society, where information that is conveyed is sometimes not true. So public education is needed to confirm the truth of the information circulating on social media. Keywords: film, gossip, representation


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